THIS EMAIL LANDED IN
SPAM FOLDER
HERE’S WHY
Suprava Sabat
Co-founder, Acquisition X
You write the perfect cold email:
Personalized intro
Clear value Yet, it lands in
spam
No suspicious links
We analyzed this email
And here’s why it got
flagged!
Suprava Sabat
Co-founder, Acquisition X 2/14
1
The Domain Was
Blacklisted
The sender’s
UCEPROTECT3
domain is listed on
2
No SPF, DKIM, and
DMARC Alignment
We checked the domain’s email setup:
✅ ❌ ⚠️
SPF DKIM DMARC
Configured Not fully Exists but not
correctly verified enforced
(weakens email
security)
The SOA format was invalid
Fix
Ensure DKIM is verified to prevent tampering.
Update DMARC to p=quarantine or p=reject to
reduce spoofing risks.
Why this matters?
Many email Even well-written
providers block or emails won’t reach
filter blacklisted the inbox.
domains.
Fix
Check your domain reputation on
MxToolbox.
Request removal from blacklists and warm
up the domain
3
Spam Trigger Words
in the Email Copy
Spam filters look for words that sound
too promotional or salesy.
This email contained phrases like:
It’s a easy plug and play way to make thousands
of personalized voice outreaches/calls in 5mins,
❌
Sounds like
Solves also an inbound voice orb that talks to every
sales pitch
pain points website visitor guiding them towards bookings,
opt-ins and conversions.
mind if I send over a 50 second video on how it
works?
Vizoen a Mexican electric vehicle company is Soft CTA
currently using my tool to increase their (Non-Pushy
Ask)
❌
consultations by 3.7X
Thanks
Overpromise P.S. I can get you hours of Multi Language
in claim Conversational AI credit for free
❌ "Free" is a
spam trigger
word
4
The Domain Was Bought
from Namecheap
Another issue 👇
Many spam domains
come from Namecheap,
The domain was
Email providers treat
registered with them with lower trust.
Namecheap.
Often flagged by
Google & Microsoft
Fix
Warm up Namecheap domains before emailing
Better alternatives: GoDaddy, Hostinger,
Cloudflare
How to Fix Cold Email
Deliverability?
Rewrite copy to Check SPF, DKIM &
remove spammy words DMARC settings for
& exaggeration proper authentication.
Monitor blacklist status Use a trusted domain
& request removal if provider and warm up
necessary. your email domain
Your email setup and domain reputation
matter just as much as copy!
Are your emails landing in spam? Comment
Are your emails landing
in spam?
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