SYLLABUS

Bachelor of Business Administration (BBA)

Applicable from Academic Session 2021--22

Semester I

101 Business Organization

102 Business Mathematics
103 Business Communication I
104 Fundamentals of Computers & Information Technology
105 Fundamentals of Accounting
106 Business Environment

Semester II

201 Management Thoughts & Philosophy

202 Micro Economics for Business
203 Cost Accounting
204 Legal & Regulatory Framework of Business
205 Business Communication II
206 Business Statistics
207 Seminar & Viva Voce
INDUSTRY VISIT

Semester III

301 Company Law

302 Marketing Management
303 Macro Economics for Business
304 Principles of Management
305 Organizational Behaviour
306 Management Accounting
307 Viva Voce

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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 Semester IV

401 Financial Management

402 Project Management & Planning
403 Research Methodology
404 Human Resource Management
405 Taxation Laws
406 Production & Operations Management
407 Minor Project
SUMMER TRAINING

Semester V

501 Operations Research

502 Sales & Distribution Management
503 Business Policy
504 Entrepreneurship Development
505 Summer Training Viva Voce

A Research Topic shall be allotted to the students by the concerned

teachers at the end of fifth Semester.

Semester VI

601 E-Commerce
602 Advertising Management
603 Management of Financial Institutions & Services
604 International Business Management
605 Major Project

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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 SEMESTER I

BBA 101: Business Organization

Course Objective:

To develop an understanding of the business enterprise, trade, commerce and

Industry- its formation, procedures and functioning

Course Content:

Unit I (9 lectures)
Concept, Nature and Scope of Business; Concept of business as a system; Business
and Environment Interface; Classification of Business Activities
Forms of Ownership: Sole Proprietorship, Joint Hindu Family Firm, Partnership
Firm, Joint Stock Company, Co-operative Organization;

Unit II (9 lectures)
Types of Companies- organs of the company, company meetings & Resolutions.
Choice of form of Organization, Stages of formation & Establishment of a firm

SMEs: Meaning & Characteristics of Small Business, Need, Significance&

Problems, Role of small business in a developing Economy

Unit III (9 lectures)

Public Sector: Concept, Rationale, Forms of Public Enterprises, Government
Programmes, Problems
Government & Business Interface: Rationale, Forms of Government and Business
Interface.
Business Risk: Meaning, Nature, Causes, Types, Risk Management, Methods of
Handling Risk.

Unit IV (9 lectures)
Business Combinations: Concept & Causes, Types and various forms of business
combinations; Business Associations: Chambers of Commerce and Industry in
India, FICCI, CII, ASSOCHAM, AIMO etc.

SUGGESTED READING

Fundamentals of Business Organization and Management Y.K.Bhushan

Business Organization & Management C.B.Gupta
Business Organization T.N.Chhabra
Business Organization & Management
Registrar:RAJEEV KUMAR C.R.Basu
Signing Date:14.06.2024
02:26

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BBA 102: Business Mathematics

Course Objective:

To enable the students to interpret and solve business-related word problems and to
develop simple mathematical models from a business perspective

Course Content:

Unit I (10 lectures)

Percentage Ratio & Proportion, discount, Profit & Loss, simple interest, compound
interest, annuity.
Set Theory; Definition, types of sets, Venn Diagram, equality of sets, operations on
sets, Cartesian product of sets,
Functions & Relations: Relations, properties of Binary relations on a set,
Equivalence Relations

Unit II (8 lectures)
Matrices and Determinants: Matrices, types of Matrices, addition and
multiplication of matrices, multiplication by a scalar, determinants-minor and
cofactors, properties of determinants, product of two determinants, inverse of a
matrix.

Unit III (9 lectures)

Algebra: Arithmetical, Geometric and Harmonic progressions, Exponential and
Logarithmic series, Binomial theorem, Permutation and Combinations

Unit IV (9 lectures)
Differentiation and integration, maxima and minima, application of differentiation
and integration in business

SUGGESTED READING

Business Mathematics R.S.Sondhi

Business Mathematics J.K.Singh
Business Mathematics Quazi. Zameerudin

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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BBA 103: Business Communication I

Course Objective:

To develop the reading, writing and speaking skills of the students

Course Content:

Unit I (10 lectures)

Applied Grammar: Tenses: their role and correct usage, subject- Predicate, Verb
agreement, Voices: active & Passive, Clauses, Conjunctions, Prepositional Phrases,
Transformation, Synthesis, Syntax, Conditional Sentences, Analyzing and
Correcting errors in sentences.
Vocabulary- Extension Methods, Synonyms, Antonyms, One word Substitution,
words often confused – Idioms & Phrases.

Unit II (10 lectures)

Reading & Writing Skills : - Reading comprehension- paraphrase with practical
exercises , Reading Skills – Intensive & Extensive Reading, Skimming &
Scanning, letter writing – types of letters, memorandum; inquiries and their
replies, placing and cancelling orders, adjustment letters, accepting and rejecting
offers, resume & CV writing, business report writing, application, Precise Writing,
E-Mail writing, notifications, Classifications, Press Communiqué, Endorsement,
Noting in files, Letters for Payment reminders.

Unit III (8 lectures)

Listening Skills: Definition, Principles & Process of listening, Importance of
effective listening, Active & Passive listening, Barriers & guidelines to effective
listening

Unit IV (8 lectures)
Understanding Business Communication – Concept, definition, nature, importance,
components, process, direction, channels, patterns, means/media, barriers, types

SUGGESTED READING

Business Communication R.C.Bhatia

High School English Grammar & Composition Wren & Martin
Business Communication K.K.Sinha
Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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BBA 104: Fundamentals of Computers & Information Technology

Course Objective:
To develop an understanding of the basics of computers and knowledge of MS-
Office.
Course Content:

Unit I (10 lectures)

Basics of Computers
Meaning, Characteristics & Classification of Computers, Types, Generations of
Computers, Application of computers in modern society, Virus and Worms, Block
Diagram of computer.
Hardware: Input Devices- Keyboard, Mouse, Electronic Pen, Touch Screen, Scanner,
OCR Devices, OMR, Bar-Code Reader, MICR, Speech Recognition Devices
Output Devices – Monitor, Printers, Plotters, Screen Image Projector, Voice Response
System.
Storage Devices : Primary Storage- RAM, ROM, PROM, EPROM and EEPROM, Cache
Memory. Secondary Storage – Magnetic Tape, Floppy Disk, Hard Disk, CD-ROM,
DVD, Pen Drive, Memory Card.
Unit II (8 lectures)
Software: Meaning, Types of Software – System Software and Application Software.
Data Representation : Bits & Bytes, Number System- Binary, Octal, Hexadecimal, BCD
Conversions, Arithmetic Operations based on Binary Number, Introduction to ASCII &
EBCDIC.
Unit III (8 lectures)
Data Communications & Networks: Modes of Communication, Digital & Analog
Signals, modems, Topologies of Network.
Transmission Modes – Simplex, Half Duplex, Duplex, Configuration.
Internet & Browsing: Meaning, Concept, ISP, Uses of Internet, World Wide Web
(WWW) and its working, Web Browser and its function, Concept of Search Engines,
Chatting.
E-Mail : Concept, E-Mail Address, SMTP, Services, Basics of sending and receiving E-
Mails and attaching files with them.
Networks : Meaning, Scope & Benefits of Computer Network, Network Types –
LAN,WAN,MAN
Unit IV (10 lectures)
Introduction to MS –Office – MS-WORD (Word Processing), MS-Excel(Spread Sheet),
MS- PowerPoint ( Presentation Graphics ) – Features, Uses, Need & Importance for
Modern Business Activities.
SUGGESTED READING

Basics of Computer M.Morris

Introduction to Computers Peter Norton
Basics of Computer V.Rajaramanna
Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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BBA 105: Fundamentals of Accounting

Course Objective:
To develop an understanding of principles and fundamentals of accounting done by
any business organization.
Course Content:

Unit I (9 lectures)
Meaning , nature and concepts of financial accounting, Accounting Process,; Users
of Accounting Information; Single Entry & Double entry book keeping system;
Principles of Accounting; Journal; Ledger : Meaning, need & Importance,
Advantages, Posting of transactions to Ledger; Numerical Problems on Ledger.
Trial Balance: Preparation, Errors and their Rectification, Numerical Problems on
Preparation and Correction of Trial Balance.

Unit II (9 lectures)
Final Accounts: Meaning, Types & Objectives, Trading Account, Profit & Loss
Account, Balance Sheet Adjustments; Final Accounts of sole traders, Partnership
Firm & Non- Profit Organizations; Adjustments at the end of financial year. Bank
Reconciliation Statements

Unit III (9 lectures)

Depreciation, Provisions and Reserves: Concept of Deprecation, Causes of
Depreciation, Basic Features of Depreciation, Meaning of Depreciation
Accounting, Objectives of Providing Depreciation, Fixation of Depreciation
Amount, Method of Recording Depreciation, Methods of Providing Depreciation,
Depreciation Policy, AS-6 (Revised) Depreciation Accounting, Provisions and
Reserves. Goodwill: Meaning, Importance & Methods of Valuation

Unit IV (9 lectures)
Shares and Share Capital: Shares, Share Capital, Accounting Entries, Under
subscription, Oversubscription, Calls in Advance, Calls in Arrears, Issue of Share
at Premium, Issue of Share at Discount, Forfeiture of Shares, Surrender of Shares,
Issue of Two Classes of Shares, Right Shares, Re-issue of shares.
Debentures: Classification of Debentures, Issue of Debentures, different Terms of
Issue of Debentures, Writing off Loss on Issue of Debentures, Accounting Entries,
Redemption of Debentures.
SUGGESTED READING

Financial Accounting T.S.Grewal

Financial Accounting S.M.Shukla
An Introduction to Accountancy Registrar:RAJEEV KUMAR
S.N.MAheshwari & S.K.Maheshwari
Fundamentals of financial Accounting R.L.Gupta & V.K.Gupta
Signing Date:14.06.2024
02:26

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BBA 106: Business Environment

Course Objective:
The basic objective of this course is to familiarize the students with the nature and
dimensions of evolving business environment in India and how they influence
managerial decisions.
Course Content:

Unit I (10 lectures)

Business Environment: Concepts, Components & Importance, Type of
Environment – Internal, External, Micro & Macro; Environmental Scanning,
Scope & Characteristics of Business. Objectives, Uses and Limitations of
Environmental Analysis. A brief study of the different forms of economic systems.

Unit II (8 lectures)
Economic Environment: Nature & Structure of the economy, Monetary & Fiscal
Policies, Economic Planning in India, Economic Reforms of 1991.

Unit III ` (8 lectures)

Industrial & Legal Environment: Industrial Growth & Policy, FEMA,
Competition Act 2002,.

Unit IV (10 lectures)

Socio-Cultural Environment: Nature and Impact of Culture on Business, Culture
and Globalization, Social Responsibilities of Business, Social Audit.
Political Environment: Political System, Policies & Stability, Functions of State,
Economic roles of Government.

SUGGESTED READING

Business Environment Francis Cherunillam

Business Environment K.Aswathappa
Business Environment Suresh Bedi

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

8
BBA 201: Management Thoughts and Philosophy

Course Objective:

To give an insight to the various management thinkers

Course Content:

Unit I (4 lectures)
Introduction : Management as a discipline, Values in Management, Managerial
Roles.

Unit II (10 lectures)

Schools of Management Thoughts I
The management Process school, the empirical School, The Human Behavior
School

Unit III (8 lectures)

Schools of Management Thoughts II
The Social System School, Decision Theory School, The System School.

Unit IV (14 lectures)

Management Thinkers (Classical)
F.W. Taylor, Henry Fayol, George Elton Mayo, A. H. Maslow, Douglas McGregor
Management Thinkers (Contemporary)
Peter F. Drucker, Michael Porter, C. K. Prahlad, Indian thinkers in management –
JRD TATA, GD Birla, Ramkrishna Bajaj.

SUGGESTED READING

Management Thoughts & Philosophy Naveen Mathur

Management Thought R. N. Singh
New Horizons In Management P.K. Shrivastav
Indian Management “Thoughts and Practices” Amit Gupta

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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BBA 202: Micro Economics for Business
Course Objective:
To give an insight into the various concepts of economics and its implications in
the business world.
Course Content:
Unit I (8 lectures)
Definitions of Economics: Introduction to Micro Economics- Definition, Scope,
and Importance. .Utility Analysis: Concept of utility, Law of Diminishing
Marginal Utility, Law of equi-marginal utility, Consumer’s Surplus.

Unit II (10 lectures)

Theory of Demand: Meaning & Determinants of Demand, Law of Demand,
Exceptions to law of demand. Theory of Supply: Meaning & determinants of
Supply, Law of supply, exceptions to law of supply. Cost analysis: Accounting
Costs and Economic Costs. Short Run Cost Analysis: Fixed, Variable and Total
Cost Curves, Average and Marginal Costs curves, Long Run Cost Analysis:
Average and Marginal Cost Curves.

Unit III (10 lectures)

Revenue: Total, Average and Marginal Revenue, Relationship between AR and
MR curves. Pricing under Various Market Conditions: Perfect Competition -
Equilibrium of Firm and Industry under Perfect Competition, Monopoly - Price
Determination under Monopoly, Monopolistic Competition - Price and Output
Determination under Monopolistic Competition.

Unit IV (8 lectures)
Theory of Distribution: Marginal Productivity theory of Distribution
Rent: Concepts of Differential Rent, Scarcity Rent, Economic rent, Contract Rent,
Quasi Rent and Pure Rent. Modern theory of rent. Wages: Money Wages and Real
Wages, factors determining real wages. Theories of wages: wage fund theory,
subsistence theory, residual claimant theory Theories of Profit- risk theory of
profit, uncertainty-bearing theory of profit, innovation theory of profit.

SUGGESTED READING

Business Economics (Micro) Dr. Girijashankar;.

Micro Economics M. L. Seth
Micro Economics M. L. Jhingan;
Managerial Economics - Theory and Application D. M. Mithani
Managerial Economics D.N. Dwivedi;
Introduction to Micro Economics Registrar:RAJEEV KUMAR C.B. Sachdeva
Signing Date:14.06.2024
02:26

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BBA 203: Cost Accounting

Course Objective:

To Familiarize the students with the basic cost concepts, allocation and control of
various costs and methods of costing

Course Content:

Unit I (10 lectures)

Introduction to Cost Accounting : Basic Cost Concepts – elements of cost,
classification of cost, total cost build up and cost sheet, Emerging terms viz. Life
Cycle Costing, Activity Based Costing, Back flush Costing.
Materials Control: Meaning- Steps Involved- materials and inventory - techniques
of material/inventory control – valuation of incoming & outgoing material –
material losses

Unit II (6 lectures)
Labor Cost Control : Direct and Indirect Labor, Steps Involved – treatment of Idle
time, Holiday Pay, Overtime etc. in cost accounts, casual workers & out workers,
Labor turnover, methods of wage payment, Incentive plans.

Unit III (10 lectures)

Overheads : Meaning & Classification of overheads – Treatment of specific items
of overheads in cost accounts – stages involved in distribution of overheads –
methods of absorption of overheads – treatment of under and over absorption of
overheads

Unit IV (10 lectures)

Methods of Costing: Single output costing, job costing, contract & batch costing,
Process (including joint products and by-products and inter-process profits),
Operating/Service costing, (Transport & Power House only ).

SUGGESTED READING

Advanced Cost Accounting Saxena and Vasistha.

Advance Cost Accounting S.P. Jain and Narong.
Cost Accounting S.N. Maheshwari
Cost Accounting Ratnam.
Practice in Advanced Costing and Management Accounting Prof. Subhash Jagtap.

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

11
BBA 204 : Legal and Regulatory Framework of Business

Course Objective :

To enable the students to grasp the details as to how things function with regard to
the various contracts and acts which are essential for running a business

Course Content:

Unit I (10 lectures)

Indian Contract Act- 1872: Introduction, Nature & Classification of contracts,
offer and acceptance, Considerations, Capacity of Contract, Free Consent,
Agreements Declared Void, Contingent Contracts, Quasi Contracts, Discharge of
Contracts, Breach of Contract, Remedies for Breach of Contract. Special
Contracts – Indemnity, Bailment and Pledge.

Unit II (8 lectures)
The Sale Goods Act- 1930 : Introduction, Formation of the Contract of Sale,
Goods and their Classification, Condition and Warranties, Passing (Transfer) of
Property (Ownership) in goods, Transfer of Title by Non-Owners, Performance of
Contract of Sale, Unpaid Seller and His Rights, Sale by Auction.

Unit III (8 lectures)

Indian Partnership Act 1932: definition, Formation of Partnership, Partnership
Firm, Firm’s Name, Registration of Firms, Effect of Non-Registration, Types of
Partners, Relation of Partner to one another and with third parties, Reconstitution
of Firm.

Unit IV (10 lectures)

Negotiable Instrument Act- 1881 : Nature and Characteristics of Negotiable
instruments, Kinds of Negotiable Instruments-Promissory Notes, Bills of
Exchange and Cheques, Crossing of Cheques, Payment and Collection of Cheques
and Demand Drafts, Discharge and Dishonor of Negotiable Instruments. Holder
and Holder in due course, Payment in due course. Penalties in case of Dishonor of
certain cheques for insufficiency of Funds.

SUGGESTED READING

Business Law S.S. Gulshan &Kapoor

Business Law Satish Mathur
Business Law M.C.Kuchhal
Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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BBA 205: Business Communication II
Course Objective:

To develop the skills of the professional undergraduate students for proper self
expression, social communication, spoken English, correct pronunciation, voice
modulation and business etiquettes.
The students should improve their personality, communication skills and enhance
their self-confidence.
Course Content:

Unit I (10 lectures)

Group Communication – Group decision making, presentations, Extempore
Speeches, Conflict & Resolution, Meetings; Group Strategies & Group Discussion:
GD Vs Debate, Practice of Abstract topics

Unit II (6 lectures)
Interviews: Definition, types, preparing for interviews, potential interview
questions, Mock Interview activities.

Unit III (8 lectures)

Speeches and Presentation - Speeches- Characteristics, How to make an effective
speech, delivery of speech, kinds of presentations, factors affecting Presentations,
Delivering effective Presentations.

Unit IV (12 lectures)

Report Writing : Characteristics of business reports – types of reports, purpose of
reports, collecting and analyzing data ( through questionnaire, interviews,
constructing tables, preparing charts, interpreting data) writing report – planning-
drafting- revising, formatting, proof reading, Report presentation – written & Oral
presentation – principles of oral presentation. Factors affecting presentation, sales
presentation, speeches to motivate, effective presentation skills

SUGGESTED READING

Business Communication K.K.Sinha

Business Communication Himanshu Agrawal
Business Communication R.C.Bhatia
Business Communication K.K.Sinha

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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BBA 206: Business Statistics
Course Objective:

To enable the students to develop an understanding of the various statistical tools

& its application in the business research

Course Content:

Unit I (9 lectures)
Role of Statistical Techniques in the field of Business and Industry; Classification
and tabulation of data, Frequency Distribution; Diagrammatic and Graphical
Presentation of Statistical Data; Bar Diagram, Histogram, Frequency Polygon,
Frequency Curve & Ogive.

Unit II (9 lectures)
Measures of Central Tendency; Mean, Median, Mode; G.M., H.M., ; Measures of
Dispersion- Mean Deviation, Standard Deviation and Co-efficient of Variation,
Skewness and Kurtosis.

Unit III (9 lectures)

Correlation – Karl Pearson and Ranking Methods, Regression, Regression
Expressions, Lines of Regression. Interpolation and Extrapolation – Binomial
Lagrange and Newton Methods.

Unit IV (9 lectures)
Analysis of Time Series – Measurement of Trend and relational; Chi Square Test
– Independence of Attributes and Goodness of fit.
Probability – Definition, Addition and Multiplication rule, conditional Probability,
Bays Theorem; Theoretical Distribution; Binomial, Poisson and Normal.

SUGGESTED READING

Business Statistics Dr. S.C.Gupta

Statistical Methods S.P.Gupta
Quantitative Technique Srivastava, Shanoy& Sharma
Quantitative Technique C.R. Kothari
Business Statistics G.C.Beri

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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BBA 207: Seminar & Viva Voce

Course Objective:

To enhance the communication & presentation skills of the students.

Course Content:

Each student will be allotted a topic by the concerned teacher from the papers
studied in the Ist & IInd semesters. The students will have to prepare a write up on
the topic and will have to give a presentation on the same. A viva- voce will be
conducted on the presented topic by the external examiner.

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

15
BBA 301: Company Law

Course Objective:

To familiarize the students with the various legal aspects of the organization

Course Content:

Unit I (10 lectures)

Introduction: Meaning, Definition and Characteristics of Company, Different types
of Companies, Privileges and Exemptions granted to a private Company.
Formation of Company: Promotion, Incorporation and Commencement of
Business, Documents: Memorandum of Association, Articles of Association,
Prospectus and Statement in lieu of Prospectus.

Unit II (8 lectures)
Share Capital: Types of shares, Types of share Capital, Alteration and Reduction in
capital, Allotment of shares, Debentures and its types.

Unit III (10 lectures)

Company Management: Directors- Appointment & Removal, Rights, duties &
Liabilities; Meetings: Statutory Meeting, Annual Meetings, Resolutions and its
types

Unit IV (8 lectures)
Winding up of Company: Prevention and Oppression and Mismanagement in
company Affairs, Winding up of the company, company law boards.

SUGGESTED READING

Company Law O.P.Gupta

Company Law N.D. Kapoor
Text Book of Company Law P.P.S Gogna

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

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BBA 302: Marketing Management
Course Objective:

The objective of this paper is to identify the concepts that are commonly used in
marketing. and also identify the essential elements for effective marketing practice.
This course will give an understanding on complete relationship between
marketing and other management functions
Course Content:

Unit I (10 lectures)

Overview of Marketing: Meaning of market, Nature, element, Objectives ,

importance & Function of marketing.
Marketing Mix: Concept, elements, Dynamics, Marketing Process. Introduction to
Strategic Marketing: Concept, Importance & Process.

Unit II (8 lectures)
Marketing Management: Meaning, Definitions, Objectives, Departments,
functions, Consumer buying behavior, consumer decision making. Market
Segmentation – Bases & Process, benefits, target market, approaches

Unit III (10 lectures)

Product : Concept, Product Line & Product Mix, Product Life Cycle, Product
Positioning Concept of Branding & Packaging.
Price – Concept, types, importance, objectives, factors, influencing pricing.
Promotion - Concept of promotional mix, determinants of promotional mix,
importance
Marketing Channels, types & factors affecting the choice of distribution channel.

Unit IV (8 lectures)
Emerging Trends in Marketing: Societal marketing, Green Marketing.
International Marketing: Concept & factors for becoming Global Player. Rural
Marketing.

SUGGESTED READING

Modern Marketing Management C.B.Mamoria

Marketing Management Phillip Kotler
Marketing Management Ramaswamy, Namakumari
Marketing Management Arun Kumar, N.Meenakshi

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

17
BBA 303: Macro Economics for Business

Course Objective:
To develop the concepts on macroeconomic variables, working of an economy,
and how business decisions are affected with the influence of macro variables in
business.
Course Content:

Unit I (8 lectures)
Introduction to Macro Economics : Definition, scope, Importance and Limitations
of Macro Economics, Circular flow of Income in two, three, four sector economy,
relation between leakages and injections in circular flow.

Unit II (10 lectures)

National Income: Concepts, definition, methods of measurement, National Income
in India, Problems in measurement & precautions in estimation of national income.
Macro Market Analysis: Theory of full employment and income, classical, modern
(Keynesian) approach, consumption function, relationship between saving and
consumption.
Inflation: Meaning & Causes of inflation measures to control, differentiation
between deflation, stagflation & Inflation.
Business Cycle: Meaning, Characteristics and phases

Unit III (10 lectures)

Money Market: functions & forms of money demand for money- Classical,
Keynesian & Friedmanian approach, Measures of Money Supply, Quantity theory
of money. Monetary & Fiscal Policy: Meaning, Objectives and tools
Balance of Payment: Meaning, Structure, Causes of Disequilibrium and methods
of correcting disequilibrium,

Unit IV (8 lectures)
Equilibrium of Product: The IS-LM model, product market & money market,
derivation shift, Equilibrium of IS-LM curve.
Economic Problem of Growth: Saving and Capital formation, Poverty,
Unemployment, Parallel Economy, Industrial Sickness,
SUGGESTED READING

Macro Economics D.N.Dwivedi

Principle of Economics Amit Kumar Upadhyay
Introductory Macro Economics T.R.Jain, V. K. Ohri
Introduction to Macro EconomicsRegistrar:RAJEEV KUMAR C.B. Sachdeva
Signing Date:14.06.2024
02:26

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BBA 304: Principles of Management

Course Objective:
To develop an understanding of the concepts, theories & practices in the field of
management.
Course Content:

Unit-I (8 lectures)
Introduction : Concept, Nature, Process and significance of Management,
Managerial Levels, Skills, Functions and roles; Management Vs Administration;
Coordination as essence of management; Development of Management thought,
Classical, Neo-classical, behavioral, systems and contingency approaches.

Unit- II (12 lectures)

Planning: Nature, Scope and Objectives of Planning; Types of Plans; Planning
Process; Business Forecasting; MBO; Concept, Types, Process and Techniques of
decision making; Bounded Rationality.
Organizing: Concept, Nature, Process and Significance; Principles of an
organization; Span of Control; Departmentation; Types of an Organization;
Authority-Responsibility; Delegation and Decentralization; Formal and Informal
Organization.

Unit-III (10 lectures)

Staffing: Definition, Elements & functions of staffing, Recruitment- sources,
advantages & disadvantages, Selection – Meaning, Process, Promotion, Demotion,
transfer.

Unit-IV (6 lectures)
Controlling: Nature and Scope of Control; Types of Control; Control Process;
Control Techniques traditional and Modern; Effective Control System.
Coordination – need & importance.

SUGGESTED READING

Essentials of Management Harold Koontz & HeinzWeirich

Management Theory & Practice J.P.Mahajan
Management Theory and Practices C.B.Gupta
Principles of Management B.S.Moshal
Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

19
BBA 305: Organizational Behaviour

Course Objective:

To develop an understanding of organization and the behavior of people working

in it.

Course Content:

Unit I (10 lectures)

Introduction, Meaning of Organizational Behaviour, Historical Background,
Scientific Management, Hawthorne Studies, Models of OB, Relationship to Other
fields
Perception : Process, Nature& Importance, Perceptual Selectivity, Perceptual
Organization.
Personality : Meaning, Development of Personality, Attitude Components,
functions, factors influencing attitude.

Unit II (10 lectures)

Learning : Processes of learning- Behaviouristic, Cognitive and Social Principles
of Learning, Organizational Reward System.
Motivation: Meaning- Primary, Secondary & General Motives, Motivation
Theories- Maslow, Herzberg’s, ERG, and Vroom’s Expectancy theory, Theory
X,Y and Z. Morale- Concept, features and Importance.
Leadership – Meaning, importance, traits, leadership styles.

Unit III (8 lectures)

Group Dynamics: Nature, Dynamics of Formal and Informal Groups, Teams –
Nature and Effectiveness.
Conflict- Meaning, Process, Classes and sources of conflict and negotiations-
Conflict Management- Intra individual, Inter-Personal, inter-group and
organizational negotiation approaches.

Unit IV (8 lectures)
Power: Meaning, distinction among power, authority and influence, classification
of power, contingency approaches to power; policies- as a strategic tool for power
acquisition. Dynamics of Organizational Culture.
SUGGESTED READING

Organizational Behaviour J.S.Chandan;

Organizational Behaviour Registrar:RAJEEV KUMAR Robinson
Signing Date:14.06.2024
Organizational Behavior 02:26 Verma &Agarwal
OrganizationalBehavior L.M.Prasad
20
BBA 306: Management Accounting

Course Objective:
To familiarize the students with the basic management accounting concepts and their
applications in managerial decision-making.
Course Content:

Unit I (9 lectures)
Management Accounting: Nature and scope, Advantages and Limitations, Role of
Management accountant
Financial Statements Analysis : Financial statements & their limitations; Concept of
Financial Analysis, Tools of Financial Analysis; Comparative Financial Statements,
Common Size Financial Statements, Trend Percentages.
Unit II (9 lectures)
Ratio Analysis: Nature & Interpretation, Classification of Ratios, Profitability Ratios,
Turnover Ratios, Financial Ratios, Utility and Limitations of Ratios, DUPONT Control
Chart.
Fund Flow Statement & Cash Flow Analysis : Concept of Funds Flow Statement,
Sources and Uses of Funds, Managerial Uses of Funds Flow Analysis, Construction of
Fuds Flow Statement, Distribution of Cash from funds, Utility of Cash Flow Statement
Unit III (9 lectures)
Budgets & Budgetary Control: Concept of budgets and Budgetary Control, Advantages
and limitations, Establishing a system of budgetary control, Preparation of different
Budgets, Fixed and Flexible Budgeting, Performance Budgeting and Zero Based
Budgeting, Concept of Responsibility Accounting – Types of Responsibility Centers.
Standard Costing and Variance Analysis : Meaning of standard cost, Relevance of
standard cost for variance analysis, significance of variance analysis, computation of
material, labour variance.
Unit IV (9 lectures)
Marginal Costing and Profit Planning : Marginal Costing differentiated from absorption
costing, Direct Costing, Differential Costing, Key factor, Break-Even analysis, Margin of
Safety, Cost-Volume-Profit Relationship, Advantages, Limitations and Applications of
Marginal Costing.
Decisions Involving alternative Choices : Concept of Relevant costs, Steps in Decision-
Making, Decisions regarding Determination of Sales Mix, Exploring new Markets,
Discontinuance of a product Line, Make or Buy, Equipment Replacement, Status Quo,
Expand or Contract and Shut-down or Continue.

SUGGESTED READING

Management Accounting B.K.Mehta

Management Accounting S.P.Gupta; Sahitya Bhawan Publication
Management & Cost Accounting M.N.Arora

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

21
BBA 307: Industrial Visit Report & Viva Voce

Course Objective:

A student will be able to relate the theoretical knowledge with their practical
experience and exposure acquired during their visit to the industry.

Report Preparation:

A student will prepare a report on the visit to the organization focusing on the
following probable areas:

 Organizational Structure

 Layout of the organization

 Usage of Information Technology

 Management functions ( Marketing, Finance and HR Perspectives )

 Legal Aspects – eg. Welfare schemes followed , compensation plans

followed , acts

 Accounting methods

 Micro & Macro environment affecting the business

Viva voce based on the report will be conducted by the external examiner.

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

22
BBA 401: Financial Management

Course Objective:

Efficient Management of a business enterprise is closely linked with the efficient

Management of its finances. Accordingly, the objective of the course is to acquaint
the students with the overall framework of financial decision- making in a business
unit.
Course Content:

Unit I (8 lectures)
Introduction: Nature, Scope, Process, Objectives & Functions of financial
Management, Functions of financial Managers, Concept of time value of Money
Cost of Capital: Concept, Significance, types, cost of equity, Preference, Debt &
Retains Earnings, Weighted average cost of capital.

Unit II (10 lectures)

Capitalization- Meaning, Importance, Over Capitalization, Under Capitalization &
Optimum Capitalization
Capital Structure – Meaning, forms & determinants of capital structure
Leverages – Financial Leverage, Operating Leverage & Combined Leverage,
Planning the capital Structure by EBIT-EPS Analysis

Unit III (10 lectures)

Capital Budgeting : Meaning, Need, Nature & Objectives, Kinds of Capital
Budgeting Decisions, Methods of evaluation of capital budgeting – Traditional &
Discounted Methods Dividend Policies – Concept, Types, Models of Dividend
Policies- Walter, Gordon & Modgliani & Miller

Unit IV (8 lectures)
Working Capital Management- Meaning , scope, importance , determinants and
sources Management of Cash, Receivables, & Inventory

SUGGESTED READING

Financial Management I.M.Pandey

Financial Management Shashi K. Gupta
Financial Management Prasanna Chandra

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

23
BBA 402 : Project Management & Planning

Course Objective
The basic objective of this course is to familiarize the students with the various
aspects of Projects and key guidelines relevant to project planning, analysis,
financing, selection, implementation and review.

Course Contents
UNIT I (10 lectures)
Introduction: Meaning and characteristics of project; Meaning, scope ,
characteristics, need & importance of project management;
Project Management: Forms of Project Organization, Project Planning, Project
Control, Human Aspects of Project Management, Pre- Requisites for Successful
Implementation

Unit II (8 lectures)
Project Planning: project identification, project formulation, Feasibility Analysis :
Financial appraisal, socio cost benefit appraisal, market appraisal, phases of project
life cycle
Generation and Screening of Project Ideas: Generation of Ideas, Monitoring the
Environment, Corporate Appraisal, Profit Potential of Industries, Scouting for
Project Ideas, Preliminary Screening, Project Rating Index.

UNIT-III (10 lectures)

Network Techniques: Development of Project Network, Time Estimation (Simple
Practical Problem with EST, EFT, LST, LFT, Total Float), Determination of the
Critical Path, Scheduling when Resources are limited, PERT Model, CPM Model
(Simple Practical Problem of Crashing), Network Cost System).

Unit IV (8 lectures).
Project Review and Administrative Aspects: Control of In- Progress Projects, Post
Completion Audits, Abandonment Analysis, Administrative Aspects of Capital
Budgeting, Agency Problem, Evaluating the Capital Budgeting System of an
Organization.

SUGGESTED READING

Project Management Vasant Desai

Project Management K.Nagarajan
Fundamentals of Project Management James P Lewis
Project Management and Control P.C.K. Rao
Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

24
BBA 403: Research Methodology

Course Objective:
The objective of this paper is to develop an understanding of the various aspects of
marketing research, Identify the various tools available to a marketing researcher.
This Research shall help organizations to chalk out future course of action.

Unit I (8 lectures)
Introduction to Research: Introduction to Research Methodology, importance,
process of a research. research Design: Formulating the research problem, choice
of research design, types of Research design, sources of experimental errors.

Unit II (10 lectures)

Sample and Sampling Design: Some basic terms, advantages and limitation of
sampling, sampling process, types of sampling, types of sample designs, testing of
hypothesis, determining the sample size, sampling distribution of the mean.
Scaling Techniques: The concept of attitude, difficulty of attitude measurement,
types of Scales, criteria for good test.

Unit III (8 lectures)

Data Collection: Methods of data collection: secondary data, sources of secondary
data, primary data, collection of primary data observation, questionnaire, designing
of questionnaire, interviewing.
Data Processing and Tabulation: Editing coding, problems in editing, tabulation.

Unit IV (10 lectures)

Data Analysis: Measurement of central tendency, dispersion, univariate analysis,
bivariate analysis, multidimensional analysis 1, Multivariate analysis II, (Factor
analysis, cluster analysis, multidimensional analysis, conjoint analysis). Report
Writing: Types of research reports, guidelines for writing a report.

SUGGESTED READING

Research Methodology C.R.Kothari

Research Methodology P.Saravannel
Research Methodology Sadhu & Singh
Text of Research Methodology P.C. Tripathi.

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

25
BBA 404: Human Resource Management

Course Objective:
The objective of the course is to familiarize students with the different aspects of
managing Human Resources in the organization through the phases of acquisition,
development and retention.

Course Content:

Unit I (8 lectures)
Introduction: Meaning, scope, Significance, Objectives, Function of HR
department, Personal Policies, Programs and Procedures
Manpower Management: Need and Objectives of Manpower Planning, Estimating
Manpower requirements, Job Analysis, Job Description & Job Specification.

Unit II (10 lectures)

Recruitment & Selection: Recruitment, factors affecting recruitment, sources of
recruitment, Selection – Process, selection test, Interview, Orientation, and
Placement.
Training & Development: Training- Objectives & Importance of training, Training
Methods- On job training and off- the job training

Unit III (8 lectures)

Employee Compensation: Compensation & Welfare, Job Evaluation.
Performance Appraisal: Techniques, Job Enlargement & Job Enrichment, Quality
of Work Life, Worker’s Participation in Management

UNIT -IV (10 lectures)

Employee Welfare: Various welfare schemes & Safety Measures. Employee
Benefits – Meaning and its types, Fringe Benefits; Remuneration – Salary,
Bonus, Commission, Long Term Incentives, Perquisites. Grievance Handling &
Discipline – Meaning, Importance. Collective Bargaining – Meaning and
Importance, Process.

SUGGESTED READING

Human Resource Management C.B.Mamoria

Human Resource Management Pravin Durai
Human Resource Management Saiyadain
Human Resource Management K.Ashwathappa

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

26
BBA 405: Taxation Laws

Course Objective :
To enable the students to understand the various heads of income along with
computation of tax liability of an individual. The Course will also give an insight
to the tax policies of the government
Course Content:

Unit I (9 lectures)
Introduction to Income Tax Act, 1961: Basic Concepts; Income, Agricultural
Income, Casual Income, Assessee, Assessment Year, Previous Year, Gross Total
Income, Total Income, Tax Evasion, Avoidance and Tax Planning, Residential
Status, Exemptions under section 10.

Unit II (9 lectures)
Heads of Income: Salaries- Meaning, Allowances, Prerequisites, Valuation of
Prerequisites, Income from house property, Simple Numerical.

Unit III (9 lectures)

Income from business & Profession, Capital Gains, Other sources, Determination
of gross total income & total income, simple numericals.

Unit IV (9 lectures)
Goods & Services Tax: Definition, Registration under GST, Types of GST.

SUGGESTED READINGS

Systematic Approach to Income Tax G.Ahuja & R.Gupta

Students Guide to Income Tax Dr.V.K.Singhania & Monica Singhania
Income Tax B.K. Agarwal

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

27
BBA 406: Production and Operations Management

Course Objective:
To enable the students to gain knowledge of the production process & techniques.
Course Content :

Unit I (10 lectures)

Operation Management, Layout & Location Decision : Definition, criteria of
performance for the production and operations management system. Jobs/decisions
of Production/Operations Management. Classification of decision Areas. Brief
history of the production and operation management function- Features, basic
principles. Basic types of layout, merits & demerits. Optimization in a product/line
layout, optimization in a process layout. Application in service industries. Location
decision. Behavioural aspects in location planning.

Unit II (8 lectures)
Inventory Management : methods- ABC analysis, XYZ analysis, EOQ, Purchasing
research, Vendor relations and selection of vendors, Martial Requirement Planning
Unit III (10 lectures)
Production Planning & Control, Assembly Line balancing, types of production and
production system maintenance management – Work study & Work Design.
Productivity & methods of improvement.

Unit IV (8 lectures)
Quality management as a corporate strategy, statistical methods & process
controls. Control Charts acceptance sampling, TQM. ISO 9000 & 140001-
Requirements & Control

SUGGESTED READING

Production and Operation Management C.B.Gupta

Production ad Operation Management Chunnawala
Modern Production & Operation Management Edwin
S.Bufa

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

28
BBA 407: Minor Project

Course Objective:

The student will have the opportunity to explore the current management literature
so as
to develop an individual style and sharpen his/her skills in the area of leadership
communication, decision making, motivation and conflict management.

Minor Project and Presentation

Minor projects are tasks that add to the knowledge of the students. A topic shall be
given to each student in the beginning of the semester in various areas of
management. The Project comprises of either of the following:

Case Study
Or
Industry Analysis

Suggested Topics could be for minor projects

I. CASE STUDY
1. Goals of an organization.
2. Work Values
3. Character Ethics
4. Working Conditions
5. Decision making Strategies
6. Goal Setting
7. Customer Satisfaction
8. Any other such topics
II. Industry Analysis
1. Garment Industry
2. Dairy Industry
3. Pharmaceutical Industry
4. Gems & Jewellery
5. Automobile Industry
6. Banking Industry
7. Telecom Industry
8. Any other local SME & MSME.
9.
* Case study / Industry Analysis will be allotted by the course co-ordinator.
Reference Book:
Case Studies in Management Dr.S.L.Gupta, Dr.Sunil Gupta and Anurag Mittal;
Wisdom Publications.
Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

29
BBA 501: Operations Research
Course Objective:

The objective of this paper is to develop a student’s familiarity with the basic
concept and tools in statistics and operations research. These techniques assist
specially in resolving complex problems and serve as a valuable guide for
decision making.

Unit- I (9 lectures)
Introduction to O.R: Origin and Historical Development, Nature and
Characteristics of O.R. General Solution Methods of O.R., Phases of O.R.
Study, Introduction to LP: The LP Model, Assumptions of LP, Formulation of
LP. Graphical Solution Method, Simplex, Algorithm, Solution of Maximization
and Minimization Problems, Big-M Method, Essence of duality Theory, Primal
Dual Relationship, Applications of LP in Management.

Unit-II (9 lectures)
Transportation Problem and Assignment Problem: Transportation Problem;
Mathematical Formulation, Methods for finding Optimal Solution, Degeneracy
Assignment Problem: Mathematical Formulation, Hungarian Method.

Unit-III (9 lectures)
Game Theory: Introduction, Two-Person Zero Sum Game, Pure and Mixed
Strategies, Applications Queuing Theory: Basic Structure of Queuing Model,
Kendall’s Notation, Queuing Model: M/M/I infinite and finite queues.

Unit-IV (9 lectures)
Network: Introduction, Components of a network, constructing a Project
Network diagram using Activities on Node (AoN) notation, Critical Path
Method, Pert (Programme Evaluation and Review Technique), Application in
Management.
SUGGESTED READING
Operation Research an Introduction Taha HA
Operations Research J.K.Sharma
Operations Research R.Paneerselvam
Operation Research R.K.Gupta
Introductory Operations Research
Registrar:RAJEEV KUMAR S.C.Sharma
Signing Date:14.06.2024
02:26

30
BBA 502: Sales and Distribution Management

Course Objective:

To familiarize the students with the basics of sales & Distribution Management
and their application in real life situations.

Unit-I (10 lectures)

Introduction and Concept of Sales Management: Nature, Meaning, Scope and
Objectives of Sales Management. Concept and Principles of Sales, Distinction
between marketing and sales management. Objectives of Sales, Selling Process:
Preparation, Prospecting pre approach, sales presentation, closing of sales
market identification sales forecasting qualitative and quantitative methods.
Sales organization its functions and forms.

Unit-II (10 lectures)

Sales Manager and Sales Force: Qualities, Types and their functions/duties.
Recruitment, selection, training and Remuneration of Sales Force. Motivation
of Sales force. Supervision and control of sales force. Sales force performance
and its evaluation.

Unit-III (8 lectures)
Sales Quota & Territory Management: Sales Quota- purpose, types,
administration & Limitations. Territory Management – Developing territory,
criteria for territory formation, Territory Shapes, Redesigning of sales territories

Unit IV (8 lectures)
Distribution Management: Physical Distribution System, Meaning and
Organization, Types of Channels of Distribution: Functions. Selection and
Motivation of intermediaries. Wholeseller Vs Retailers. Transport system
elements and management: Features, Types and role of different modes of
transport.

SUGGESTED READING

Salesmanship & Publicity. Davar, R.S.

Sales & Distribution Management Gupta S.L.
Salesmanship and Sales Management Sahu P.K. & Raut K.C.
Registrar:RAJEEV KUMAR
Sales Management Still, R.r. Edward, C.W. & Norman G.A.
Signing Date:14.06.2024
02:26

31
BBA 503: Business Policy

Course Objective:

To familiarize the students with the basic of Business Policy and to help them in
sound decision making

Unit-I (8 lectures)
Business Policy: Meaning, Nature and Scope, Difference between policy and
strategy, organizational culture- organizational purposes, mission, vision, goals,
objectives, plans etc.

Unit-II (8 lectures)
Strategic Planning and Management: Process, Importance, 7s Framework, PEST
Analysis, ETOP, SAP Internal environmental scanning, Corporate Governance.

Unit-III (10 lectures)

Strategic Analysis and Choice: Choice of Strategy, Business Level strategies, Cost
leadership, differentiation & Focus, Multi Business Strategy, Diversification, Joint
Ventures, Venturing & restructuring Evaluation of alternatives and selection of
strategies.

Unit-IV (10 lectures)

Corporate Portfolio Analysis & Implementation: BCG, Ansoff Model, Gap
Analysis, GE model, implementing strategy through business function,
implementing strategy through structure, leadership and culture. Issues in strategic
implementation, Strategic Control Concepts and process.

SUGGESTED READING

Business Policy and Strategic Management M.L. Bhasin

Strategic Planning for Corporate Success Ramaswami,
Business Policy Azahar Kazmi,
Strategy & Structure Chandler A.D.

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

32
BBA 504: Entrepreneurship Development

Course Objective:

This course provides exposure to the students to the entrepreneurial cultural and
industrial growth
so as to prepare them to set up and manage their own small units
Course Content:

Unit I (9 lectures)
Entrepreneur and Entrepreneurship : Definition, meaning and functions of an
entrepreneur, Need and Importance of entrepreneurship; Problem of
Unemployment and importance of wealth creation; Enterprise Vs.
Entrepreneurship, Self Employment Vs Entrepreneurship.

Unit II (9 lectures)
Small Scale Enterprises : Creativity, Innovation, Business Idea Generation
,Establishing small-scale enterprise; Opportunity Scanning; Market Assessment for
small-scale enterprise. Selection of site, Choice of technology and choice of
ownership.

Unit III (9 lectures)

Business Opportunity, Identification and Preliminary Project Report, Opportunity
Search; Divergent Thinking Mode- meaning and objectives- tools and techniques;
Environmental Scanning for business opportunity identification, Opportunity
Selection, Project Report Preparation.

Unit IV (9 lectures)
Institutional Arrangement : Institutional support to new venture, role of financial
institutions, Government Incentives; Entrepreneurial Development Programme
(EDP) : Introduction, role, relevance and achievement, role of government in
organizing EDPs. Entrepreneurial Behaviour – Innovation , Entrepreneur,
Entreprener behavior, Social Responsibility.

SUGGESTED READING

Entrepreneurship Development Vasant Desai

Organization and Management of small scale Industries V. Desai
Management of small scale industry V. Desai
Entrepreneurship Management C.B.Gupta

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

33
BBA 505 : Summer Training Viva Voce

Course Objective :

The summer training will enable a student to have hands on experience of the in
depth working of organization and will try to come out with new ideas to make it
flourish.

Course Content:

Each student shall undergo for practical training during the vacations after Fourth
semester in any business / industrial / service organization and submit two copies
of the Summer Training Report to the Course coordinator of the Institution/college
after the successful completion of training .

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

34
BBA 601: E-Commerce
Course Objective:

To develop an understanding of the concepts and functions of e-business and

related aspects

Course Content:

Unit I (8 lectures)
Evolution of E-Commerce, Concept, importance, objectives, need of e-commerce,
Essential Requirements. Reasons for popularity of e-commerce over traditional
system, Business benefits from e-commerce. Comparison of e-business and e-
commerce

Unit II (10 lectures)

Models of E-Commerce, Business Operation, E-Commerce business practices.
Core concepts of B2B, B2C, C2C, B2G- its advantages & Limitations. Relevance
& Challenges for E-Commerce in India, Management Issues relating to e-
commerce

Unit III (10 lectures)

Concept of Online Marketing – Internet marketing--- Concept, Marketing Mix,
Online marketing Strategies, Methods & benefits of online Advertisement.

Electronic Transactions: Concept of electronic payment systems, types of payment

systems; Electronic Fund transfer, Digital Token on notational based Electronic
Payment System, Smart Card.

Unit IV (8 lectures)
E-Governance – Meaning, Concept, Online tools, sources & articles that help
communication with government. Concept of G2G-(government to government),
G2E–(government to Employees).

SUGGESTED READINGS

E-Commerce E-Business C.S.Rayudu

E-commerce- An Indian Perspective P.T. Joseph

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

35
BBA 602: Advertising Management
Course Objective:

This course aims to enable the students to gain an insight about the various issues
related to advertising

Course Content:

Unit I (10 lectures)

Introduction to Advertising: Definition, Nature, Scope, Objectives and Importance
of Advertising, Role of Advertising in marketing Mix. Types of advertising,
Communication: Process and Mix, Role of Advertising in Social and Economic
Development, Advertising Regulatory Bodies.

Unit II (10 lectures)

Advertising Media Decisions: Media Planning, Types of Media, Factors affecting
media selection, Setting and Allocating Advertising Budget, Market Segmentation
and Targeting, Advertising a new product. Role of advertising agencies and their
selection. Meaning and Importance of personal selling, Difference between
personal selling. Advertising and sales promotion. Methods and procedure of
personal selling

Unit III (8 lectures)

Advertising Message Design : Advertising Copy- Meaning, Components.
Advertising appeal, Unique selling proposition and principles. Advertising
program. Advertising Campaign and its management. Measurement and
Effectiveness of advertising Campaign

Unit IV (8 lectures)
Integrated Marketing Communication: Core Concepts, Elements, Implementing
IMC; Evaluating IMC, Barriers, the communication process. Ethics in Advertising.

SUGGESTED READING

Advertising Theories and Practices S.A. Chunawalla

Advertising Management :Concept and Cases M. Mohan

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

36
BBA 603: Management of Financial Institutions & Services

Course Objective:

To enable the students to explore Indian financial system and to be able to

understand its implication for economic growth

Course Content:

Unit I (06 lectures)

Financial System : Nature & Importance of financial system, Structure , Role &
Importance of Financial System, A brief study of the Government Interventions,
Regulatory and Promotional Institutions : RBI- Role and functions. SEBI-
Structure, objectives, functions, regulatory developments.

Unit II (10 lectures)

Banking Institutions: Commercial Banks- basis of banking operations, role of
banks, commercial banking in India.
Co-operative Banks – Origin, features, types, structure, weaknesses of co-operative
banks.

Unit III (10 lectures)

Non Banking Financial Companies – Nature, Significance, Types & Challenges
before NBFCs. Development Financial Institutions – concept, Role, History,
Growth (ICICI,IFCI,IDBI,NABARD, EXIM, SIDBI)

Unit IV (10 lectures)

Specialized Financial Institutions – Insurance institutions- LIC, UTI. Financial
Services – Mutual Funds, MFIs, Underwriting, Loan Syndication, Hire Purchase
Installment,

SUGGESTED READING

Financial Institutions & Markets Shashi K.Gupta

Financial Services Shashi K. Gupta
Financial System Bharati V, Patnaik
Financial Institution& Markets L.M.Bhole
The Financial System in India Subhash Chandra Das

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

37
BBA 604: International Business Management
Course Objective:

To enable the students to understand the Global Business Management

Course Content:

Unit I (8 lectures)
Introduction: Definition, Nature, Scope, Trends, Challenges & Opportunities,
Meaning and Theories of International Trade.
International Financial Perspectives: International Monetary Systems and Financial
Markets, IMF, World Bank, IBRD, IFC, IDA

Unit II (8 lectures)
Globalization – Forces, Meaning, Dimensions & Stages, Impact of Globalization
on Indian Economy , Rationale for Globalization, Liberalization and Unification of
World Economies
Trade Barriers- Tariff and Non Tariff

Unit III (10 lectures)

Global Strategies: Structure of Global Organizations, Types of strategies used in
strategic planning for achieving global competitiveness; Merger, Acquisitions and
Takeovers. Methods of foreign market entry- Exporting, Licensing, Joint Venture
Free trade zones

Unit IV (10 lectures)

Socio cultural Environment: Managing Diversity within and across cultures,
Country risk analysis, Macro environmental risk assessment, Types, Need for risk
evaluation; Globalization with social responsibility and policy implications. Global
Human Resource Management: Selection, Development, Performance Appraisal
and Compensation, Motivating employees in the global context.

SUGGESTED READING

International Business Francis Cherunillam

International Business Environment & Management V.K.Bhalla
International Business Environment : Sundram & Black
International Business Management Shamsher Singh
International Business Management F.L. Bascunan

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

38
BBA 605: Major Project

Course Objective:

Each student shall undertake a project allotted to him at the end of the Vth
Semester to be pursued by him /her under the supervision of an Internal Supervisor
& the topic to be allocated by the Academic Committee of the institute/ college
concerned. Two copies of the Project Report along with a soft copy will be
submitted at least four weeks before or the time allotted by the institute/college
prior to the commencement of the End Term Examination of the Sixth Semester.
The evaluation of the report and the viva voce will be conducted by the external
examiner.

Registrar:RAJEEV KUMAR
Signing Date:14.06.2024
02:26

39