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Persona

The document outlines a framework for creating a customer persona, detailing demographic and psychographic information, challenges, goals, communication preferences, purchase motivations, user journey, and influences. It emphasizes understanding the persona's needs, frustrations, and decision-making processes to tailor marketing strategies effectively. Additionally, it highlights the importance of addressing objections and identifying brand affinities to enhance engagement and differentiation.

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salim
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5 views3 pages

Persona

The document outlines a framework for creating a customer persona, detailing demographic and psychographic information, challenges, goals, communication preferences, purchase motivations, user journey, and influences. It emphasizes understanding the persona's needs, frustrations, and decision-making processes to tailor marketing strategies effectively. Additionally, it highlights the importance of addressing objections and identifying brand affinities to enhance engagement and differentiation.

Uploaded by

salim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Demographic Information Psychographic Information

Age Interests
Gender Hobbies
Location Values
Income level Lifestyle
Education level Personality traits
Marital status Attitudes
Occupation Beliefs

Challenges and Pain Points Identify the primary challenges or pain points your persona fa
Understand their needs and frustrations to tailor your messagin

Goals and Aspirations Determine the goals, aspirations, and desired outcomes your p
Understand what motivates them and how your product or serv

Communication Preferences Identify preferred communication channels (social media, emai


Understand their preferred tone, style, and language to effect

Purchase Motivations Understand what motivates your persona to make a purchase


Identify their key buying drivers, such as value, quality, conven

User Journey Map out the typical user journey for your persona, from awaren
Identify key touchpoints and opportunities to engage with them

Real-Life Quotes/Anecdotes Include real-life quotes or anecdotes from interviews, surveys,


Behavioral Information
Buying behaviors
Purchasing preferences (online or offline)
Brand loyalty
Device usage (mobile, desktop)
Media consumption habits (social media, TV, podcasts)
Online behavior (browsing habits, search history)
Decision-making process

y challenges or pain points your persona faces related to your product or ser
eds and frustrations to tailor your messaging and solutions accordingly

, aspirations, and desired outcomes your persona is striving for


tivates them and how your product or service can help them achieve their o

mmunication channels (social media, email, phone)


eferred tone, style, and language to effectively engage with them.

otivates your persona to make a purchase.


ying drivers, such as value, quality, convenience, or social status

user journey for your persona, from awareness to purchase and beyond
ints and opportunities to engage with them throughout their journey

otes or anecdotes from interviews, surveys, or customer feedback to humanize your persona and bring
Influences and Sources of Information
Identify the influencers or sources of information that your
persona trusts and follows

Understand where they seek information and


recommendations related to your product or service.

Objections and Barriers


Anticipate potential objections or barriers that may prevent
your persona from making a purchase.

Address these concerns proactively in your marketing


messaging and offerings

Brand Affinities
Identify other brands or products that your persona is loyal to
or admires

Understand what they like about these brands and how you
can differentiate your offering

o humanize your persona and bring them to life.

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