Use of the Filipino Language in Broadsheets, Particularly in

Economic News

Dacut, Amielyn

Flowers, Catherine

Labenia, Ella Jane

Mika Ellah Lebrilla

Leonor, Kate Pauline

The role of various forms of news expression is important to

disseminate current and important events and information. The

one way of expressing news especially in economic news is

the broadsheet.

The broadsheet is a newspaper that is large in size and length. Typically

printed in English. This is a type of newspaper that contains

serious news, and has a wide scope. Because it is not only national

including but not limited to international news. The usual

those reading this are the educated and well-off in life. The broadsheet is

many parts, including economic news.

Economic news refers to news or announcements that have

related to business, advertising, increase or decrease in the prices of goods,

state of the country's economy, foreign exchange, where we can see if

Is the value of the peso in the Philippines going down or up? This news is

seen in different parts of the newspaper but it is often found in the business section

section of the Broadsheet.

According to the Functional Literacy, Education and Mass Media Survey (FLEMMS)

According to the Philippine Statistics Authority, almost one in ten Filipinos reads

newspapers. Like those mentioned in the earlier statements, the

They can only read broadsheets and are wealthy and educated because they are one of the
 understands the language used here, the English language. It is noticeable that

the lack of interest of Filipinos in reading newspapers, particularly in

It's a broadsheet, so it's not surprising that their knowledge is limited.

about economic news.

Factors affecting the condition of broadsheets

There are various factors affecting the current situation of

economic news in the country's broadsheet. One of these is the fact that

Only a few Filipinos read broadsheets due to the reason that

this contains more news regarding the state of the industry

business that only the citizens at the top of society or the

Those with thriving businesses will fully understand its contents.

This is also written in English that most people cannot quickly understand if

thus only individuals with higher education are common

to understand every content of the broadsheet. For this reason

Another factor that affects the situation of the broadsheet is not

Filipinos are aware of economic news. If a Filipino who is not

Those who will be asked about economic news are likely to have graduated.

the first answer to this will be the current peso-dollar exchange rate. Apart from that, there is none.

it may no longer have anything to say because its knowledge is limited to

What is economics, what is it about, and what are the issues that may arise?

the meaning of this word. Due to the lack of introduction and understanding of

whatever is in the economy of the Philippines, other issues are emerging

political gatherings on various questions that may no longer be answered because

Every day there are new inventions being created to grow

technology in the world. This means that news no longer needs to be printed

on paper because it can now be found and read on the internet which is much more

easy for every individual; no cost, no hassle, and just one click away

the news they want to know in the present time.

III. Tabloid vs Broadsheet

The tabloid is eleven inches long and seventeen inches wide.

inch in size while the broadsheet has a long fifteen inches

It has a wide measurement of seventeen square feet. The difference is noticeable.

measure of two newspapers and you will also notice that the broadsheets are written in

English while tabloids are often written in the Filipino Language. The target

the readers of these two newspapers also have differences; the broadsheet is

target those who are well-off or those in academia who often desire

read international news. On the other hand, the tabloid

is designed to be lightweight and easy to carry for the working sector of

society so they can read the newspaper when they are riding the bus or jeep. It can be seen

the difference in people's preferences at different levels of society.

tabloids are written using colloquial language to make them more interesting

and captures the attention of readers while the broadsheet is

follows the standards of proper news writing. The tabloid does not

exceeding five columns while the broadsheet extends to six or more

number of columns. The difference in the structure of the images on the front can also be seen.
 a page of two newspapers. The tabloid often consists of pictures of

artist, politician, and people involved in a major issue. The broadsheet is

usually has only one or two images on the front page. While the tabloid

there are only a few sections, the broadsheet contains

Various sections and often five or more pages are covered in each section.

In countries where the number of people below the poverty line is higher, there are more

reading a tabloid. It is easy to understand because it is printed in the language

Filipino and often engaging are the news written here. The aim of

readers read newspapers to stay updated on

events happening in the country, and these news become easier to understand if they are

written in Filipino. According to a survey in 2015, the number of

reading the newspaper because the news can now be accessed on the internet and it is

often free.

IV. Conclusion

One of the objectives of the newspaper is to provide sufficient

information or news to the public. But how can this be achieved if most of the

they are not able to obtain the information they need due to the language barrier.

Most common citizens or those with disabilities

education knows nothing about our economic news because it is limited

only the news contained in the tabloid newspaper that they usually read

compared to broadsheets that mostly cater to people of high social status

only the users because they understand the English language. For a

the main medium used by most is the Filipino language,

broadsheet stated in English specifically for economic news to

it is easy to understand and deliver the news well to everyone regardless of

its status in society. The effective use of one's own language in media is important

even in newspapers for national unity and formation of

national consciousness. According to Danny Arao, "if we use our own language, it is more

many Filipinos will understand the message that is intended to be conveyed. This will also help in

the formation of national identity. It can be said that the use of one's own is a disadvantage

language for foreigners who wish to understand our media/newspaper. But

It is a fundamental issue for whom the media of the Philippines is intended. It is indeed good that

everyone, Filipino and foreigner, must understand each other, but we need to give

a priority for our fellow countrymen. There may be a compromise.

there are some sections/programs in the media that use the English language, but it should be

The Filipino language still prevails.

Reference:

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https://risingsun.dannyarao.com/2009/12/28/filipino-language-and-meaningful-

journalism