1.
EXECUTIVE SUMMARY
Livestock farming is an activity I picked up in a notion to gain self-
employment based on my refusal to remain idle during my search for
employment.
I’ve always been interested in rearing animals and I used an initial
investment of #Amount to open up a livestock farm in my hometown of kwoi,
jaba L.G.A in Kaduna state by purchasing:
Seven she-goats
One He-goat
Eight Rams
Two Ewes
Feeds
Vetenary Services
And enlisting the services of a local livestock farmer
This proposal document explains my current business, how I operate and
intend to make profit within 3-5 years of operation which would entail an
additional capital investment of #Amount Naira.
After the 3 years of operation, I intend to gradually expand my livestock farm
to include:
Snail Rearing
Cattle Rearing
Fish Farming
Poultry Farming
In my hometown of kwoi, there is a need for commercial livestock rearing
and the ability to do so on a large scale would provide employment
opportunity within the agricultural sector for members of my community.
This need currently led to me to seize this business opportunity to profit off
the prospect of operating a viable livestock monopoly via commercial
livestock farming in my hometown..
3. SWOT ANALYSIS OF THE BUSINESS
STRENGTHS
A key strength I believe I possess as regards to successfully marketing my
livestock entails the fact that once my livestock reproduces,I would nurture
them to maturity and reap the rewards of either selling excess or the entire
offspring of my livestock at a profit.
WEAKNESS
The relatively little scale in which I produce at the moment and a lack of
skilled man power would make growth difficult as a lot of work would be
required to make my business grow and for me to gain a substantial market
share in the delivery and supply of livestock.
OPPORTUNITIES
The festive periods of Easter Christmas and Sarah provides a unique ad-hoc
market demand for the supply of livestock to cater to celebratory needs.
Also, the constant demand of livestock by high end restaurants, food retail
chains like sugar spots and abattoir markets provides an opportunity for the
steady supply of livestock products.
THREATS
Threats to the business I currently face fall under the following categories of :
TERRORISM
Activities of violence in the North especially from the activities of terrorists
can have a profound negative impact on my livestock farm as operations
would come to a complete stop if the violence spreads to my hometown of
kwoi.
PREDIATORS
Livestock are also prone to attacks from predators such as wild dogs, hyenas
and other carnivorous wild animals in proximity to my livestock farm.
DISEASES
The livestock I breed are prone to diseases which include:
Pneumonia,
Foot rot,
Internal parasites,
Pregnancy toxosis and
Feed toxicity from mold and foreign fruits
Viral and bacterial diseases, such as foot-and-mouth disease, caprice
arthritis encephalitis, Caseous lymphadenitis, pinkeye, mastitis, and
pseudo-rabies.
They can also transmit a number of diseases to people, such as
tuberculosis, brucellosis, Q-fever, and rabies.
Hence, I have enlisted the services of vetenary doctor to ensure the
maintanance of vetenary best practices for the safety of livestock and to
prevent them from transmitting any diseases to my workers.
4. COMPETITOR ANALYSIS.
5. OPERATIONAL EXPENSES
Before I began operations I acquired kids of the livestock listed below at
#Amount each totaling #Account:
8 She-goats
1 He-goats
8 Ewes &
2 Rams
Every 2 months, I spend #Amount naira on Feeds for the entirety of my
livestock and #Amount naira on vetenary services.
The table below provides a much clearer picture.
6. MARKETING STRATEGIES
I intend to enter the market by introducing slightly lower prices than what
my competition offers while ensuring a cordial relationship in a bid to enable
me supply my livestock to attract and retain all customers I do business
with .
I will also ensure my livestock reaches adulthood robustly to ensure an
efficient word of mouth marketing strategy which I would conduct by
reaching out to consumers in area such as:
Abattoir markets
Roadside livestock markets
Major Suya outlets
Event planners
I also intend to have adult livestock available for sale during festive periods
like Christmas, Easter and major Sallah days to enable my bid for livestock
supply contracts to ensure complete livestock sales.
