WEBSITE
PLANNER
CANVA
TEMPLATE
THIS BOOK BELONGS TO
INTRODUCTION
Launching or optimizing a website requires a clear strategy, structured
organization, and a solid plan. Our Website Planner is designed to help
you map out every essential element of your online presence, from
branding to SEO, competitor analysis, and income tracking.
Why Choose This Planner?
1. 100% Customizable – Edit and personalize with ease using the
included Canva link.
2. Professional & High-Quality – Designed for clarity and efficiency,
formatted at 8.5 x 11 inches, 300 DPI, No Bleed.
3. Comprehensive & Strategic – Covers all crucial aspects of website
planning, from branding and content strategy to SEO and
monetization.
4. Ideal for Entrepreneurs & Business Owners – Whether you're
launching a new site or improving an existing one, this planner will
keep you focused and organized.
What’s Inside?
Business Overview & Branding Kit – Define your brand identity and
set clear business goals.
Website Evaluation & Value Proposition – Analyze your website’s
current state and craft a compelling value proposition.
SEO & Keywords Strategy – Research competitors, identify
keyword opportunities, and optimize your site for search engines.
Page Layout & Structure – Plan essential website pages like Home,
About, and Service Pages, ensuring they resonate with your
audience.
Sales Funnel & Monetization – Create a roadmap for conversions
and revenue tracking.
Task Management & Organization – Keep track of tasks, ideas, to-
do lists, and important website details.
WEBSITE PLANNER
WEBSITE NAME:
LOGIN:
EMAIL USED: PASSWORD:
WEBSITE GOALS:
THEME INSTALLED PLUGINS INSTALLED
IMPORTANT LINKS PERSONAL INFO
NOTES
BUSINESS OVERVIEW
MY BUSINESS SUMMARY
YEAR:
MISSION STATEMENT
WEAKENESSES
STRENGTHS
SWOT ANALYSIS
OPPORTUNITIES
THREATS
VALUES VISION
BUSINESS NAME
BUSINESS DETAILS SOCIAL MEDIA HANDLES
WEBSITE INSTAGRAM
LAUNCH DATE TIKTOK
OWNER FACEBOOK
PHONE PINTEREST
EMAIL YOUTUBE
LOCATION OTHER
WEBSITE EVALUATION
HOME PAGE
WELCOME MENU
ABOUT US WHAT'S NEW PRODUCT/SERVICE FAQ'S
HOW DO YOU FIND THE WEBSITE TO NAVIGATE?
COMPLICATED ENGAGING
Notes
VALUE PREPOSITION
WHAT ARE THE MAIN PAIN POINTS YOU ARE SOLVING!
HOW IS YOUR PRODUCT/SERVICE BETTER THAN COMPETITION!
WHY WILL CUSTOMERS BUY FROM YOU?
WHAT ARE THE MAIN PAIN POINTS YOU ARE SOLVING!
BRANDING KIT
FONTS LOGO:
BRAND COLOR HEX CODES:
NOTES: KEY MESSAGE:
AUTHOR BIO
FOR POTENTIAL CUSTOMERS OR CLIENTS TO ALIGN AND ENGAGE WITH VALUES AND
TRANSFORMATION OF YOUR PRODUCT.
WHAT IS YOUR PURPOSE?
WHAT IS THE PURPOSE OF YOUR PRODUCT/SERVICE/OFFER! WHAT'S THE #1
TRANSFORMATION YOU'RE SELLING
WHAT IS THE PURPOSE OF YOUR BUSINESS, WHO DO YOU HELP? WHAT DO YOU HELP THEM DO
WHY DID YOU CREATE THE PRODUCT? WHAT NEED DID YOU SEE IN THE CURRENT MARKETPLACE?
PASSWORD TRACKER
POSSIBLE ELEMENTS
REMEMBER, IT'S NOT ABOUT YOU!
This page is really about 280you can help and IOW you can help them. Most of this page will
address your ideal clients needs. Share how you can help your ideal customer who you serve
be stand what topics or products you can offer them. Identity who your ideal client is so they
know they are in the
A good quality headshot where you are looking of the camera
Include your name!
Optional: other casual photos of you
Copy that addresses their struggles-use their language
Copy that includes connection point with your ideal audience
Share your story
A call to action-what action do you want them to take from here! View your services?
Contact you?
Show how you have helped others
testimenicthese are good to have "sprained throughout your
SHOW YOUR VALUE
What is you to help your visions? How are you different? How have you pod ethers and how
Contoured with their struggles and help them overcome Show past results with other customers
HOME PAGE
YOUR VISITOR WANT TO KNOW THAT YOU CAN HELP THEM - ADD SOME COPY THAT EXPLAINS HOW YOU CAN
HELP THEM. EXAMPLE: "I WORK WITH TO HELP THEM EVEN IF
WHAT MAKES YOU UNIQUE? HOW CAN YOU FIX THEIR PROBLEM BETTER THAN ANYONE ELSE?
Banner image
Tagline
Copy that shares who you help and how you help them
A call to action (email sign up. join a Facebook group, check out my portfolio etc.)
Social proof: testimonials (a few of your best ones - snippets only if they are long
As seen in logos
Information on the services you offer - options for readers to select the service they are most interested in
Graphics or images to make it appealing
A search bar
Latest blog post teasers
A way to contact you
Your location if you a locally based business
Social account links for social sites you are active on
KEYWORDS PLANNER
VARIATION 1 VARIATION 2
VARIATION 3
GENERAL/BROAD KEYWORDS LONG TAIL/SPECIFIC KEYWORDS
COMPETITOR ANALYSIS
WHO ARE THEIR STRENGTHS AND WEAKNESSES
HOW ARE THEY REACHING THEIR CUSTOMERS!
WHO ARE YOUR TOP 3 COMPETITORS! WHAT ARE THEY OFFERING
KEYWORDS RESEARCH
Take one your product name and brainstorm keywords with topics and sub-topics asking the below
questions. Think of at least 3 sub-topics for each question. The idea is to create a web of related words
stemming from your general topic or product name
Topic
What Why How
1 1 1
2 2 2
3 3 3
4 4 4
5 5 5
6 6 6
What Why How
1 1 1
2 2 2
3 3 3
4 4 4
5 5 5
6 6 6
SEO KEYWORD FOCUS
Keyword Idea
What Page Does It Rank On? 1 2 3 4 5 6 7 8
Avg Monthly Searches Competition
Keyword Idea
What Page Does It Rank On? 1 2 3 4 5 6 7 8
Avg Monthly Searches Competition
Keyword Idea
What Page Does It Rank On? 1 2 3 4 5 6 7 8
Avg Monthly Searches Competition
SEO CHECKLIST
Choose I main long lal keyword forget
Choose 2-3 secondary, closely related keywords to use in your copy
Use the targeted keyword in your file log if notural
Use the targeted keyword in your meta description
Use the targeted keyword in the first paragraph and conclusion
Use the targeted keyword in your I header bag if natural
Use the targeted keyword in your image ALT test
Use the secondary keywords in remaining body copy
Use the secondary keywords at least in one or two subcodings
Include at least two images per post
Name image files with your keywords
Mominium word count: 300 words. Airwick or three times
Link related content to at least other 2 posts
Make sure your blog does 'take too long to load
Once published, share your blog post on all of your social medi
ONE PAGE SEO CHECKLIST
Focus Keyword
Is there keyword in your URL? Is the keyword on all of your web pages?
SEO friendly page URL Home Page
Keyword rick categories About Page
Policies or FAQs page
Internal links
Shop and product page
Is the keyword in your meta data?
Contact Page
Meta-description
Blog Page
Title tags (Hl tag) Testimonials and reviews page
Meta keywords and tags Other pages
Is the keyword in your images Does your writing highlight the keyword?
Are there images to support content? Headings and subheadings
Image file name Stylized text-bold, underline or italics
Image alt text Keywords are natural, not forced
Images are compressed in size Keywords appear early on
SALES FUNNEL CHECKLIST
LEAD MAGNET
Create lead magnet
Make landing page for lead magnet
Connect lead magnet to your system
LOW TICKET OFFER
Create a low ticket offer
Create a sales page for your low ticket offer
Direct all successful lead magnet sign ups to the low ticket offer page
Add ultimatum to your low ticket offer page (optional)
Create expired offer page to your low ticket offer (optional)
EMAIL
Set up welcome email sequences to your lead magnet sign ups
Write and set up pitch emails for your offer
Connect your email sequence to your lead magnet sign ups
OFFER
Set up your high ticket offer and payment gateway
Create sales page for your offer
SERVICE PAGE
POSSIBLE ELEMENTS
THE BEFORE AND AFTER
THIS PAGE WILL EMPHASIZE HOW YOU CAN SOLVE YOUR CUSTOMERS PROBLEMS. GIVE THEM A BEFORE AND
AFTER PICTURE. WHAT IS IT LIKE NOW BEFORE WORKING WITH YOU AND WHAT IT WILL LOOK LIKE AFTER
THEY PURCHASE YOUR SERVICE
Social Proof-Include testimonials from past customers, any awards you have received, as seen in section. This builds the
trust factor as they are as they are thinking of handing over money to you and need to know your product will be
beneficial to them.
FAQ Section
Any packages/services you offer along with their names, price and what's included
A clear call to action - how do they purchase the service? Do they contact you or is it a link to a booking page? what is the process?
Optional link to a sales page for a high ticket service
ADDRESS ANY HESITATIONS
SELL THE RESULTS RATHER THAN SPECIFICS. ANSWER QUESTIONS BEFORE THEY ARE ASKED.MAKE A
LIST OF POTENTIAL QUESTIONS YOU RECEIVE REGULARLY AND CREATE A FAQS SECTION.
FOR EACH OBJECTION PROVIDE A CLEAR COUNTER OBJECTION. FOR EXAMPLE IF THEY THINK YOUR SERVICES
ARE TOO EXPENSIVE, TALK ABOUT THE VALUE OF YOUR PRODUCT OR SERVICE.
ABOUT ME PAGE
1. WHO IS YOUR SITE FOR! WHO ARE YOU TALKING TO
2. WHAT VALUE IS YOUR SITE PROVIDING TO THE READER?
3. LIST A FEW DETAILS ABOUT YOURSELF.
TARGET AUDIENCE
TIME TO DIG DEEP AND START THINKING ABOUT WHO YOU WANT TO ATTRACT! KNOWING YOUR IDEAL CUSTOMERS
WILL HELP YOU UNDERSTAND HOW YOUR SERVICES MATCHES TO THEIR NEEDS.
INCOME LEVEL EDUCATION OCCUPATION
GENDER AGE LOCATION
YOUR FAVOURITE BRANDS AND SHOPS? WHAT DO THEY DO IN THEIR FREE TIME?
WHAT ARE SOME OF THEIR BIGGEST FRUSTRATIONS
CORE CONCEPT
WHO IS YOUR IDEAL CLIENT
WHAT PRODUCT OR SERVICE ARE YOU OFFERING?
WHERE AND HOW CAN YOU REACH YOUR IDEAL CLIENTS?
INCOME TRACKER
MONTH:
DATE DESCRIPTION SOURCE AMOUNT
EXPENSE TRACKER
MONTH:
DATE PAYMENT TYPE EXPENSE AMOUNT
DOMAINS
DOMAIN NAME DATE PURCHASED INTENDED USE REGISTRAR TRAR
TASK CHART
TASKS M T W T F S S
IDEAS
TO DO LIST
NOTES
NOTES
