THE PSYCHOLOGY OF BUSINESS SUCCESS (PART 1)

How to Get from Where You Are... To Where You Want To Go

There are two great American dreams. One is to own your own home. The other is to be in
business for yourself. Both of these dreams are embodied in a third dream - the dream of
financial independence.

Most of us believe in these American dreams. Yet more than 98% of America’s population is
never able to fulfill them. People somehow assume, despite a lifetime of financial limitations,
that the end of their lives will be different, that they'll have a
"pot of gold" to reach into in their retirement. People
assume that they'll have accumulated enough wealth to live
securely, even though today they can barely make ends
meet, or spend whatever they make and never really build
for their financial future. Somehow, someday, the dream
goes, their ships will come in.

Life insurance agents drive the point home with a picture of

an old man standing on a wharf, watching a beautiful ocean
liner put out to sea. With sadness in his eyes, the old man
says, "When I had the money... I didn't have the time. And
now that I have all the time in the world, I don't have the
money". With 40 years to make it, he had missed the boat.
He had spent his entire life working for someone else, squandering his money, reaching
retirement without the resources to do the things he had lived his entire life dreaming about.

Wishful thinking is not the way to financial independence. It never has been. It never will be.
Financial independence comes by sitting down and carefully planning a specific course, then
following through on those plans no matter what the obstacles.

98% of Americans reach age 65 without sufficient financial resources for a comfortable
retirement, primarily because they do not analyze their lives, organize their goals, and persist
with definite purpose toward financial freedom.

If financial independence (or building great wealth) through business ownership is your dream,
let's look at how to make your dream a reality...with a six-step program that can take you from
where you are now to wherever it is you want to go in your life.

© 1980-2019 by National Diversified Funding Corporation

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 1 All Rights Reserved.
1. Unlock the Dream – Discover What You Love to Do Most

Most of us have been conditioned since childhood by our families, friends, teachers, and mass
media to fit into certain roles in society. Certainly one of the strongest, and by early adulthood,
most urgent, of these pressures is to find a career that you can make a living at. But it's obvious
from the dissatisfaction many of us have with our jobs that we've let other people influence our
choice of careers as much or more than we've decided them for ourselves. Or maybe we were
just subjected to so many boring years of school that we've given up trying to find a way to
make a living at something that's really interesting and fulfilling to us personally.

In both real life and in the worlds of television, film, and the stage, the stories of well-meaning
mentors are legion. From the struggling immigrant patriarch ("It's wrong I should want better
for my kids?") to the hard-nosed athletics coach ("I'm going to make a ball player out of you
yet!”), many of us have been so battered from one set of biases to another that we no longer
know what we really want, if, in fact, we ever did.

It is critically important that you first discover something you really love to do, because your
chances for success in a business increase dramatically when you’re excited about the
business you're in. Just going into a business that will "make big money" is no strategy for
success. Because in any industry, including one that's lucrative beyond others, there will
always be people who are not only competing with you but who also really love the business.
And who do you think is going to come out on top? You, who's in it just for the money, or a
competitor who doesn’t count the hours he or she puts into their business because it isn't work
to them?

There are a few simple questions to ask yourself to begin discovering what you'd really like
do.

1. What do I think about when I'm doing what I don't want to do? (Being in another
profession, working at a hobby, or enjoying a favorite recreation are all
legitimate answers.)

2. What do I look forward to most – day to day, longer-term, in the weeks or

months ahead?

3. If all of my material needs and desires were met – home and car of my choice,
food clothing, enough cash to spend on things I want – what do I see myself
doing?

The idea in posing these questions is to start unlocking some of the dreams you buried inside
when other people said "That's not practical" or "You can't make a living doing that" or any
other negatives that over the years extinguished your desire for an enjoyable purpose in life.

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 2

Why are you here? What do your heart and guts say you ought to be doing? It doesn't matter
if it's painting, publishing, or plumbing. If you really like it, do it. If you enjoy working with your
hands, do it. If you like to use your mind, do it. If you like to organize and manage, do it.

Virtually anything you like to do can be a successful business. Even if it's a business you don’t
see or hear about every day, you can bet that somebody somewhere is doing it and doing well
at it.

Take a few days or weeks to observe and think about your daydreams. They can show your
real power and purpose because they come from the deepest place inside you. And that power
and purpose is what will keep you on course and steadfast in your pursuit of whatever business
activity you decide is right for you.

The Most Important Questions You Will Ever Ask Yourself.

For those of you with big dreams and more than your share of courage, ask yourself these
questions.

What would I do if I knew I couldn’t fail?

Can I accept that I have a unique purpose here on earth and that I have been
uniquely created to accomplish it?

Can I accept that all of the resources I need are all around me waiting for me to
orchestrate them into the fulfillment of my chosen mission?

Getting in touch with your life’s mission is the most empowering thing you can do for yourself.
By understanding that you are already the embodiment of the fulfillment of your life’s purpose,
by understanding that all the resources required are already within you or within your reach
you set yourself free and alter your course forever.

2. Set Goals

Goal-setting is one of the first principles of many "positive thinking" and self-improvement
courses. But goals without personally discovered purpose are a waste of time. Which is why
discovering an activity you love must come first. But once you do that, goal-setting is the next
essential step.

One of the main reasons people fail to ever achieve financial independence (or create great
wealth) is that they don’t have specific written goals, based upon personal purpose, and they
don't read them once they’ve been written. In addition, few people truly believe that their goals
can become a reality. This is why, even though this is a business financing course, goals are
considered so important. If you have specific goals which you firmly believe you can
accomplish, then the material in this course will produce results.

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 3

This course contains dozens of specific techniques for becoming financially independent, for
being able to start, buy, or build your own business with little or no cash. But each technique
is only a tool – something to be used to help you reach your ultimate objective. If you do not
have specific written goals, based upon a personal purpose, and if you do not believe they can
happen, then all the advice on these pages may as well be written on sand, to be blown away
by the first strong wind.

Goals focus your energy and organize your actions to achieve a desired result. Let’s consider
a scenario that shows graphically the effect that goals can have on your life.

Suppose you're on a flight to Cairo. Somewhere over the Sahara Desert your plane develops
engine trouble and you're forced to crash land. You scan the horizon as far as you can see.
No matter where you look, all you can see is sand.

What's the first thing you become concerned with? Survival! So you rummage through the
wreckage for food, water, medical supplies, whatever it takes to survive the hostile
environment. But if, after you meet your survival needs, you stay pre-occupied with survival,
what would happen to you? Eventually you would run out of supplies... and die!

But you have a goal beyond survival: Cairo. And the mere fact of having and knowing a goal
sets unseen forces into action and moves you in a new direction. You go back through the
wrecked aircraft to find a map and compass and any other tools that may help on your trek to
Cairo.

Yet you still need more to get to Cairo. In addition to a goal… you must know where you are.
Later on in this course, we are going to help you do a self-profile to determine where you are
now. What are your strengths? What are your weaknesses? What are you good at? What are
you bad at? When we get to this section, it is essential that you be brutally honest with yourself.
Without knowing where you are at, you don't know which direction – North, South, East or
West – will get you to your goal.

How Goal Setting Can Change Your Life

Although you're not actually on an arid desert like the Sahara, it might be said that today you
are in the desert of life. In the airplane story, where you are after the plane went down is a
physical location. In real life… where you are… is what you know and what you have. In the
airplane story, the goal was Cairo. In real life, your goal is... what?

In the story, the tools to get you to your goal were a map, compass, and other navigational and
sustaining items. In real life, your tool is this course. But if you don't know where you are both
personally and financially and don't have specific written financial goals, then all the tools and
techniques in this course will not keep you from wandering around without ever accomplishing
anything. However, once you set specific goals, with specific time limits, then everything will
start to look different, no matter where you are on the desert of life.

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 4

Suppose you set a business financial goal to become a millionaire owner of a nightclub in five
years and believe you can achieve it. Like magic, different things start becoming more
important to you. While reading the newspaper, normally inane articles in your chosen field
seem to pop right off the page with exciting opportunities an innovate possibilities; nightclub
management opportunities for enhanced experience and contacts, nightclubs for sale or their
owners seeking partners, investment groups interested in the nightclub industry, retired sports
figures looking to partner with someone to run a nightclub bearing their name. You begin
noticing books and websites, meeting people, accumulating knowledge and contacts that
might help you own and manage your desired enterprise. Once you know where you are and
have realistic goals that you believe you can achieve, you’ll put powerful forces into effect that
will help you reach those goals.

As Napoleon Hill says in his classic book, Think and Grow Rich, "More gold has been mined
from the thoughts of men than has ever been taken from the earth." When a person truly knows
what he or she wants, writes it down specifically, and consistently pursues that goal, they will
accomplish it.

How to Write an Effective Goal

1. Write a specific date. Be realistic; give yourself at least five years for long-term goals.
Anything less than five years may require a sacrifice of time, money, mental energy,
and family togetherness so great that the price to be paid would not be worth the result.
Make sure this date is so specific that it includes year, month and day.

2. If your goal is about money, state a specific amount, in terms of cash flow. In other
words, when we think about financial independence, we generally think about
becoming a millionaire, or having a million dollars’ worth of stock or bonds, or owning
a mansion and two vacation homes, six cars and three airplanes, etc. What financial
independence truly means is being able to have a cash flow on a continuing year-to-
year basis sufficient to support the lifestyle to which you would like to become
accustomed.

Now, develop your long-term goal by distilling your dream down to a simple clear short
compelling statement and establish the date by which you will achieve it. Then develop a set
of five intermediate-term goals and write them on one side of a 3x5 card. On the other side of
the same card, write a set of five short-term goals. Your short term goals should be the 5 most
important things you need to do this week to meet your intermediate goals. Your intermediate
goals should be the 5 most important things you need to accomplish this month, this year for
the achievement of your long-term goal. Read this card before leaving home in the morning,
at least once during the day and before going to sleep. Ask yourself, what can I do today to
meet my goal by the deadline? As goals are achieved, make up a new 3x5 card replacing the
achieved goal with a new goal.

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 5

Goals should be specific and have specific dates:

Wrong: I want to make a lot of money.

Right: I will have $25,000 in my savings account by December 31, 2XXX.

I will own my first _ (type of business)_ business by May 31, 2XXX.

Goals are most powerful when they are realistic and meaningful to you!

You must believe in yourself and believe in your dream.

You must believe that you can achieve the goal by the deadline you have set.

You must totally commit yourself to the achievement of your written goal.

The Subconscious Mind: Ally of the Goal Setter

In our skeptical society, we often hear people say, "I'll believe it when I see it." But this is
exactly the reverse of what you should say to reach your goals. Once you understand the
power of the subconscious mind, you'll see the truth of the opposite statement: "I'll see it when
I believe it".

Your conscious mind consists of the thoughts you are aware of. Your subconscious mind
consists of everything else.

Your subconscious mind works 24 hours a day, doing all the things that your conscious mind
can't be bothered with. Your subconscious mind handles breathing, digestion of food,
circulation of blood, and the healing of sores and sickness. Your subconscious mind is capable
of showing you solutions to problems. Once your subconscious mind accepts an idea, it begins
to create ways to bring that idea to reality. But this has to be done in a very orderly fashion.

In his book, The Power of Your Subconscious Mind, Dr. Joseph Murphy states, “If you get into
a taxi and give half a dozen different directions to the driver in five minutes, he would become
hopelessly confused and probably would refuse to take you anywhere. It is the same when
working with your subconscious mind. There must be a clear-cut idea in your mind. You must
arrive at the definite decision that there is a way out, a solution. Only the infinite intelligence
within your subconscious knows the answer. When you have come to that clear-cut conclusion
in your conscious mind, your mind is then made up and, according to your belief, it is done
unto you."

How the Subconscious Works: Programs and Filters

The subconscious is like a computer. Whatever information, thoughts, ideas, phrases, or

statements you put into it is what, sooner or later, comes out.

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 6

If you're in the habit (and most of us are) of making excuses for your mistakes or shortcomings
saying things like, "I always have trouble with numbers” when you botch your checkbook, or
"I'm not as fit as I used to be" when you pant your way up the stairs after working out, what
you're actually doing is programming your subconscious to produce more of the same.

And your subconscious will do everything it can to make sure that you continue to make errors
when you balance your checkbook or feel exhausted when you work out. Your subconscious
will cause neurons in the brain to misfire, produce negative chemical changes in the blood,
and alter your emotions, anything and everything it can to keep you performing just as poorly
as you say you do.

Let's take a look at programs that most of us carry around in our subconscious, programs that
we bought into in our youth, that once we bought them, they became true for us.

What is the first word that we learned when we were infants? NO!

No, you can't have that! No, you can't touch that! No, you can't do that! No, you can't go there!
No, you can't be that! We heard that word over and over again (an estimated 40,000 times by
age 5), with tremendous emotion behind it.

Until one day, we bought the no and once our subconscious bought that no, it became true for
us. No one had to tell us that no anymore.

The no was inside our own head and from then on we held ourselves back. No longer did
others have to set our limitations. We set our own limitations.

Here are some more programs that many of us still carry around from childhood:

Life is tough! Never enough to go around!

You're clumsy! You're not as smart as . . .
You're just a dreamer! You'll never amount to anything!
That's not polite! Watch out, you'll get hurt!
Don't take any risk! Can't you do anything right?
Men don't cry! That's not lady like!
Never trust anyone! You don't know when to quit!
Know your place! Do what you're told!
Don't rock the boat! Work hard!

If you look closely at these programs they form a pattern. The entire “system” has served to
program you to BE A GOOD EMPLOYEE, a cog in a wheel, a good trooper.

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 7

But you can reprogram your subconscious for success in whatever areas of your life are
important to you. Since you want to be a successful entrepreneur, compare the programs on
the left and right sides of the next page and see how you might change your performance by
changing your thinking.

1. Survival Program vs. Success Program

Confronted with a challenge, does your little "inner" voice say?

"I am a survivor. I can survive anything." vs. "I am a success. I can achieve anything."
Action — Response vs. Anticipate — Plan
(wait, block punch, strike back) (anticipate punch and evade it)
Warrior (wins battles) vs. Statesman (avoids war)

2. Doer Program vs. Leverage Program

To accomplish a task, does your little "inner" voice say?

"I am a doer. No one does it as well as I do." vs. "I get others to do it for me."

"I do it myself." vs. "I leverage myself through other people's

time, knowledge, talent, contacts, abilities
& money"

Give a job to someone else and take it back vs. Anticipate mistakes and plan to minimize
when they screw up. them through; organization, training, su-
pervision, and patience

Criticizing others mistakes, vs. Empower others by positive affirmation

Make a good income, vs. Create great wealth

When we first start to make our way in life, "survivor" and "doer" programs serve a purpose.
They give us strength and teach us to be versatile so we can handle whatever comes our way.
But eventually these programs limit us — in what we can accomplish and in how much we can
earn. At that point, they must be replaced with "success" and "leverage" programs, the
programs of the entrepreneur.

Using Your Subconscious to Create Wealth

Your subconscious mind already knows how to create wealth, so all you need to do is to
reprogram it to work in that direction. Goal-setting is one way to do this.

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 8

Visualization is another, and it's most effective when you do it in the following way:

1. Meditate: Close your eyes and allow yourself to become as relaxed as you can, ignoring
whatever thoughts may be in your conscious mind.

2. Visualize: Once you're relaxed, easily start daydreaming about the end result you want
to achieve.

3. Experience: Picture and feel yourself in the experience of the end result — how it feels,
sounds, and smells.

4. Repeat: Do this over and over again until your subconscious has created your vision in
the material world.

Your Most Valuable Possession: Your Self-image

Repeat the above process twice a day for 90 days. It will begin to change the picture you have
of yourself, because how you picture yourself is a direct result of what you program into your
subconscious mind and what it manifests for you. Your self-image, if it's a positive one, will be
your most valuable possession, because your self-image will have a greater influence on your
success than anything else in your life.

Our self-image resides in our subconscious mind and the subconscious is very susceptible to
the suggestions of others, especially those we love and care about. Perhaps the most painful
advice in this course is: DO NOT allow others to speak negatively of you. If they do, tell them
that behavior toward you must stop or you will have to distance yourself from them. This can
be painful advice because sometimes the most negative people in our life are those that are
closest to us. If they continue to drag you down in such a manner that you question your own
capabilities, to succeed, you will have to limit or even eliminate your exposure to them
altogether.

The Entrepreneur's Self-image

A main part of the picture you must have of yourself, of course, is that you are an entrepreneur.
An entrepreneur is a person who makes his or her dream (vision) real by orchestrating other
people's time, abilities and money so that everyone wins. Use whatever techniques you can to
alter your self-image to include that of "entrepreneur".

In addition to goal-setting and visualization, you can change your self-image through repeated,
spoken affirmations, called "I am's". These are most effectively used once you have put
yourself in that relaxed, meditative state, which opens your subconscious to new suggestions.

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The following is a list of sample "I am's". With each Visualization is a Powerful Way
reading visualize them materializing in your life. to Energize Your Subconscious
1. I am an entrepreneur. Example: for #2. I am wealthy.
2. I am wealthy. Ask yourself:
3. I am powerful. • What does it mean to be wealthy?
• Do they live in a magnificent home?
4. I am creative. • Do they drive a prestige car?
5. I am dynamic. • Do they wear impeccably tailored
apparel?
6. I am resourceful. • How and to where do they travel?
• What kind of events do they attend?
7. I drive a 308 GTS Ferrari (or your favorite car).
• What type of social life do they have?
8. I work in a prestige office with a magnificent • Who are their friends & business
associates?
view. • What clubs or associations do they
9. I have rich and powerful contacts. belong to?
• What admirable traits do they have?
10. I am well-traveled. • What kind of staff do they have… at
home and at work?
11. I dine in the finest restaurants.
• What sports do they engage in?
12. I am happy.
Put Yourself in Each of These Pictures!

3. Make Plans

Once you've determined, first, what you want to do most and, second, written a set of goals
designed to put you in that position with a level of financial achievement you believe you can
obtain, then it's time to make plans to make it happen.

Do you want to start, buy, or expand a business? Whichever you want to do, you'll see the
blueprint for your plan come together as you read this book and listen to your Bizar Financing
audio.

The 5 "W's" and 2 "H's"

A good way to start your planning is with the basics of information-gathering: What, Why,
When, Where, Who, How, and (in the business world) How Much.

What is the purpose of your business? (A clear statement of intent will give you a foundation
on which to build your business and gain support from anyone listed under "Who".)

Why are you starting, buying, or expanding a business? For what personal, professional, and
financial reasons? State this clearly in plain language and be specific.

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 10

When can, should, or must your business be developed? (And at what points in its
development do certain things need to happen?)

Where should, will, or must your business be located?

Who will you need to have involved in your business, now and in the future?

How is it going to happen? How do you coordinate the "What's", the "When's", the "Where's",
and the "Who's" to make it happen? Once it happens, how will your business be of service to
people and therefore be assured of a customer flow and revenues?

How will you create "wins" for the people you need in your venture so they'll continue to support
it?

How much money do you need to make it happen?

What. Why, When, Where. Who, How, and How Much are basic questions that you should ask
all along the way in the development of your business. Each time you ask the question you will
go deeper and deeper into areas you need to consider to come up with an increasingly clear
and well-developed plan of action.

Your plan must be flexible. Review it regularly and change it to take advantage of fortuitous
events that could not be foreseen from an earlier stage.

4. Take Action

As your plans take shape, act on them. Don't wait for everything to fall into place or for all
questions to be answered before you act.

Be willing to overcome your tendency to stay in your "comfort zone". The comfort zone is that
routine rhythm of living that most of us operate in because it's easy and familiar. You know,
television on every night. Or, during the day, working only at a level we're expected to instead
of taking initiative and proposing new ways of doing things.

It's imperative that we force ourselves to get out of our comfort zone. How do you think
genuinely self-made successful people become successful? By stretching themselves outside
their comfort zone, the way an athlete pushes the body just a little further than they did during
the last training session.

You can learn to do the same. In fact, you're doing it already, simply by investing your time,
money, and energy in this course. But let's take it to the limit. Go beyond the actions of reading
and note-taking and stretch yourself into those little steps of dealing with the real world of
business. It's all a matter of establishing habit. A habit is a subconscious program.

PSYCHOLOGY OF BUSINESS SUCCESS (PART 1) A1 - 11

Act on what you know, and act on what you don't know. If you know where your business is to
be located, start looking. If you don't know what kind of help you'll need to make your business
a success, start asking. Keep the momentum going so that your plan of action is always
creating more action.

5. Sustain Commitment

Commitment is easy when things are running smoothly. Hard times put commitment to the
test. Which is one reason why the very first step — "Discover What You Love to Do Most" —
is so important for any entrepreneur. Commitment to something you like is much easier, even
when the going is tough, than to a business you're only lukewarm about.

The more thoroughly you consider what you really want to do, the more clearly you can write
goals and plans that are "in sync" with your real desires, and the more decisive you can be in
your actions, then the stronger your commitment will be, and the easier it will be to sustain.

Go for a hike in the woods and witness the triumph of wood over stone. See a fir tree growing
out of a crack in a granite cliff. Know that a mere seed once fell in a small recess in the stone
and by application of subtle pressure applied continuously over many years a great tree now
stands rooted into a large fissure it created in what was once solid rock. Such is the power of
sustained commitment.

6. Check Alignment

Periodically, do an alignment check. Review you goals to see if they are in alignment with your
dream. See if your plans are in alignment with your goals. See if your actions are totally
supportive of your plans. To the extent that you are out of alignment - make changes. When
your dream, goals, plans, action and commitment are in total alignment, you are focused. Like
a laser beam, you can pierce through any obstacle. You become a force to be reckoned with.

Summary

There are six steps to success in business.

1. Unlock your dream (discover what you love to do most)

2. Set goals (based on #1)
3. Make plans
4. Take action
5. Sustain commitment
6. Check alignment

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You accomplish #1 by reflecting on the questions on pages A1-2 and A1-3 and by doing a
"personal inventory", as outlined at the beginning of the section on "How to Find the Right
Business for You.”

To set goals (#2), just follow the directions on how to write and use them. And remember,
they'll have the most power if you first discover whatever it is you really want to do and then
bring your goals into line with those real dreams.

Making plans (#3) is actually the step that most of the Bizar Financing course is about. The
basics of good business plans consist of What, Why, When, Where, Who, How, and How
Much. And as you proceed through your Bizar Financing course, you'll see how everything in
it will give you deeper insights into each of those basics, plus the ability to make thorough,
professional plans for your business.

Taking action (#4) means getting out of your "comfort zone". Stretching yourself just a little
beyond what you're used to. Most of all, it means acting on what you know, even if your
information seems incomplete, and moving on to the next step (which, more often than not,
will reveal whatever it is you don't know that was keeping you from moving ahead in the first
place).

Sustaining commitment (#5) will be easy or hard, depending on the degree of thoroughness
and care you take with steps 1 through 4.

Keep realigning (#6) all of the first five elements. Eliminate any distractions. Build your power
by maintaining focus.

Each of these steps is built on the steps that precede it. So take the time to build each step
completely and carefully, and most of all, that first step — discovering what you love to do most
— which is the foundation for all the others.

THINK BEYOND THE PURCHASE OR STARTUP

CAUTION: TO BE SUCCESSFUL
A BUSINESS MUST BE WELL - MANAGED

The concepts, strategies, methods and techniques you will learn in Bizar Financing Pro put
high powered “dynamite” in your hands. You will be able to blast through virtually any obstacle
to getting into business. The question is how will you use these tools? Success programming
is vital here. Programming yourself for success means anticipation of and planning for the
challenges of running a profitable business. The absence of developed management skills in
the operation of a business is the single highest reason for failure after a successful startup or
purchase.

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