ANUSHA PAL
Email: anushaju96@gmail.com Mobile: +91-9748856079
PROFILE SUMMARY
● Completed Master of Arts (M. A) and Bachelor of Arts (B.A.) in English Literature from Jadavpur University
● Post-Graduation Diploma in Mass Communication and Journalism from Jadavpur University
● 3+ years of experience handling Social Media content, SEO-based blogs, SEM and advertising for clients
ORGANISATIONAL EXPERIENCE
Amplify Works, Kolkata Content Strategist Period: (Feb’22 – Till Date)
Strategize and create SEO-friendly media and content for all clients like Amazon, PharmEasy, Paytm, Magic Bricks, Club
Mahindra, MakeMyTrip, Bajaj Finserv, Max Life Insurance and more. The content used on the website under ghostwriter
names has helped increase traction on the website
● Processed and proofread marketing content for errors and inconsistencies.
● Editing, writing and polishing existing content to improve readability.
● Conduct keyword research to increase traffic to the clientele website.
● Executing SEO-based marketing content for a website to rank higher on Google.
● Generating articles & travelogues on hotels, medicine, lifestyle, home decor, fashion, etc.
National Fitness & Nutrition Academy, Kolkata Creative Content Head Period: (Dec’19 – Nov’22)
With the help of social media posts and weekly hashtag research, I created a solid customer base through Instagram and
Facebook by increasing page views, likes and followers. The edited and written blogs helped NFNA become centre stage in
its niche compared to some of its top competitors like K11.
● Developing SEO-friendly content for the clientele with respect to blogs.
● Generated ideas for articles and product descriptions for social media and website
● Edited, published and share engaging SEO-content daily
● Conducted weekly keyword research to stay alert on the current trending hashtags.
● Make monthly SM calendars using Hootsuite for streamlining and planning content.
● Using apps like Canva and Photoshop for poster content.
● Designing graphic posts for social media with the design team.
● Implementing new strategy to develop brand awareness, like promotions within the niche
FREELANCING
Amplify Works Period: Dec’20 – Jan’22
Stanza Living Period: May’22 – Jul’22
● Research on topics given by the team relevant to the business
● Executed blogs and content for social media and business website
● Focused on creating brand awareness through content marketing
● Processed and generated leads through effective and grasping SEO-content
● Drive consumers with the help of well-written, documented, and strategized content
ACADEMIC DETAILS
Year Degree Institution Board/University
2020-22 B.Ed. ACTC, Jalpaiguri W.B.U.T.T.E.P.A.
2019-20 PG Diploma (Mass Comm) Jadavpur University, Kolkata Jadavpur University
2017-19 M.A. (English Literature) Jadavpur University, Kolkata Jadavpur University
2014-17 B.A. (English Literature) Jadavpur University, Kolkata Jadavpur University
2013-14 H.S.C St. Joseph’s High School, Matigara I.S.C.
2011-12 S.S.C. St. Joseph’s High School, Matigara I.C.S.E.
COLLEGE INTERNSHIP
As a student of PG Diploma in Mass Communication and Journalism, six students were selected to represent Jadavpur
University at the Annual International Film Festival held in Goa in 2019
● The University sponsored the entire trip under the RUSA 2.0 Act.
● Responsible for attending seminars, talks, shows, interviews, and discussions by eminent members of the academic,
music and film industries.
● Received a vote of appreciation from the Vice Chancellor of Jadavpur University for adequate utilisation of funds.
AWARDS & ACHIEVEMENTS
● Received Certificate of Accomplishment for outstanding performance in the Wiz National Spell Bee Interschool Level
Competition.
● Received Certificate of Completion for ‘Spanish’ as a foreign language (Part 1) From Ramkrishna Mission Institute of
Culture (School of Languages) in 2018.
● Completed Part 1 of Classical Sangeet recognised by the Indian Rural Cultural Centre, New Delhi.
