THAT’S

OUR

PORTFOLIO
OUR BRIEF
01 WHO RUNS IT?
02 WHO ARE WE?
03 STARTUP SERVICES
04 NON STARTUPS
05 HOW WE WORK?
HELLO!
MY NAME IS
RIAH DAVE
I build startups, fix broken ones, and tell founders what they
don’t want to hear but absolutely need to. That’s my thing!

And as I love travelling and once led a hippie life, I decided to

name my brand - ‘The Startup Hippie’ (No long thought just
what I felt right!)
 WHO ARE WE?
or who’s Hippie?

Hippie is your business’s best

friend who’s got the funk, the
creativity, and the mad skills to
make your brand rock.

We take your wildest ideas and

turn them into a business
reality.

No suits, no ties—just out-of-the-box,

trendsetting, world-touring business genius!
OUR VISION
Helping startups and brands ditch the cookie-cutter
playbook, break the rules (strategically), and redefine
success...because blending in is so last season.
OUR MISSION
To provide out-of-the-box,
creative, and effective solutions
that help our clients shine bright.
OUR TWO GROOVY PATHS
CHOOSE STARTUPS NON-STARTUPS
YOUR
JOURNEY
IDEATION & CONCEPT DEVELOPMENT
BUSINESS PLANNING & STRATEGY
BRANDING & POSITIONING
PRODUCT DEVELOPMENT
TECHNOLOGY DEVELOPMENT
LEGAL & COMPLIANCE
MARKETING & GROWTH STRATEGY
SALES STRATEGY & EXECUTION
FUNDING & INVESTOR RELATIONS
LAUNCH STRATEGY & EXECUTION
POST-LAUNCH SUPPORT
SCALING & EXPANSION
CONTINUOUS IMPROVEMENT

STARTUPS
Got an Idea? Let’s Make it Happen!
IDEATION AND CONCEPT
DEVELOPMENT
Market Research
Analyze market trends, competitors, and potential gaps to identify opportunities.

Idea Validation
Test and validate the startup idea through surveys, focus groups, and helping in MVP (Minimum Viable
Product) development.

Concept Development
Refine the startup idea, identify unique selling points (USPs), and create a clear value proposition.
BUSINESS PLANNING AND
STRATEGY
Business Model Development
Define the startup's business model, including revenue streams, pricing strategies, and customer
segments.

Strategic Planning
Develop a detailed business plan with short-term and long-term goals, key milestones, and growth
strategies.

Financial Planning
Prepare financial projections, budgeting, and funding strategies, including investor pitches and fundraising
support.
BRANDING AND
POSITIONING

Brand Identity Creation

Design the startup's logo, color palette, typography, and other brand elements.

Brand Positioning
Develop a brand positioning strategy that differentiates the startup in the market.

Brand Messaging
Craft the brand’s voice, tone, and key messages for consistency across all channels.
PRODUCT DEVELOPMENT

Prototyping
Develop prototypes for products or mockups for services to demonstrate functionality.

Product Design
Design the product, focusing on usability, aesthetics, and user experience (UX).

Product Testing
Conduct user testing to gather feedback and refine the product before launch.
TECHNOLOGY
DEVELOPMENT

Website Development
Design and develop a responsive, user-friendly website with essential features such as e-
commerce, blog, and landing pages.

Technology Integration
Integrate necessary third-party tools and APIs for functionality like payments, analytics, and
customer support.
LEGAL AND
COMPLIANCE

Legal Structure
Assist in choosing the right legal structure (LLC, Corporation, etc.) for the startup.

IP Protection
Help secure trademarks, patents, and copyrights for the startup’s intellectual property.

Compliance and Regulations

Ensure the startup adheres to industry regulations and legal requirements, including data
protection and privacy laws.
MARKETING AND
GROWTH STRATEGY

Marketing Plan Development

Create a comprehensive marketing plan, including online and offline strategies.

Digital Marketing
Implement SEO, PPC, social media marketing, email marketing, and content marketing
campaigns.

Growth Hacking
Employ innovative strategies to accelerate the startup's growth and customer acquisition.
SALES STRATEGY AND
EXECUTION

Sales Strategy
Develop a sales strategy tailored to the startup's target market.

Sales Funnel Creation

Design and optimize the sales funnel for maximum conversion.

CRM Implementation
Set up and configure a customer relationship management (CRM) system to manage
leads and customer interactions.
FUNDING AND
INVESTOR RELATIONS

Investor Pitch Deck

Create a compelling pitch deck to attract investors with all the needed
information and calculations
LAUNCH STRATEGY
AND EXECUTION

Pre-Launch Campaigns
Create buzz and anticipation through teaser campaigns, email blasts,
and social media promotions.

Product/Service Launch
Plan and execute a high-impact launch event or campaign.

PR and Media Outreach

Develop press releases and engage with media outlets for coverage.
POST-LAUNCH
SUPPORT

Customer Onboarding
Develop a customer onboarding process to ensure a smooth user experience.

Ongoing Marketing
Continue digital marketing efforts, including content updates, social media management, and paid advertising.

Performance Analytics
Monitor and analyze key performance indicators (KPIs) to refine strategies and improve results.

Customer Support
Set up customer support channels, including chatbots, helpdesk, and FAQ sections.
SCALING AND
EXPANSION

Growth Strategy
Develop strategies for scaling the startup’s operations and entering new markets.

Partnerships and Alliances

Identify and establish strategic partnerships to expand reach and capabilities.

Product/Service Expansion
Plan and execute strategies for expanding the product line or service offerings.
CONTINUOUS
IMPROVEMENT

Feedback Loop
Set up systems to continuously gather feedback from customers, employees, and stakeholders.

Innovation Management
Foster a culture of innovation within the startup, encouraging new ideas and continuous improvement.

Sustainability and CSR

Integrate sustainability practices and corporate social responsibility (CSR) initiatives as the startup grows.
6-Month Plan PICK YOUR PACKAGE,
Ideation & Concept Development
Business Planning & Strategy
Branding & Positioning
START YOUR JOURNEY
Because one-size-fits-all is for sweatpants, not startups.
Product Development
Technology Development
Legal & Compliance
Marketing & Growth Strategy
Sales Strategy & Execution
Funding & Investor Relations
Launch Strategy & Execution

12-Month Plan
Everything in the 6-month plan

PLUS
Post-Launch Support
Scaling & Expansion
Continuous Improvement
BRAND REFINEMENT & REBRANDING
DIGITAL MARKETING STRATEGY
NON-STARTUPS
ADVANCED ANALYTICS & DATA-DRIVEN MARKETING
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
LEAD GENERATION & NURTURING
SOCIAL MEDIA & INFLUENCER MARKETING
CONTENT DEVELOPMENT & THOUGHT LEADERSHIP
PAID ADVERTISING & MEDIA BUYING
WEBSITE OPTIMIZATION & CONVERSION RATE OPTIMIZATION (CRO)
EVENT MARKETING & WEBINARS
PUBLIC RELATIONS (PR) & MEDIA OUTREACH
PRODUCT MARKETING & GO-TO-MARKET STRATEGY
CUSTOMER EXPERIENCE & ENGAGEMENT
CRISIS & REPUTATION MANAGEMENT
SUSTAINABILITY & CORPORATE SOCIAL RESPONSIBILITY (CSR)
INTERNATIONAL MARKETING & EXPANSION
TRAINING & WORKSHOPS
PODCAST MARKETING & PRODUCTION
BRAND REFINEMENT AND
REBRANDING

Brand Audit
Evaluate the current brand’s strengths, weaknesses, and market positioning.

Rebranding
Refresh the company’s brand identity, including logo redesign, updated brand messaging, and new visual
assets.

Brand Consistency
Ensure brand consistency across all platforms and touchpoints, from online presence to physical materials.
DIGITAL MARKETING
STRATEGY

Comprehensive Digital Marketing Plan

Develop a tailored digital marketing strategy that aligns with the company’s goals and market position.

SEO and SEM

Optimize the company’s website for search engines (SEO) and manage paid search campaigns (SEM) to improve visibility.

Content Marketing
Create and distribute high-quality content, including blogs, white papers, videos, and infographics, to engage and educate the target
audience.

Social Media Marketing

Manage and grow the company’s social media presence across platforms like LinkedIn, Facebook, Instagram, and Twitter.

Email Marketing
Develop targeted email campaigns to nurture leads, promote products, and engage existing customers.
ADVANCED ANALYTICS AND
DATA-DRIVEN MARKETING

Marketing Analytics
Implement advanced analytics tools to track campaign performance, customer behavior, and ROI.

Data-Driven Campaigns
Use data insights to create highly targeted and personalized marketing campaigns.

A/B Testing
Conduct A/B tests on marketing messages, landing pages, and email campaigns to optimize conversion rates.
CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)

CRM Integration and Optimization

Integrate and optimize CRM systems to manage customer data, track interactions, and automate marketing tasks.

Loyalty Programs
Develop and manage customer loyalty programs to increase repeat business and customer retention.

Customer Segmentation
Segment the customer base for more personalized marketing and better-targeted campaigns.
LEAD GENERATION AND
NURTURING

Lead Generation Campaigns

Develop and execute campaigns to attract high-quality leads through various channels, including PPC, social media, and content
marketing.

Lead Nurturing
Implement lead nurturing strategies using email marketing, personalized content, and automated workflows to guide leads
through the sales funnel.

Account-Based Marketing (ABM)

Focus on high-value clients with tailored marketing strategies that align with their specific needs and pain points.
SOCIAL MEDIA AND
INFLUENCER MARKETING

Social Media Strategy

Create and implement a comprehensive social media strategy that aligns with the company’s brand and goals.

Influencer Partnerships
Identify and collaborate with influencers to reach new audiences and enhance brand credibility.

Social Listening
Monitor social media channels for brand mentions, customer feedback, and industry trends to inform strategy.
CONTENT DEVELOPMENT
AND THOUGHT LEADERSHIP

Content Strategy
Develop a content strategy that positions the company as a thought leader in its industry.

Thought Leadership Content

Create white papers, case studies, research reports, and opinion pieces to establish authority and build trust
with the target audience.

Video Marketing
Produce and promote video content, including product demos, customer testimonials, and educational videos.
PAID ADVERTISING AND
MEDIA BUYING

PPC Campaign Management

Manage and optimize pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.

Display and Programmatic Advertising

Run targeted display ads and programmatic campaigns to reach specific audiences.

Media Buying
Plan and execute media buying strategies across digital and traditional channels, including TV,
radio, print, and online publications.
WEBSITE OPTIMIZATION AND
CONVERSION RATE
OPTIMIZATION (CRO)

Website Redesign
Refresh and modernize the company’s website to improve user experience and conversion rates.

Landing Page Optimization

Design and optimize landing pages to maximize lead capture and conversion.

CRO Techniques
Implement CRO strategies like heatmaps, user testing, and behavioral analytics to increase the
effectiveness of the website and marketing efforts.
EVENT MARKETING AND
WEBINARS

Event Planning and Promotion

Plan, promote, and execute online and offline events such as conferences, trade shows, and product launches.

Webinars
Develop and host webinars to educate prospects, generate leads, and position the company as an industry
leader.

Virtual Events
Organize and manage virtual events to engage global audiences and showcase the company’s products or
services.
PUBLIC RELATIONS (PR) AND
MEDIA OUTREACH

PR Strategy
Develop a public relations strategy to enhance the company’s reputation and media presence.

Press Releases
Write and distribute press releases to announce company news, product launches, and other
significant developments.

Media Relations
Build and maintain relationships with journalists, bloggers, and influencers to secure media coverage.
PRODUCT MARKETING AND
GO-TO-MARKET STRATEGY

Product Positioning
Develop positioning strategies for new products or services that resonate with the target market.

Go-to-Market (GTM) Strategy

Plan and execute go-to-market strategies for new product launches, including market research, pricing, and
promotional tactics.

Competitive Analysis
Conduct competitive analysis to identify market opportunities and refine product marketing strategies.
CUSTOMER EXPERIENCE AND
ENGAGEMENT

Customer Journey Mapping

Map out and optimize the customer journey to ensure a seamless experience across all touchpoints.

Omni-Channel Marketing
Implement omni-channel marketing strategies to create a consistent brand experience across all
channels, including online, in-store, and mobile.

Engagement Campaigns
Develop campaigns to increase customer engagement, satisfaction, and loyalty.
CRISIS MANAGEMENT AND
REPUTATION MANAGEMENT

Crisis Communication
Develop and implement crisis communication strategies to manage and mitigate negative publicity.

Reputation Management
Monitor and manage the company’s online reputation through reviews, social media, and PR efforts.

Crisis Response
Provide immediate support and strategies for handling PR crises, including media response and
stakeholder communication.
SUSTAINABILITY AND CORPORATE
SOCIAL RESPONSIBILITY (CSR)

Sustainability Marketing
Promote the company’s sustainability initiatives and eco-friendly practices to attract socially conscious
customers.

CSR Campaigns
Develop and execute CSR campaigns that align with the company’s values and engage the community.

Green Branding
Reposition the brand as a leader in sustainability, including messaging, partnerships, and certifications.
CRISIS MANAGEMENT AND
REPUTATION MANAGEMENT

Crisis Communication
Develop and implement crisis communication strategies to manage and mitigate negative publicity.

Reputation Management
Monitor and manage the company’s online reputation through reviews, social media, and PR efforts.

Crisis Response
Provide immediate support and strategies for handling PR crises, including media response and
stakeholder communication.
INTERNATIONAL MARKETING
AND EXPANSION

Global Market Strategy

Develop strategies for entering and growing in international markets.

Localization
Adapt marketing messages, content, and branding for different cultural and linguistic contexts.

Cross-Border Digital Marketing

Implement digital marketing campaigns tailored to specific international markets, including SEO, social
media, and PPC.
TRAINING AND
WORKSHOPS

Marketing Training
Offer training sessions and workshops on digital marketing, content creation, social media,
and more for the company’s internal teams.

Sales and Marketing Alignment

Conduct workshops to align sales and marketing teams for better collaboration and results.

Leadership Training
Provide leadership development programs focused on marketing innovation and strategy.
PODCAST MARKETING &
PRODUCTION
Podcast Strategy
Develop a podcast content strategy aligned with brand messaging and audience interests.

Scripting & Production

Create engaging podcast scripts, manage recording, editing, and post-production.

Podcast Promotion
Distribute and market podcasts through social media, email marketing, and paid ads.

Guest Outreach & Influencer Collaborations

Identify and invite industry experts, influencers, and thought leaders.

Monetization & Sponsorships

Develop revenue strategies through sponsorships, ads, and premium content.

Podcast Analytics & Growth

Track listener metrics, engagement, and optimize for audience growth.
OUR CLIENTS <3
 BANARASI POSHAK WARRINA DESIGNS
IWEBZY
PAYTM DIGITAL PRIZM CGCX
REDLIO DESIGNS
BHARTI AXA

MAD ABOUT CLEANING THE SUIT CONCIERGE EXCLSIOR

ACCIOJET OMEGA PACKAGING

HOUR4U NIKOS
MOTHER IN TOUCH
SHIRAAZ
BETTERHALF BAJAJ FINSERV UPLERS
ADAPT.IO
SHAVANS
STORM FRONT CLEANING YAWNMETER SIKRI FARMS
OZ LEND

WRITOPEDIA QUARKS SYSTEMS BEARDO

WAITH MARCELL’S CARPENTRY
INFOBRANDZ

CATKING
YAARA INDIAN WORLD OF CROW THE BUDDHA TRAVEL
RAPID CAR REMOVAL
UNIVERSAL APPROACH
 AAGMAN RESTURANT
SPINX DIGITAL ALL DIAMONDS
TO THE TREES
APPITSIMPLE INFOTECH PVT. LTD
DEJO IMPORTS BUDDYMANTRA REVIERA
DR. LEILA ZAMANI
AML INDIA
SUKHAM
NETINU.IO KALPAFIT

HLL LIFECARE
BAKERFIELD AZOVA
LE BONHEUR
M&S TEXTILES AUSTRALIA THE BLISS CLUB
JULLIA BRIDAL
CANOPUS PRINT INDIEROOTS
JOECOOL
CAMPHOR BOARD
MARK DANIEL CO
APPINVENTIVE
PUMPKIN THE GROVE BRAND
WEB DESIGN DEV
VOAT
AUSHEN STONE URBAN FOODIES THE AGRI EXPO

BLUE HEART COMMUNITY MY BABYS HEART BEAT BEAR

CAMBERWELL CURRYWELL HOUSE
HOW WE ROLL?
Our process is smooth, efficient, and always fun. Here’s how we bring your vision to life

a. Discovery & Research: Digging deep into your business and market.

b. Ideation & Brainstorming: Where creativity meets strategy.

c. Design & Development: Turning ideas into tangible assets.

d. Execution & Launch: Making things happen, big time.

e. Review & Refine: Constantly improving and innovating.

 LET’S WORK
TOGETHER AND
CREATE
SOMETHING GREAT
WWW.THESTARTUPHIPPIE.COM