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Personas Marico

The document outlines four distinct consumer personas: an eco-conscious advocate focused on environmentally friendly laundry solutions, a busy professional parent seeking efficient laundry options, a fabric care aficionado prioritizing delicate fabric preservation, and an efficiency seeker or student looking for convenience. Each persona has specific needs and preferences regarding laundry products and shopping venues. The document also identifies relevant retail channels for each persona, ranging from specialty eco-stores to e-commerce platforms.

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18 views1 page

Personas Marico

The document outlines four distinct consumer personas: an eco-conscious advocate focused on environmentally friendly laundry solutions, a busy professional parent seeking efficient laundry options, a fabric care aficionado prioritizing delicate fabric preservation, and an efficiency seeker or student looking for convenience. Each persona has specific needs and preferences regarding laundry products and shopping venues. The document also identifies relevant retail channels for each persona, ranging from specialty eco-stores to e-commerce platforms.

Uploaded by

manasa.successr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Eco-Conscious Busy Professional Parent Fabric Care Aficionado Efficiency Seeker + Students with

Advocate (Ananya) (Meera & Rahul) (Shanaya) Access to Premium Education


 Concerned about the  A married young couple  Focuses on  A busy young professional or
environmental impact balancing demanding careers protecting delicate student at a premium
of conventional and family life. and expensive institution.
detergents and plastic  Often overwhelmed by constant fabrics.  Looking for convenience and
PERSONAS waste. laundry from kids and work  Seeks a detergent simplicity.
 Actively seeks clothes. that preserves  Prefers pre-measured, no-
 biodegradable, eco-  Needs a quick, efficient, mess- colour, maintains mess laundry solutions to
friendly laundry free laundry solution that fabric quality, and save time and minimize
solutions. handles tough stains and prevents damage effort.
delicate fabrics for both parents during washing.
and children.

 Specialty eco-stores  Supermarkets (Reliance Fresh,  High-end retail chains  E-commerce platforms
(GreenMantra, Big Bazaar). (Nature’s Basket) (Amazon, Flipkart).
PLACE Fabindia).  Quick-delivery apps (Zepto,  Premium online stores  Convenience stores near
 Sustainability-focused e- Blinkit). (Nykaa, Tata Cliq). office hubs (24Seven, More).
commerce platforms  Online platforms like Amazon for  Campus stores.
(Amazon Eco, BigBasket bulk orders.
Green).

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