2nd chapter:- SEO
Fill in the following blanks:
SEO stands for _______.
Ans. Search Engine Optimization
SEO is useful in increasing the number of ____ to a website.
Ans. visitors
____ and ____ are two types of SEO optimization.
Ans. On-Page, Off-Page
_____ SEO includes provision of good content and good keywords.
Ans. White Hat
_____ SEO involves website-website relationship
Ans. Off-page
______ and ____ are two types of SEO Techniques.
Ans. Black Hat, White Hat
_____ SEO techniques are ones that search engines recommend as a part of good design.
Ans. White Hat
______ SEO techniques are considered to be manipulative.
Ans. Black Hat
SEO page structure optimization recommends HTML programs should start with_____.
Ans. <!doctype html>
_____ SEO techniques include duplicate content.
Ans. Black hat
If it is singular tag it should be ___ as per SEO page structure optimization.
Ans. Self-enclosed
______ is the first thing that a user notices in search result list while using Google for searching.
Ans. Title
Meta description tag on a web page should be between ___ to ___ characters.
Ans. 70,160
______ description tag should be used to boost your on-page SEO.
Ans. Meta
The ___ attribute gives information about the image on website
Ans. ALT
___ Html attribute can make viewers understand the image related information even if its image does
not download.
Ans. ALT
Keyword ____ and _____ is an important part of the Search Engine Optimization (SEO).
Ans. Research, Analysis
Google AdWords is an online keyword planner tool used to _____.
Ans. shortlist keywords
_____ is a powerful tool in promoting a website.
Ans. Social bookmarking
______ are website links that are stored for future references.
Ans. Bookmarks
Bookmarking service allows you to ___, ____ and ___ bookmarks with other users.
Ans. Save, Organize, Share
SEO-_____ deals with enhancing the website’s ranking using interactive communities like Facebook,
Twitter, Blogs, Forums, etc.
Ans. Social Media Optimization
When interactive communities link to the created website, it builds ____ and ____ about the website.
Ans. familiarity, trust
Backlinks contribute to the overall strength and value of the ____.
Ans. content
External links are the important SEO factors for ranking a website higher in the ____.
Ans. search engine
A website’s ___ friendliness has become a ranking factor for Google.
Ans. mobile
______ files tell the search engine which pages you want to exclude from indexing.
Ans. Robots.txt
A ____ helps to find out what could be done to improve ranking on search engines.
Ans. SEO Audit
SEO Audit analyses the _______ health.
Ans. search engines
Seomator and SEOptimer are few free ___ tools.
Ans. SEO Audit
SEOptimer is a free SEO Audit Tool that will perform a detailed _______.
Ans. SEO Analysis
Multiple Choice Questions:
SEO is a subset of ___ marketing.
Digital
search engine
content
none of above
Ans. 2
Meta description Contents should be at least ___ characters.
50
60
70
80
Ans. 2
_____ is concerned with information displayed to the end user.
White hate SEO
On-Page SEO
White hat SEO
Off-page SEO
Ans. 2
SEO is useful in ____ the number of visitors to a website.
decreasing
analysing
increasing
None of above
Ans. 3
Meta description should be used to boost ___SEO.
Off-Page
On-Page
Both of above
None of above
Ans. 2
State whether the following statements are true or false:
SEO is a technique used for designing and developing a website to be ranked high in search engine
results.
Ans. True
Search engines do not approve of White Hat techniques.
Ans. False
SEO page structure optimization does not recommend using image tags with ALT attribute.
Ans. False
SEO Keywords are used to optimize the Memory.
Ans. False
Keyword Research and Analysis is an important part of the “Search Engine Marketing”.
Ans. True
For “Search Engine Marketing”, one can pay for certain keywords.
Ans. True
Social Bookmarking is very useful for on-page SEO optimization.
Ans. False
You can quickly create high-quality backlinks with help of social bookmarking.
Ans. True
Design, content and visuals in website cannot slow down the website and obstruct usability.
Ans. False
Mobile friendly websites have ‘maximum’ exposure and better website ranking.
Ans. True
SEO Audit Tool provides clear and actionable recommendations that can be taken to improve your
online presence.
Ans. True
In SEO Page structure optimization, most of the times recently opened tag will be closed last.
Ans. False
Singular tags like < img > should be self-enclosed like < /img >
Ans. False
Backlinks are links on the website that, when clicked, take the user to another area on the same site.
Ans. False
