IDT (BIDTK158/258)

INNOVATION AND DESIGN THINKING

Question Bank from Module 3, 4 and 5
1. A prototype is a simple experimental model of a proposed solution used to
a. test ideas
b. validates ideas
c. both
d. none of the above
2. A hypothesis is ------
a. a wish for result that the researcher concludes the research with
b. a complicated set of sentences that pulls variables into proposed complex
relationships
c. a conjecture that is grounded in support background originating from
secondary research.
d. none of the above
3. What is your first model/ design of a product called?
a. draft
b. rough draft
c. prototype
d. practice design
4. Design Thinking Approach leads to –
a. Technology centric designs
b. Marketing centric designs
c. People centric designs
d. All of the above
5. A case study is
a. A research strategy
b. An empirical inquiry
c. A descriptive and exploratory analysis
d. All of the above.
6. _____________ is an analysis of persons, groups, events, decisions, periods or
either systems that are studied holistically by one or more methods.
a. Literature study
b. Case study
c. Co-creation
d. Prototyping
7. MVP stands for
a. Minimum Viable Product
b. Maximum Viable Product
c. Most Viable Product
d. None of the above
8. At what step do you want to complete POV?
a. Empathy
b. Define
c. Prototype
d. Ideate

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9. Design Thinking Process DO NOT include

a. Credibility
b. Viability
c. Desirability
d. Feasibility
10. The purpose of MVP is NOT
a. Be able to test a product with maximum resources
b. Accelerate learning
c. Reduce wasted engineering hours
d. Get the product to early customers as soon as possible.
11. The three ‘I’ s of Design Thinking DO NOT include
a. Interest
b. Implementation
c. Inspiration
d. Ideation
12. Collaborative team work is essential in DT for
a. equal importance to all members
b. solving multifaceted problems
c. unbiased selection of ideas
d. better failure management
13. DT is best suited to addressing problems at the intersection of
a. Business and society
b. Logic and emotion
c. Human needs and economic demands
d. All of the above
14. Frank Robinson defined and coined the name
a. Design Thinking
b. Mind mapping
c. MVP
d. Hypothesis
15. _______ was IDEO’s first expression of DT
a. Deep-design
b. Deep-dive
c. Deep Structure
d. Study -Dive
16. Human-centric design was re-interpreted as an acronym to mean
a. Hear, Create, Deliver
b. Hear, create, design
c. Hear create deliver
d. Hold, create, deliver
17. The ultimate goal of DT is to help you design better
a. Services
b. Products
c. Experiences
d. All of the above

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18. _________ is the way to narrow down the thoughts to reach at the final solution
a. Convergent thinking
b. Divergent thinking
c. None of them
d. Both of them
19. Design thinking is also known as
a. Adaptable enquiry
b. Strategic design thinking
c. Transformation by design
d. All of the above
20. Design thinking follows
a. Waterfall model
b. Agile methodology
c. Both of these
d. None of these
21. BPM stands for
a. Building Product Management
b. Business product management
c. Business process management
d. Basic product management
22. _____________is an iterative and incremental method of managing development
and design.
a. waterfall model
b. agile methodology
c. cyclic methodology
d. all of the above
23. Which of the following sequences in correct for Waterfall Methodology?
a. Define-design-develop-test-deploy
b. Define-develop-design-test-deploy
c. Define-design-develop-test-deploy
d. Design-define-develop-test-deploy
24. Which one of these statements is TRUE about the Prototype?
a. Your prototype has to be exactly like the final product
b. You must not make it online
c. The objective is to have people interacting with your product
d. You can consider anyone as a potential user of your product
25. A Brainstorming session is____________
a. Test fast and fail cheap
b. Validate final concepts among your target audience
c. Test more concepts at an early stage
d. Assess the technical feasibility of the solution
26. When testing a new prototype, how many people do you need to interview per
Persona to detect the main usability issues?
a. The more persons per Persona the better
b. 20 persons per Persona
c. 10 persons per Persona
d. Five persons per Persona

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27. As an Innovation Consultant, what should you do to help a team struggling to think
outside the box during a Brainstorming session?
a. Propose to them new brainstorming techniques (e.g. Mash-up)
b. Remind the team about the Problem Statement(s) to help guide the ideation
process
c. Remind the team about the Brainstorming rules
d. Give them feedback about the ideas like highlighting the good ones already
proposed
28. Who bought a collaborative design philosophy?
a. Henry Ford
b. Henry Ford and Steve Jobs
c. Steve Jobs
d. None of the above
29. One needs to have professional training in design to become a design thinker. True
or False?
a. True b. False
30. How does the Prototype stage of design thinking enable better management?
a. It enables designers to eliminate the user feedback portion of testing.
b. It allows the design team to break testing down into smaller chunks.
c. It requires the design team to tackle all portions of testing at once.
d. The Prototype stage has no bearing on better test management.
31. Innovation can help to provide a temporary competitive advantage when:
a. Barriers to entry are high.
b. Barriers to imitation are low and intellectual property rights are difficult to
enforce.
c. There are few other competitors.
d. Barriers to entry are low.
32. Scope of Strategic Innovation includes
a. Managed Innovation
b. Strategic Alignment
c. Industry Foresight
d. All of the above
33. Integrating Design thinking in strategic innovation includes
a. Reviewing
b. Simulating
c. Conversing
d. All of the above
34. How does the test stage of design thinking allow you to make tweaks and refine
your prototype?
a. By observing and talking to customers, you can learn whether your
product hits the mark.
b. By learning more about your product, you can determine the best market for it.
c. By testing employees' knowledge of the product, you can start designing
packaging.
d. By talking with other designers, you can learn ways to redesign to make more
money

Mrs. Chindu Mohan, Department of Civil Engineering, VVIT 4

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35. Mr. Anil is starting a clothing company. Instead of making clothing that fits models,
though, Will wants to start by thinking about what non-models need. Because will is
planning his designs around the end user, he is engaging in _____.
a. Design thinking
b. Model design
c. End user generation
d. Model thinking
36. Mr. Ravi wants to design a new bed that she can sell to nursing homes to use with
their patients. However, Ravi doesn't want anything to do with older adults or
people with disabilities. According to the design thinking process, Mr. Ravi will face
problems because he is missing _____.
a. Empathy
b. Creativity
c. Practicality
d. Imagination
37. Which of these is a reason that companies might implement design thinking?
a. It relies on risk-taking
b. It creates more problems
c. It eliminates mistakes
d. It accelerates effectiveness
38. Readiness of the organization for strategic innovation means
a. Changing innovation process in the organization
b. Ready for change in the organization
c. Ready for change in the capabilities of the organization
d. All of the above
39. Collaboration in design thinking for strategic innovation includes
a. Collaboration with design thinking team
b. Collaboration with design thinking consultant
c. Collaboration with operation team
d. Collaboration with all the members of the organization for shared solution
for a complex problem
40. Learning Goals in design thinking workshop are related to
a. Define learning outcomes
b. Mapping with the problem statement
c. Understanding culture of the organization
d. Defining learning styles
41. What is the usual order of problem-solving process?
Try, Reflect, Prepare, Define
b. Prepare, Try, Define, Reflect
c. Try and Reflect
d. Define, Prepare, Try, Reflect
42. Innovation is defined as
a. the commercialization of a new product or process.
b. The invention of a new product or process
c. A new product or process idea
d. The implementation of a new production method.
43. Innovation can help to provide a temporary competitive advantage when

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a. Barriers to entry are high.

b. Barriers to imitation are low and intellectual property rights are difficult to
enforce.
c. There are few other competitors
d. Barriers to entry are low
44. Design thinking is
a. Defining, framing and solving problems from users’ perspectives
b. Designing ways in which people think
c. Asking users to solve problems
d. Thinking about design
45. “Apply human centred design to poverty -related challenges and in the process,
change the way that a for-profit business can use their resources to create social
good.” was mission of:
a. Steve jobs and Henry Ford
b. Jocelyn Wyatt and Patrice Martin
c. Steve jobs and Jocelyn
d. Henry Ford and Patrice
46. Which innovation is about improving the existing features?
a. Radical innovation
b. Disruptive innovation
c. Architectural innovation
d. Incremental innovation
47. Design Thinking tackles complex problems by ___
a. Testing
b. Designing
c. Defining
d. Empathizing
48. The design thinking process is iterative, flexible and focused on collaboration
between __ and ______
a. Design and empathise
b. Designers and users
c. Empathise and test
d. Test and design
49. Reframing a Design Challenge
a. Changes the conceptual view point to an individual perspective
b. Helps us come up with the right problem to solve
c. Challenges us to design to marketing focus
d. None of these
50. Design thinkers create low-fidelity prototypes to:
a. Test concepts quickly and cheaply with potential users
b. Validate concepts for the market
c. Build production-ready products
d. Estimate the price of production
51. Which of the following is the least true about open innovation?
a. It accelerates development process
b. It reduces cost of product development
c. It helps in creating product differentiation

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d. It helps to beat competition.

52. What purpose does POV serve in design thinking?
a. It serves as the guide for developing the prototype
b. It illustrates what your competitors are doing better.
c. It is used in the testing phase for receiving feedback
d. It provides focus for the design teams’ brain storming
53. What is POV in design thinking?
a. A report from the design team about the product
b. A customer’s opinion about interactions with your brand.
c. A written statement of a customer’s problem or need.
d. The opinion of the manager about how to brain storm.
54. Which of the following is best suited to produce more innovative design solutions:
a. Monodisciplinary and untrained teams
b. Monodisciplinary and trained teams
c. Multidisciplinary and untrained teams
d. Multidisciplinary and trained teams
55. Which among the following does not belong to the three C’s of agile methodology?
a. Character
b. Card
c. Conversation
d. Confirmation
56. Which methodology is not iterative?
a. Agile methodology
b. Waterfall methodology
c. Design thinking
d. Strategic innovation
57. Disruptive innovation does not use
a. Novel ideas
b. Old ideas
c. Replacing existing ideas
d. Radical changes
58. Sustaining innovation is
a. To bring small and steady changes
b. To bring disruptive changes
c. To bring radical changes
d. To bring breakthrough changes
59. Breakthrough innovation can be
a. Radical
b. Disruptive
c. Architectural
d. All the above
60. Architecture innovation
a. Uses slow and steady change in organization
b. Step by step incremental changes
c. Brings about change in the re-configuration of a product
d. All the above
61. Netflix can be quoted as an example of

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a. Radical innovation
b. Disruptive innovation
c. Modular innovation
d. Both a and b.
62. Strategic innovation is
a. To create a competitive space for new products
b. Combination of strategy and innovation
c. Represented with an innovation matrix
d. All the above
63. Scope of strategic innovation is
a. Strategic alignment
b. Industry foresight
c. Customer insight
d. All the above
64. The stages of design thinking workshop are
a. Planning stage
b. Workshop stage
c. Both a and b
d. None of the above
65. Design thinking workshops are conducted to
a. Come up with viable user-friendly solutions to the problems
b. To prevent employees from mingling each other
c. To stop using innovative and new practices
d. To spend time unnecessarily
66. The pre-meeting stage of design thinking workshop is to
a. Prepare study material
b. Check the ambience of workshop
c. Collecting all the details of trainees
d. All the above
67. The correct flow of activities in DT workshop is
a. Introduction/ define/ prototype/ testing/ ideate
b. Introduction/ define/ ideate/ prototype/ testing
c. Introduction/ testing/ ideate/ prototype/ define
d. Introduction/ prototype/ ideate/ define/ testing
68. Kanban technology is introduced by
a. Volkswagen b. Hyundai c. Toyota d. BMW
69. Scrum and Kanban are examples of
a. Waterfall methodology
b. Agile methodology
c. Both and b
d. None of the above
70. Digital photography had disrupted the old film photography. It is an example of
a. Sustaining innovation
b. Incremental innovation
c. Radical innovation
d. Modular innovation

Mrs. Chindu Mohan, Department of Civil Engineering, VVIT 8