1.
Email Outreach
Cold Emails: Send personalized emails to prospects.
How to write emails that gets replies
1. Craft an enticing subject line
If you can't pique their interest with your subject line, they'll never even open your email.
You'll probably be relegated to the trash folder, with all the other cold emails, or worse,
marked as spam!
Your subject line should be clear and not overly clever. By reading the subject line, your
reader should know exactly what the email is about, and be intrigued enough to open it.
2. Use hyper-personalization to build connection
Personalizing outreach or cold emails can make the difference between responding to your
email and junking you.
Make sure that you mention something that is public, and not too personal, but make it
something that shows you actually know something about their work.
3. Include a simple and singular call to action
A cold email needs to have a call to action (CTA). This is what you want them to do once
they've read your email.
Should they schedule a meeting via your Calendly? Sign up for a free trial of your product?
RSVP to an event by a certain date?
Don't ask them to do more than one thing, and make it easy for them to do that thing. Anything
more or worse, no call to action at all and the recipient won't know what to do.
Hard CTA - Book a meeting, sign for a free trial (This adds some burden)
Soft CTA - Worth exploring? Let's get on a small chat (This shrugs off any burden)
Give them options at the end of the email
Follow-Ups: Always Follow-up, there is no restricted frequency on how many follow-ups but
usually go for two
Tips: Use tools like Mailtrack, Lemlist, or Apollo for automation + tracking
2. **Social Media (LinkedIn, Twitter, etc.)
we can send the clients a DM and if the response is positive we can send short,
personalized video messages that quickly highlight a specific pain point we've noticed in
their business and offer a free 15 - minute consultation to discuss potential solutions.
whereas cold calls might piss of clients and it may seem like spam calls.
3. HOW TO FIND CLIENTS
Have a clear, defined niche.
Craft an irresistible offer, so crafting an offer is more than just throwing buzz words like AI or
automation its about solving real time consuming problems with effective solutions eg. one
could be automated customer support So develop AI driven customer support systems that
can handle tickets resolve issues and escalate them when necessary data analytics and
Reporting basically we could use AI to properties that have sold in the area so by having a
clear niche in a clear offer we're really able to address the pain points of our customers
using lead generation which will help us get more clients.
Thirdly, with the help of lead generating tools we can reach out to people for our AI
automation agency this tool literally provides a list of leads complete with email addresses
phone numbers location employees and revenues
You could monitor sub-reddits, and facebook groups in the entrepreneur/small business
niche to find people that are looking for AI services. When somebody makes a posts
looking, you share your services
