•BUSINESS NAME: Sweet dream milkshake
•PRODUCT
•sweet dream milkshake is a retro theme milkshake shop offering local milkshake,ice cream, fruit
shake,and light snack.
•TARGET CUSTOMER
•Teenagers,young professionals,and workers aged 12-30 who loves to hangout in a cozy area
•LOCATION
•Near school’s and plaza in alaminos
ANALYZE THE BUSINESS ENVIRONMENT
•NATURE AND PHYSICAL ENVIRONMENT
•Alaminos has a warm climate that suit our retro theme.We will design an air-conditioned store with a
retro theme design and some plants to blend with natural environment
•DEMOGRAPHY
•Alaminos has a large student population.Most resident are young and use technology which make
easier to promote our store through social media amd attract walk in customer
•CULTURE
•Filipinos love cold drinks. Our store will offer filipino inspired drink and promote local made materials
display
•TECHNOLOGY
•we will use social mede for marketing and offer online pay ment and Qr code and a free wifi which is
convenient for students
•ECONOMY
•Our snack and shakes is affordable and high demand.The prices of our snacks and shake is a student
friendly and we will partner with local supplier to keep the ingredients in a low price
GOVERNMENT
•I will get a business permit in municipal and also my store will be inspected for the safety and
cleanliness of our store and to avoid hazard