SENAC COURSE PERSONAL STYLIST - PERSONAL IMAGE CONSULTANT

08/01 to 09/09/2011

PERSONAL STYLIST - WHAT IT PROPOSES:

01/08/2011

y Create a style - align personality with what is proposed

y Visual Communication - importance
y Conveying what a person is - differences
y Improvement of self-esteem - when the person is well, they can achieve what they want.
y Visual improvement + style - according to the person's style, the personal stylist enhances the client's appearance.
y Identity - security
y Correct + style - what makes the client comfortable

VANITY

TASKS

The visual image you convey in the first ten seconds to a person seeing you for the first time is the
enough for her to take away all impressions about you, based on your personal appearance. In the first
In ten seconds you will be judged based on social class, financial situation, personality, and level.
of success. These impressions dictate how the interaction with the judged person will be: if positive, we accept them, but if
negative, the trend is to close the door on her.

The job of a personal stylist is precisely to ensure that the doors are always open for the person.
that refers to visual expectation, controlling the message it conveys based on appearance, analyzing the
clothing that works well for the person, both at work and in personal relationships, adjusting the wardrobe
clothing to the image that the person wants to project, using it as an instrument of power.

Source: image consultant guidebook - Titta Aguiar.

Face - what does he say?

What image do I wish to convey?

age

lifestyle

appearance

status

Differences between image consultant/personal stylist

The personal looks more into the fashion side, clothing, perfumery - clothes, hair, makeup, accessories.
shoes;

The consultant works with all of this, plus etiquette (personal, professional), behavior, language (verbal/non-verbal).
verbal), personal marketing, counseling.

The consultant can work in:

 y Stores - customer support;
y Store consulting - earning through partnership;
y Provide consulting;
y Give lectures;
y Courses;
y Writing about fashion/style
y Become a source of information;
y As a personal shopper;
y As a personal organizer (of the wardrobe);
y Uniforms;
y Researcher.

Services:

Color analysis

Style analysis

Analysis of biotype

Wardrobe analysis

About R$ 300.00 per product. When starting, put R$ 100.00 per product.

03/08/2011

Freedom with information and education.

The consultant can create an image that may not be what the person wants, but what they need.
Common sense - good manners - elegance - she cannot teach it, each of us must make use of what we have.

VALUES:

HONESTY - RESPECT - HUMILITY - LOYALTY - ETHICS - PERSEVERANCE - RESPONSIBILITY

SINCERITY - EARN MONEY (R$).

Not being afraid to place value on what you do is necessary to show.

Analyze behavior - how the person sends emails, how they answer the phone.

What does a personal stylist do? It indicates what clothes look good, what the style is, what to do for the person to feel good.

Well paid?

Who are your customers?

Contacts

Always review the diagnosis you made of the person.

Movie: Confessions of a Shopaholic

Book History of Fashion by João Braga 3 vol.

04/08/2011
HISTORY OF FASHION

Analysis of the dress and silhouette = reveals the conditions of everyday life

They establish typical dress codes.

FASHION

It is born with haute couture forms (exclusive - only one piece - it cannot be reproduced)

Ready-to-wear - industrialization - expansion of the consumption spectrum

Massification

FASHION CYCLE

STAGES

Trendsetters

* Reinterpretation of forms * takes what was already there and ends up bringing what others have done.

Distinction

Imitation

Massive Fashion - fast fashion - quick fashion

Decadence

Cool Hunter - trend creator

Cool Hunting - trend hunter

FASHION

Dynamic + change

It is a currently accepted style that enjoys popularity;

ß Currently, greater coexistence of styles.

CONCEPT OF FASHION

COSTUME - clothing that is worn for some time.

SENSE

Radical Change - novelty

Everything that is in fashion goes out of fashion. It involves a creative process, being in the moment.

Everything that is new, is a launch, is a trend, is initially exclusive - it conveys status.

Fashion itself is a collective social phenomenon that reflects a people. It emerges from life itself as a means of expression.
and communication.
Fashion changes over time and with new customs. The fundamental changes in dressing indicate
changes in societies and in the concepts that the members of that society have of themselves.

A fashion no é something
present just nas clothes. A fashion is no sky nas
streets, a fashion them a see with ideas, a shape how we live, o what is
happening.

DECADE 1900 to 1909

Silhouette:

ß Edwardian body;

ß Wasp waist;

ß Marked squares;

ß Prominent arches;

ß Voluminous breasts in an S-shaped corset twist the spine.

ß The feet were squeezed into tiny shoes;

ß The hats balanced between wigs and human hair.

20th Century

Trends did not emerge on runways or in shows;

When sportswear emerged, women also began to adopt it and abandon the corset.

1909 - 1919

ß Start simplifying;

ß More flexible silhouettes;

ß Skirts start to be worn down to the heels, opening below the knees;

ß Keep the hats, even in the heat;

ß Second category furs appeared: beaver...

1910

ß Pants begin to appear;

ß Skirts - fitted - with a pant-like appearance;

ß Hair cut to the nape of the neck;

ß Smoking in public was still a scandal;

ß Due to the war, androgynous clothing was improving.

1920 - 1929
 ß Androgynous forms;

ß Simplicity was a modern concept;

ß Snob imposes fashion;

ß Smoking now was a pleasure for women.

ß Pajama pants;

ß Little Red Riding Hood

ß Accessories - belts - necklaces

ß Chanel opened its first workshop in 1927;

ß Vogue - the dresses by Mme Chanel are perfect;

ß Chanel imposed: pajama pants, berets, waterproof clothing, belts, neutral colors, costume jewelry.

1930 - 1939

ß Hollywood - movies;

ß Exaggerated shoulders - silhouette with wide hips;

ß Every shoulder style;

ß Invention of passants;

ß False eyelashes;

ß Romantic woman;

ß Showing more of the female body - exacerbation.

1940 - 1949

ß Austerity - rationality and utility;

ß Moderation in the aspect of elegance;

ß Chic is only what has no excess;

ß Fashion and politics are starting to meet;

ß Austerity with a touch of glamour - it is as if it were a blend, a

dish with the right seasoning;

ß Fashion reflected the crises;

ß Dior, Pierre Balmain, and Hubert Givenchy appeared.

1950 - 1959

ß The new female silhouette;

 ß Exaggerated breasts;

ß Tight quadrants;

ß Apparently long legs;

ß Return of the slender waists;

ß Visible curves;

ß Givenchy release - 'basic little black dress';

ß Strategic thinking - how am I going to dress to achieve result X;

ß Coco Chanel reopens her studio in Paris at 71 years old; sees that everyone can dress well.

Quotes by Coco Chanel:

Those who do not like to be with themselves are generally right.

There is no time for the monotony of the predictable. There is time for work. And time for love. This takes us
All the time.

Since everything is in our head, it's better not to lose it.

My friends, I have no friends.

The legend is the consecration of celebrity.

I don't understand how a woman can leave the house without getting ready a little - even if it is out of delicacy.
Then, you never know, maybe it's the day she has a meeting with destiny. And it's better to be as beautiful as possible.
as much as possible for the destination.

'Where should a woman wear perfume?', a young woman asked me. 'Wherever she wants to be kissed', I replied.
Coco Chanel

Fashion has become a joke. Designers have forgotten that there are women inside the clothes. Most of the
women dress for men and want to be admired. But they also need to walk, get into a car without
burst the seam! Clothes must have a natural shape.

Fashion is architecture: it is a matter of proportions.

1960 to 1969

ß New concepts;

ß Unisex;

ß Years of great social changes;

ß Peaceful demonstrations;

ß Defense of the ideals of freedom of expression;

ß Jeans

ß Mini-pants and shorts;

 ß 1965 - Mafalda comic strips of humor;

ß Legs out ƛ miniskirt ƛ Mary Quant

1970 to 1979

ß Down with anarchy;

ß Forget the rules;

1980 to 1989

ß Physical activity;

ß Marked shoulders = more planned;

ß New fabrics.

Starting from 1990

Billionaire fashion market;

Paris and haute couture and the Haute Couture Commission;

30 people from high society who determine which maisons would enter haute couture.

Rules:

Until today, the parades are for a few.

Ready-to-wear

1959 Pierre Cardin

Yves Saint Laurent opens the 1st YSL Rive Gauche luxury ready-to-wear store.

Hermes and Louis Vuitton

Prada ƛ Chanel ƛ Gucci ƛ Versace

Valentino Oscar de La Renta Giorgio Armani

Carolina Herrera ƛ Dolce & Gabbana Christian Lacroix

Trends 2010 to 2011:

men = neutral colors and simple lines

women = inspiration 50s

05/08/2011

Liberty = small print

08/08/2011

BOOTS

The taller the person, the higher the jump.

Below ¼ of the leg, never in the middle. Analyze the person from shoulder to waist and from waist to foot.

For the chubby one - layering clothes - cuts the leg in the wrong place => avoid

Knitted skirt does not look good with boots. Straight pants are the ideal choice.

The personal stylist mainly deals with clothes and does not listen to the client. The focus is not on...
teach.

The consultant stays with the client, listens, talks, teaches the correct way. Covers more, observes.
way, behavior, environment in which the client lives. The focus is to teach.

IMAGE λ COMMUNICATION SYMBOLIC

Paralanguage is the way someone says something. Paralanguage refers to non-verbal elements of
communication used to modify meaning and convey emotion. Paralinguage can be expressed
consciously or unconsciously, and this includes the tone of voice, volume, in some cases, an expression
facial. Sometimes, the definition is restricted to sounds produced vocally. The study of paralinguistics is known
as paralinguistic.

7% - what it says (information)

35% - it counts paralinguistics - like speech

55% - image that conveys how people see.

Kinetics - Movements

Environmental factors

Clothing

Physical characteristics (of the body)

Cores

Proximity rule - respect, way of looking.

Behavior

Competence - knowing what to do - with experience - skill

All of this is called symbolic communication.

Clothing serves to hide what you don't want to show.

Skinny pants - wear open shoes, with the top of the foot showing, to elongate the silhouette.

Closed shoes - it's better to wear pants that cover the shoes.

Pants for short, chubby women, are not suitable.

CLOTHING

Covers ʹ uncovers ʹ insinuates ʹ conditions ʹ enables ʹ disables ʹ hides when necessary.

Regulates the body.

BODY <=> CONTEXT

BODY <=> CLOTHING = one connected to the other.

According to the context, they will add meaning to one another.

September 8, 2011

PERSONAL IMAGE CERTIFICATION - PROFESSIONAL AND POLITICAL

ANTHROPOLOGY OF IMAGE

Clothing - Second skin.

Clothing will define a person's status.

What people want most = to make money. For a person to change faster, go that way.

By becoming too attached to status, a person gives up other things. From clothing, shoes, watch, etc., one can...
observe whether the person has status or not.

Season colors - what is in fashion = cyan blue, orange, pink, lilac, green.

Leaders

Insecure

Educated

Those who seek something

Distrustful

Careless

Dirty

Victims of fashion

Important Data

Role it plays in society.

What the person likes.

Personality - how they walk, greet, speak.

Group it belongs to - Ex. Herbalife - the representatives wear bottoms, are persuasive, influential.

Acceptance - Rejection in an established environment.

The most powerful decoder = Metalanguage

The word metalanguage, formed with the Greek prefix meta, expresses the ideas of community or
participation, mixture or intermediation and succession, designates the language that reflects on itself.
By extension, it is also said: metadiscourse, metaliterature, metapoem, and metanarrative.
In his study on the functions of language, Roman Jakobson (1974) considers the metalinguistic function.
when language speaks of language, turning back to itself. Such a function redirects the code used
to language and its constituent elements. Grammar, for example, is essentially a discourse
metalanguage because it is about the code explaining the code itself. When performing syntactic analysis,
this function is used.

When we consult the dictionary to understand the meaning of the word metalanguage,
we were making use of the metalinguistic function, as the dictionary is a repertoire of words about
words, at the disposal of the speaker, native or not. It is interesting to note, however, that what seems to be
a mere list of words in their denotative, more common and immediate sense already contains
potentially the multiple load of meanings and, consequently, the seduction of the language.

Art produces ugly things that sometimes show beauty inside - fashion is the opposite, it makes things
beautiful that over time become ugly.

Appropriate clothing for the situation.

Favorable environment. It predisposes the receiver - the location

Identification with people

Value ʹ impact ʹ if you are sure of what you are using.

HOW TO DRESS APPROPRIATELY

1. Use for the purpose for which it was created;

2. Personal characteristics;
3. According to your function and activity;
Quality, color, texture.
5. Usage rules (criteria according to schedule, meeting); *
6. According to corporate values.

Example: if the meeting is on Saturday afternoon, you can wear sneakers.

CLOTHING

PERSONALITY STATUS EDUCATION

NECKLACES Lighters WALLETS

HANDKERCHIEFS SUITCASES

JACKETS MAKEUP PENCILS

BEARD

SHOES
Everything conveys personality, status, education.

Inside each of us, there is a person who has not yet discovered themselves.

Color that draws attention = red

Tip = do not mix cotton with other types of fabric.

Can= jeans with cotton fabrics

Black skin - do not wear white.

Advantaged bust = placing in a V shape and loose collars to elongate.

On the waists of chubby people, wear thin belts.

White pants shorten the legs.

10/08/2011

Tips for harmonizing the body:

The higher you raise the blouse, the longer the leg becomes.

Sneakers - never use - instead, use loafers.

A woman has to remain feminine, even if she doesn't want to.

A very long blouse is not beautiful.

PROFESSIONAL ATTIRE

The woman must have = pants - skirt - dress - trench coat (waterproof) - blouses - shirts - socks
pants - classic shoes (like high heels, pointed toe, black) - costume jewelry - rings - necklaces - bracelets
wallets - leather folders - makeup - clean, well-groomed hair (at least
reasonably)

Shoes: Heels - sandals - 4 models

Accessories - with good makeup, the earring can be simple.

A well-styled hair.

Sunglasses - prescription - essential.

Perfumes - next

Handkerchiefs - good mix.

FEMININE STYLE

The person must:

Accepting oneself - If she accepts herself as she is, the style can be worked on;

Allowing oneself - when one allows change, it can improve style;

Choosing has several options;

Add ʹ can go beyond what you read/learned, adds something else;

Updating oneself - we must all always be updated, both the client and the personal.

Valuing oneself - learning to like yourself.

STYLES:

Romantic = glamour, shine, party, accessories and medium to large printed jewelry, neck/neckline
smooth and feminine. Delicate, small, marked waist, cameos, bows, laces, gathers.

They are withdrawn people, keep their distance, seriousness.

Example of store: Maria Filó.

Natural - nothing tight, fashion has to be comfortable, informal, ethnic, sporty. Little makeup,
hair comfortable and simple, plain. Clothing and accessories practical, easy to use. Always looks the same.

Normally, the sporty style is sexy because the person likes to show off their body.

Youthful - clever, fun, small clothes, small prints, defined and uniform.

A mix of romantic and sporty = for younger people.

Very exaggerated creative

Dramatic, sophisticated, bold, with great contrasts, striking objects. The dramatic is expressed.
through the clothing. In fashion catalogs there is a lot ʹ on the runways, in a production everything is included.
They are very fragile people.

Exaggerated adornments, sharp angles, quality in clothing and accessories - exaggerated embellishments.
People with a lot of money.

Traditional/Classical - quality, harmony, elegance, good proportions, good haircut, lines

simple, medium jewelry, cared look. Buy good quality products, nothing too elaborate. The
classics age because they are always the same, always identical. They are intelligent, educated people and who
they prefer not to change.

A person can have up to 2 styles, 3 is already an exaggeration.

MALE STYLE

ROCK - rock event, show; they are people connected to fashion, gays. Leather jacket provides status.
Brand of horsemen

SPORTIVE - pieces connected to the brand. Lacoste, Calvin Klein, Colcci (more dramatic), Adidas, Nike, Puma.
For men who like to show their body.

BOHEMIAN - style of gay men; they use layers; artistic style; they are insecure men, with pain of
elbows, melancholic, super connected to fashion, cool, creative; pagode musicians, samba dancers, actors.

CASUAL - for very well-adjusted men; they are gentlemen, intelligent, charming, overwhelming. They want
a submissive woman, in love, who is at your mercy, who is beautiful, well-groomed. It is good to have
as a friend.

FORMAL - men wearing suits end up confusing people - it is not known who he really is,
one must observe the behavior of man.

PROFESSIONAL ATTIRE

Suit - shirt - tie - belt - shoes - socks - cologne (a good perfume) - overcoat
raincoat or trench coat - cufflinks (no longer used) - watch - ring

Costume Suit social style

Blazer + goblet

Shirt

Tie

For more informal pieces = casual style

Blazer, jacket - is from the suit or the costume.

Super 100 fabric - cheap fabric
Polyester
Brands B C D E
Super 160 does not have the appearance of wool - it has little shine, good drape, better quality.
White shirt
Striped shirts - pink - guava - blue striped
Collars
y English 'more formal' traditional 'uses Windsor knot'
y Italiano - more open - double knot tie looks bulkier
y French ʹ a simple or traditional knot ʹ more adjusted ʹ is more for fat
y Polo 'without a tie' has buttons on the collar
y French handle

SHOES
Sports shoes - urban - nautical (for sailing) - dockside - moccasin - Oxford

ACCESSORIES
Belts - ties - shoes - perfume - socks - trench

PROFESSIONAL CAREERS FOR WOMEN

Preto ʹ Azul ʹ Verde (mais fechado) ʹ Ameixa ʹ Cinza ʹ Violea (uva) - Branco

Professional careers for men

Green - Blue - Gray

Establish
As the person is;
How the person wants to be;
What suggestion do you have for her?
You have to look/appear = younger, happier - clearer skin, more beautiful, naturally.
One must envision the person in 10, 20 years.
It must be suitable for the person's age.

STYLE GUIDE

Page 1 - NAME OF THE PROFESSIONAL

Page 2 - PERSONAL STYLIST

DESCRIPTION

What is it?
What is it for?

Page 3 - PROFESSIONAL EXPERIENCE

List the most important ones

Page 4 - FASHION

CITE

Decades

From 1800 to Today (important items just for reference)

Page 5 - STYLES
 A
B
C
D

Page 6 - A ROMANTIC

BAG
CLOTHES
Watches
CORES
FAMOUS WITH STYLE
DECORATIVE PIECES
HAIR
MAKEUP
MOVIES

Page 7 - B SPORTS
The same

08/15/2011 - Presentation of the movie Breakfast at Tiffany's.

Information about the movie = hair tied up on top - gives the idea of a powerful woman
Hair tied back - idea of a submissive woman

Hair with highlighted streaks - a very bold, authentic woman.

Platform shoes are elongated and comfortable, as they distribute weight well.
Ankle boots and skin-colored boots = favored for those with thick legs and ankles.
Square jump = gives lightness and balance to thick legs.

Exercise for 08/17/2011:

Research the women's and men's clothing from the movie.

Clothing model = describe the characteristics of the piece

Clothes/accessories used in the movie:

Trench - Scarf ʹ Glasses ʹ Handkerchiefs ʹ Hats

Visagism - Concept and how to use it

Use knowledge to disguise small imperfections while enhancing what the person has.
has the most beautiful face.
Makeup is an essential item for a woman's life, as it adds more beauty to the look for the woman who
is valued, is appreciated.

August 17, 2011

BIONTYPES

Physical Characteristics
Body smell = breath, sweat, feet, armpits - what bothers - to what extent can a person hear. Some
men sweat a lot, what type of clothes should they wear.
Height
Weight - each person has prior knowledge of the ideal weight.
Facial Geometry - study the book of Visagism, by Philip Hallawell.
Hair
Color, skin tone - cool, warm
Spring - Summer - Autumn - Winter
Summer - blonde
Autumn ʹ red-haired
Look at color palettes in magazines
Male Physical Characteristics
Ectomorph - a skinny person - naturally thin with a low body fat percentage
Sick - poor thing - practices physical activity - nutritionist - gym - eat well - see the body
whole ʹ color ʹ legs;
Mesomorph - can easily gain and lose weight, whether it is muscle mass or fat; has a
ideal bone structure. Sometimes, we will deal with people who use anabolic steroids - it should be asked,
clarify;
Endomorph can easily gain and lose weight, whether it be mass or fat; it has a structure
ideal bone structure; has a tendency to gain weight. Likes Calvin Klein with elastane a lot. Protruding belly.
The ideal brand is Brooksfield - it ages quite a lot.

Female Biotype

TRIANGLE
Silhouette:
y Hips and thighs more pronounced than the shoulders;
y Narrow shoulders
y Wide quadriceps, voluminous thighs

Objective:
y Hide the wide hips and the voluminous thighs and increase the width of the shoulders. Draw attention.
for the upper body to achieve balance.

hourglass
Silhouette:
 y Shoulders and hips of the same width;
y Well-defined waist;
y Long costs;
y Voluminous thigh

Objective:
y Minimize the thigh
y Enhancing the slim waist
y Disguise the bust to make it look less voluminous
y If the woman is slender and of average height, she can wear almost all types of clothing, because
It becomes easy to value physical appearance. If you are overweight, be cautious about the type of
clothes you will wear

INVERTED TRIANGLE
Silhouette:
y Very busty
y Broad shoulders
y Narrow quadrilateral
y Thin legs

Objective:
y Balance the volume between the shoulders and the hips

RECTANGLE
Silhouette:
y Undefined waist
y Harmony between the measures of the shoulder and the hip
y Thin arms and legs in relation to the body
y Few curves

Objective:
y Create the illusion of a fake waist

OVAL

Silhouette:
y Look of rounded shapes
y Volume in the hips, waist, and bust, with a prominent belly

Objective:
y Create a line that elongates
y Draw attention to the face and shoulders
The most proportional body is the hourglass. It is what one wants to mimic when correcting all the others. It is the
biotype to which others have to adapt.

To know the characteristic of each one, you will measure the circumference of the shoulders, waist, and hips.
The best way to measure is to ask the person to wear black gym clothes.

H or rectangular body = should divide the body to create the illusion of a waist. It will soften the lack of curves.
These people like to wear skinny jeans and they shouldn't. Wear pants with pockets to enhance the
quadris, balloon skirt - something with a lower waist; V-neck.

Inverted triangle = like the bodies of swimmers, they have no hips or butt. They should not wear
I hope it falls, as it appears a lot. Below, use lighter colors, above darker colors.

Oval
never use volume on the breasts;
buy clothes in the right size;
value the face;
never use shine;
use a solid color, without print
stripes in general (not to use?) - tight

The diamond body has small shoulders and hips, but has a belly. The oval type does not have it.
waist.
Pear or triangle
Hourglass
Higher pants - smaller belt
Bermuda skinny
V-neck blouse, lowering the breasts - a very sexy look
Pant
Long skirt
Cut below the bust

Perception, effort. Looking at magazines, starting to compare.

Pay attention - body - style - what you want to convey.

Consulting in Visagism
Book, page 155
19/08/2011

Recommended books: VISAGISM - HARMONY AND AESTHETICS = Philip Hallawell = Senac Publishing
In this book, the human body is shown. It contains many drawings.
INTEGRATED VISAGISM - Identity - Style - Beauty; brings more photos of people
HISTORY OF FASHION - João Braga
Fashion Terms Dictionary - Diana Aflalo
CORES

skin, eyes, hair - natural

Basic Groups:
Spring - warm skins - golden - Arabic or oriental descent
The color 'orange' confuses a lot with autumn.
Value
Subtom
SPRING - warm, sun, flowers
AUTUMN 'hot, red hair, red skin, brown, green, bluish eyes, warm colors,
olive green, bronze accessories; moss green; confuses green/earth; people get sunburned easily,
reddish tan
SUMMER - cold, baby pink, baby blue, pastel colors, cool;
WINTER - cold, serious people, sometimes referred to as cold, yet determined; yellowed, cold skin;
yellow - blue

The first thing to be analyzed is whether the skin is dark, light, cool, or warm.

SPRING
Naturally light hair, golden blonde, brown; blue, green, light brown eyes.
It goes better with golden accessories;
Most favorable cores:
Warm greens, moss, olive, lemon;
Warm yellowed chestnuts and natural sienna earth;
All shades of beige, warm reddish browns;
Peach, tea rose, coral, orange pink;
Orange-red;
Lavender blue.
Spring skin can wear yellow, but with caution - check the shade of yellow.

AUTUMN
Red skin - characteristics:
Naturally red or reddish blonde hair; may occasionally wear black hair - BLONDE
NEVER, it will not pigment - like light autumn, close to summer type.
Most favorable cores:
Hot reds, primary red, and red-orange;
Golden yellow, bright orange-yellow;
Dark beige;
Reddish ashes;
Brick red, rust, and sienna earth;
Moss green;
Bronze;
Light yellowish brown;
Gray blue (jeans color).
Autumn skin looks better with accessories or jewelry in Copper or Gold.
WINTER

Yellowed skin, lacking luster, dull, associated with a phlegmatic temperament - these are quiet people,
nice, friendly, do not like to disturb others, do not like to show feelings.
Eyes are usually dark, black, brown, blue, green. Hair is naturally black, brown.
medium or dark, dark brown. The colors are vibrant and bold.
Most favorable colors:
Pure blue;
Cold chestnuts;
Cold reds;
Carmine, wine, magenta;
Intense pink;
All dark shades of blue;
All the intense shades of green;
Purple (use with caution);
Bluish cold ashes; greenish, purplish;
Dark and cold chestnuts;
Coffee, chocolate or jacaranda.
The jewelry and accessories are silver.

SUMMER
Light skin, easy to tan. Eyes usually light and cool, in shades of blue, green, violet.
occasionally hazel, light brown. Hair blonde, light, silver gray or light brown, always
naturally clear.
Soft and delicate colors, characterized by pastel tones.
Most favorable cores:
Pink (all shades);
Light green;
Pearl gray;
Magenta
Raspberry
Grey Blue
Pinkish brown;
Light yellow;
Plum
Very dark colors, like black, make a summer person very pale, as they contrast with it.
skin type.
Accessories and jewelry are silver.

22/08/2011
Consulting in Facial Aesthetics
Book, p. 155
Visagism is a new concept in the study of lines, angles, shapes, and colors applied in techniques.
hair and makeup professionals, who seek a balanced and personalized look between biotype,
age and sociocultural environment of the client.
It is important that the personal stylist knows how to indicate what type of hair, color, and makeup enhance the most.
customer face.

Within each season, light and dark tones.

Winter - cool colors
Red/blue/black - best for winter;
The lipstick must also be red.

Summer - shocking pink looks good.

Winter - shocking pink doesn’t look good.
Summer - grayish white;
Autumn - beige with reddish coloring;
Spring - golden with yellowish tones;
Winter - the best color is petrol blue.

C. asked if the makeup should match the color of the clothes; Maria Julia explained that if the outfit is
Sure, the makeup will be there too. But there is no need for it to be the same.
For the consulting, the following must be analyzed:
What the person likes;
Places that he frequents;
Analysis of the biotype;
What do you usually use?
What looks good on the body;
If the person is going to change;

Color tests for the class:

Always look, first of all, at the colors silver and gold, under natural light.

A square nail is younger. A nail with a rounded cut ages, according to Mª. Julia.

23/08/2011
Monday and Tuesday will present changes of the students.

Style - considering:
What era;
Proposal.
Biotype

Hearts

Tips:
Accessories
 Sunglasses
Prescription glasses
Underwear
Costume jewelry

Posture:
Label;
The way of speaking, etc.

Face: if it is clean, if it is stained, if it needs intervention (botox, others).

Hands: nails = square, round, polish.
Feet = the same thing.

Wardrobe: SOCIAL - WORK - CASUAL

Keep the same style of the person. Everything aligned

What are the options?

25/08/2011

Face Types
Facial Geometry
Points: measure forehead, measure distance between the eyes;
Oval
Round
Square
Elongated
Diamond
Inverted Triangle
Wide base triangle (half oval diamond)

Eyes
Silver shadow = cold
Golden shadow = warm
Red skin, with imperfection, use green concealer.
When the skin has a bluish or purplish tone, use yellowish concealer;
When the skin has dark circles or stains, use beige.
Use pink to brighten the skin (if it is cool);
Wear orange if it is hot.
If using orange shadow, use orange or brown on the lips.
Short hair favors oval and symmetrical faces. Not recommended for round faces and heads.
small.
Long hair favors slim faces with elongated heads. Not recommended for heads
big.
Necklines:
y Round
y Boat;
y In V 'well marked' stretches
y Inverted triangle type does not use a boat; Use V to elongate, or put on a choker or
long jewelry.
y Asymmetrical necklines - when the person is tall, or when the body structure is hourglass.
y Square - it is compromising.
y Hope it falls
y Heart ʹ marks the breasts a lot = sexy.
y Swan (ruler) - a very small person should not use.
y Open

Gola Polo - every person, of any style, should have. It needs to be well ironed, well maintained. Use it
with a sports bra, not a lace bra. Wear with jeans, cotton, twill.

Mangas:
y Curta
y ¾ - logo below the elbow
y 7/8 - half of the arm
y Long
y Straps - wear without a bra or dress/blouse already with padding

Wrap Shirt
Basic Whites
Princess - impoverish the clothes
Everyone needs a basic black
Empire
Cachê-cour can age a person