ALIBABA CLOUD
FOR GAMING
FUEL YOUR GAMING
BUSINESS WITH
CREATIVITY, AGILITY,
AVAIL ABILITY &
PRODUCTIVITY
OUR GAMING SOLUTIONS
WHY ALIBABA CLOUD?
Alibaba Cloud can empower your gaming business with agile game development,
secure and fast global distribution and cost-effective operations.
Cost-Effective Game Development                                High Performance and Resilient Infrastructure
Save game development costs and time with our                  Provide a smooth gaming experience to global players
highly scalable cloud-based solutions.                         and the scale to meet demand.
Secure and Accelerated Global Access                           Personalized Game Service
Defend your game servers against CC attacks and                Fulfil different player requirements with enriched
Db-level DDoS attacks.                                         game-related services.
        Design            Development                Deployment                 Distribution               Operation
                        High Performance
   IP Authorization &    Cloud Rendering          Global Centralized           Global Gaming             Omni-Channel
      Cooperation          Multi-Scene               Deployment                 Acceleration             Gaming Insight
                         Cloud Database
                        Game Development
    High-Precision       & Testing Tools         Regional Distributed      Comprehensive                 Refined Players
     3D Modeling          XR Immersive              Deployment             Gaming Security                Engagement
                          Technologies
                          CONTINUOUS IMPR OVEMENT WITH INSIGHTS ACQUIRED
                         Compute          Storage & Database      Networking         Data Intelligence        Security
GAME DEVELOPMENT
GAME DEVELOPMENT TOOLS
Global Game Servers
Alibaba Cloud can support your business at every stage of your development
lifecycle thanks to our range of scalable cloud-based solutions, including our
Elastic Compute Service instances.
Our ACK solution also accelerates your development lifecycle by running
containerized applications on the cloud. Your developers can deploy applications
in high-performance and scalable containers securely and at low cost.
      Build                               Ship                                                 Run
   Development                Secure content & collaboration                            All environments
     Developer                 GitLab                 Jenkins               Docker                         ACK
                                                                                                    Test environment
           Submit code               Webhooks               Create & push            Deploy
                                                                                                 Pre-release environment
                                                            Docker image
                                                                                                 Production environment
High-Concurrency Architecture                 In-Game Voice Chat                          Real-Time 3D Rendering
Alibaba Cloud Server Load Balancer            Our high-quality, low-latency               You can perform a range of 3D
ensures the high availability of your         Real-Time Communication (RTC)               rendering tasks in real-time with our
games and online applications                 audio service provides full network         Remote Rendering solution.
during peaks in demand. Server                coverage for in-game voice chat.
                                                                                          Remote Rendering automatically
Load Balancer distributes network             It is based on industry-leading
                                                                                          scales your server instances based
traffic across backend servers                Audio 3A and optimizes for weak
                                                                                          on workloads, improving your
and supports auto scaling, while              network environments.
                                                                                          computing throughput using Elastic
maintaining a low network latency.            Working in real time, RTC also              High-Performance Computing
Our flexible Cloud Database                   supports multi-person audio/video           (E-HPC) power. It also integrates
Solutions for Gaming solution                 interactions in mobile games.               your rendering services with
also supports concurrent large-                                                           popular toolkits.
volume data operations with quick
database scale-out and low-latency
data updates.
GAME TESTING TOOLS: EMAS MOBILE QUALIT Y CENTER
With the rapid development of mobile digital channels and fast changing
business requirements with version iteration, traditional manual testing is
no longer sustainable to ensure testing efficiency and quality.                                                        Find out
                                                                                                                       more about
MQC provides the perfect solution with a cloud-based mobile test lab with                                              our Mobile
200+ real mobile devices and expert services to support best in class testing.                                         First Suite
Self-service Testing      Expert Testing      Automated Testing
  Abundant popular          Provide fully      Support online test
 real mobile devices      commissioned        procedure recording
are available online,   customized testing     and automatically
and multiple devices        services and      generate test scripts
    can be tested       comprehensive test
  simultaneously in        reports within
      the cloud          48 hours after the
                         requirements are
                             confirmed
GAME DEPLOYMENT
BEST PRACTICES IN CENTRALIZED
AND DISTRIBUTED DEPLOYMENTS
Our cloud-based solutions can scale with your customized deployments,
seamlessly distributing your games across different geographical regions
with low network latency, and guaranteed data consistency. We support
both distributed and centralized deployments.
                   Distributed Deployment                                     Centralized Deployment
    Germany             Singapore        Mainland China                            Singapore
  Game server 00      Game server 01        Game server 02   Game server 00       Game server 01    Game server 02
          10%                  8%                   12%             10%                   8%                  12%
       DB0                  DB1                  DB2              DB0                  DB1                  DB2
             Low network          Compliance of                   Low sensitivity to            Simple
               latency              local data                     network latency             operations
GAME DISTRIBUTION
GLOBAL GAMING ACCELERATION
Content Delivery Network
Using Alibaba Cloud CDN and Dynamic Route for Content Delivery Network (DCDN),
you can accelerate your content delivery to gamers around the world.
Our CDN network provides 150 Tbps of bandwidth and 2,800+ nodes in six
continents. It supports major ISPs worldwide, reduces response times to
milliseconds, and leverages a backbone network with 10-GE NICs and SSD storage
to ensure smooth content delivery.
Game Traffic Security
Our GameShield solution effectively defends your game servers and networks
against TCP CC attacks and prevents Tb-level DDoS attacks with a multi-level
disaster recovery architecture and risk management system.
GameShield enables SDK-based query dispatching within several seconds and
eight-ISP-based BGP acceleration to guarantee the optimum gaming experience
for your gamers.
Game Accelerator
Our network acceleration products are suitable for every stage of your distribution
lifecycle. Elastic IP Address provides low-latency connections to players in different
regions in and out of China.
Global Accelerator speeds up data transmissions, stabilizes bandwidth, and enables
high reliability for global-scale games.
                                                                                          28
  Global Online
  Games Players                                                                                CLOUD
                                                                                               REGIONS
                                                  Region A            Game server
                                                                                            85    AVAIL ABLE
                                                                                                  ZONES
                                                                                          2,800+
                         Global Accelerator       Region B            Game server
                                                                                                 ACCESS POINTS
                                                  Region C            Game server
Identity Authentication
                                                                                         200+   COUNTRIES
                                                                                                & REGIONS
Alibaba Cloud ZOLOZ Real ID helps you verify player identity with proprietary,
anti-spoofing algorithms. It complies with international information security
standards, verifying the ID authenticity using liveliness checks based on rich
AI models and risk engines. You can integrate ZOLOZ Real ID with your games
through SDK, API, or mobile H5 access.
GAME OPERATIONS
REFINED PL AYERS ENGAGEMENT
Game Server Merging
Our Cloud Database Solutions for Gaming allows you to merge popular databases
with a data transmission rate of up to 70Mbit/s and 200,000 TPS during peak hours.
During any migration, your data integrity and accuracy are ensured using throttling,
24/7 data validation and failover. You can also identify possible gamer data conflicts
to guarantee full conformity with your business logic after a server merge.
Live Game Streaming
You can provide stable Real-Time HD Livestreaming services at low cost using
advanced media capabilities such as Narrowband HD ™ Transcoding, reducing
bitrates by up to 30% while maintaining video quality. You can deploy this solution
in one step to accelerate your time-to-market.
OMNI-CHANNEL GAMING INSIGHT
Digital Marketing
Alibaba Cloud’s imarketing platform can help you drive marketing campaigns across
global mainstream paid media platforms.
Our omnichannel strategy also helps you formulate brand strategies and monitor brand
operations across your customer journey, helping you grow and meet gamer demands
with ease.
   1Omni Data Integration
                                                2
                                                Omni User Insight
                                                                                        3
                                                                                        Omni-Channel Access
    Omni-channel strategy                       Built-in model, agile analysis          Omni-channel contact interaction
    • Unified data platform                     • Built-in global AIPL / RFM model      • Automatic docking mainstream
    • Flexible & extendable                     • Easy for merchants to learn & use       marketing platform, such as Ocean
      data structure                                                                      Engine, Tencent advertising, etc…
                                                • Agile analysis
    • Support for multi-channel                                                         • Automatic docking mainstream
      data access                                                                         private domain marketing platform,
                                                                                          such as WeChat, Weibo, etc…
ALIBABA CLOUD: 24/ 7 SUPPORT FOR YOUR BUSINESS
Alibaba Cloud provides a range of gaming solutions to empower your business.
These solutions can acceleration your design, development, and deployment
lifecycles, while also providing the tools to streamline and secure your game
distribution and operations.
We can help your business meet its business requirements and navigate any
safeguarding measures across a range of scenarios.
     Scenarios of                                                                                          Business
                                                    Safeguarding Measures
    Gaming Industry                                                                                      Requirements
     Online public test                                                                                  High availability
                                          Full-link assessment        Performance
       Large-scale                                service             management                          Online scaling
        promotion
                                          Online environment            Volume                         Security & reliability
      Strategies for                      optimization service        management
     overseas market                                                                                        Automatic
                                              Risk management          Availability                      disaster recovery
    Gaming operations                              service            management
                                                                                                        High concurrency
   Classified Protection                       7×24 hours support for your big events                     & high traffic
     of Cybersecurity
                                                                                                       Global acceleration
       AlibabaCloud           Alibaba_Cloud
   Alibaba Cloud Global                                                Learn more                   Contact us