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Data For Customer Personas

The document presents a table with information about individuals including their names, ages, locations, household sizes, education levels, and goals related to cost or variety. It also outlines concerns regarding return policies, quality, website organization, checkout processes, and shipping details. Additionally, it categorizes personas into Budget Buyers and Variety Shoppers based on their goals and demographics.

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Paula Vásquez
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7 views3 pages

Data For Customer Personas

The document presents a table with information about individuals including their names, ages, locations, household sizes, education levels, and goals related to cost or variety. It also outlines concerns regarding return policies, quality, website organization, checkout processes, and shipping details. Additionally, it categorizes personas into Budget Buyers and Variety Shoppers based on their goals and demographics.

Uploaded by

Paula Vásquez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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27 Name Age Location Household Education Goal

9 Clara 25 City 2 people College Cost


1 Diego 24 Suburbs 1 person High school Cost
4 Jerricka 34 Suburbs 1 person Graduate school Cost
6 Raj 27 Suburbs 1 person College Cost
3 Reggie 36 Suburbs 3 people (1 child) College Cost
10 Avery 44 Suburbs 4 people (2 children)Graduate school Variety
11 Eleni 39 City 2 people High school Variety
5 Frankie 34 City 4 people (2 children) College Variety
8 Hiro 49 City 2 people (1 child) College Variety
2 Jaya 21 City 1 person College Variety
7 Malena 44 City 2 people (1 child) College Variety
Concern
Return policy Personas
Quality Categories Persona 1 - Budget BuyerPersona 2 - Variety Shopper
Quality Goal Cost Variety
Website organization Concern quality website organization
Quality Age range 20-30 30-50
Website organization Location suburbs city
Website organization Household 1 person 2 a 4 people
Checkout process Education college college
Shipping speed
Shipping fees
Website organization
ty Shopper

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