History of Lamborghini
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ScribdTranslationsHistory of Lamborghini
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ScribdTranslationsThe History of Lamborghini
The history of Lamborghini begins with the bitter taste of revenge. Ferruccio
Lamborghini, then owner of a farm tractor company, was passionate about
fast cars and, therefore, the owner of a Ferrari 250 GT. He did not like the answer.
Enzo Ferrari's cake when he approached him to report a persistent defect.
on the clutch of your car: 'You don't know anything about cars. Go drive tractors!'
Ferruccio responded to this with the promise of creating a better brand.
The promise was fulfilled and, in 1963, it was born in Italy, just 17km from the facilities of
Ferrari, a Ferruccio Lamborghini Automobili. The first model of the new manufacturer.
The Italian super sports car was the 350 GTV, in 1964, followed by the Miura P400, in
1966. The name Miura, a breed of bulls, originates from the fact that Ferruccio was a
bullfighting enthusiast. Besides this passion, also the fact that this person is of the Taurus sign.
contributed to the association between the brand and the image of the imposing animal that still
today is part of the logo.
The 1970s were difficult for the brand that eventually went bankrupt, a consequence of
constant oil crises that haunted the supercar market, having
was sold to a group of Swiss investors. Also around this time, Lamborghini
saw his tractor division sold to Fiat. Ferruccio distanced himself from the brand and would come
died in 1993.
In 1987, the American Chrysler bought Lamborghini from the Swiss, and already in the 1990s
one of the most successful models of the Italian brand was born - the Diablo. Although the model
Having been successful, at the end of the decade Lamborghini again faces difficulties.
financial and is acquired by a group from Indonesia. In 1998, Audi (which currently
belongs to the Volkswagen group) buys the Italian construction company saving it from going once
but to bankruptcy. From then until 2008, the time of the onset of the global economic crisis, production
registered significant growth of a brand that is mainly sold through
iconic character of your models.
Source: MOTORCONSULT. Lamborghini - History. In: MotorConsult. Consulted in a medium
electronic on: April 5, 2020.