ALL INDIA LISTINGS

BY CATEGORY -
TOP 1000

“While the serial ranking of India’s Most Trusted

Brands is an important achievement, brands are

most interest in knowing how they have fared

within their own categories. The following

05
chapter on Category listings ranks the brands
ALL INDIA LISTINGS
BY CATEGORY- within their own categories and sub-categories,

TOP 1000 to give comparisons at two levels, a macro- and

a micro-comparison. This study, the most

important in this entire report, will provide

significant learnings to the reader.”

THE BRAND TRUST REPORT™ 2012 71

 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

Alcoholic Beverages BEER BTR SUB-CATEGORY READY

BTR SUB-CATEGORY
MADES
RANK
2012 BEER RANK 2012 READYMADES
ALCBEV BTR CATEGORY 1 74 KINGFISHER 1 33 LEE
BRAND
RANK 2012 ALCOHOLIC BEVERAGES
2 326 FOSTERS 2 48 LEVI'S
1 74 KINGFISHER BEER 3 423 BUDWEISER APPAREL BTR CATEGORY 3 52 ARROW
2 326 FOSTERS BEER RANK BRAND
4 453 HAYWARDS 2012 APPAREL 4 80 PETER ENGLAND
3 375 MCDOWELL'S LIQUOR SPIRITS 5 704 LONDON PILSNER 17 299 SIYARAM'S FABRIC 5 89 SPYKAR
4 401 BACARDI LIQUOR SPIRITS 6 858 HEINEKEN 18 358 REID & TAYLOR FABRIC 6 95 PROVOGUE
5 423 BUDWEISER BEER 7 917 AMSTEL 19 360 ZOD READYMADES 7 132 PEPE
6 453 HAYWARDS BEER
20 391 KILLER READYMADES 8 196 ZODIAC
7 504 SMIRNOFF LIQUOR SPIRITS
21 429 BELMONTE FABRIC 9 199 PARK AVENUE
8 514 BAGPIPER LIQUOR SPIRITS LIQ.SPRTS BTR SUB-CATEGORY 22 451 KOUTONS READYMADES 10 215 THOMAS SCOTT
RANK LIQUOR SPIRITS
9 543 SIGNATURE LIQUOR SPIRITS 2012 23 452 LOUIS PHILIPPE READYMADES 11 241 LEE COOPER
10 593 ROYALSTAG LIQUOR SPIRITS 1 375 MCDOWELL'S 24 458 BOMBAY DYEING FABRIC 12 247 JOHN PLAYER
11 687 BLACK DOG LIQUOR SPIRITS 2 401 BACARDI 25 485 S KUMAR'S FABRIC 13 277 VAN HEUSEN
12 704 LONDON PILSNER BEER 3 504 SMIRNOFF 26 486 CROCODILE READYMADES 14 360 ZOD
13 760 IMPERIAL BLUE LIQUOR SPIRITS 4 514 BAGPIPER 27 496 WRANGLER READYMADES 15 391 KILLER
14 858 HEINEKEN BEER 5 543 SIGNATURE 28 527 ZARA WOMENS WEAR 16 451 KOUTONS
15 917 AMSTEL BEER 6 593 ROYAL STAG 29 559 ALLEN SOLLY READYMADES 17 452 LOUIS PHILIPPE
7 687 BLACK DOG 30 562 PAN AMERICA READYMADES 18 486 CROCODILE
31 590 RUPA INNERWEAR 19 496 WRANGLER
32
Apparel 33
604
627
COLOUR PLUS
MUFTI
READYMADES
READYMADES
20
21
559
562
ALLEN SOLLY
PAN AMERICA
34 635 COTTON KING READYMADES 22 604 COLOUR PLUS
FABRIC BTR SUB-CATEGORY
APPAREL BTR CATEGORY RANK
FABRIC 35 650 PARX READYMADES 23 627 MUFTI
BRAND 2012
RANK APPAREL 36 677 BENETTON READYMADES
2012 24 635 COTTON KING
1 21 RAYMONDS
1 21 RAYMONDS FABRIC 37 710 LILIPUT READYMADES 25 650 PARX
2 197 VIMAL
2 33 LEE READYMADES 38 781 LACOSTE READYMADES 26 677 BENETTON
3 299 SIYARAM'S
3 48 LEVI'S READYMADES 39 787 CAMBRIDGE READYMADES 27 710 LILIPUT
4 358 REID & TAYLOR 40 813 AMUL MACHO INNERWEAR 28
4 52 ARROW READYMADES 781 LACOSTE
5 80 PETER ENGLAND READYMADES 5 429 BELMONTE 41 820 MANGO WOMENS WEAR 29 787 CAMBRIDGE
6 89 SPYKAR READYMADES 6 458 BOMBAY DYEING 42 853 MAFATLAL FABRIC 30 889 GINI & JONY
7 95 PROVOGUE READYMADES 7 485 S KUMAR'S 43 889 GINI & JONY READYMADES 31 918 GAP
8 132 PEPE READYMADES 8 853 MAFATLAL 44 902 MEENA BAZAAR WOMENS WEAR 32 928 MONTE CARLO
9 136 JOCKEY INNERWEAR 45 918 GAP READYMADES 33 957 CANTABIL
9 975 ARVIND MILLS
10 196 ZODIAC READYMADES 46 928 MONTE CARLO READYMADES
10 999 GRASIM
11 197 VIMAL FABRIC 47 957 CANTABIL READYMADES
WOMENS SUB-CATEGORY
12 199 PARK AVENUE READYMADES INNERWR BTR SUB-CATEGORY 48 975 ARVIND MILLS FABRIC WEAR
BTR
RANK
2012 INNERWEAR 49 999 GRASIM FABRIC RANK 2012 WOMENS WEAR
13 215 THOMAS SCOTT READYMADES
1 136 JOCKEY 1 527 ZARA
14 241 LEE COOPER READYMADES
2 590 RUPA 2 820 MANGO
15 247 JOHN PLAYER READYMADES
3 813 AMUL MACHO 3 902 MEENA BAZAAR
16 277 VAN HEUSEN READYMADES

72 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 73
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

Automotive CAR BTR SUB-CATEGORY 4-WHLER BTR SUB-CATEGORY

RANK CAR MFG
2012 2012 4-WHEELER MFG
RANK
AUTO- BTR CATEGORY 1 188 MARUTI SUZUKI DZIRE AUTO- 5 83 HYUNDAI
MOTIVE BRAND BTR CATEGORY
2012 AUTOMOTIVE 2 345 MARUTI SUZUKI ALTO MOTIVE BRAND 6 213 FIAT
RANK
RANK 2012 AUTOMOTIVE
1 6 MARUTI SUZUKI 4 WHEELER - MFG 3 350 HYUNDAI i10
39 540 MITSUBISHI 4 WHEELER - MFG 7 223 NISSAN
2 24 BMW LUXURY CARS 4 356 HYUNDAI i20
40 550 TATA INDIGO CAR - BRAND 8 251 CHEVEROLET
3 25 HERO HONDA 2 WHEELER - MFG 5 361 TATA NANO
41 553 BAJAJ PULSAR CAR - BRAND 9 274 VOLVO
4 29 TOYOTA 4 WHEELER - MFG 6 421 MARUTI SUZUKI WAGON R 42 572 TATA SAFARI 4 WHEELER - MFG 10 286 VOLKSWAGEN
5 35 HONDA 4 WHEELER - MFG 7 425 NISSAN MICRA 43 576 GENERAL MOTORS CAR - BRAND 11 295 TATA MOTORS
6 50 FORD 4 WHEELER - MFG 8 432 HONDA CITY 44 614 HYUNDAI SANTRO 2 WHEELER - MFG 12 491 RENAULT
7 56 AUDI LUXURY CARS 9 550 TATA INDIGO 45 618 KINETIC 4 WHEELER - MFG 13 540 MITSUBISHI
8 63 SKODA LUXURY CARS 10 572 TATA SAFARI 46 633 ASHOK LEYLAND CAR - BRAND 14 576 GENERAL MOTORS
9 70 HERO 2 WHEELER - MFG 11 614 HYUNDAI SANTRO 47 658 MARUTI SUZUKI 800 2 WHEELER - MFG 15 633 ASHOK LEYLAND
10 71 YAMAHA 2 WHEELER - MFG 12 658 MARUTI SUZUKI 800 48 670 ROYAL ENFIELD CAR - BRAND 16 691 PEUGEOT
11 83 HYUNDAI 4 WHEELER - MFG 13 681 MAHINDRA SCORPIO 49 681 MAHINDRA SCORPIO 4 WHEELER - MFG 17 790 FORCE MOTORS
12 103 TVS 2 WHEELER - MFG 14 707 TATA INDICA 50 691 PEUGEOT HEAVY EQUIPMENT 18 949 OPEL
13 120 SUZUKI 2 WHEELER - MFG 15 782 TOYOTA INNOVA 51 693 ESCORTS 2 WHEELER - MFG 2-WHLER SUB-CATEGORY
14 122 MERCEDES BENZ LUXURY CARS 16 789 MITSUBISHI LANCER MFG
BTR
52 702 HARLEY DAVIDSON CAR - BRAND 2012 2-WHEELER MFG
RANK
15 188 MARUTI SUZUKI DZIRE CAR - BRAND 17 815 FORD MUSTANG 53 707 TATA INDICA 2 WHEELER - MFG
1 25 HERO HONDA
16 213 FIAT 4 WHEELER - MFG 18 819 MARUTI SX4 54 723 HONDA UNICORN 2 WHEELER - MFG
2 70 HERO
17 223 NISSAN 4 WHEELER - MFG 19 839 HYUNDAI EON 55 729 TVS APACHE 2 WHEELER - MFG
3 71 YAMAHA
18 246 FERRARI LUXURY CARS 20 845 CHEVROLET TRAVERA 56 737 HERO HONDA PASSION 2 WHEELER - MFG
4 103 TVS
19 248 TVS STAR TWO WHEELER - BRAND 21 895 FORD IKON 57 755 PORSCHE LUXURY CARS
5 120 SUZUKI
20 251 CHEVEROLET 4 WHEELER - MFG 22 981 TOTOTA COROLLA 58 759 JAGUAR LUXURY CARS
6 618 KINETIC
21 274 VOLVO 4 WHEELER - MFG 59 767 TVS SCOOTY 2 WHEELER - MFG
LUXURY BTR SUB-CATEGORY 7 670 ROYAL ENFIELD
22 286 VOLKSWAGEN 4 WHEELER - MFG CAR
60 782 TOYOTA INNOVA CAR - BRAND
RANK 2012 LUXURY CARS
8 702 HARLEY DAVIDSON
23 295 TATA MOTORS 4 WHEELER - MFG 61 789 MITSUBISHI LANCER CAR - BRAND
1 24 BMW 9 804 LML
24 298 KINETIC NOVA 2 WHEELER - MFG 62 790 FORCE MOTORS 4 WHEELER - MFG
2 56 AUDI 10 837 HERO MOTOCORP
25 320 CATERPILLER HEAVY EQUIPMENT 63 804 LML 2 WHEELER - MFG
3 63 SKODA
26 345 MARUTI SUZUKI ALTO CAR - BRAND 64 808 HONDA ACTIVA 2 WHEELER - MFG 2-WHLER BTR SUB-CATEGORY
4 122 MERCEDES BENZ RANK
27 350 HYUNDAI I10 CAR - BRAND 65 815 FORD MUSTANG CAR - BRAND 2012 TWO WHEELERS
5 246 FERRARI
28 356 HYUNDAI I20 CAR - BRAND 66 819 MARUTI SX4 CAR - BRAND 1 248 TVS STAR
6 457 LEXUS
29 361 TATA NANO CAR - BRAND 67 837 HERO MOTOCORP 2 WHEELER - MFG 2 298 KINETIC NOVA
7 492 ROLLS ROYCE
30 421 MARUTI SUZUKI WAGON R CAR - BRAND 3 438 HERO HONDA SPLENDOR
8 755 PORSCHE
68 839 HYUNDAI EON CAR - BRAND
31 425 NISSAN MICRA CAR - BRAND 4 482 BAJAJ AVENGER
9 759 JAGUAR
69 840 HERO HONDA HUNK 2 WHEELER - MFG
32 432 HONDA CITY CAR - BRAND 5 553 BAJAJ PULSAR
70 845 CHEVROLET TRAVERA CAR - BRAND
6 723 HONDA UNICORN
33 438 HERO HONDA SPLENDOR 2 WHEELER - MFG 4-WHLER
BTR SUB-CATEGORY 71 874 TVS VICTOR 2 WHEELER - MFG
MFG 7 729 TVS APACHE
34 457 LEXUS LUXURY CARS RANK 2012 4-WHEELER MFG
72 895 FORD IKON CAR - BRAND 8 737 HERO HONDA PASSION
35 482 BAJAJ AVENGER 2 WHEELER - MFG 1 6 MARUTI SUZUKI 73 949 OPEL 4 WHEELER - MFG 9 767 TVS SCOOTY
36 491 RENAULT 4 WHEELER - MFG 2 29 TOYOTA 74 981 TOYOTA COROLLA CAR - BRAND 10 808 HONDA ACTIVA
37 492 ROLLS ROYCE LUXURY CARS 3 35 HONDA 11 840 HERO HONDA HUNK
38 529 EICHER HEAVY EQUIPMENT 4 50 FORD 12 874 TVS VICTOR

74 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 75
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

HEAVY
BTR SUB-CATEGORY BFSI BTR CATEGORY BANKING BTR SUB-CATEGORY
EQUIP
RANK BRAND RANK
RANK 2012 HEAVY EQUIPMENT 2012 BFSI 2012 BANKING
1 320 CATERPILLER 15 292 KOTAK MAHINDRA BANK BANKING 18 498 FEDERAL BANK
2 529 EICHER 16 296 PUNJAB NATIONAL BANK BANKING 19 534 BARCLAYS BANK
3 693 ESCORTS 17 301 DENA BANK BANKING 20 537 INDIAN BANK
18 305 UTI MUTUAL FUND 21 554 YES BANK
19 309 VISA CREDIT CARD 22 585 ING VYSYA BANK

Auto-Other AUTO-
RELATED
RANK
BTR
2012
SUB-CATEGORY
AUTO RELATED
20
21
322
353
CITIBANK
TATA AIG LIFE
BANKING
INSURANCE
23
24
599
607
ABN AMRO
GRAMEEN BANK
1 227 EXIDE 22 359 BAJAJ ALLIANZ INSURANCE 25 643 STANDARD CHARTERED
AUTO-
BTR CATEGORY 2 455 BOSCH
OTHER BRAND 23 383 MAX NEW YORK LIFE INSURANCE 26 771 INDIAN OVERSEAS BANK
RANK 2012 AUTO - OTHER
3 652 AMARON 24 435 BANK OF BARODA BANKING 27 828 DEUTSCHE BANK
1 53 MRF TYRES
4 940 MICO 25 444 UNION BANK OF INDIA BANKING 28 882 BANK OF MAHARASHTRA
2 227 EXIDE AUTO - OTHER
26 466 VIJAYA BANK BANKING 29 886 ROYAL BANK OF SCOTLAND
3 331 CEAT TYRES TYRES BTR SUB-CATEGORY
27 480 AVIVA LIFE INSURANCE INSURANCE 30 914 ORIENTAL BANK
4 455 BOSCH AUTO - OTHER RANK
2012 TYRES
28 487 OM KOTAK LIFE INSURANCE 31 965 NATIONAL COOP BANK
5 469 GOODYEAR TYRES 1 53 MRF
29 498 FEDERAL BANK BANKING 32 977 RABO BANK
6 652 AMARON AUTO - OTHER 2 331 CEAT
30 516 AMERICAN EXPRESS CREDIT CARD 33 994 BANK OF AMERICA
7 773 BRIDGESTONE TYRES 3 469 GOODYEAR
31 517 METLIFE INSURANCE
8 792 MICHELLIN TYRES 4 773 BRIDGESTONE CREDIT SUB-CATEGORY
32 534 BARCLAYS BANK BANKING CRDS
BTR
9 940 MICO AUTO - OTHER 5 792 MICHELLIN RANK 2012 CREDIT CARDS
33 536 BOMBAY STOCK EXCH. EXCHANGE
34 537 INDIAN BANK BANKING 1 309 VISA

35 541 MUTHOOT FINANCE 2 516 AMERICAN EXPRESS

SUB-CATEGORY 36 554 YES BANK BANKING 3 705 MASTER CARD

BTR
BFSI BANKING
RANK
2012 BANKING 37 561 BIRLA SUN LIFE INSURANCE
EXCHANGE BTR SUB-CATEGORY
1 19 STATE BANK OF INDIA 38 585 ING VYSYA BANK BANKING RANK
2012 EXCHANGE
BFSI BTR CATEGORY 2 30 ICICI BANK 39 599 ABN AMRO BANKING
BRAND 1 536 BOMBAY STOCK EXCHANGE
RANK 2012 BFSI 3 124 HSBC 40 601 NATIONAL INSURANCE INSURANCE
2 831 ACE COMMODITY EXCH.
1 8 LIC INSURANCE 4 143 AXIS BANK 41 607 GRAMEEN BANK BANKING
2 19 STATE BANK OF INDIA BANKING 5 149 IDBI BANK 42 624 FUTURE GENERALI INSURANCE SUB-CATEGORY
FINANCE BTR
3 30 ICICI BANK BANKING 6 162 HDFC BANK 43 643 STANDARD CHARTERED BANKING RANK FINANCE
2012
4 40 HDFC HOUSING FINANCE 7 174 BANK OF INDIA 44 669 JP MORGAN FINANCE 1 541 MUTHOOT
5 124 HSBC BANKING 8 176 RESERVE BANK OF INDIA 45 678 MANNAPURAM FINANCE FINANCE 2 669 JP MORGAN
6 143 AXIS BANK BANKING 9 181 CANARA BANK 46 683 CRISIL RATING AGENCY 3 678 MANNAPURAM FINANCE
7 149 IDBI BANK BANKING 10 252 STATE BANK OF HYDERABAD 47 698 IFFCO TOKIO GENERAL INSURANCE 4 850 CREDIT SUISSE
8 156 ICICI PRUDENTIAL LIFE INSURANCE 11 292 KOTAK MAHINDRA BANK 48 705 MASTER CARD CREDIT CARD 5 887 FEEDBACK VENTURES
9 162 HDFC BANK BANKING 12 296 PUNJAB NATIONAL BANK 49 725 RELIGARE SECURITIES STOCK BROKING 6 982 SHRIRAM TRANS. FIN.
10 174 BANK OF INDIA BANKING 13 301 DENA BANK 50 747 HDFC LIFE INSURANCE INSURANCE
11 176 RESERVE BANK OF INDIA CENTRAL BANK 14 322 CITIBANK 51 771 INDIAN OVERSEAS BANK BANKING HOUSING
BTR SUB-CATEGORY
FINANCE
12 181 CANARA BANK BANKING 15 435 BANK OF BARODA 52 774 SBI LIFE INSURANCE INSURANCE RANK 2012 HOUSING FINANCE
13 231 DHFL HOUSING FINANCE 16 444 UNION BANK OF INDIA 53 807 AEGON RELIGARE LIFE INSURANCE 1 40 HDFC
14 252 STATE BANK OF HYD. BANKING 17 466 VIJAYA BANK 54 822 BHARTI AXA INSURANCE 2 231 DHFL

76 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 77
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

BFSI
RANK
BTR
2012
BRAND
CATEGORY
BFSI
INSURANCE
RANK
BTR
2012
SUB-CATEGORY
INSURANCE
Cigarettes
55 828 DEUTSCHE BANK BANKING 1 8 LIFE INSURANCE CORPORATION
CIGARETTES BTR CATEGORY
56 831 ACE EXCHANGE 2 156 ICICI PRUDENTIAL LIFE RANK BRAND
2012 CIGARETTES
57 850 CREDIT SUISSE FINANCE 3 353 TATA AIG LIFE INSURANCE 1 212 WILLS CIGARETTES
58 881 ICRA RATING AGENCY 4 359 BAJAJ ALLIANZ 2 261 GOLD FLAKE CIGARETTES
59 882 BANK OF MAHA BANKING 5 383 MAX NEW YORK LIFE 3 317 MARLBORO CIGARETTES
60 886 RYL BANK OF SCOTLAND BANKING 6 480 AVIVA LIFE INSURANCE 4 397 555 CIGARETTES
61 887 FEEDBACK VENTURES FINANCE 7 487 OM KOTAK LIFE INSURANCE 5 412 BRISTOL CIGARETTES
6 442 CLASSIC CIGARETTES
62 896 MOTILAL OSWAL STOCK BROKING 8 517 METLIFE
7 506 FOUR SQUARE CIGARETTES
63 914 ORIENTAL BANK BANKING 9 561 BIRLA SUN LIFE
8 651 BENSON & HEDGES CIGARETTES
64 929 AIG MUTUAL FUND 10 601 NATIONAL INSURANCE CO.
65 965 NATIONAL COOP BANK BANKING 11 624 FUTURE GENERALI
66 973 TOKIO MARINE INSURANCE 12 698 IFFCO TOKIO GENERAL
Classifieds
67 977 RABO BANK BANKING 13 747 HDFC LIFE INSURANCE
CLASSI-
BTR CATEGORY
68 979 CNP ASSURANCE INSURANCE 14 774 SBI LIFE INSURANCE FIEDS BRAND
RANK 2012 CLASSIFIEDS
69 982 SHRIRAM TRANS. FIN. FINANCE 15 807 AEGON RELIGARE LIFE
1 440 JUST DIAL CLASSIFIED
70 994 BANK OF AMERICA BANKING 16 822 BHARTI AXA
2 631 YELLOW PAGES CLASSIFIED
17 973 TOKIO MARINE 3 906 ASK ME CLASSIFIED
18 979 CNP ASSURANCE

OTHER BTR SUB-CATEGORY Construction-other

RANK
2012 OTHER
Branded Fashion 1 305 UTI
CONSTR.-
OTHER
RANK
BTR
2012
BRAND
CATEGORY
CONSTR.-OTHER
2 683 CRISIL
3 725 RELIGARE SECURITIES
1 499 GREENLAM PLY PLYWOOD
BRANDED
BTR CATEGORY 2 817 MARBONITE TILES
FASHION BRAND 4 881 ICRA
RANK 2012 BRANDED FASHION
5 896 MOTILAL OSWAL
1 160 ARMANI BRANDED FASHION
2 163 GUCCI BRANDED FASHION
6 929 AIG Construction
3 175 DIESEL BRANDED FASHION CLASSI-
BTR CATEGORY
4 229 ESPRIT BRANDED FASHION FIEDS BRAND
RANK 2012 CONSTRUCTION
5 249 DOLCE & GABANA BRANDED FASHION
1 273 DLF Construction
6 265 PLAYBOY BRANDED FASHION 2 363 HDIL Construction
7 330 DENIM BRANDED FASHION 3 497 LODHA Construction
8 354 TOMMY HILFIGER BRANDED FASHION 4 611 HAWARE Construction
9 588 DUNHILL BRANDED FASHION 5 619 ACKRUTI CITY Construction
6 740 HCC Construction
10 706 CALVIN KLEIN BRANDED FASHION
7 758 UNITECH Construction
11 743 VERSACE BRANDED FASHION
8 908 RAHEJA BUILDERS Construction
12 770 GIORGIO ARMANI BRANDED FASHION 9 954 LANCO Construction
13 859 LOMANI BRANDED FASHION 10 955 HIRANANDANI Construction
14 875 CHANEL BRANDED FASHION 11 959 KALPATARU Construction
THE BRAND TRUST REPORT 03
15 892 MASSIMO DUTTI BRANDED FASHION 12 990 GMR Construction

78 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 79
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

ADHESIVES BTR SUB-CATEGORY CONSUMER

BTR CATEGORY BEAUTY BTR SUB-CATEGORY
Consumer Products RANK
2012 ADHESIVES
PRODUCTS
RANK
2012
BRAND
CONSUMER PRODUCTS RANK 2012 BEAUTY
1 179 FEVICOL 38 250 ORAL B PERSONAL PRODUCTS 8 244 EMAMI
CONSUMER
BTR CATEGORY 2 417 FEVIKWIK 39 272 AVON BEAUTY 9 272 AVON
PRODUCTS BRAND
RANK
2012 CONSUMER PRODUCTS 3 586 FEVISTICK 40 281 VICCO ORAL HYGEINE 10 400 BOROLINE
1 26 LUX BATH 41 284 TIDE FABRIC CARE 11 427 BORO PLUS
2 39 PONDS BEAUTY BATH BTR SUB-CATEGORY 42 304 VIVEL BATH 12 445 ORIFLAME
RANK 2012 BATH
3 43 DOVE BATH 43 310 BABOOL ORAL HYGEINE 13 493 NEUTROGENA
1 26 LUX
4 44 DETTOL BATH 44 312 MARGO BATH 14 589 CLEARSIL
2 43 DOVE
5 60 HINDUSTAN UNILEVER DIVERSIFIED 45 315 MOTI BATH 15 591 CLEAN & CLEAR
3 44 DETTOL
6 61 AXE PERFUMERY 46 323 ANCHOR ORAL HYGEINE 16 641 REVLON
4 85 PANTENE
7 62 COLGATE ORAL HYGEINE 47 325 LIRIL BATH 17 854 FAIR & HANDSOME
5 96 LIFEBUOY
8 73 GARNIER HAIRCARE 48 396 REXONA BATH
6 98 MEDIMIX CONDOMS BTR SUB-CATEGORY
9 76 AMWAY DIVERSIFIED 49 400 BOROLINE BEAUTY RANK
7 137 PEARS 2012 CONDOMS
10 85 PANTENE BATH 50 407 CLINIC PLUS HAIRCARE
8 138 CINTHOL 1 636 MOODS
11 93 OLAY BEAUTY 51 417 FEVIKWIK ADHESIVE
9 142 HAMAM 2 1000 KAMASUTRA
12 96 LIFEBUOY BATH 52 427 BORO PLUS BEAUTY
10 183 SANTOOR
13 98 MEDIMIX BATH 53 445 ORIFLAME BEAUTY SUB-CATEGORY
11 304 VIVEL
DIVERSIFIED BTR
RANK
14 101 PEPSODENT ORAL HYGEINE 54 478 CLINIC ALL CLEAR HAIRCARE 2012 DIVERSIFIED
12 312 MARGO
15 104 LAKME BEAUTY 55 481 ZATAK PERFUMERY 1 60 HINDUSTAN UNILEVER
13 315 MOTI
16 105 L'OREAL BEAUTY 56 493 NEUTROGENA BEAUTY 2 76 AMWAY
14 325 LIRIL
17 114 GILLETTE PERSONAL PRODUCTS 57 494 ARIEL FABRIC CARE 3 133 NIRMA
15 396 REXONA
18 123 PARACHUTE HAIRCARE 58 507 EVEREADY BATTERIES 4 146 COLGATE PALMOLIVE
16 653 FIAMA DI WILLS
19 133 NIRMA DIVERSIFIED 59 526 UJALA FABRIC CARE 5 235 PROCTER & GAMBLE
17 719 MYSORE SANDAL
20 137 PEARS BATH 60 558 WHEEL FABRIC CARE 6 697 MARICO
18 810 CHANDRIKA
21 138 CINTHOL BATH 61 567 FA PERFUMERY 7 903 CAVINKARE
19 897 GODREJ NO 1
22 142 HAMAM BATH 62 568 NIPPO BATTERIES
FABRIC
23 146 COLGATE PALMOLIVE DIVERSIFIED 63 575 YARDLEY PERFUMERY BTR SUB-CATEGORY
BATTERIES BTR SUB-CATEGORY CARE
RANK RANK 2012 FABRIC CARE
24 166 NIVEA BEAUTY 2012 BATTERIES 64 582 DURACELL BATTERIES
25 167 CLOSE UP ORAL HYGEINE 65 586 FEVISTICK ADHESIVE 1 171 RIN
1 507 EVEREADY
26 171 RIN FABRIC CARE 66 589 CLEARSIL BEAUTY 2 210 SURF EXCEL
2 568 NIPPO
27 179 FEVICOL ADHESIVE 67 591 CLEAN & CLEAR BEAUTY 3 284 TIDE
3 582 DURACELL
28 183 SANTOOR BATH 68 616 WILDSTONE PERFUMERY 4

29 187 HEAD & SHOULDER HAIRCARE BEAUTY BTR SUB-CATEGORY 69 625 SPINZ PERFUMERY 5 494 ARIEL
RANK 2012 BEAUTY 6 526 UJALA
30 194 SUNSILK HAIRCARE 70 636 MOODS CONDOMS
31 210 SURF EXCEL FABRIC CARE 1 39 PONDS 71 641 REVLON BEAUTY 7 558 WHEEL

32 211 LIVON HAIRCARE 2 93 OLAY 72 653 FIAMA DI WILLS BATH 8 744 FENA

33 219 VASELINE BEAUTY 3 104 LAKME 73 664 WHISPER PERSONAL PRODUCTS

34 220 DABUR VATIKA DIVERSIFIED 4 105 L'OREAL 74 665 SHIKAKAI HAIRCARE
35 235 PROCTER & GAMBLE BEAUTY 5 166 NIVEA 75 666 NAVRATNA HAIR OIL HAIRCARE
36 242 FAIR & LOVELY BEAUTY 6 219 VASELINE 76 692 SET WET HAIRCARE
37 244 EMAMI BEAUTY 7 242 FAIR & LOVELY 77 697 MARICO DIVERSIFIED

80 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 81
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

PERS.
HAIRCARE BTR SUB-CATEGORY BTR SUB-CATEGORY
RANK PROD.
2012 HAIRCARE RANK 2012 PERSONAL PRODUCTS
CONSUMER
BTR CATEGORY 1 73 GARNIER 1 114 GILLETTE
PRODUCTS BRAND
RANK
2012 CONSUMER PRODUCTS 2 123 PARACHUTE 2 250 ORAL B
78 719 MYSORE SANDAL BATH 3 187 HEAD & SHOULDER 3 664 WHISPER
79 742 TOPAZ PERSONAL PRODUCTS 4 194 SUNSILK 4 742 TOPAZ
80 744 FENA FABRIC CARE 5 211 LIVON 5 946 CHERRY BLOSSOM
81 810 CHANDRIKA BATH 6 220 DABUR VATIKA 6 978 PAMPERS
82 825 DABUR LAL DANTMANJAN ORAL HYGEINE 7 407 CLINIC PLUS
83 826 DABUR AMLA HAIRCARE 8 478 CLINIC ALL CLEAR
84 834 ETERNITY PERFUMERY 9 665 SHIKAKAI
Diversified
85 846 RICHFEEL HAIRCARE 10 666 NAVRATNA HAIR OIL
86 854 FAIR & HANDSOME BEAUTY 11 692 SET WET DIVERSIFIED BTR CATEGORY
RANK BRAND
2012 DIVERSIFIED
87 873 PALMOLIVE PERSONAL CARE 12 826 DABUR AMLA
1 2 TATA DIVERSIFIED
88 880 CHARLIE PERFUMERY 13 846 RICHFEEL
2 7 BAJAJ DIVERSIFIED
89 897 GODREJ NO 1 BATH 14 911 CHIC
3 10 RELIANCE DIVERSIFIED
90 903 CAVINKARE DIVERSIFIED 15 976 HAIR & CARE
4 11 GODREJ DIVERSIFIED
91 911 CHIC HAIRCARE
ORAL
BTR SUB-CATEGORY 5 14 PHILIPS DIVERSIFIED
92 946 CHERRY BLOSSOM PERSONAL PRODUCTS HYGIENE
RANK 2012 ORAL HYGIENE 6 37 BIRLA DIVERSIFIED
93 947 VI JOHN PERSONAL CARE
1 62 COLGATE 7 47 LARSEN & TOUBRO DIVERSIFIED
94 976 HAIR & CARE HAIRCARE
2 101 PEPSODENT 8 54 ITC DIVERSIFIED
95 978 PAMPERS PERSONAL PRODUCTS
3 167 CLOSE UP 9 66 M&M DIVERSIFIED
96 1000 KAMASUTRA CONDOMS
4 281 VICCO 10 128 SAHARA DIVERSIFIED
5 310 BABOOL 11 131 BPL DIVERSIFIED
6 323 ANCHOR 12 256 AMBUJA DIVERSIFIED
7 825 DABUR LAL DANTMANJAN 13 293 INDIABULLS DIVERSIFIED
14 318 GE DIVERSIFIED
PERFUMERY BTR SUB-CATEGORY 15 376 HINDUJA DIVERSIFIED
RANK
2012 PERFUMERY
16 690 ADITYA BIRLA DIVERSIFIED
1 61 AXE
17 724 UB GROUP DIVERSIFIED
2 481 ZATAK
18 745 PUNJ LLOYD DIVERSIFIED
3 567 FA 19 816 ADANI GROUP DIVERSIFIED
4 575 YARDLEY 20 824 3M DIVERSIFIED
5 616 WILDSTONE
6 625 SPINZ
7 834 ETERNITY
DTH
8 880 CHARLIE
DTH BTR CATEGORY
BRAND
PERSONAL
BTR SUB-CATEGORY RANK 2012 DTH
CARE
RANK 2012 PERSONAL CARE 1 207 TATA SKY DTH
1 873 PALMOLIVE 2 821 DTH DTH
2 947 VI JOHN 3 836 VIDEOCON D2H DTH

82 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 83
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

GRADUATE
ELECTR-
BTR SUB-CATEGORY BTR SUB-CATEGORY
Durables ONICS
RANK 2012 ELECTRONICS Education / PG
RANK 2012 GRADUATE/PG
1 5 SONY 1 336 IIT
2 38 ONIDA 2 405 OXFORD
DURABLES BTR CATEGORY EDUCATION BTR CATEGORY
RANK BRAND 3 81 TOSHIBA RANK BRAND 3 532 IIM
2012 DURABLES 2012 EDUCATION
1 3 LG HOUSEHOLD APPLIANCES 4 102 PANASONIC 1 144 NIIT COMPUTER EDUCATION 4 634 RIZVI COLLEGE

2 4 SAMSUNG HOUSEHOLD APPLIANCES 5 115 HITACHI 2 282 APTECH COMPUTER EDUCATION 5 675 SOMAIYA COLLEGE

3 5 SONY ELECTRONICS 6 119 SANSUI 3 336 IIT TECHNICAL 6 788 BANGALORE UNIVERSITY

4 38 ONIDA ELECTRONICS 7 239 AKAI 4 405 OXFORD UNIVERSITY 7 864 PODDAR

5 51 VIDEOCON DIVERSIFIED 8 255 HAIER 5 416 KANGAROO PRESCHOOL EDUCATION 8 877 MUMBAI UNIVERSITY

6 81 TOSHIBA ELECTRONICS 9 258 CASIO 6 532 IIM MANAGEMENT 9 956 IIPM

7 102 PANASONIC ELECTRONICS 10 308 PIONEER 7 634 RIZVI COLLEGE COLLEGE

COMP
11 339 BOSE EDUCATION
BTR SUB-CATEGORY
8 107 VOLTAS HOUSEHOLD APPLIANCES 8 637 SSI COMPUTER EDUCATION RANK 2012 COMP EDUCATION
9 115 HITACHI ELECTRONICS 12 424 USHA 9 675 SOMAIYA COLLEGE COLLEGE
1 144 NIIT
10 119 SANSUI ELECTRONICS 13 475 KENWOOD 10 676 CADD COMPUTER EDUCATION
2 282 APTECH
11 233 PUREIT WATER PURIFIER 14 581 SHARP 11 763 EUROKIDS PRESCHOOL EDUCATION
3 637 SSI
12 239 AKAI ELECTRONICS 15 938 MITASHI 12 788 BANGALORE UNIVERSITY COLLEGE
4 676 CADD
13 255 HAIER ELECTRONICS APPLIA- 13 864 PODDAR COLLEGE
NCES BTR SUB-CATEGORY
14 258 CASIO ELECTRONICS APPLIANCES 14 869 EDUCOMP EDUCATION COMPANY SUB-CATEGORY
RANK 2012 PRESCHOOL BTR
15 268 KENT WATER PURIFIER 15 877 MUMBAI UNIVERSITY UNIVERSITY RANK
2012 PRESCHOOL
1 3 LG
16 289 KELVINATOR HOUSEHOLD APPLIANCES 16 956 IIPM COLLEGE 1 416 KANGAROO
2 4 SAMSUNG
17 303 EUREKA FORBES ELECTRONICS 2 763 EUROKIDS
3 51 VIDEOCON
18 308 PIONEER ELECTRONICS
4 107 VOLTAS
19 339 BOSE HOUSEHOLD APPLIANCES EDU SUB-CATEGORY
BTR
5 112 WHIRLPOOL COMPANY
20 341 IFB KITCHEN APPLIANCES RANK 2012 EDU COMPANY
6 289 KELVINATOR
21 410 JAIPAN ELECTRONICS 1 869 EDUCOMP
22 424 USHA WATER PURIFIER
7 341 IFB Energy
8 410 JAIPAN
23 465 AQUAGUARD WATER PURIFIER
9 525 ELECTROLUX
24 475 KENWOOD ELECTRONICS ENERGY BTR CATEGORY
10 528 KENSTAR RANK BRAND
25 525 ELECTROLUX HOUSEHOLD APPLIANCES 2012 ENERGY
11 594 BLUE STAR
26 528 KENSTAR HOUSEHOLD APPLIANCES 1 82 ONGC OIL /GAS
27 581 SHARP ELECTRONICS 2 240 BHARAT PETROLEUM OIL /GAS
WATER SUB-CATEGORY
PURIFIER
BTR 3 314 HINDUSTAN PETROLEUM OIL /GAS
28 594 BLUE STAR HOUSEHOLD APPLIANCES WATER PURIFIER
RANK 2012
29 938 MITASHI ELECTRONICS 4 721 ESSAR OIL OIL /GAS
1 233 PUREIT
30 983 HUMAX SETTOP BOX 5 797 BHARAT GAS OIL /GAS
2 268 KENT
6 868 GAS AUTHORITY OF INDIA OIL /GAS
3 303 EUREKA FORBES
7 879 EXXON MOBIL OIL /GAS
4 465 AQUAGUARD
8 941 SUZLON WIND POWER
9 980 GDF SUEZ OIL /GAS

84 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 85
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

CONSUMER
BTR CATEGORY CHOCOLATE BTR SUB-CATEGORY
Entertainment PRODUCTS
RANK
2012
BRAND
CONSUMER PRODUCTS RANK
2012 CHOCOLATE
21 198 BOOST MILK ADDITIVES 12 490 LINDT
22 201 CADBURY'S DAIRY MILK CHOCOLATES 13 556 TOBLERONE
ENTERTAI-
BTR CATEGORY
NMENT BRAND 23 208 FROOTI SOFT DRINK 14 768 FERRERO ROCHER
RANK
2012 ENTERTAINMENT
1 217 PVR DISPLAY 24 218 PARLE G BISCUITS 15 987 CADBURY'S ECLAIRS

2 371 CINEMAX DISPLAY 25 222 TATA TEA TEA

3 539 EROS PRODUCTION 26 228 CADBURY'S PERK CHOCOLATES DAIRY
BTR SUB-CATEGORY
PRODUCTS
27 232 BINGO PACKAGED SNACKS RANK 2012 DAIRY PRODUCTS
4 769 T-SERIES MUSIC
5 795 PRITISH NANDY COM. PRODUCTION 28 236 BASKIN & ROBBINS ICE CREAM 1 78 AMUL

6 833 INOX DISPLAY 29 238 NESTLE KITKAT CHOCOLATES 2 406 GOKUL MILK

7 847 BIG CINEMA DISPLAY 30 260 AQUAFINA PACKAGED WATER 3 502 AAREY

8 964 MOVIE STAR DISPLAY 31 262 BOURNIVITA MILK ADDITIVES 4 661 MOTHER DAIRY

9 993 FAME ADLABS DISPLAY BISCUITS BTR SUB-CATEGORY 32 263 PARLE HIDE & SEEK BISCUITS 5 735 DANONE
RANK BISCUITS 33 264 POLO MOUTH FRESHNER 6 901 AMUL BUTTER
2012
1 218 PARLE G 34 267 LIMCA SOFT DRINK 7 920 NANDINI MILK
2 263 PARLE HIDE & SEEK 35 271 BRITANNIA BOURBON BISCUITS
36 275 KINLEY PACKAGED WATER DIVERS- SUB-CATEGORY
Food & Beverage 3
4
271
276
BRITANNIA BOURBON
MARIE 37 276 MARIE BISCUITS
IFIED
RANK
BTR
2012 DIVERSIFIED

5 280 BRITANNIA GOODAY 38 280 BRITANNIA GOODAY BISCUITS 1 46 PARLE

F&B BTR CATEGORY 6 290 BRITANNIA TIGER 39 283 ORBIT MOUTH FRESHNER 2 86 BRITANNIA
RANK BRAND
2012 FOOD & BEVERAGE 7 394 BRITANNIA MARIEGOLD 40 285 MDH OTHER 3 172 NESTLE
1 16 PEPSI SOFT DRINK 8 436 BRITANNIA 50-50 41 290 BRITANNIA TIGER BISCUITS 4 468 KOHINOOR
2 28 CABDURY'S CHOCOLATES 9 443 BRITANNIA JIM JAM 42 297 RED LABEL TEA 5 649 AASHIRWAAD
3 46 PARLE DIVERSIFIED 10 503 PARLE KRACKJACK 43 300 KELLOGG'S OTHER 6 930 FOODRITE
4 49 COCA-COLA SOFT DRINK 11 609 PRIYA GOLD 44 316 TATA SALT OTHER 7 970 SHAKTI BHOG
5 78 AMUL DAIRY PRODUCTS 12 865 PARLE MONACO 45 321 HIPPO PACKAGED SNACKS
6 86 BRITANNIA DIVERSIFIED 13 953 OREO 46 328 RASNA SOFT DRINK EDIBLE OIL BTR SUB-CATEGORY
RANK EDIBLE OIL
7 99 NESTLE MAGGI OTHER 47 333 BALAJI PACKAGED SNACKS 2012
8 100 LAY'S PACKAGED SNACKS CHOCOLATE BTR SUB-CATEGORY 48 335 BRU INSTANT COFFEE 1 598 SAFFOLA
RANK
9 108 BISLERI PACKAGED WATER 2012 CHOCOLATE 49 340 FANTA SOFT DRINK 2 843 SUNFLOWER
10 140 THUMS UP SOFT DRINK 1 28 CABDURY'S 50 346 MOUNTAIN DEW SOFT DRINK 3 923 FORTUNE REFINED OIL
11 147 MAAZA SOFT DRINK 2 190 CADBURY 5 STAR 51 366 OXYRICH PACKAGED WATER 4 998 ADANI WILMAR
12 153 NESCAFE INSTANT COFFEE 3 201 CADBURY'S DAIRY MILK 52 369 PARLE MELODY CHOCOLATES
13 155 HORLICKS MILK ADDITIVES 4 228 CADBURY'S PERK 53 380 HAPPY DENT MOUTH FRESHNER ICE
BTR SUB-CATEGORY
CREAM
14 169 TROPICANA PACKAGED JUICE 5 238 NESTLE KITKAT 54 381 NESTLE MUNCH CHOCOLATES RANK 2012 ICE CREAM
15 172 NESTLE DIVERSIFIED 6 369 PARLE MELODY 55 389 CADBURY'S GEMS CHOCOLATES 1 236 BASKIN & ROBBINS
16 186 MIRINDA SOFT DRINK 7 381 NESTLE MUNCH 56 394 BRITANNIA MARIEGOLD BISCUITS 2 408 VADILAL
17 189 COMPLAN MILK ADDITIVES 8 389 CADBURY'S GEMS 57 398 DABUR REAL ACTIV PACKAGED JUICE 3 464 KWALITY WALLS
18 190 CADBURY 5 STAR CHOCOLATES 9 430 BOUNTY 58 406 GOKUL MILK DAIRY PRODUCTS 4 518 PASTONJI
19 192 HALDIRAM PACKAGED SNACKS 10 460 MARS 59 408 VADILAL ICE CREAM 5 662 DINSHAWS
20 195 DUKES SOFT DRINK 11 461 AFTER EIGHT 60 414 TIC TAC MOUTH FRESHNER 6 997 NATURALS ICE CREAM

86 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 87
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

CONSUMER
BTR CATEGORY COFFEE BTR SUB-CATEGORY PACKAGED
BTR SUB-CATEGORY
PRODUCTS BRAND RANK SNACKS
RANK
2012 CONSUMER PRODUCTS 2012 COFFEE RANK 2012 PACKAGED SNACKS
61 415 KURKURE PACKAGED SNACKS 1 153 NESCAFE 1 100 LAY'S
62 420 7 UP SOFT DRINK 2 335 BRU 2 192 HALDIRAM
63 430 BOUNTY CHOCOLATES 3 232 BINGO
KETCHUP SUB-CATEGORY
64 436 BRITANNIA 50-50 BISCUITS ETC.
BTR 4 321 HIPPO
RANK 2012 KETCHUP ETC.
65 443 BRITANNIA JIM JAM BISCUITS CONSUMER
BTR CATEGORY 5 333 BALAJI
1 545 KISSAN PRODUCTS BRAND
66 460 MARS CHOCOLATES RANK
2012 CONSUMER PRODUCTS 6 415 KURKURE
2 866 HEINZ
67 461 AFTER EIGHT CHOCOLATES 101 923 FORTUNE REFINED OIL EDIBLE OIL 7 995 UNCLE CHIPS
68 463 CHINGS OTHER MILK SUB-CATEGORY 102 930 FOODRITE DIVERSIFIED
ADDITIVE
BTR PACKAGED
BTR SUB-CATEGORY
69 464 KWALITY WALLS ICE CREAM 103 944 ASHOK MASALE OTHER WATER
RANK 2012 MILK ADDITIVE RANK 2012 PACKAGED WATER
70 468 KOHINOOR DIVERSIFIED 1 155 HORLICKS 104 953 OREO BISCUITS
1 108 BISLERI
71 471 RED BULL SOFT DRINK 2 189 COMPLAN 105 970 SHAKTI BHOG DIVERSIFIED
2 260 AQUAFINA
72 490 LINDT CHOCOLATES 3 198 BOOST 106 987 CADBURY'S ECLAIRS CHOCOLATES
3 275 KINLEY
73 502 AAREY DAIRY PRODUCTS 4 262 BOURNIVITA 107 995 UNCLE CHIPS PACKAGED SNACKS
4 366 OXYRICH
74 503 PARLE KRACKJACK BISCUITS 108 997 NATURALS ICE CREAM ICE CREAM
75 518 PASTONJI ICE CREAM MOUTH
BTR SUB-CATEGORY 109 998 ADANI WILMAR EDIBLE OIL SOFT SUB-CATEGORY
FRESHENERS
DRINKS
BTR
RANK 2012 MOUTH FRESHENERS SOFT DRINKS
76 538 SUNFEAST PASTA TREAT OTHER RANK 2012
77 545 KISSAN KETCHUP ETC. 1 264 POLO 1 16 PEPSI
78 548 LIPTON TEA 2 283 ORBIT 2 49 COCA-COLA
79 556 TOBLERONE CHOCOLATES 3 380 HAPPY DENT 3 140 THUMS UP
80 570 MTR OTHER 4 414 TIC TAC 4 147 MAAZA
81 598 SAFFOLA EDIBLE OIL 5 672 MENTOS 5 186 MIRINDA
82 609 PRIYA GOLD BISCUITS 6 888 HALLS 6 195 DUKES
83 649 AASHIRWAAD DIVERSIFIED 7 208 FROOTI
OTHER BTR SUB-CATEGORY
84 661 MOTHER DAIRY DAIRY PRODUCTS RANK OTHER 8 267 LIMCA
2012
85 662 DINSHAWS ICE CREAM 9 328 RASNA
1 99 NESTLE MAGGI
86 672 MENTOS MOUTH FRESHNER 10 340 FANTA
2 285 MDH
87 689 SOCIETY TEA 11 346 MOUNTAIN DEW
3 300 KELLOGG'S
88 712 EVEREST OTHER 12 420 7 UP
4 316 TATA SALT
89 735 DANONE DAIRY PRODUCTS 13 471 RED BULL
5 463 CHINGS
90 768 FERRERO ROCHER CHOCOLATES
6 538 SUNFEAST PASTA TREAT
91 793 TODAY TEA TEA TEA BTR SUB-CATEGORY
7 570 MTR
RANK 2012 TEA
92 842 TAJ MAHAL TEA TEA
8 712 EVEREST
93 843 SUNFLOWER EDIBLE OIL 1 222 TATA TEA
9 870 RUCHI'S
94 865 PARLE MONACO BISCUITS 2 297 RED LABEL
10 900 PAN PARAG
95 866 HEINZ KETCHUP ETC. 3 548 LIPTON
11 944 ASHOK MASALE
96 870 RUCHI'S OTHER 4 689 SOCIETY
97 888 HALLS MOUTH FRESHNER PACKAGED
BTR SUB-CATEGORY 5 793 TODAY TEA
JUICE
98 900 PAN PARAG OTHER RANK 2012 PACKAGED JUICE 6 842 TAJ MAHAL TEA
99 901 AMUL BUTTER DAIRY PRODUCTS 1 169 TROPICANA
100 920 NANDINI MILK DAIRY PRODUCTS 2 398 DABUR REAL ACTIV

88 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 89
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

HEALTH
BTR CATEGORY DIVERSIFIED BTR SUB-CATEGORY
Govt Body CARE
RANK 2012
BRAND
HEALTHCARE RANK
2012 DIVERSIFIED
26 610 BILCARE PHARMA - SERVICES 1 84 JOHNSON & JOHNSON

GOVT 27 646 DABUR HAJMOLA BRAND - HEALTHCARE 2 684 WOCKHARDT

BTR CATEGORY
BODY BRAND 28 682 BIOCON PHARMACEUTICALS
RANK 2012 GOVT BODY
PHARMA BTR SUB-CATEGORY
1 467 BOMBAY MUNICIPAL CORP. MUNICIPAL BODY 29 684 WOCKHARDT DIVERSIFIED PHARMACEUTICALS
RANK 2012
2 628 INDIA AIRFORCE DEFENCE 30 696 DR. REDDY'S LABS PHARMACEUTICALS
1 161 RANBAXY
3 762 MMRDA METROPOLITAN DEVELOPMENT 31 751 NOVARTIS PHARMACEUTICALS
2 170 CIPLA
4 766 INDIAN ARMY DEFENCE 32 753 DR. BATRA'S HOMEOPATHY
3 279 GSK
33 764 ZANDU BALM BALM
4 428 LUPIN
34 803 MANKIND PHARMA PHARMACEUTICALS
SUB-CATEGORY 5 450 PFIZER
AYURVEDA BTR 35 829 GLENMARK PHARMACEUTICALS
RANK
2012 AYURVEDA 6 577 ABBOTT LABS
36 910 JJ HOSPITAL BRAND - HEALTHCARE
Healthcare 1 45 DABUR
37 937 ROCHE PHARMACEUTICALS
7 682 BIOCON

2 117 HIMALAYA 8 696 DR. REDDY'S LABS

38 950 REVITAL BRAND - HEALTHCARE
3 202 AYUR 9 751 NOVARTIS
HEALTH
BTR CATEGORY 39 952 SUN PHARMA PHARMACEUTICALS
CARE BRAND 4 470 BAIDYANATH 10 803 MANKIND PHARMA
RANK 2012 HEALTHCARE 40 966 MERCK PHARMACEUTICALS
5 521 HIMANI 11 829 GLENMARK
1 45 DABUR DIVERSIFIED
6 522 ZANDU 12 937 ROCHE
2 84 JOHNSON & JOHNSON DIVERSIFIED
13 952 SUN PHARMA
3 117 HIMALAYA AYURVEDIC SUB-CATEGORY
BALM BTR 14 966 MERCK
4 161 RANBAXY PHARMACEUTICALS RANK 2012 BALM
5 170 CIPLA PHARMACEUTICALS 1 185 VICKS
6 185 VICKS BALM
7 202 AYUR AYURVEDIC
2
3
266
270
MOOV
IODEX
Heavy Industry
8 221 CROCIN BRAND - HEALTHCARE 4 365 VOLINI DVRSD BTR SUB-CATEGORY
9 266 MOOV BALM HEAVY CATEGORY RANK 2012 DIVERSIFIED
5 462 AMRUTANJAN BTR BRAND
IND.
10 270 IODEX BALM RANK 2012 HEAVY INDUSTRY 1 439 ABB
6 764 ZANDU BALM
11 279 GSK PHARMACEUTICALS 1 110 TATA STEEL METAL 2 645 ESSAR
12 338 APOLLO HOSPITALS HOSPITALS OTHER BTR SUB-CATEGORY 2 439 ABB DIVERSIFIED 3 657 RELIANCE INDUSTRIES
13 365 VOLINI BALM RANK 2012 OTHER 3 574 JINDAL STEEL METAL 4 667 KIRLOSKAR
14 385 PROTINEX BRAND - HEALTHCARE 1 221 CROCIN 4 629 HINDALCO DIVERSIFIED 5 695 BHARAT ELECTRONICS
15 422 VLCC BRAND - HEALTHCARE 2 338 APOLLO HOSPITALS 5 645 ESSAR DIVERSIFIED 6 731 ALSTOM
16 428 LUPIN PHARMACEUTICALS 3 385 PROTINEX 6 657 RELIANCE INDUSTRIES METAL 7 749 NESCO
17 449 SUGAR FREE BRAND - HEALTHCARE 4 422 VLCC 7 659 BHUSHAN STEEL DIVERSIFIED 8 799 ALOK INDUSTRIES
18 450 PFIZER PHARMACEUTICALS 5 449 SUGAR FREE 8 667 KIRLOSKAR METAL
19 462 AMRUTANJAN BALM 6 511 GLUCON D 9 673 SAIL DIVERSIFIED METAL BTR SUB-CATEGORY
20 470 BAIDYANATH AYURVEDIC 7 592 ENO 10 695 BHARAT ELECTRONICS DIVERSIFIED RANK 2012 METAL
21 511 GLUCON D BRAND - ENERGY MIX 8 610 BILCARE 11 731 ALSTOM DIVERSIFIED 1 110 TATA STEEL
22 521 HIMANI AYURVEDIC 9 646 DABUR HAJMOLA 12 749 NESCO DIVERSIFIED 2 574 JINDAL STEEL
23 522 ZANDU AYURVEDIC 10 753 DR. BATRA'S 13 799 ALOK INDUSTRIES MINING 3 629 HINDALCO
24 577 ABBOTT LABS PHARMACEUTICALS 11 910 JJ HOSPITAL 14 851 SESA GOA MINING 4 659 BHUSHAN STEEL
25 592 ENO BRAND - HEALTHCARE 12 950 REVITAL 15 885 RIO TINTO METAL 5 673 SAIL

90 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 91
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

KITCHEN
MINING BTR SUB-CATEGORY H/HOLD
BTR CATEGORY BTR SUB-CATEGORY
RANK
PROD BRAND APPL
2012 MINING RANK 2012 HOUSEHOLD PRODUCTS RANK 2012 KITCHEN APPL
1 851 SESA GOA 8 388 DOMEX HOMECARE 1 307 PRESTIGE COOKERS
2 885 RIO TINTO 9 390 HIT HOMECARE 2 936 BUTTERFLY
Hospitality 10 393 VIM HOME CARE 3 951 PIGEON
11 551 BAYGON MOSQUITO REPELLENT
MOSQUITO
BTR SUB-CATEGORY
12 555 KLI NOL HOMECARE REPELLENT
HOSPIT-
BTR CATEGORY RANK 2012 MOSQUITO REPELLENT
ALITY BRAND 13 622 AJANTA WALL CLOCKS
RANK 2012 HOSPITALITY
1 151 ALL OUT
1 278 TAJ HOTELS HOTELS 14 630 D'DÉCOR HOME FABRICS
2 551 BAYGON
2 501 HYATT HOTELS 15 654 OKAYA INVERTERS/ BATTERIES
3 985 ODOMOS
3 739 MARRIOTT HOTELS 16 674 SURYA ROSHNI LIGHTING

4 884 VICEROY HOTELS HOTELS 17 849 MICROTEK INVERTERS/ BATTERIES SUB-CATEGORY

OTHER BTR
5 915 OBEROI HOTELS 18 891 SUKAM INVERTERS/ BATTERIES RANK 2012 OTHER
6 935 KAMAT HOTELS HOTELS 19 909 LUMINIOUS INVERTERS/ BATTERIES 1 362 SLEEPWELL MATRESS
20 919 COLIN HOMECARE 2 622 AJANTA
21 936 BUTTERFLY KITCHEN APPLIANCES 3 630 D'DÉCOR
22 951 PIGEON KITCHEN APPLIANCES 4 674 SURYA ROSHNI
Household Electricals 23
24
972
985
CYCLE AGARBATTI
ODOMOS
OTHER
MOSQUITO REPELLENT
5 972 CYCLE AGARBATTI
6 988 HARRISON
24 988 HARRISON LOCKS
ELECTRI- CATEGORY
CALS
BTR BRAND
RANK 2012 HOUSEHOLD ELECTRICALS
1 337 USHA FANS FANS Infrastructure
2 349 ORIENT FANS FANS
3 351 HAVELLS ACCESSORIES
SUB-CATEGORY INFRA BTR CATEGORY
4 510 KHAITAN FANS HOMECARE BTR BRAND
RANK
HOMECARE
RANK 2012 INFRASTRUCTURE
2012
5 602 ORPAT FANS
1 214 GOOD KINGHT 1 718 NTPC POWER
6 801 ORIENT PSPO FANS
2 313 AIRWICK
2 720 JNPT TRUST PORT TRUST

3 357 HARPIC
3 927 CESC ELECTRICITY

4 364 MORTIEN

Household Products 5 388 DOMEX

6 390 HIT Internet
7 393 VIM
H/HOLD
BTR CATEGORY
PROD BRAND 8 555 KLI NOL
RANK 2012 HOUSEHOLD PRODUCTS INTERNET
BTR CATEGORY
9 919 COLIN RANK BRAND INTERNET
1 151 ALL OUT MOSQUITO REPELLENT 2012
2 214 GOOD KINGHT HOMECARE INVERTERS BTR SUB-CATEGORY 1 31 GOOGLE SEARCH ENGINE
RANK INVERTERS
3 307 PRESTIGE COOKERS KITCHEN APPLIANCES 2012 2 65 FACEBOOK SOCIAL NETWORKING
4 313 AIRWICK HOMECARE 1 654 OKAYA 3 127 YAHOO DIVERSIFIED ONLINE
5 357 HARPIC HOMECARE 2 849 MICROTEK 4 193 ORKUT SOCIAL NETWORKING
6 362 SLEEPWELL MATRESS MATTRESS 3 891 SUKAM 5 209 EBAY ONLINE SHOPPING
7 364 MORTIEN HOMECARE 4 909 LUMINIOUS 6 216 TWITTER MICROBLOGGING

92 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 93
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

INTERNET
BTR CATEGORY MFG BTR CATEGORY FERTILIZER BTR SUB-CATEGORY
RANK BRAND RANK BRAND RANK
2012 INTERNET 2012 MANUFACTURING 2012 FERTILIZER
7 343 REDIFF.COM DIVERSIFIED ONLINE 13 709 DUPONT DIVERSIFIED 1 876 GSFC
8 352 SIFY BROADBAND SERVICE 14 714 BINANI CEMENT CEMENT 2 898 RCF
9 368 AMAZON.COM ONLINE SHOPPING 15 716 BERGER PAINTS 3 991 FACT
10 426 AOL DIVERSIFIED ONLINE 16 722 SINTEX TANKS
OTHER BTR SUB-CATEGORY
11 446 PICASA PHOTOGRAPH SHARING 17 741 BASF CHEMICALS
RANK 2012 OTHER
12 489 WIKIPEDIA ENCYCLOPEDIA 18 805 THERMAX ENGINEERING
1 566 SAINT GOBAIN
13 512 YOUTUBE VIDEO SHARING 19 814 BAYER CHEMICALS
2 606 NEEL KAMAL
14 623 GMAIL EMAIL 20 830 PIDILITE ADHESIVE
3 722 SINTEX
21 841 LAFARGE CEMENT
4 830 PIDILITE
22 862 JP CEMENT CEMENT
5 890 V GUARD
23 876 GSFC FERTILIZER
Lubricants 24 878 NIPPON PAINTS PAINTS
6
7
958
967
BAE SYSTEM
PSL
25 890 V GUARD OTHER
26 898 RCF FERTILIZER
LUBRIC-
BTR CATEGORY PAINTS BTR SUB-CATEGORY
ANTS BRAND 27 958 BAE SYSTEM DEFENCE
RANK 2012 LUBRICANTS RANK 2012 PAINTS
1 118 SHELL LUBRICANTS 28 967 PSL PIPES
1 91 ASIAN PAINTS
CEMENT BTR SUB-CATEGORY 29 991 FACT FERTILIZER
2 152 CASTROL LUBRICANTS RANK 2 200 NEROLAC
2012 CEMENT
3 311 SERVO LUBRICANTS 3 254 DULUX
1 72 ACC
4 372 GULF OIL LUBRICANTS 4 716 BERGER
2 342 AMBUJA CEMENT
5 597 SHELL LUBRICANTS 5 878 NIPPON PAINTS
3 370 ULTRA TECH
4 626 JK CEMENT
5 714 BINANI CEMENT
6 841 LAFARGE
Manufacturing 7 862 JP CEMENT Media - Print MAGAZINE
RANK
BTR
2012
SUB-CATEGORY
MAGAZINE
1 373 FEMINA
CHEM BTR SUB-CATEGORY MEDIA
MFG BTR CATEGORY RANK BTR CATEGORY 2 477 STAR DUST
RANK BRAND 2012 CHEMICALS PRINT BRAND
2012 MANUFACTURING RANK 2012 MEDIA - PRINT 3 563 INDIA TODAY
1 741 BASF
1 72 ACC CEMENT 1 88 TIMES OF INDIA NEWSPAPER 4 777 FORBES
2 814 BAYER
2 91 ASIAN PAINTS PAINTS 2 291 HINDUSTAN TIMES NEWSPAPER 5 785 ELLE 18
3 130 HMT DIVERSIFIED DIVFIED SUB-CATEGORY 3 373 FEMINA MAGAZINE - WOMEN
BTR
4 200 NEROLAC PAINTS RANK DIVERSIFIED 4 399 DNA NEWSPAPER SUB-CATEGORY
2012 PRINTS BTR
5 477 STAR DUST MAGAZINE - MOVIES RANK 2012 PRINTS
5 254 DULUX PAINTS 1 130 HMT
6 342 AMBUJA CEMENT CEMENT 2 700 FINOLEX 6 552 ECONOMIC TIMES NEWSPAPER 1 88 TIMES OF INDIA
7 370 ULTRA TECH CEMENT 3 709 DUPONT 7 563 INDIA TODAY MAGAZINE - GENERAL 2 291 HINDUSTAN TIMES
8 542 CROMPTON GREAVES ENGINEERING 8 571 HINDU NEWSPAPER 3 399 DNA
4 552 ECONOMIC TIMES
9 566 SAINT GOBAIN GLASS ENGG. BTR SUB-CATEGORY 9 679 HINDUSTAN NEWSPAPER
RANK
2012 ENGINEERING 10 777 FORBES MAGAZINE - BUSINESS 5 571 HINDU
10 606 NEEL KAMAL PLASTICS
11 785 ELLE 18 MAGAZINE - WOMEN 6 679 HINDUSTAN
11 626 JK CEMENT CEMENT 1 542 CROMPTON GREAVES
12 861 MUMBAI MIRROR NEWSPAPER 7 861 MUMBAI MIRROR
12 700 FINOLEX DIVERSIFIED 2 805 THERMAX

94 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 95
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

GEC BTR SUB-CATEGORY NEWS BTR SUB-CATEGORY

Media - TV RANK 2012 GEC RANK 2012 NEWS
1 253 TLC TRAVEL & LIVING 1 168 AAJ TAK
2 344 COLORS 2 180 NDTV
MEDIA 3 384 STAR TV 3 225 ZEE TV
BTR CATEGORY
TV BRAND
RANK 2012 MEDIA - TV 4 387 FOOD FOOD 4 402 INDIA TV
PERSONAL
BTR CATEGORY
1 168 AAJ TAK NEWS CHANNEL 5 434 MTV ACC BRAND 5 419 CNBC TV 18
RANK 2012 PERSONAL ACCESSORIES
2 180 NDTV NEWS CHANNEL 6 472 E 24 6 441 IBN 7
37 860 STAR SPORTS CHANNEL - SPORTS
3 205 DISCOVERY MEDIA - OTHER 7 530 SUN TV 7 479 TIMES NOW
38 924 CNBC AWAAZ NEWS CHANNEL
4 225 ZEE TV NEWS CHANNEL 8 584 STAR PLUS 8 484 BBC
39 939 STAR GOLD CHANNEL - GEC
5 253 TLC TRAVEL & LIVING CHANNEL - GEC 9 699 NDTV IMAGINE 9 595 ET NOW
40 969 SAB TV CHANNEL - GEC
6 329 STAR CHANNEL - GEC 10 733 AXN 10 671 CNN IBN
7 344 COLORS CHANNEL - GEC 11 852 SAHARA ONE 11 688 NEWS 24
8 379 STAR MOVIES CHANNEL - MOVIES 12 939 STAR GOLD 12 701 STAR NEWS
9 384 STAR TV CHANNEL - GEC 13 969 SAB TV 13 726 CNN
10 387 FOOD FOOD CHANNEL - GEC 14 783 ZEE NEWS
11 402 INDIA TV NEWS CHANNEL 15 924 CNBC AWAAZ
12 419 CNBC TV 18 NEWS CHANNEL MOVIES BTR SUB-CATEGORY
RANK 2012 MOVIES
13 434 MTV CHANNEL - GEC
14 441 IBN 7 NEWS CHANNEL 1 379 STAR MOVIES

15 456 DISNEY MEDIA - OTHER 2 515 HBO

16 472 E 24 CHANNEL - GEC

Personal Accessories
EYE
17 473 ESPN CHANNEL - SPORTS WEAR BTR SUB-CATEGORY
SPORTS BTR SUB-CATEGORY RANK 2012 EYEWEAR
18 479 TIMES NOW NEWS CHANNEL PERSONAL
BTR CATEGORY
RANK 2012 SPORTS ACC BRAND
19 484 BBC NEWS CHANNEL RANK 2012 PERSONAL ACCESSORIES 1 121 RAYBAN
1 473 ESPN
20 515 HBO CHANNEL - MOVIES 1 12 TITAN WATCHES 2 403 POLOROID
2 860 STAR SPORTS
21 520 UTV CHANNEL - GEC 2 13 BATA FOOTWEAR
22 530 SUN TV CHANNEL - GEC 3 15 REEBOK SPORTS ACCESSORIES FOOT
WEAR BTR SUB-CATEGORY
23 578 NATIONAL GEOGRAPHIC MEDIA - OTHER 4 20 ADIDAS SPORTS ACCESSORIES RANK 2012 FOOTWEAR
CLUSTER BTR SUB-CATEGORY
24 584 STAR PLUS CHANNEL - GEC RANK 2012 CHANNEL CLUSTER 5 23 PUMA SPORTS ACCESSORIES 1 13 BATA
25 595 ET NOW NEWS CHANNEL 1 329 STAR
6 36 NIKE SPORTS ACCESSORIES 2 57 WOODLAND
26 638 HISTORY CHANNEL MEDIA - OTHER 7 57 WOODLAND FOOTWEAR 3 165 SPARX
2 520 UTV
27 671 CNN IBN NEWS CHANNEL 8 59 FASTRACK PERSONAL ACCESSORIES 4 230 PARAGON
3 715 ZEE
28 688 NEWS 24 NEWS CHANNEL 9 92 VIP LUGGAGE 5 302 ACTION
29 699 NDTV IMAGINE CHANNEL - GEC 10 111 SONATA WATCHES 6 392 LIBERTY
30 701 STAR NEWS NEWS CHANNEL OTHER BTR SUB-CATEGORY 11 121 RAYBAN EYEWEAR 7 437 LAKHANI
31 715 ZEE MEDIA - OTHER RANK 2012 OTHER 12 141 TANISHQ JEWELLERY 8 596 RELAXO
32 726 CNN NEWS CHANNEL 1 205 DISCOVERY 13 145 ROLEX WATCHES 9 617 RED TAPE
33 733 AXN CHANNEL - GEC 2 456 DISNEY 14 148 CITIZEN WATCHES 10 765 RED CHIEF
34 750 KBC TV PROGRAM 3 578 NATIONAL GEOGRAPHIC 15 165 SPARX FOOTWEAR 11 786 ALDO
35 783 ZEE NEWS NEWS CHANNEL 4 638 HISTORY CHANNEL 16 178 RADO WATCHES 12 931 LOTTO
36 852 SAHARA ONE CHANNEL - GEC 5 750 KBC 17 224 TIMEX WATCHES 13 968 MOCHI

96 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 97
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

JEWELLERY BTR SUB-CATEGORY

RANK
2012 JEWELLERY
1 141 TANISHQ
2 269 TBZ
3 347 ORRA CAMERA BTR SUB-CATEGORY
4 600 D'DAMAS Personal Gadgets RANK 2012 CAMERA
5 660 NAKSHATRA 1 97 CANON
PERSONAL
BTR CATEGORY
ACC BRAND 6 668 GITANJALI 2 134 NIKON
RANK 2012 PERSONAL ACCESSORIES PERSONAL
BTR CATEGORY
7 730 AGNI
GADGETS BRAND 3 206 KODAK
RANK 2012 PERSONAL GADGETS
18 230 PARAGON FOOTWEAR
8 844 SANGINI 1 1 NOKIA MOBILE PHONES 4 523 FUJI FILM
19 269 TBZ JEWELLERY
2 32 BLACKBERRY MOBILE PHONES 5 564 SONY CYBERSHOT
20 302 ACTION FOOTWEAR SUB-CATEGORY
LUGGAGE BTR 6 620 OLYMPUS
21 347 ORRA JEWELLERY RANK 3 97 CANON CAMERAS
2012 LUGGAGE
4 126 MICRO MAX MOBILE PHONES 7 734 SONY COOLPIX
22 392 LIBERTY FOOTWEAR 1 92 VIP
23 403 POLOROID EYEWEAR 5 134 NIKON CAMERAS
2 411 AMERICAN TOURISTER MOBILE BTR SUB-CATEGORY
24 411 AMERICAN TOURISTER LUGGAGE 6 154 HTC MOBILE PHONES
RANK 2012 MOBILE PHONES
25 437 LAKHANI FOOTWEAR PERSONAL SUB-CATEGORY 7 157 MAXX MOBILE PHONES
ACC
BTR 1 1 NOKIA
26 557 OMEGA WATCHES RANK 2012 PERSONAL ACCESSORIES 8 164 MOTOROLA MOBILE PHONES
2 32 BLACKBERRY
27 596 RELAXO FOOTWEAR 1 59 FASTRACK 9 206 KODAK CAMERAS
3 126 MICRO MAX
28 600 D'DAMAS JEWELLERY 2 835 VICTORINOX 10 243 SONY ERICSSON MOBILE PHONES
4 154 HTC
29 617 RED TAPE FOOTWEAR 11 378 LAVA MOBILE PHONES
5 157 MAXX
SPORTS SUB-CATEGORY 12 413 KARBONN MOBILE PHONES
30 642 FOSSIL WATCHES ACC
BTR
6 164 MOTOROLA
RANK 2012 SPORTS ACCESSORIES 13 431 SPICE MOBILE PHONES
31 660 NAKSHATRA JEWELLERY 7 243 SONY ERICSSON
32 668 GITANJALI JEWELLERY 1 15 REEBOK 14 500 APPLE IPHONE MOBILE PHONES
8 378 LAVA
33 680 SG SPORTS ACCESSORIES 2 20 ADIDAS 15 523 FUJI FILM CAMERAS
9 413 KARBONN
34 730 AGNI JEWELLERY 3 23 PUMA 16 533 FLY MOBILE PHONES
10 431 SPICE
35 765 RED CHIEF FOOTWEAR 4 36 NIKE 17 560 G FIVE MOBILE PHONES
11 500 APPLE IPHONE
36 786 ALDO FOOTWEAR 5 680 SG 18 564 SONY CYBERSHOT CAMERAS
12 533 FLY
37 835 VICTORINOX PERSONAL ACCESSORIES 19 573 INTEX MOBILE PHONES
SUB-CATEGORY 13 560 G FIVE
WATCHES BTR 20 620 OLYMPUS CAMERAS
38 844 SANGINI JEWELLERY RANK
2012 WATCHES 14 573 INTEX
39 857 QUARTZ WATCHES 21 632 O2 MOBILE PHONES
1 12 TITAN 15 632 O2
40 893 SEIKO WATCHES 22 734 SONY COOLPIX CAMERAS
2 111 SONATA 16 809 GALAXY
41 931 LOTTO FOOTWEAR 23 809 GALAXY MOBILE PHONES
3 145 ROLEX 17 818 CELKON
42 963 MAXIMA WATCHES WATCHES 24 818 CELKON MOBILE PHONES
4 148 CITIZEN 25 883 TATA PHOTON DATACARD DATA
43 968 MOCHI FOOTWEAR BTR SUB-CATEGORY
5 178 RADO CARD
44 986 SWATCH WATCHES RANK 2012 DATACARD
6 224 TIMEX
1 883 TATA PHOTON
7 557 OMEGA
8 642 FOSSIL
9 857 QUARTZ
10 893 SEIKO
11 963 MAXIMA WATCHES
12 986 SWATCH

98 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 99
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

BUSINESS BTR SUB-CATEGORY

RANK
2012 BUSINESS Retail
1 583 RATAN TATA
2 603 VIJAY MALLYA
RETAIL BTR CATEGORY
3 615 BILL GATES RANK BRAND
2012 RETAIL
4 806 STEVE JOBS 1 75 KENTUCKY FRIED CHI. QSR
5 863 DILIP CHHABRIA BTR SUB-CATEGORY
Personality 6 894 MUKESH AMBANI
2
3
77
79
BIG BAZAAR
MCDONALD'S
HOUSEHOLD GOODS
QSR
APPL
RANK 2012 APPLIANCES
1 109 CROMA
4 109 CROMA APPLIANCES
PERSON
BTR CATEGORY 2 483 SONY WORLD
RANK BRAND 5 125 CAFÉ COFFEE DAY CAFÉ
2012 PERSONALITY CINEMA BTR SUB-CATEGORY
3 524 NEXT
RANK 2012 CINEMA 6 135 DOMINO'S QSR
1 106 ANNA HAZARE SOCIAL PERSONALITY 7 159 PANTALOONS PERSONAL GOODS 4 644 VIJAY SALES
1 355 SALMAN KHAN
2 234 SACHIN TENDULKAR SPORTS PERSONALITY 8 173 SHOPPERS STOP PERSONAL GOODS
2 374 AMITABH BACHCHAN
3 355 SALMAN KHAN CINEMA PERSONALITY 9 182 PIZZA HUT QSR
3 418 AAMIR KHAN CAFÉ/
4 374 AMITABH BACHCHAN CINEMA PERSONALITY BTR SUB-CATEGORY
10 245 METRO CASH & CARRY HOUSEHOLD GOODS DELI
4 738 AISHWARYA RAI BACHCHAN RANK 2012 CAFÉ/DELI
5 418 AAMIR KHAN CINEMA PERSONALITY 11 306 FOOD BAZAAR FOOD
5 778 RAJNIKANT 1 125 CAFÉ COFFEE DAY
6 447 MAHENDRA SINGH DHONI SPORTS PERSONALITY 12 324 BARISTA CAFÉ
6 812 LATA MANGESHKAR 2 324 BARISTA
7 495 BABA RAMDEV SPIRITUAL PERSONALITY 13 332 WESTSIDE PERSONAL GOODS
7 948 SHAHRUKH KHAN 3 605 MONGINIS
8 505 APJ KALAM SOCIAL PERSONALITY 14 348 LIFESTYLE PERSONAL GOODS
4 655 HARD ROCK CAFÉ
9 583 RATAN TATA BUSINESSPERSON 15 382 ARCHIES GREETINGS
5 800 CAFÉ LEOPOLD
10 603 VIJAY MALLYA BUSINESSPERSON SUB-CATEGORY 16 448 D-MART HOUSEHOLD GOODS
SOCIAL BTR
6 855 STARBUCKS
11 615 BILL GATES BUSINESSPERSON RANK 2012 SOCIAL 17 454 LOOT PERSONAL GOODS
12 694 KIRAN BEDI SOCIAL PERSONALITY 1 106 ANNA HAZARE 18 483 SONY WORLD APPLIANCES
13 738 AISHWARYA RAI BACHCHAN CINEMA PERSONALITY 2 505 APJ KALAM 19 488 INORBIT SHOPPING MALL FOOD BTR SUB-CATEGORY
14 761 SHRI SHRI RAVISHANKAR SPIRITUAL PERSONALITY 3 694 KIRAN BEDI 20 524 NEXT APPLIANCES RANK 2012 FOOD
15 778 RAJNIKANT CINEMA PERSONALITY 21 535 LAWRENCE & MAYO EYEWEAR 1 306 FOOD BAZAAR
16 779 SWAMI VIVEKANANDA SPIRITUAL PERSONALITY 22 547 GLOBUS PERSONAL GOODS 2 848 RELIANCE FRESH
17 806 STEVE JOBS BUSINESSPERSON SPIRITUAL BTR SUB-CATEGORY
23 549 SPENCERS HOUSEHOLD GOODS 3 867 MORE
RANK 2012 SPIRITUAL
18 812 LATA MANGESHKAR CINEMA PERSONALITY 24 605 MONGINIS DELI
19 863 DILIP CHHABRIA BUSINESSPERSON 1 495 BABA RAMDEV
25 640 WALMART HOUSEHOLD GOODS
20 894 MUKESH AMBANI BUSINESSPERSON 2 761 SHRI SHRI RAVISHANKAR H/HOLD
26 644 VIJAY SALES APPLIANCES BTR SUB-CATEGORY
GOODS
21 912 MOTHER TERESA SPIRITUAL PERSONALITY 3 779 SWAMI VIVEKANANDA 2012 HOUSEHOLD GOODS
27 655 HARD ROCK CAFÉ CAFÉ RANK
22 948 SHAHRUKH KHAN CINEMA PERSONALITY 4 912 MOTHER TERESA 1 77 BIG BAZAAR
28 713 ASDA HOUSEHOLD GOODS
29 776 PLANET M MUSIC, MOBILES 2 245 METRO CASH & CARRY

30 798 STAPLES STATIONARY 3 448 D-MART

SPORTS BTR SUB-CATEGORY
RANK SPORTS 4 549 SPENCERS
2012
5 640 WALMART
1 234 SACHIN TENDULKAR
6 713 ASDA
2 447 MAHENDRA SINGH DHONI
7 905 CARREFOUR
8 925 VISHAL MART
9 926 MAGNET
10 996 STAR BAZAR

100 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 101
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

OTHER BTR SUB-CATEGORY CONSLT BTR SUB-CATEGORY

RANK 2012 OTHER RANK 2012 CONSULTING
1 382 ARCHIES 1 287 ACCENTURE
2
3
535
776
LAWRENCE & MAYO
PLANET M
Services 2 711 ERNST & YOUNG

4 798 STAPLES COURIER BTR SUB-CATEGORY

RANK 2012 COURIER
5 921 NEW YORKER SERVICES BTR CATEGORY
RANK BRAND
2012 SERVICES 1 204 DTDC
PRSNL 1 191 THOMAS COOK TRAVEL SERVICES 2 226 BLUE DART
BTR SUB-CATEGORY
GOODS
RANK 2012 PERSONAL GOODS 2 204 DTDC COURIER SERVICE 3 259 FEDEX

1 159 PANTALOONS 3 226 BLUE DART COURIER SERVICE 4 386 SPEED POST

2 173 SHOPPERS STOP 4 259 FEDEX COURIER SERVICE 5 934 PROFESSIONAL COURIER
RETAIL BTR CATEGORY 5 287 ACCENTURE CONSULTING 6 962 FIRST FLIGHT
RANK BRAND 3 332 WESTSIDE
2012 RETAIL
4 348 LIFESTYLE 6 386 SPEED POST COURIER SERVICE
PEST
31 800 CAFÉ LEOPOLD CAFÉ 7 565 SOTC TRAVEL SERVICES CONTROL
BTR SUB-CATEGORY
5 454 LOOT
32 827 SUBWAY QSR RANK 2012 PEST CONTROL
6 547 GLOBUS 8 663 KESARI TOURS TRAVEL SERVICES
33 838 HEERA PANNA RETAIL 1 913 PEST CONTROL OF INDIA
9 711 ERNST & YOUNG CONSULTING
34 848 RELIANCE FRESH FOOD 10 754 COX & KINGS TRAVEL SERVICES
QSR BTR SUB-CATEGORY BTR SUB-CATEGORY
35 855 STARBUCKS CAFÉ TRAVEL
RANK QSR 11 913 PEST CONTROL OF INDIA PEST CONTROL SERVICES
2012 RANK 2012 TRAVEL
36 867 MORE FOOD 12 934 PROFESSIONAL COURIER COURIER SERVICE
1 75 KENTUCKY FRIED CHICKEN 1 191 THOMAS COOK
37 905 CARREFOUR HOUSEHOLD GOODS 13 962 FIRST FLIGHT COURIER SERVICE
2 79 MCDONALD'S 2 565 SOTC
38 921 NEW YORKER RESTAURANT
3 135 DOMINO'S 3 663 KESARI TOURS
39 925 VISHAL MART HOUSEHOLD GOODS
4 182 PIZZA HUT 4 754 COX & KINGS
40 926 MAGNET HOUSEHOLD GOODS
5 827 SUBWAY
41 974 FASHION STREET RETAIL
42 984 HYPER CITY SHOPPING MALL RETAIL BTR SUB-CATEGORY
43 996 STAR BAZAR HOUSEHOLD GOODS RANK
2012 RETAIL
1 838 HEERA PANNA SOCIAL
BTR SUB-CATEGORY
2 974 FASHION STREET Social Organization SERVICE
RANK 2012 SOCIAL SERVICE
1 327 BEING HUMAN
MALLS BTR SUB-CATEGORY
SOCIAL CATEGORY 2 546 CRY
RANK
2012 SHOPPING MALLS ORG
BTR BRAND
RANK 2012 SOCIAL ORGANIZATION 3 916 SATYA SAI TRUST
1 488 INORBIT
1 327 BEING HUMAN SOCIAL WELFARE 4 943 DON BOSCO TRUST
2 984 HYPER CITY
2 546 CRY SOCIAL WELFARE
WORLD
3 612 YMCA WORLD ORGANIZATION BTR SUB-CATEGORY
ORG
4 708 WHO WORLD ORGANIZATION RANK 2012 WORLD ORG
5 794 RED CROSS WORLD ORGANIZATION 1 612 YMCA
6 796 UNICEF WORLD ORGANIZATION 2 708 WHO
7 916 SATYA SAI TRUST SOCIAL WELFARE 3 794 RED CROSS
8 943 DON BOSCO TRUST SOCIAL WELFARE 4 796 UNICEF

102 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 103
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

TECH BTR CATEGORY HRDWR BTR SUB-CATEGORY

Sports RANK
2012
BRAND
TECHNOLOGY RANK 2012 HARDWARE
4 41 HCL HARDWARE 1 22 HEWLETT PACKARD
5 42 INFOSYS SOFTWARE SERVICES 2 27 DELL
SPORTS BTR CATEGORY
RANK BRAND 6 55 WIPRO SOFTWARE SERVICES 3 41 HCL
2012 SPORTS
1 727 LIVERPOOL FOOTBALL 7 58 INTEL OTHER 4 69 ACER

2 732 IPL CRICKET LEAGUE 8 69 ACER HARDWARE 5 87 LENOVO

3 772 BARCELONA FOOTBALL 9 87 LENOVO HARDWARE 6 177 COMPAQ

10 90 MICROSOFT SOFTWARE 7 288 I BALL
11 94 TCS SOFTWARE SERVICES 8 474 SONY VAIO
NOTE 12 116 IBM DIVERSIFIED 9 476 APPLE PLUS
BOOKS BTR SUB-CATEGORY
RANK 2012 NOTEBOOKS 13 177 COMPAQ HARDWARE
Stationary 1 685 NAVNEET 14 288 I BALL HARDWARE
2 746 SUNDARAM 15 294 CISCO TELECOM INFRA. OTHER BTR SUB-CATEGORY
RANK 2012 OTHER
3 832 CLASSMATE 16 409 ORACLE SOFTWARE
STNRY BTR CATEGORY
RANK BRAND 17 459 SAP SOFTWARE 1 58 INTEL
2012 STATIONARY
OFFICE
18 474 SONY VAIO HARDWARE 2 784 EMERSON
1 139 NATRAJ WRITING ACCESSORIES BTR SUB-CATEGORY
ACC 19 476 APPLE PLUS HARDWARE 3 872 NINTENDO
2 184 PARKER WRITING ACCESSORIES RANK 2012 OFFICE ACCESSORIES
20 519 MAHINDRA SATYAM SOFTWARE SERVICES 4 904 AGP VIDEO
3 203 APSARA WRITING ACCESSORIES 1 544 KORES
21 608 MOSER BAER STORAGE
4 257 CAMEL WRITING ACCESSORIES
WRITING
22 613 XEROX DIVERSIFIED
5 367 CELLO PENS WRITING ACCESSORIES BTR SUB-CATEGORY
ACC 23 621 ADOBE SOFTWARE SUB-CATEGORY
6 377 CAMLIN WRITING ACCESSORIES RANK 2012 WRITING ACCESSORIES SFTWR BTR
RANK 2012 SOFTWARE
24 639 SYNTEL SOFTWARE
7 404 REYNOLDS WRITING ACCESSORIES 1 139 NATRAJ
25 647 ZENITH DIVERSIFIED 1 90 MICROSOFT
8 433 LEXI WRITING ACCESSORIES 2 184 PARKER
26 648 AT&T TELECOM INFRA. 2 409 ORACLE
9 544 KORES OFFICE ACCESSORIES 3 203 APSARA
27 656 ITI TELECOM INFRA. 3 459 SAP
10 685 NAVNEET NOTEBOOKS 4 257 CAMEL
28 686 ERICSSON TELECOM INFRA. 4 621 ADOBE
11 746 SUNDARAM NOTEBOOKS 5 367 CELLO PENS
29 717 HONEYWELL DIVERSIFIED 5 639 SYNTEL
12 757 MONTEX WRITING ACCESSORIES 6 377 CAMLIN
30 752 PATNI DIVERSIFIED 6 871 EXCEL
13 832 CLASSMATE NOTEBOOKS 7 404 REYNOLDS
31 775 KINGSTON STORAGE 7 960 NORTON ANTIVIRUS
14 856 LINC WRITING ACCESSORIES 8 433 LEXI
32 784 EMERSON OTHER 8 992 LOTUS
15 899 ROTOMAC WRITING ACCESSORIES 9 757 MONTEX
33 791 ANDROID OPERATING SYSTEM
34 871 EXCEL SOFTWARE
35 872 NINTENDO OTHER SFTWR
BTR SUB-CATEGORY
SERVICES
BTR SUB-CATEGORY 36 904 AGP VIDEO OTHER RANK 2012 SOFTWARE SERVICES
Technology DIVERSIFIED
RANK
2012 DIVERSIFIED 37 922 TRANSCEND STORAGE 1 42 INFOSYS
1 34 APPLE 38 942 COGNIZANT SOFTWARE SERVICES 2 55 WIPRO
TECH BTR CATEGORY 2 116 IBM 39 960 NORTON ANTIVIRUS SOFTWARE 3 94 TCS
RANK BRAND
2012 TECHNOLOGY 3 613 XEROX 40 971 SANDISK STORAGE 4 519 MAHINDRA SATYAM
1 22 HEWLETT PACKARD HARDWARE 4 647 ZENITH 41 989 TECH MAHINDRA SOFTWARE SERVICES 5 942 COGNIZANT
2 27 DELL HARDWARE 5 717 HONEYWELL 42 992 LOTUS SOFTWARE 6 989 TECH MAHINDRA
3 34 APPLE DIVERSIFIED 6 752 PATNI

104 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 105
 CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) CATEGORY-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

STORAGE BTR SUB-CATEGORY

RANK STORAGE
2012
1 608 MOSER BAER
2 775 KINGSTON
3 922 TRANSCEND AIRCRAFT BTR SUB-CATEGORY
RANK AIRCRAFT
4 971 SANDISK 2012
1 756 AIRBUS
TECH SUB-CATEGORY
BTR 2 945 BOEING
INFRA
RANK 2012 TECH INFRASTRUCTURE
1 294 CISCO Transportation FOREIGN
AIRLINES BTR SUB-CATEGORY
2 648 AT&T RANK 2012 FOREIGN AIRLINES
3 656 ITI 1 509 EMIRATES
TRANSP BTR CATEGORY
4 686 ERICSSON RANK BRAND 2 587 QATAR AIR
2012 TRANSPORTATION
3 748 LUFTHANSA
1 150 AIR INDIA AIRLINES - INDIAN
4 811 AIR FRANCE
2 237 JET AIRWAYS AIRLINES - INDIAN
5 823 UNITED AIRLINES
3 508 ATLAS BICYCLES
Telephony 4 509 EMIRATES AIRLINES - FOREIGN
6
7
907
961
CATHAY PACIFIC
SOUTH WEST AIRLINES
5 513 BEST BUS SERVICE
6 531 INDIAN RAILWAYS RAILWAYS AIRLINES
TELE
BTR CATEGORY BTR SUB-CATEGORY
PHONY BRAND 7 580 NEETA TRAVELS BUS SERVICE INDIA
RANK 2012 TELEPHONY RANK 2012 AIRLINES INDIA
8 587 QATAR AIR AIRLINES - FOREIGN
1 9 AIRTEL MOBILE TELEPHONY 1 150 AIR INDIA
9 736 SPICEJET AIRLINES - INDIAN
2 17 VODAFONE MOBILE TELEPHONY 2 237 JET AIRWAYS
10 748 LUFTHANSA AIRLINES - FOREIGN
3 18 IDEA MOBILE TELEPHONY 3 736 SPICEJET
11 756 AIRBUS AIRCRAFT
4 64 TATA DOCOMO MOBILE TELEPHONY 4 802 GO AIR
12 802 GO AIR AIRLINES - INDIAN
5 67 AIRCEL MOBILE TELEPHONY
13 811 AIR FRANCE AIRLINES - FOREIGN BUS
BTR SUB-CATEGORY
6 68 BSNL TELEPHONY SERVICE
14 823 UNITED AIRLINES AIRLINES - FOREIGN RANK 2012 BUS SERVICE
7 113 UNINOR MOBILE TELEPHONY
15 907 CATHAY PACIFIC AIRLINES - FOREIGN 1 513 BEST
8 129 LOOP MOBILE TELEPHONY
16 933 MAERSK SHIPPING 2 580 NEETA TRAVELS
9 158 MTS MOBILE TELEPHONY
17 945 BOEING AIRCRAFT
10 319 MTNL TELEPHONY BUS
18 961 SOUTH WEST AIRLINES AIRLINES - FOREIGN SERVICE BTR SUB-CATEGORY
11 334 DOLPHIN MOBILE TELEPHONY OTHER
RANK 2012
12 395 TATA INDICOM MOBILE TELEPHONY
1 508 ATLAS
13 569 VIRGIN MOBILE MOBILE TELEPHONY
2 531 INDIAN RAILWAYS
14 579 RELIANCE COMM MOBILE TELEPHONY
3 933 MAERSK
15 703 VSNL TELEPHONY
16 728 ORANGE MOBILE TELEPHONY
17 780 BHARTI MOBILE TELEPHONY
18 932 T24 MOBILE TELEPHONY

106 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 107
 ZONE-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS) ZONE-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

ALL ALL ALL ALL

RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK RANK
INDIA BRAND INDIA BRAND INDIA BRAND INDIA BRAND
NORTH EAST WEST SOUTH NORTH EAST WEST SOUTH NORTH EAST WEST SOUTH NORTH EAST WEST SOUTH
RANK RANK RANK RANK

1 1 6 2 1 NOKIA 41 134 111 65 12 INFOSYS 81 45 335 129 89 HYUNDAI 121 136 153 109 124 PARACHUTE
2 6 8 1 2 TATA 42 27 59 48 53 DOVE 82 70 97 90 90 JOHNSON & JOHNSON 122 143 161 115 106 HSBC
3 2 1 5 4 LG 43 43 38 38 54 DETTOL 83 72 89 74 110 PANTENE 123 131 131 93 161 CAFÉ COFFEE DAY
4 3 4 6 3 SAMSUNG 44 44 27 33 69 DABUR 84 73 181 84 88 BRITANNIA 124 67 86 181 163 MICRO MAX
5 4 2 4 5 SONY 45 34 128 25 84 PARLE 85 124 79 68 93 LENOVO 125 188 121 96 115 YAHOO
6 5 49 12 16 MARUTI SUZUKI 46 127 56 37 38 LARSEN & TOUBRO 86 120 110 86 83 TIMES OF INDIA 126 91 123 182 114 SAHARA
7 7 18 7 10 BAJAJ 47 14 105 91 66 LEVI'S 87 90 51 79 86 SPYKAR 127 177 93 124 130 LOOP
8 12 47 3 6 LIFE INSURANCE CORPORATION 48 51 42 45 60 COCA-COLA 88 138 92 89 72 MICROSOFT 128 104 108 189 123 HMT
9 11 14 16 7 AIRTEL 49 66 33 81 35 FORD 89 93 164 80 96 ASIAN PAINTS 129 60 397 152 149 BPL
10 19 22 9 9 RELIANCE 50 42 39 62 57 VIDEOCON 90 82 130 98 94 VIP 130 125 85 142 170 PEPE
11 21 25 11 13 GODREJ 51 47 12 102 77 ARROW 91 96 67 97 107 OLAY 131 94 109 157 157 NIRMA
12 31 23 8 11 TITAN 52 71 51 106 29 MRF 92 211 53 107 78 TCS 132 105 200 120 169 NIKON
13 24 17 10 24 BATA 53 76 120 56 36 ITC 93 126 73 127 80 PROVOGUE 133 144 72 143 172 DOMINO'S
14 9 32 40 17 PHILIPS 54 87 61 52 41 WIPRO 94 88 88 116 91 LIFEBUOY 134 195 125 147 101 JOCKEY
15 16 11 18 21 REEBOK 55 50 46 54 68 AUDI 95 78 218 59 131 CANON 135 68 226 133 182 PEARS
16 8 16 20 39 PEPSI 56 48 63 71 56 WOODLAND 96 53 119 138 113 MEDIMIX 136 102 81 207 153 CINTHOL
17 32 36 14 15 VODAFONE 57 61 76 70 47 INTEL 97 64 179 95 120 NESTLE MAGGI 137 155 149 126 141 NATRAJ
18 13 31 27 14 IDEA 58 80 37 41 67 FASTRACK 98 92 82 94 118 LAY'S 138 119 160 153 143 THUMS UP
19 38 55 24 8 STATE BANK OF INDIA 59 185 215 77 20 HINDUSTAN UNILEVER 99 109 141 76 103 PEPSODENT 139 95 155 171 158 TANISHQ
20 23 3 22 32 ADIDAS 60 129 71 46 58 AXE 100 100 185 87 81 PANASONIC 140 162 102 163 134 HAMAM
21 33 15 17 19 RAYMONDS 61 35 151 63 95 COLGATE 101 111 253 114 62 TVS 141 187 302 99 133 AXIS BANK
22 37 7 31 22 HEWLETT PACKARD 62 63 20 82 87 SKODA 102 140 171 61 100 LAKME 142 227 170 113 132 NIIT
23 40 5 29 28 PUMA 63 103 58 75 52 TATA DOCOMO 103 114 165 57 142 L'OREAL 143 327 87 134 112 ROLEX
24 39 10 34 25 BMW 64 86 29 49 98 FACEBOOK 104 158 198 42 179 ANNA HAZARE 145 118 98 217 150 CITIZEN
25 10 114 35 48 HERO HONDA 65 54 143 55 71 M&M 105 89 91 111 92 VOLTAS 146 133 178 150 145 AIR INDIA
26 29 26 15 33 LUX 66 81 43 100 59 AIRCEL 106 77 96 85 176 BISLERI 147 135 101 204 162 ALL OUT
27 55 19 30 18 DELL 67 132 214 101 27 BSNL 107 113 69 118 116 CROMA 148 137 113 173 164 CASTROL
28 28 24 19 46 CABDURY'S 68 115 41 64 74 ACER 108 107 50 160 125 TATA STEEL 149 99 192 144 215 NESCAFE
29 20 132 21 43 TOYOTA 69 116 68 137 44 HERO 109 85 95 125 109 SONATA 150 160 116 166 155 HTC
30 46 40 13 51 GOOGLE 70 58 57 72 82 YAMAHA 110 106 311 123 65 WINDOWS XP 151 163 117 268 105 HORLICKS
31 22 28 32 50 BLACKBERRY 71 57 44 104 70 ACC 111 97 77 169 97 UNINOR 153 178 104 180 137 MAXX
32 26 13 66 30 LEE 72 74 70 60 76 GARNIER 112 154 107 67 129 GILLETTE 154 169 195 195 117 MTS
33 17 35 58 42 APPLE 73 122 60 78 61 KINGFISHER 113 83 90 112 160 HITACHI 155 203 127 128 165 PANTALOONS
34 15 106 53 26 HONDA 74 123 66 50 85 AMWAY 114 249 308 92 75 IBM 156 197 103 179 166 ARMANI
35 25 34 47 40 NIKE 75 139 122 28 138 BIG BAZAAR 115 69 162 149 119 HIMALAYA 157 153 220 186 148 RANBAXY
36 18 54 43 55 BIRLA 76 65#N/A 39 102 AMUL 116 101 74 200 111 SHELL 158 183 221 135 171 HDFC BANK
37 52 9 73 45 ONIDA 77 75 48 69 99 MCDONALD'S 117 56 173 132 151 SANSUI 159 159 112 139 258 GUCCI
38 30 80 36 49 PONDS 78 79 78 103 64 PETER ENGLAND 118 166 64 130 135 SUZUKI 160 215 222 161 108 MOTOROLA
39 62 75 44 23 HDFC 79 59 166 119 73 TOSHIBA 119 141 138 105 139 RAYBAN
40 49 30 51 37 HCL 80 164 65 83 63 ONGC 120 202 145 88 122 MERCEDES BENZ

Zonal pull on Brand Trust Index: Loss Gain Zonal pull on Brand Trust Index: Loss Gain

108 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 109
 ZONE-WISE ALL INDIA BRAND TRUST™ RANKING (TOP 1000 BRANDS)

ALL
RANK RANK RANK RANK
INDIA BRAND
NORTH EAST WEST SOUTH
RANK

161 273 99 140 180 SPARX

162 84 234 172 247 NIVEA
163 175 309 145 152 CLOSE UP
164 192 94 159 201 AAJ TAK
165 108 115 309 175 TROPICANA
166 212 231 146 156 CIPLA
167 171 421 108 214 RIN
168 147 412 168 147 NESTLE
169 209 224 117 224 SHOPPERS STOP
170 228 136 148 178 BANK OF INDIA
171 167 100 231 193 DIESEL
172 259 83 194 181 RESERVE BANK OF INDIA
173 151 202 187 191 COMPAQ
174 213 158 184 167 RADO
175 150 124 213 211
176 194 144 281 136
177 282 129 199 159
FEVICOL
NDTV
CANARA BANK
Space for ad
178 148 167 226 188 PIZZA HUT
179 238 140 215 154 SANTOOR
180 328 256 121 186 PARKER
181 165 180 206 177 VICKS
182 156 137 238 208 MIRINDA
183 170 268 175 213 HEAD & SHOULDER
184 256 142 294 140 MARUTI SUZUKI DZIRE
185 233 357 177 146 COMPLAN
186 142 201 227 238 CADBURY 5 STAR
187 245 203 188 173 THOMAS COOK
188 199 384 122 338 HALDIRAM
189 98 191 162 144 KENTUCKY FRIED CHICKEN
190 287 152 151 245 ORKUT
191 110 447 233 223 SUNSILK
192 219 223 396 127 DUKES
193 128 135 291 222 ZODIAC
194 117 168 276 291 VIMAL
195 272 489 230 121 BOOST
196 218 182 221 198 PARK AVENUE
197 231 401 156 205 NEROLAC
198 201 187 260 187 AYUR
199 235 188 201 219 APSARA
200 307 175 185 207 DTDC

Zonal pull on Brand Trust Index: Loss Gain

110 THE BRAND TRUST REPORT™ 2012 THE BRAND TRUST REPORT™ 2012 111