Ict Communication Notes
Ict Communication Notes
Communication Media
What is communication media?
   ● Communication media describes the tools and channels for sharing of
     information between a sender and a receiver
   ● Communication media can be both electronic and physical
Newsletters
  ● Periodic publications, often used to inform, educate, or entertain subscribers
     about specific topics
         ○ Usually distributed through email or as printed copies
         ○ Suitable for organisations, schools, and clubs to keep members up-to-date
Advantages Disadvantages
    ●                                               ●
        Cost effective                                Low engagement
    ●   Measurable results                          ● SPAM filters can unintentionally block
    ●   Easy to personalise                         ● Limited interactivity
    ●   Targeted                                    ● Can get lost in a busy inbox
    ●   Increases brand awareness
Posters
  ● Visual presentations that convey information or promote events or products
        ○ Combine text, images, and graphics to grab attention
Advantages Disadvantages
    ●                                                            ●
      Cost effective                                               Limited information
    ● Wide reach                                                 ● Lack of interactivity
    ● Versatile                                                  ● Can be removed/defaced
    ● Long shelf life in the right space                         ● Cannot update
Websites
  ● Online platforms that provide information or services
         ○ Accessible through the internet using a web browser
          ○ Useful for businesses, educational institutions, and individuals to share
            information, sell products, or offer services
Advantages Disadvantages
    ●                                                  ●
      Media rich                                         Can be hacked
    ● Links to other websites                          ● Risk of pharming
    ● Easy navigation                                  ● Maintenance can be expensive
    ● Global audience
Multimedia presentations
  ● Digital presentations that combine various forms of media, such as text, images,
      audio, and video
         ○ Used in education, business, and entertainment to present information in a
             visually engaging way
Advantages Disadvantages
    ●                                                          ●
      Media rich                                                 Special equipment required
    ● Interactive                                              ● Often required internet access
    ● Transitions/animations to highlight key                  ● Easy to create a bad presentation
      information                                              ● Visuals can take focus from the ove
                                                                 message
Media streaming
  ● Real-time transmission of audio and video files over the internet
         ○ Allows users to access content without downloading it to their devices
         ○ Popular services include Spotify, Netflix, and YouTube
E-Publications
   ● Digital versions of printed materials, such as eBooks, eMagazines, and
     eNewspapers
         ○ It can be read on electronic devices, such as eReaders, tablets, and
             smartphones
         ○ Offer benefits like portability, searchability, and adjustable text size
Mobile Communication
What is mobile communication?
   ● Mobile communication involves transmitting information between people and
     devices using radio waves
   ● Smartphones use subscriber identity module (SIM) cards to link the devices to a
     network carrier, allowing them to make phone calls and send messages
   ● Smartphones include features such as:
Feature Description
SMS messaging                                ●
                                               Quick communication
                                             ● Messages are stored on the device and can be read a
                                             ● Use virtual keyboards and predictive text
Phone calls                                  ●
                                               Simple voice communication
                                             ● Requires cellular reception
Mobile payments                              ●
                                                 Uses NFC
Camera                                      ●
                                              Smartphones have built-in cameras for video calls
                                            ● Camera can act as a barcode scanner for QR codes
Computer Modelling
What is computer modelling?
   ● Computer modelling is using a computer to simulate a real-life system in order to
     be able to study the behaviour in different scenarios
   ● The simulation uses a model to help predict how the system will work in unusual
     circumstances
   ● Examples of modelling application include:
         ○ Personal finance
         ○ Bridge and building design
         ○ Flood water management
         ○ Traffic management
         ○ Weather forecasting
Advantages Disadvantages
    ●                                                            ●
         Cheaper than having to build the real thing               A computer model will never be
    ●    Easier to try out a range of different scenarios          accurate
    ●    Safer, can simulate hazardous environments e.g.         ● Results are only as good as the
         power station                                             designed and data entered
    ●    Faster, can speed up variables that would impact on     ● Possibility of human error in the
         results e.g. climate change                               could skew results
    ●    Testing can be done before real-life construction
         begins
Modelling applications
        Application                                            Description
Personal finance      ●
                        Use of a spreadsheet to test 'what if' scenarios
                      ● Using spreadsheet functionality to change values and see what impact
                        e.g. the financial impact on a family if household income was to go dow
Flood water           ●
management              Computer models allow risk assessments to be made of high risk flood
                      ● Using models and changing variables allows for the design of automat
                        defence systems
                      ● Variables would include:
                           ○ different rivers and sea inlets
                           ○ time of the day
                           ○ previous flood behaviours
                           ○ possible obstructions etc.
                      ● An automated system allows for:
                           ○ Real-time monitoring
                           ○ Data collection
                           ○ Faster response to changing conditions e.g. advance warning to
Traffic management    ●
                        Computer models allow users to see the effect of traffic and accidents
                        road networks
                      ● The data collected can be used to optimise the traffic light times at diffe
                        junctions
                      ● Data collected could include:
                           ○ Time of day
                           ○ Number of vehicles passing the junction from all directions
                           ○ Factors that effect the flow of traffic e.g. pedestrians crossing, a
                           ● After successful modelling has been completed, optimised systems ca
                             and installed
Weather forecasting        ●
                             Sensors are used collect data and sent to a central computer
                           ● Data collected could include:
                                ○ Air pressure
                                ○ Wind speed
                                ○ Air temperature
                                ○ Humidity
                           ● The computer model can then be used to predict weather patterns for t
                             days
                           ● Actual weather is compared to the modelled data to check for accuracy
                             identify any areas in the model to modify
Increased efficiency and productivity (due to working   High initial investment and maintenance co
24/7)
Reduced human error and fatigue                         Lack of flexibility and adaptability to unexpe
                                                        situations
Can work with large or delicate items                      Requires costly backup systems
Robotics
What is robotics?
  ● Robotics is the principle of a robot carrying out a task by following a precise set
    of programmed instructions
  ● Robots can be categorised into two groups:
 Repeat the same programmed instructions over and over         Carries out more complex tasks and ca
                     again (no AI)                                                 learn (AI)
  ●
      The development of artificial intelligence, including the increased use of machine
      learning and robotics raises ethical and legal issues such as:
         ○ Accountability
         ○ Safety
         ○ Algorithmic bias
         ○ Legal liability
      Industry        Quality inspector     Advanced vision to inspect           May not work on defe
                                            products for defaults, improving     require human judgem
                                            quality control
    Agriculture       Planting & seeding Precise planting (optimum depths    High upfront costs, ma
                      machine            and distances)                      uneven terrain and ch
                                                                             conditions
     Domestic         Sous chef           Assists with meal prep by doing   Limited ability and cap
                                          basic duties (chopping, measuring
                                          and following basic recipes)
   Entertainment      Educational robot   Interactive learning experiences   High cost, cannot repl
                                          for children, increased            guidance of human te
                                          engagement
Worked Example
The European Space Agency (ESA) is building a new space telescope to orbit the Earth
and search for distant galaxies. The ESA is using computer controlled robots to build
the lens of the telescope.
Discuss the advantages and disadvantages of using computer controlled robots rather
than humans to build the lens.
[6]
Answer
Max 4 of:
Advantages
Robots can work in sterile areas where humans would need protective clothing
[1]
Robots can easily be used for transferring large delicate items [1]
Robots can work 24/7 / continuously [1]
Cheaper in the long run/robots not paid [1]
More accurate as the lens needs to be precise / higher quality of lens [1]
More frequent checking of the equipment/lens [1]
They do boring/laborious work [1]
Issues can be found more quicker [1]
Task/job can be carried out far quicker [1]
Max 4 of:
Disadvantages
You can't get full marks by only focusing on advantages or disadvantages - make sure
you know both
Don't use short answers like 'it's expensive' - explain your answer
Advantages Disadvantages
    ●                                                                      ●
      Streamlined administration and record-keeping                          Cost
    ● Improved communication between teachers, students, and               ● Transition can be time
      parents - this can be automated                                        and complex
    ● Centralised access to information and resources                        ● Training is required
    ● Data-driven decision-making and insights for teachers and              ● Dependant on techno
      administrators                                                         ● Data security concern
    ● Information is more up to date
    ● Information can be obtained quickly in an emergency
    ● Patterns of absence can be found quickly which helps to tackle
      truancy/lateness
a. Describe how this system can be used to manage student registration and
attendance.
[3]
[2]
Answers
a. three of:
Student scans a card // teacher records the student as present on the computer
system [1]
The system records the time of arrival [1]
The system sends the data to the school administration database [1]
The data is searched in the database [1]
If a student arrives after a certain time the student’s attendance record is flagged
as late/absent [1]
Attendance/lateness records are automatically printed/sent to parents [1]
Letters/texts are automatically sent to parents to show the absenteeism/lateness
of students [1]
Parents can log in into the system to check student’s attendance/lateness
records [1]
b. two of:
Promotions and personalised offers Impersonal and less tailored customer servi
Case Study
Reserving a seat to watch a film at the cinema.
[6]
Answer
Six of:
ATM
What is an ATM?
   ● An Automatic Teller Machine (ATM) is used in the banking industry to provide
     customers with convenient access to financial transactions 24/7
   ● Characteristics and uses of ATMs:
        ○ Withdrawing cash: Obtain money from a bank account
        ○ Depositing cash or cheques: Add funds to a bank account
         ○   Checking account balance: View the current balance of a bank account
         ○   Mini statements: Obtain a summary of recent transactions
         ○   Bill paying: Settle utility bills and other payments
         ○   Money transfers: Sending funds to another bank account
   ●                                                    ●
     Convenient access to banking services                  Cash withdrawal limits
   ● Available 24/7                                     ●   Risk of theft or fraud
   ● Reduced waiting time                               ●   Limited services compared to bank bran
   ● Global access to funds                             ●   Technical issues and machine downtime
                                                        ●   Some banks charge for using ATMs
EFT
What is EFT?
  ● Electronic Funds Transfer is a way of moving money from one account to
    another
  ● EFT is used primarily for:
       ○ Salary deposits
       ○ Bill payments
       ○ Online purchases
EFTPOS
  ● Electronic Funds Transfer Point Of Sale (EFTPOS) is used by retailers to allow
    customers to make purchases using a debit/credit cards
  ● The process involves:
       ○ Data being read from the chip (using RFID / NFC if it's a contactless
           payment)
       ○ The business bank's computer contacts the customer’s bank's computer
       ○ The card is checked if it is valid
       ○ If the card is valid the transaction continues
       ○ If it is not valid the transaction is terminated
       ○ An authorisation code is sent to the business
       ○ The price of the item is deducted from the customer’s account
       ○ This money is added to the business' account
    ●                                                                 ●
      Fast and efficient                                                Risk of online fraud
    ● Reduces paperwork                                               ● Technical issues
    ● Lower transaction costs                                         ● Requires internet connection
    ● EFT transactions can be disputed for up to 60 days              ● Requires immediate funds a
Internet Banking
What is internet banking?
   ● Internet banking is a secure online platform for accessing and controlling a
     persons bank account
   ● Internet banking can be accessed via the internet through a secure website or by
     using the bank's official app on a smartphone
   ● Internet bank allows for transfers, bill payments, account management and much
     more
    ●                                                         ●
        Convenience and 24/7 access                               Security of transactions
    ●   Easy account management                               ●   Requires a reliable internet connecti
    ●   Reduced need for branch visits (saving time and       ●   More risk of fraud
        money)                                                ●   Easier to make errors (typing in the w
    ●   Interest rates may be better                              information)
    ●   Easier to shop around for the best account            ●   Physical cash can't be deposited/wit
                                                                                      [4]
Answer
Four of:
The reader checks the amount to pay is less than the contactless limit [1]
The data is read from the chip using RFID / NFC [1]
The restaurant’s bank's computer contacts the customer’s bank's computer [1]
The card is checked if it is valid [1]
If valid the transaction continues [1]
If not valid the transaction is terminated [1]
An authorisation code is sent to the restaurant [1]
The price of the meal is deducted from the customer’s account [1]
Added to the restaurant’s account [1]
Information Systems
What is an information system?
   ● An information system is a purpose built system designed to collect, store,
     process, distribute and use information
   ● In a hospital an information system would be used to:
         ○ Access patient medical records
         ○ Appointment scheduling
         ○ Manage medication dispensing
         ○ Facilitate communication between doctors, nurses and other healthcare
            providers
         ○ Public health reporting
   ● Information systems are used by healthcare professionals for making informed
     decisions about patient care
3D Printers
What is a 3D printer?
   ● A 3D printer is a machine capable of outputting three-dimensional objects from a
     digital file
   ● 3D printing starts with the creation of a 3D model using computer aided design
     (CAD)
   ● The benefits of 3D printing include:
         ○ 3D models can be fully customised on the computer before printing
         ○ Prototyping
3D printers in medicine
    Printing of prosthetics            ●
                                         Custom-made prosthetic limbs or body parts
                                       ● Can be tailored to a patient's specific needs
                                       ● Faster and more affordable than traditional methods
      Tissue engineering               ●
                                         3D printing of living cells to create functional tissues
                                       ● Can be used to repair or replace damaged organs
                                       ● Potential to reduce the need for organ donations
    Customised medicines               ●
                                         3D printed pills with precise doses and drug combinations
                                       ● Tailored to a patient's specific needs and conditions
                                       ● Potential to improve medication adherence and effectiveness
Expert Systems
What is an expert system?
   ● An expert system mimics human knowledge and experience and uses a
     combination of the two to solve problems or answer questions
   ● Examples of expert systems include:
        ○ Equipment troubleshooting and repair
        ○ Technical support
        ○ Medical diagnosis system
   ● Expert systems share five key characteristics
   Knowledge base              ●
                                   A database of facts to generate rules that are used to solve problems
                                   decisions
      Rule base                ●
                                   A set of rules or logic that is used to apply the knowledge in the know
                                   to specific problems
   Inference engine            ●
                                  A program that applies the rules in the rule base to the facts in the kn
                                  base to solve problems
         Interface            ●
                                  A way for users to interact with the system and provide input
  Explanation system          ●
                                Provides the users with explanation and reasoning behind decisions
                                recommendations
                              ● Gives a percentage probability of the accuracy of its conclusions
Case Study
Movie recommendation system
Inputs
Inference engine
Output
    ●                                                ●
      Consistent results                               Only as good as the data entered
    ● Faster responses                               ● Responses can be cold and lack human emoti
    ● Can store large amounts of data                ● Requires training to use correctly
    ● Unbiased
Worked Example
Expert systems are used by doctors.
a. Describe how an expert system can be used to diagnose illnesses.
                                                                                [5]
[2]
Answers
a. five of:
b. two of:
   ●                                     ●                               ●
     Enhance security with two-            Allow for faster                Facilitate paym
     factor authentication                 transactions                    smartphones a
   ● Require customers to enter a        ● Enable customers to tap         devices
     personal identification number        their card on the             ● Increase conve
     (PIN)                                 terminal                        customers
Internet Shopping
What are the advantages and disadvantages of internet shopping?
  ● Internet shopping is the act of purchasing good or services online through
    a website or mobile application
  ● Characteristics of Internet Shopping
        ○ Online stores accessible through web browsers
        ○ Wide variety of products and services are available
        ○ Convenient and often open 24/7
   ●                                                  ●
     Time-saving and convenient                         Security concerns
        ○ Shop from home or on the go                      ○ Risk of fraud or identity theft
        ○ Avoid queues and busy stores                     ○ Need to provide personal and
   ● Greater product variety                                  information
        ○ Access to the global market                 ● Limited physical interaction
        ○ Compare products and prices easily               ○ Can't touch or try products b
   ● Customisation options                                    purchasing
        ○ Personalise items or services                    ○ This may lead to dissatisfacti
        ○ Tailor purchases to individual                      returns
           preferences                                  ● Delivery delays and fees
   ● Potential cost savings                                  ○ Wait for items to be shipped a
        ○ Competitive pricing due to lower                      delivered
           overheads                                         ○ Additional costs for shipping
        ○ Take advantage of online sales and                    handling
           promotions                                   ● Impersonal customer service
                                                             ○ Difficulty resolving issues or
                                                                items
                                                             ○ Lack of face-to-face interactio
                                                                staff
   ●                                                                     ●
       Can target prices, products and services at specific groups         Increased Compe
       based on buying data                                              ● Digital Fraud and
   ●   Can update stock availability and prices more quickly than a        Concerns
       physical store through their website                              ● Technical Issues
   ●   Cheaper to publicise special offers rather than mail shots          Downtime
   ●   International customer base                                       ● Costs of Delivery
   ●   Increased profits due to lower overheads (e.g. fewer staff)         Returns
                                                                         ● Customer Trust
                                                                         ● Inventory Manage
                                                                         ● Depersonalisation
                                                                         ● Online Reviews
                                                                         ● Dependency on In
                                                                           Infrastructure
                                                                         ● Logistical Challen
                                                                         ● Legal and Regula
                                                                           Compliance
                                                                         ● Increased Custom
                                                                           Expectations
Worked Example
Modern supermarkets have automated stock control systems, which use data
from the checkouts.
Describe how food items can be ordered by an automated stock control system
so they are delivered before the stock in the supermarket runs out.
[4]
Answer
four of:
Recognition Systems
What is a recognition system?
   ● A recognition system is a way of using computer technology to
     automatically identify something
   ● Common examples of recognition systems include:
        ○ Facial recognition
        ○ Speech recognition
        ○ Optical character recognition
Advantages Disadvantages
  ●                                                ●
    Fast and efficient data collection               Limited to predetermined responses
  ● Reduces manual entry errors                    ● Sensitive to poor marking or smudgin
What is OCR?
  ● Optical Character Recognition (OCR) converts printed or handwritten text
    into digital format
  ● Useful for digitising documents
  ● Assists in searching and editing text
  ● Automated Number Plate Recognition (ANPR) is an example of OCR
       ○ For example, reading number plates and controlled entry and exit at
           airport parking
Advantages Disadvantages
  ●                                                        ●
    No staff required                                        Privacy concerns as number
  ● Faster, no need to stop and take tickets etc             recorded
  ● Stops cars parking illegally, cannot enter without     ● Number plates can be cloned
    authorisation                                          ● Dirty or broken number plate
                                                             be read
                                                            ● Lack of staff could lead to va
   Stock tracking         ●
                            Livestock tracking on a farm
                          ● Keeping track of animals
                               ○ Location
                               ○ Medical data
                          ● Active tags would be used due to the distance involved
     Passports            ●
                            Passive chips in passports
                          ● Read by a reader to decrypt data stored on the chip
                              ○ Personal details
                              ○ Photo
                              ○ Fingerprints
      Vehicles            ●
                            Track progress on assembly line
                          ● Used on toll roads to automate payment and raise barriers
                          ● Entry and exit to carparks
What is NFC?
  ● Near field communication (NFC) is a subset of RFID which allows
    communication between two devices in very close proximity
  ● NFC can be either:
      ○ Passive - uses energy from the reader
          ○ Active - has it's own power source
    ● Smartphones use active NFC to allow contactless payments by tapping a
      smartphone on a reader
    ● Smartphones can also exchange data using NFC by tapping together
      (usually back to back)
Worked Example
A farmer has purchased a computerised feeding system for her goats. A goat has
an RFID tag
attached to its ear, which is recognised by the computer. The system uses a
passive RFID tag.
a. Describe how the RFID tag can be activated.
[3]
b. Describe how RFID technology will be used to give the correct feed to the
animal.
[3]
Answers
a. three of:
The RFID reader sends radio waves / signals to the RFID antenna in the tag [1]
The tag sends radio wave/signal back to the reader [1]
The radio waves move from the tag’s antenna to the microchip [1]
A signal is generated and sent back to the RF system [1]
The RF wave is detected by the reader which interprets the data [1]
b. three of: