The Moringa Project v0.4.

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1. 1. The Moringa Project “The hardest thing to see is what is in front of your eyes”
Goethe Extremely high concentration of vitamins, minerals, amino acids and
proteins The most nutritious plant on the planet The principle component in a
proposed farming ecosystem that will generate sustainable benefits and profit
2. 2. Contents Detail Pages Executive Summary 3 Introduction 4 Benefits 5-7
Scientific Research 8 Project Roadmap 9-11 Illustrative Funding Requirements
and Revenue 12 Next Steps 13 Appendix 14-17
3. 3. Executive Summary We are a social enterprise on a mission is to replace
AK47s with trees in Somalia and other African countries. How? By enabling
smallholders to tackle malnutrition and water purification, and to overcome
poverty by creating sustainable communities with the profits generated by
moringa tree plantations. Whilst our motivation is altruistic, this proposed
enterprise and resulting plantations represents a significant commercial
opportunity. We believe the moringa tree is the raw material in a farming,
production and distribution ecosystem that can generate significant profits for
our investors and far reaching benefits for the population and environment of
target countries. Details of the required illustrative investment costs and
projected revenue are shown below: Our intention is that a practicable amount of
the profit from exports should be reinvested in local needs, such as more
sophisticated equipment for the processing of moringa products on a larger
scale, education, training and healthcare. This will drive a sustainable business
model and desired ongoing supply chain of moringa to buyers. Costs Phase Setup
Operating Production Revenue Resultant Year 1 $152,000 $762,000 $375,000
$197,500 $1,091,500 Year 2 $1,497,000 $1,500,000 $2,850,000 $6,000,000
$153,000 Year 3-5 $61,000,000 $50,000,000 $59,500,000 $1,435,000,000
$1,264,500,000
4. 4. Introduction • Known as ‘the Miracle Tree’, moringa oleifera (the most
effective of 13 species) is the most nutritious plant on the planet; its leaves alone
could save millions of lives. Gram for gram, these tiny leaves contain: What is the
moringa tree? 4 x the vitamin A of carrots 4 x the calcium of milk Vitamins B1, B2
and B3 7 x the vitamin C of oranges 3 x the potassium of bananas 2 x the protein
of yoghurts Chromium, copper, iron, magnesium, phosphorous, potassium,
protein and zinc All of the essential amino acids, the building blocks of protein 
The leaves can be eaten fresh, used in cooking, or dried naturally and ground to
powder for local markets and global export. Only the vitamin C content is
diminished during the drying process; the other nutritional benefits are increased
 Moringa powder, only recently discovered by the West, is growing rapidly in
popularity throughout the world as a food supplement
5. 5. Benefits Moringa-based products provide medical, environmental and
humanitarian benefits: Medical It is used to treat more than 44 medical
conditions including:  Anaemia  Anxiety  Asthma  Blood impurities  Blood
pressure  Cholera  Colitis  Diabetes  Diarrhoea  Dropsy  Fever 
Glandular swelling  Gonorrhoea  Headaches  Intestinal worms  Jaundice 
Malaria  Joint pain  Psoriasis  Scurvy  Semen deficiency  Skin infections 
Sores  Sprains  Stomach ulcers  Tumours  Urinary disorders  Wounds 
Originally used in Indian medicine some 5,000 years ago before spreading to
other tropical and subtropical areas, the moringa tree grows in Africa, Latin
America, South America, India, Indonesia, and many island nations. In other
words, it grows exactly where it is needed the most: in the countries with the
highest rates of poverty and malnutrition.
6. 6. Benefits Moringa-based products provide medical, humanitarian and
environmental benefits: Humanitarian  Every single part of moringa oleifera can
be used for beneficial purposes, including human health, livestock fodder, crop
growth enhancer, insecticide and fungicide, and ‘green energy’ biogas
production. The trees are used for alley cropping, erosion control and shade; the
leaves and pods provide the nutrition, while the leaves, flowers, pods, roots,
seeds, gum and bark are used for medicinal purposes. Moringa trees will help
African farmers, local economies and food stocks via:  A crop with a diverse
range of benefits, both economic and environmental  A crop responsive to
fertilisation with high regularity of harvest  Providing a fertiliser that benefits
the yield and production of other farming crops  Providing an alternative to
biogas from other crops, with higher yield  Providing an economic and
sustainable cattle feed; resulting in increased milk production
7. 7. Benefits Moringa-based products provide medical, humanitarian and
environmental benefits: Environmental  These products remove the costly
dependency on expensive fertilisers, as well as the deployment of
environmentally harmful pesticides that affect long-term soil health and present
risk to human populations through infection of the subsurface water table
Moringa trees are used for:  Alley cropping  Erosion control  Shade 
Livestock fodder Seeds are used for:  Water purification  Oil production  Crop
growth enhancer*  Insecticide*  Fungicide* Moringa products are used for:
8. 8. Scientific Research Scientist Nikolaus Foidl is one of the world’s foremost
experts on the agricultural and industrial uses of the moringa tree, which he has
been researching in Nicaragua since the early ‘90s. Although technically it can be
grown with no irrigation, small amounts of fertiliser, and harvested every 75
days, Nikolaus found that by using irrigation and larger amounts of fertiliser to
grow moringa intensively as a field crop he was able to harvest every 35 days,
with a total yield of 650 to 700 tons of green matter per year (a consistent result
from the same plants for seven consecutive years).  Nikolaus and Dr Nadir
Reyes Sanchez, a scientist on the faculty of the Department of Animal Nutrition
and Management at the Swedish University of Agriculture Sciences, have both
experimented with using moringa leaves and shoots as a supplement in livestock
fodder: the result was an increase in daily weight gain of up to 32 per cent and in
milk production from cows of up to 65 per cent  Used as a crop growth spray for
soybeans, sugarcane, corn, turnips, black beans, red beans, white beans, cow
peas, bell peppers, chia, sunflowers, mung beans, onions, coffee, tea, chili
peppers, melons and sorghum, moringa was found to accelerate the growth of
young plants, make them more resistant to pests and disease, and produce
larger and more fruit, with an increase in yield of up to 24 per cent  Given these
results, why would anyone planning to plant crops in Africa not wish to invest in
the cultivation of moringa simultaneously? And why would anyone go to the
expense and trouble of importing chemicals at a time when the major world
markets are looking for more organic produce?  Meanwhile, if cultivated for
green energy, Nikolaus estimates that more than 4,400 cubic meters of methane
can be produced per hectare of moringa per year: twice as much as can be
produced from sugar beet leaves, a common plant material for biogas  Simple
and easily implemented cultivation of the moringa tree can have an almost
immediate beneficial effect on local communities in Somalia and other African
countries, but with additional support and effective training, moringa plantations
can multiply quite rapidly. Nikolaus Foidl has agreed to travel to Somalia to
provide the knowledge and skills to farm the tree effectively and continue with
his research
9. 9. Project Roadmap  Year 1 of the project is based on financial investment to
cover setup costs and to build the foundation for the business on sites in Africa
as well as supplier agreements; some exports  Year 2 onwards will show an
increasing return on investment via growing exports, with this ramping to a
significant level by Year 5  20 hectares  Introduce intensive moringa growing
to local populous for leaf, seed and oil production  Introduce drip Irrigation
system and supply equipment  Teach  Pay farm owners to farm moringa and
process by hand and powder grinder.  Distribute and educate populous in
moringa benefits  Sell surplus seeds, leaves and oil to export market  300
hectares.  Construct and secure processing plant in the field  Export  33,000
Hectares (5.5km x 5.5 km)  Construct facility  Biogas production  Export
10. 10. Project Roadmap Phase 1 – Year 1  Establish head office (initially an
adapted shipping container) in the secure compound at Mogadishu Airport,
Somalia, with Martin Beale as Operations Director. Martin is a former member of
UK Special Forces with extensive experience in war zones including Iraq and
Afghanistan. He has been living in Mogadishu for the last six years, having
initially relocated to be Head of Security at Mogadishu Airport, and has a network
of contacts throughout Somalia as well as a reputation for achieving results.
Without Martin, any plans to establish moringa and/or other plantations in
Somalia would currently be highly unlikely to succeed.  Martin is supported by
UK-based co-directors Corinne Simcock and Nick Foster. Corinne is an editorial
consultant; a former national newspaper journalist, author of Lonely Planet travel
guides and humanitarian activist with substantial experience in developing
countries such as Libya and Egypt. Nick Foster is a project manager with more
than 30 years of experience managing workers in the construction industry. 
Introduce Afgoye-based smallholders to the benefits of growing moringa for leaf,
seed and oil production. Establish the first study centre in Afgoye (fertile land
within an hour’s drive of Mogadishu): prepare well-drained, sandy, loamy soil;
install drip irrigation systems; supply appropriate protection from the elements
and equipment for drying and processing leaves; train smallholders; and pay
them to farm moringa. This will require the involvement of one moringa expert
and ten local facilitators.  We already have access to 55 hectares, but on the
advice of Nikolaus Foidl we only need 20 hectares to prove we can tackle:
malnutrition; water purification; medicinal use; crop growth enhancer; organic
insecticide and fungicide; livestock fodder; biogas; alley cropping; oil production;
and exporting surplus seeds, leaves and oil internationally for commercial use in
food supplements, cosmetics and other beauty products once local needs have
been met. Reinvesting the majority of the profit in local needs will ensure
continued commitment and motivation.
11. 11. Project Roadmap Phase 2 – Year 2  Moringa grown intensively for leaf and
seed production. Word by now will have spread, and we anticipate increasing
numbers of smallholders wanting to get involved. Equipment for processing oil
from seeds now provided on site and, following training, used to increase profit
from sale of oil rather than seeds. Phase 3 – Year 2 to Year 5  Large scale
intensive ‘green energy’ biogas production begins in earnest, with fully
mechanised farming techniques and the construction of roads for transportation
purposes. A million moringa seeds are planted per hectare over an area of
33,000 hectares (5.5km x 5.5km), producing 20,000 litres of biogas per hectare
per year.
12. 12. Illustrative Funding Requirements and Revenue Setup Costs $170,000
Operating Costs $762,000 Production Costs $375,000 Revenue $500,000
Resultant $807,000 Setup Costs $1,497,000.00 Operating Costs $1,500,000.00
 Production Costs $5,700,000.00 Revenue $15,000,000.00 Resultant
$6,303,000.00 Setup Costs $61,000,000.00 Operating Costs $50,000,000.00
Production Costs $59,500,000.00 Revenue $1,435,000,000.00 Resultant
$1,264,500,000.00
13. 13. Next Steps  Detailed analysis of projected costs into more granular cost
model  Agreement on minimum levels of investment required per phase vs
reinvestment from operating revenue to offset annual investment costs 
Detailed discussion on scientific basis/provenance
14. 14. The Moringa Project Appendix
15. 15. Moringa Product Detail CROP ENHANCER FERTILISER  Fresh leaves with 80%
ethanol. Press extraction 20g tender leaves, 675ml of 80% ethanol mixed with
water, sprayed on leaves PRESS CAKE  60% protein  Flour used as a coagulant
for water purification and filtering oils, juices, beers etc  (Water for 10,000 in a
town of inhabitants, 960kg seed flour per day = 105 hectares, 1,100 trees per
hectare. Flour is concentrated to 20% mass  Human and animal consumption;
further treatment; continuous extraction and re-crystallisation of polypeptides for
human consumption OIL – COLD PRESSED  Cooking, cosmetics, machine
lubricant PODS AND FLOWERS  Can be eaten raw or blanched
16. 16. Moringa Product Detail RESIN FROM TRUNK  Thickening sauces ROOTS 
Hot sauced cooked in vinegar PROCESSING CENTRE  Leaf processing; located
next to the growing area; leaf washers, dryers, grinders  Seed processing, yr1;
Located in Mogadishu  Dehullers, cold pressing  Temperature and humidity
controlled environment  Baggers, packers, bottling plant BIOGAS. Phase 3.
Large scale intensive  33,000 hectares (5.5km x 5.5 km)  Machine soil
preparation, seeding, maintenance and harvesting.  Head facility in the field. 
Road infrastructure construction.
17. 17. References Source Title Smallholder Farmer’s Alliance, Haiti (2015) Moringa:
Export Market Potential for Smallholder Farmers in Haiti Oxfam (2013) Farmer’s
Field Guide on Moringa Production Foidl, Nikolaus Methane from Moringa Oleifera
for the European Natural Gas Pipelines Foidl, Nikolaus Production and Utilization
of Moringa Oleifera Agbota, Steve, Nigeria Today article (16 Oct 2016) Farmers
Can Make Millions from Moringa Farming Pasternak, Dov Agricultural Prosperity in
Dry Africa
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