EKITI STATE UNIVERSITY, ADO-EKITI
FACULTY OF MULTIDISCIPLINARY STUDIES
DEPARTMENT OF MASS COMMUNICATION
COURSE CODE: MAC 209
COURSE TITLE: INTRODUCTION TO PUBLIC RELATIONS
LECTURER: DR. AJAKAIYE
GROUP NAMES
OGUNTOYINBO DAMILARE PRAISE 2303089
SANNI AMEERAH TIMILEHIN 2303004
AYOBAMI ANUOLUWAPO OLAJUMOKE 2303103
KEHINDE MORENIKEJI RACHEAL 2303121
AKINFENWA OLAMIDE AYINKE 2303108
MAKINDE OLUWASEUNFUNMI HERITAGE 2303058
ADARAMAJA ADEDAYO JAMES 2303111
AKANDE FIRDAUS IFE 2303067
OGUNLOLA OYINDAMOLA ADEBOLA 2303096
IDOWU MOYINOLUWA GRACE 2303040
ASSIGNMENT
Pick an organization it must not be the same with the sane group,and look at
how they do their public relation activities and the ones they can do to help
them improve
PUBLIC RELATIONS STRATEGY OF FENTY (FENTY BEAUTY & FENTY SKIN)
Through Fenty which Rihanna launched in 2017 the beauty world received a
major upheaval because of its dedicated approach to inclusivity alongside
diversity together with unique marketing methods. Long-term public relations
strategies for Fenty concentrate on changing consumer opinions in order to
preserve media coverage while developing devoted customer relationships.
CURRENT PUBLIC RELATIONS ACTIVITIES
1. Inclusivity & Diversity as a Core Message
Fenty Beauty revolutionised the beauty industry by leading the way with its 40+
foundation shades promotion. Throughout its marketing platform the brand
demonstrates consistent dedication to diverse representation by using different
racial backgrounds and skin complexions and gender characteristics in its
modelling programme.
2. Celebrity & Influencer Collaborations
Rihanna's personal brand brings outstanding PR value to her products because
she personally interacts with all aspects of her marketing strategy. Fenty Beauty
leverages its partnerships with beauty influencers across the world along with
micro-influencers to grow its market reach.
3. Strong Social Media Engagement
The brand implements product launches and customer interaction and viral
challenges through its Instagram, TikTok and Twitter accounts. Customer
reviews alongside makeup tutorial videos from product users help the brand
generate more involvement from its audience.
4. High-Profile Event Marketing
Creation of brand hype results from special product launch parties and red
carpet sponsorships which also include temporary brand pop-up displays. Fenty
sustains its position by participating with fashion shows and beauty industry
exhibitions.
5. Media Relations & Brand Storytelling
Consistent features in top fashion and beauty magazines like Vogue, Elle, and
Allure. Rihanna's interviews promote Fenty's mission which strengthens
customer dedication.
6. Crisis Management & Transparency
The company reacts swiftly to address public issues that include questions
about shading limitations and environmental problems. Customer trust grows
stronger when the company provides honest feedback that emerges directly
from customer input.
AREAS FOR IMPROVEMENT IN FENTY’S PR STRATEGY
1. Deeper Sustainability Messaging
Fenty needs to improve their public disclosure regarding environmentally
friendly packaging methods together with details about their ingredient
acquisition practises and animal-friendly policies. Teamwork between Fenty and
sustainable influencers and environmental groups would strengthen their
operational credibility.
2. More Personalized Customer Engagement
The integration of AI technology for beauty consultations and personalised
product suggestions will boost customer satisfaction levels. A customised
loyalty system featuring content benefits and unique perks would make
customers more loyal toward the brand.
3. Stronger Expansion into Emerging Markets
Campaigns designed specifically for Africa and Latin America alongside
Southeast Asia should be developed to push global growth numbers. The
market penetration in local regions would grow by intensifying partnerships
with regional influencers.
4. Thought Leadership & Industry Advocacy
Rihanna should organise public discussions about diversity in beauty through
events which combine panels with conferences. The Fenty brand should
collaborate with other market leaders to establish meaningful changes which
promote inclusivity throughout major cosmetics brands.
5. Enhanced Digital & AR/VR Experiences
Fenty would boost its online shopping confidence by developing virtual try-on
technology across its operations. The addition of behind-the-scenes
programming and interactive make-and-use tutorials would drive more
audience involvement with the brand.
6. Fenty should establish partnerships with various influencers who come from
different backgrounds to display both their products and their core values.
7. The company should guide its personnel to express their storytelling about
Fenty through social media platforms which highlights their dedication to
diversity and equality.
8. Fenty should connect with communities by hosting events and conducting
workshops and establishing charitable service projects to prove its social
responsibility values.
9. Fenty should supply detailed educational information about their products as
well as ingredients together with usage guidance in order to help customers
make well-informed purchasing choices.
10. Safron Fashion Company needs to implement standardised customer
feedback systems which provide fast solutions for customer problems while
enabling continuous product betterment.
In conclusion, the company can advance its position as beauty industry leader
by focusing on these areas with its dedication to diversity and social
responsibility and customer satisfaction.
