B.B.A.

,
GENERAL

SYLLABUS

FROM THE ACADEMIC YEAR

2024 – 2025 ONWARDS

MANONMANIAM SUNDARANAR UNIVERSITY,

TIRUNELVELI - 627012
 B.B.A., GENERAL

LEARNING OUTCOMES-BASED CURRICULUM FRAMEWORK GUIDELINES

BASED REGULATIONS FOR B.B.A., PROGRAMME
Programme: B.B.A., General

Programme Code:

Duration: 3 years [UG]

Programme PO1: Disciplinary knowledge: Capable of demonstrating
Outcomes: comprehensive knowledge and understanding of one or
more disciplines that form a part of an undergraduate
Programme of study
PO2: Communication Skills: Ability to express thoughts and
ideas effectively in writing and orally; Communicate with
others using appropriate media; confidently share one’s
views and express herself/himself; demonstrate the ability
to listen carefully, read and write analytically, and present
complex information in a clear and concise manner to
different groups.
PO3: Critical thinking: Capability to apply analytic thought to
a body of knowledge; analyse and evaluate evidence,
arguments, claims, beliefs on the basis of empirical
evidence; identify relevant assumptions or implications;
formulate coherent arguments; critically evaluate practices,
policies and theories by following scientific approach to
knowledge development.
PO4: Problem solving: Capacity to extrapolate from what
one has learned and apply their competencies to solve
different kinds of non-familiar problems, rather than
replicate curriculum content knowledge; and apply one’s
learning to real life situations.
PO5: Analytical reasoning: Ability to evaluate the reliability
and relevance of evidence; identify logical flaws and holes
in the arguments of others; analyze and synthesize data
from a variety of sources; draw valid conclusions and
support them with evidence and examples, and addressing
opposing viewpoints.
PO6: Research-related skills: A sense of inquiry and
capability for asking relevant/appropriate questions,
problem arising, synthesizing and articulating; Ability to
recognise cause-and-effect relationships, define problems,
formulate hypotheses, test hypotheses, analyse, interpret
and draw conclusions from data, establish hypotheses,
predict cause-and-effect relationships; ability to plan,
execute and report the results of an experiment or
investigation
PO7: Cooperation/Team work: Ability to work effectively
and respectfully with diverse teams; facilitate cooperative
or coordinated effort on the part of a group, and act
together as a group or a team in the interests of a common
 cause and work efficiently as a member of a team
PO8: Scientific reasoning: Ability to analyse, interpret and
draw conclusions from quantitative/qualitative data; and
critically evaluate ideas, evidence and experiences from an
open-minded and reasoned perspective.
PO9: Reflective thinking: Critical sensibility to lived
experiences, with self awareness and reflexivity of both self
and society.
PO10 Information/digital literacy: Capability to use ICT in
a variety of learning situations, demonstrate ability to access,
evaluate, and use a variety of relevant information sources;
and use appropriate software for analysis of data.
PO 11 Self-directed learning: Ability to work independently,
identify appropriate resources required for a project, and
manage a project through to completion.
PO 12 Multicultural competence: Possess knowledge of the
values and beliefs of multiple cultures and a global
perspective; and capability to effectively engage in a
multicultural society and interact respectfully with diverse
groups.
PO 13: Moral and ethical awareness/reasoning: Ability to
embrace moral/ethical values in conducting one’s life,
formulate a position/argument about an ethical issue from
multiple perspectives, and use ethical practices in all work.
Capable of demonstrating the ability to identify ethical issues
related to one's work, avoid unethical behaviour such as
fabrication, falsification or misrepresentation of data or
committing plagiarism, not adhering to intellectual property
rights; appreciating environmental and sustainability issues;
and adopting objective, unbiased and truthful actions in all
aspects of work.
PO 14: Leadership readiness/qualities: Capability for
mapping out the tasks of a team or an organization, and
setting direction, formulating an inspiring vision, building a
team who can help achieve the vision, motivating and inspiring
team members to engage with that vision, and using
management skills to guide people to the right destination, in
a smooth and efficient way.
PO 15: Lifelong learning: Ability to acquire knowledge and
skills, including „learning how to learn‟, that are necessary for
participating in learning activities throughout life, through self-
paced and self-directed learning aimed at personal
development, meeting economic, social and cultural objectives,
and adapting to changing trades and demands of work place
through knowledge/skill development/reskilling.
Programme PSO1: To enable students to apply basic microeconomic,
Specific macroeconomic and monetary concepts and theories in real
Outcomes: life and decision making.
PSO 2: To sensitize students to various economic issues
related to Development, Growth, International Economics,
Sustainable Development and Environment.
PSO 3: To familiarize students to the concepts and theories
 related to Finance, Investments and Modern Marketing.
PSO 4: Evaluate various social and economic problems in the
society and develop answer to the problems as global citizens.
PSO 5: Enhance skills of analytical and critical thinking to
analyze effectiveness of economic policies.

PO 1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

PSO 1 Y Y Y Y Y Y Y Y
PSO 2 Y Y Y Y Y Y Y Y
PSO3 Y Y Y Y Y Y Y Y
PSO 4 Y Y Y Y Y Y Y Y
PSO 5 Y Y Y Y Y Y Y Y

3 – Strong, 2- Medium, 1- Low

 MAX
SEMESTER I
MARKS

Hrs/week

CREDIT

TOTAL
L T P O

External
COURSE

CIA
SUBJECTS
COMPONENT

Part I Paper–I Language – Tamil Y - - - 6 3 25 75 100

Part II Paper–I English Y - - - 6 3 25 75 100
Principles of
Core Paper–I Y - - - 5 5 25 75 100
Management
Accounting for
Core Paper–II Y - - - 5 5 25 75 100
Part III Managers I
Managerial
Elective Paper-I Y - - 4 3 25 75 100
Economics
Skill Enhancement course SEC1-
Y - - - 2 2 25 75 100
Basics of Event Management
Part IV Foundation Course BBA FC 01-
Y - - - 2 2 25 75 100
Managerial Communication
Total 30 23
 Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

PRINCIPLES OF
FCBA11 Core Y - - - 5 5 25 75 100
MANAGEMENT
Learning Objectives
CLO1 To impart knowledge about evolution of management
To provide understanding on planning process and importance of
CLO2
decision making in organization
CLO3 To learn the application of principles in organization
To familiarize students about direction and Co-ordination in Business
CLO4
significance of ethics in business and its implications
CLO5 To study the process of effective controlling in organization
No. of Learning
UNIT Details
Hours Objectives
Management: Definition – Importance – Nature
and Scope of Management - Principles - Role and
I 15 CLO1
Functions of a Manager – Levels of Management
– Principles of Scientific Management
Planning and Decision Making: Meaning -
Nature – Importance – Forms – Types – Steps in
II Planning – Decision –making –Importance - 15 CLO2
Process of Decision – making – Types of
Decision.
Organizing: Characteristics - Importance - Types
of Organizations – Organization Structure –
III Departmentalization – Difference between 15 CLO3
centralization and decentralization – Authority,
Delegation, Responsibility - Concepts
Direction: Nature - Principles- Purpose of
direction - Co-ordination – Need - Type -
IV 15 CLO4
Techniques - Requisites for excellent Co-
ordination
Controlling: Meaning - Principles - Importance -
V Characteristics – Control Process - Techniques of 15 CLO5
Control - Types of Control
Total 75
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe nature, scope, role, levels, functions
CO1 PO5
and approaches of management
Apply planning and decision making in
CO2 PO2, PO5, PO6,PO8
management
Identify organization structure and various
CO3 P01, PO4
organizing techniques
CO4 Understand Direction, Co-ordination PO2,PO6
Control mechanisms and practices of
CO5 PO3, PO8
organisation.
Reading list
JAF Stoner, Freeman R.E and Daniel R Gilbert ―Management‖, 6th Edition,
1.
Pearson Education, 2004.
Griffin, T.O., Management, Houghton Mifflin Company, Boston, USA,
2.
2014.
.Stephen A. Robbins & David A. Decenzo & Mary Coulter, ―Fundamentals
3
of Management‖ 7th Edition, Pearson Education, 2011
Stoner, Freeman, Gilbert Jr. (2014). Management (6th edition), New Delhi:
4
Prentice Hall India
Robbins, S., Coulter, M., Sidani, D., and Jamali, D., Management: Arab
5
World Edition, Pearson, 2014.
Reference Books
P.C. Tripathi& P.N Reddy; Principles of Management, Sultan Chand&
1.
Sons,6th Edition, 2017
L.M.Prasad; Principles & Practice of Management, Sultan Chand & Sons,
2.
8 th Edition.
Stephen P. Robbins & Mary Coulter; Management, Pearson Education,
3.
13th Edition, 2017
Dr.C.B.Gupta; Principles of Management, Sultan Chand& Sons, 3 rd
4.
Edition.
Harold Koontz, Hienz Weihrich, A Ramachandra Aryasri; Principles of
5.
Management, McGraw Hill, 2nd edition, 2015
Web Resources
1 https://www.toolshero.com/management/14-principles-of-management/
2 https://open.umn.edu/opentextbooks/textbooks/693
3 https://open.umn.edu/opentextbooks/textbooks/34
4 https://openstax.org/subjects/business
5 https://blog.hubspot.com/marketing/management-principles
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend overview
 (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps,
(K4) Differentiate between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M L S S S S M S
CO 2 M S S S M M L S
CO 3 M S S M S S M S
CO 4 S M S S S S L S
CO 5 M S S S S S M S

S –Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes ,

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

C
ACCOUNTING
o
FCBA12 FOR Y - - - 5 5 25 75 100
r
MANAGERS I
e
Learning Objectives
CLO1 To impart knowledge about basic concepts of accounting its applications
CLO2 To analyze and interpret financial reports of a company
CLO3 To understand the gross profit and net profit earned by organization
CLO4 To foster knowledge on Depreciation of accounts
CLO5 To understand the procedures of Accounting under Single entry system.
No. of Learning
UNIT Details
Hours Objectives
Introduction: Meaning and scope of
Accounting, Basic Accounting Concepts and
Conventions – Objectives of Accounting –
I 15 CLO1
Accounting Transactions – Double Entry
Book Keeping – Journal, Ledger, Preparation
of Trial Balance
Subsidiary book – Preparation of cash
II Book – Bank reconciliation statement – 15 CLO2
rectification of errors – Suspense account
Preparation of Final Accounts –
Adjustments – Closing stock, outstanding,
prepaid and accrued, depreciation, bad and
III 15 CLO3
doubtful debts, provision and discount on
debtors and creditors, interest on drawings
and capital.
Depreciation - Definition, causes, methods of
IV depreciation (Straight line, written down and 15 CLO4
Annuity method)
Single Entry – Meaning, Features, Defects,
Differences between Single Entry and Double
V 15 CLO5
Entry System – Statement of Affairs Method
– Conversion Method
Total 75
 Course Outcomes
Course On completion of this course, students
Program Outcomes
Outcomes will;
Prepare Journal, ledger, trial balance and
CO1 PO2, PO1
cash book
Classify errors and making rectification
CO2 PO1
entries
CO3 Prepare final accounts with adjustments PO2, PO6
CO4 To understand depreciation PO2, PO6
Prepare single and double entry system
CO5 PO6
of accounting.
Reading List
Goel.D.K and Shelly Goel, 2018, Financial Accounting, Arya Publications, 2nd
1.
edition.
Jain .S.P &Narang .K, 1999, Financial Accounting, Kalyani Publishers, Ludhiana,
2.
4th edition
Rakesh Shankar. R &Manikandan.S, Financial Accounting, SCITECH, 3rd
3.
edition.
Shukla&Grewal, 2002, Advanced Accounting, Sultan Chand &Sons,New Delhi,
4.
15th edition.
5. Tulsian P.C., 2006, Financial Accounting, Pearson Education
References Books
Dr.K.Ganesan & S.Ushena Begam – Accounting for Managers - Volume 1,
1.
Charulatha Publications, Chennai
TS Reddy & amp; A.Murthy; Financial Accounting -Margham Publications ,
2.
6th Edition, 2019
3. David Kolitz; Financial Accounting – Taylor and Francis group, USA 2017
4. M N Arora; Accounting for Management- Himalaya Publications House 2019.
5. SN Maheswari; Financial Accounting - Vikas Publishing House, Jan 2018.
T. Horngren Charles, L. Sundern Gary, A. Elliott John; Introduction to
6.
Financial Accounting, Pearson Publications Oct 2017.
Web Resources
https://ebooks.lpude.in/management/mba/term_1/DMGT403_ACCOUNTING
1.
_FOR_MANAGERS.pdf
https://www.drnishikantjha.com/booksCollection/Accounting%20for%20Mana
2.
gement%20for%20MBA%20.pdf
https://www.accountingtools.com/articles/2017/5/15/basic-accounting-
3.
principles
4. https://en.wikipedia.org/wiki/Single-entry_bookkeeping_system\
5. https://www.profitbooks.net/what-is-depreciation
Methods of Evaluation
Continuous Internal Assessment
Internal Test
Evaluati Assignments 25 Marks
on Seminar
Attendance and Class Participation
Externa
l
End Semester Examination 75 Marks
Evaluati
on
Total 100 Marks
 Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Underst
and/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Compr
overview
ehend
(K2)
Applica
Suggest idea/concept with examples, Suggest formulae, Solve problems,
tion
Observe, Explain
(K3)
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluat
Longer essay/ Evaluation essay, Critique or justify with pros and cons
e (K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S L M
CO 2 S M M M M S L S
CO 3 S M M M M S L S
CO 4 S M M M M S L M
CO 5 S M M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

MANAGERIAL Generic
FEBA11 Y - - - 3 4 25 75 100
ECONOMICS Elective
Learning Objectives
To familiarize students with concepts of managerial economics and its relevant
CLO1
concepts of economics in current business scenario
To understand the applications & implications of economics and its knowledge of
the mechanics of supply and demand markets in decision-making and problem
CLO2 solving.

To Understand the and production factors of the firm

CLO3
CLO4 To describe the optimal point of cost analysis
CLO5 To Provide insights to the various market structures in an economy.
No. of Learning
UNIT Details
Hours Objectives
Nature and scope of managerial economics –
definition of economics – important concepts of
I 12 CLO1
economics – relationship between micro, macro and
managerial economics
Demand analysis – Theory of consumer behavior –
Marginal utility analysis – indifference curve analysis
II Meaning of demand – Law of demand – Types of 12 CLO2
demand-Determinants of demand – Elasticity of demand
–Demand forecasting.
Production analysis – Production – Factors of
production – production function – Concept – Law of
III 12 CLO3
variable proportion – Law of return to scale and
economics of scale
Cost analysis – Different cost concepts – Cost output
IV relationship short run and long run – Revenue curves of 12 CLO4
firms – Supply analysis.
Market Analysis - Market classification – Perfect
V competition – Monopoly – Monopolistic competition – 12 CLO5
Duopoly – Oligopoly
Total 60
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Analyze & apply the various managerial economic
CO1 PO2, PO6,PO8
concepts in individual & business decisions.
Explain demand concepts, underlying theories and
CO2 PO6, PO8
identify demand forecasting techniques.
Employ production, cost and supply analysis for
CO3 PO1, PO2,PO6
business decision making
CO4 Identify pricing strategies PO1, PO2,PO6
CO5 Classify market structures under competitive scenarios. PO2, PO6, PO8
Reading List
1. Journal of Economic Literature – American Economic Association
2. Arthasastra Indian Journal of Economics & Research
Mithani D.M. (2016) -Managerial Economics –Himalaya Publishing House –
3.
Mumbai
4. Indian Economic Journal/Sage Publications
5. Mehta P.L (2016) – Managerial Economics – Sultan Chand & Sons – New Delhi
References Books
1. Dr. S. Sankaran; Managerial Economics; Margham Publication, Chennai, 2019
Thomas and Maurice; Managerial Economics: Foundations of Business
2.
Analysis and Strategy, McGraw Hill Education, 10 editions, 2017.
D N Dwivedi; Managerial Economics: Vikas Publishing House, 8 th edition,
3.
2015.
4. H L Ahuja; Managerial Economics, S. Chand, 9th Edition,2017.
Dominick Salvatore; Managerial Economics: Principles and Worldwide
5.
Applications, Oxford University Press, Eighth edition, 2016
Web Resources
https://www.studocu.com/row/document/azerbaycan-dovlet-iqtisad-
1 universiteti/business-and-management/lecture-notes-on-managerial-
economics/6061597
2 https://www.intelligenteconomist.com/profit-maximization-rule
http://www.economicsdiscussion.net/laws-of-production/laws-of-production-
3
laws-of- returns-to-scale-and-variable-proportions/5134
4 http://www.simplynotes.in/e-notes/mbabba/managerial-economics/\
5 https://businessjargons.com/determinants-of-elasticity-of-demand.html
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understan MCQ, True/False, Short essays, Concept explanations, Short summary or
d/ overview
Comprehe
nd (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 M S M M M S L M
CO2 S L M M S S
CO3 S S M M M S M
CO4 S S M M S M
CO5 S M M S S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to PO’s
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BASICS OF EVENT
FSBA11 SEC 1 Y - - - 2 2 25 75 100
MANAGEMENT
Learning Objectives
CLO1 To know the basic of event management its concepts

CLO2 To make an event design

CLO3 To make feasibility analysis for event.

CLO4 To understand the 5 Ps of Event Marketing

CLO5 To know the financial aspects of event management and its promotion
No. of Learning
UNIT Details
Hours Objectives
Introduction: Event Management – Definition, Need, 6 CLO1
I
Importance, Activities.
Concept and Design of Events: Event Co-ordination, 6 CLO2
II
Developing &, Evaluating event concept – Event Design
Event Feasibility: Resources – Feasibility, SWOT 6 CLO3
III
Analysis
Event Planning & Promotion – Marketing &
IV Promotion – 5Ps of Event Marketing – Product, Price, 6 CLO4
Place, Promotion, Public Relations
Event Budget – Financial Analysis – Event Cost – 6 CLO5
V
Event Sponsorship
Total 30
 Course Outcomes
Course On completion of this course, students will; Program Outcomes
Outcomes
CO1 To understand basics of event management PO1, PO6
CO2 To design events PO5, PO6
CO3 To study feasibility of organising an event PO2, PO6
To gain Familiarity with marketing & promotion of
CO4 PO6
event
CO5 To develop event budget PO6, PO8
Reading List
Event Management: A Booming Industry and an Eventful Career by Devesh
1.
Kishore, Ganga Sagar Singh - Har-Anand Publications Pvt. Ltd.
2. Event Management by Swarup K. Goyal - Adhyayan Publisher - 2009
3. Event Management & Public Relations by Savita Mohan - Enkay Publishing House
4 Event Planning - The ultimate guide - Public Relations by S.J. Sebellin Ross
Event Management By Lynn Van Der Wagen & Brenda R Carlos, Pearson
5
Publishers
References Books
1. Event Management By Chaudhary, Krishna, Bio-Green Publishers
2. Successful Event Management By Anton Shone & Bryn Parry
Event management, an integrated & practical approach By Razaq Raj, Paul
3.
Walters & Tahir Rashid
Event Planning Ethics and Etiquette: A Principled Approach to the Business of
4.
Special Event Management by Judy Allen , Wiley Publishers
Event Planning: Management & Marketing For Successful Events: Management
& Marketing for Successful Events: Become an Event Planning Pro & Create a
5.
Successful Event Series by Alex Genadinik Create Space Independent
Publishing Platform, 2015
Web Resources
https://ebooks.lpude.in/management/bba/term_5/DMGT304_EVENT_MANAG
1.
EMENT.pdf
https://www.inderscience.com/jhome.php?jcode=ijhem
2
International Journal of Hospitality & Event Management
https://www.emeraldgrouppublishing.com/journal/ijefm
3
International Journal of Event and Festival Management
4 https://www.eventbrite.com/blog//?s=roundup
5 https://www.eventindustrynews.com/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
 Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S S S M S S S
CO 2 M S S S M S S S
CO 3 S M S S S S S M
CO 4 S M S S S S S S
CO 5 M S S S M S S S

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
MANAGERIAL
FFBA11 Core Y - - - 2 2 25 75 100
COMMUNICATION
Course Objectives
CLO1 To educate students role & importance of communication skills
CLO2 To build their listening, reading, writing & speaking communication skills.
CLO3 To introduce the modern communication for managers.
CLO4 To understand the skills required for facing interview
CLO5 To facilitate the students to understand the concept of Communication.
No. of Course
UNIT Details
Hours Objectives
Introduction: Definition – Methods – Types –

I Principles of effective Communication – Barriers to 6 CLO1

Communication
Business Letter – Layout- Kinds of Business Letters, offer,
II 6 CLO2
acceptance – Enquiry, replies, Order, Sales, and circulars
Job Application, Resume writing and interviews -

III Interviews- Direct, telephonic & Virtual interviews- Group 6 CLO3

discussion – Presentation skills – body language
Reports - Communication through Reports – Agenda-
IV 6 CLO4
Minutes of Meeting
Modern Forms of Communication: podcasts, Email,
V 6 CLO5
virtual meetings – Websites and their use in Business
Total 30
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
PO1,PO2,PO3,PO4,
CO1 Understand communication process and its barriers.
PO8
PO1,PO2,PO3,PO4,
CO2 Develop business letters in different scenarios
PO5,PO6
Develop oral communication skills & conducting PO2,PO3,PO4,PO5,
CO3
interviews PO6,PO7
PO1,PO2,PO4,PO5,
CO4 Use managerial writing for business communication
PO6,PO8
Identify usage of modern communication tools & its PO3,PO4,PO5,PO6,
CO5
significance for managers PO7,PO8
Reading List
Krishan Mohan & Meena Banerji, Developing Communication Skills, Macmillan
1.
India Ltd, 2008
2. Mallika Nawal –Business Communication – CENGAGE
Bovee, Thill, Schatzman, Business Communication Today - Peason Education
3.
Private Ltd - New Delhi.
4. Michael Brown, Making Presentation Happen, Allen & Unwin, Australia, 2008
5. Sundar K.A, Business communication Vijay Nicole imprints Pvt. Ltd., Chennai.

References Books
Rajendra Paul & J S Kovalahalli, Essentials of Business Communication, Sultan
1.
Chand & Sons, New Delhi, 2017
Dr. C B Gupta, Basic Business Communication, Sultan Chand & Sons, New Delhi,
2.
2017
R C Sharma & Krishan Mohan, Business Correspondance and Report Writing, Mc
3.
Graw Hill, India Pvt Ltd., New Delhi, 2006
Kevin Galaagher, Skills Development for Business and Management Students,
4.
Oxford University Press, Delhi, 2010

5. R C Bhatia, Business Communication, Ane Books Pvt Ltd., Delhi, 2015

Web Resources
1. https://www.managementstudyguide.com/business_communication.html
2. https://studiousguy.com/business-communication/
https://www.oercommons.org/curated-collections/469
3.
https://www.scu.edu/mobi/business-courses/starting-a-business/session-8-
4.
communication-tools/
5. https://open.umn.edu/opentextbooks/textbooks/8
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M S M S S S
CO 2 S S S S S S M M
CO 3 M S S S S S S M
CO 4 S S M S S S M S
CO 5 M M S S S S S S

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos
 SEMESTER II
MAXMARKS
SEMESTER II
SUBJECTS

CREDIT
COURSE

TOTAL
L TPO

EXT
Hrs/week

CIA
COMPONENT

Part I Paper–II Language – Tamil Y- - - 6 3 25 75 100

Part II Paper–II English Y- - - 4 3 25 75 100
Core Paper–
Organisational Behaviour Y- - - 5 5 25 75 100
III
Core Paper– Accounting for
Part Y- - - 5 5 25 75 100
IV Managers - II
III
Business Regulatory
Elective -II Y- - - 4 3 25 75 100
Frame Work
Skill Enhancement course SEC2 -
Y- - - 2 1 25 75 100
Managerial Skill Development
Part IV Skill Enhancement course SEC3 Business
Y- - - 2 1 25 75 100
Etiquette and Corporate Grooming
Naan Mudhalvan 2
Y- - - 2
*Substitute Paper: Office Management
Total 30 23

Note:
* The Naan Mudhalvan subject paper is a must and compulsory for all the students. It is to be
noted that in case any student failed / re-appear in the Naan Mudhalvan semester paper in
such occasion the student is to write the substitute paper to clear the arrear.
 Marks

Inst. Hours
Category

Credits

External

Total
O
Subject Code Subject Name

L
T
P

CIA
Spec
ORGANIZATIONAL ific
Y - - - 5 5 25 75 100
BEHAVIOUR Elec
tive
Learning Objectives
CLO1 To have extensive knowledge on OB and the scope of OB.
CLO2 To create awareness of Individual Behaviour.
CLO3 To enhance the understanding of Group Behaviour
CLO4 To know the basics of Organisaitonal Culture and Organisational Structure
CLO5 To understand Organisational Change, Conflict and Power
Details No. of Learning
UNIT
Hours Objectives
Introduction : Concept of Organizational Behavior (OB):
I Nature, Scope and Role of OB: Disciplines that contribute to 15 CLO1
OB
Individual Behaviour:
1. Learning and attitude - Concept of learning, conditioning,
shaping and reinforcement. Concept of attitude, components,
II 15 CLO2
behavior and attitude.
2. Motivation : Concept; Theories (Hierarchy of needs, X and
Y, Two factor
Personality and Values : Concept of personality; Myers-
III Briggs Type Indicator (MBTI); Big Five model. Relevance of 15 CLO3
values; factors affecting perception.
Group Behaviour : 1. Groups and Work Teams : Concept :
Five Stage model of group development;
IV 15 CLO4
2. Leadership : Concept and theories - Styles - Behavioral
theories and contingency theories.
Organisational Culture And Change: - Concept of culture -
V Forces of change, planned change, Resistance, Steps to 15 CLO5
overcoming resistance
75
 Course Outcomes
Course
On Completion of the course the students will Program Outcomes
Outcomes
To define Organisational Behaviour, Understand the PO1, PO2, PO6,
CO1
opportunity through OB. PO7
To apply self-awareness, motivation, leadership and
CO2 PO2,PO4. PO5, PO6
learning theories at workplace.
To analyze the complexities and solutions of group PO1, PO2, PO4,
CO3
behaviour. PO5, PO6
To impact and bring positive change in the culture of the PO2, PO3, PO4
CO4
organisaiton. PO5, PO8
PO1, PO2, PO5
CO5 To create a congenial climate in the organization.
PO6, PO8
Reading List
Neharika Vohra Stephen P. Robbins, Timothy A. Judge , Organizational
1.
Behaviour, Pearson Education, 18th Edition, 2022.
2. Fred Luthans, Organizational Behaviour, Tata Mc Graw Hill, 2017.
Ray French, Charlotte Rayner, Gary Rees & Sally Rumbles, Organizational
3.
Behaviour, John Wiley & Sons, 2011
Louis Bevoc, Allison Shearsett, Rachael Collinson, Organizational Behaviour
4.
Reference, Nutri Niche System LLC (28 April 2017)
Dr. Christopher P. Neck, Jeffery D. Houghton and Emma L. Murray,
5. Organizational Behaviour: A Skill-Building Approach, SAGE Publications, Inc;
2nd edition (29 November 2018).
References Books
Uma Sekaran, Organizational Behaviour Text & cases, 2nd edition, Tata McGraw
1.
Hill Publishing CO. Ltd
Gangadhar Rao, Narayana, V.S.P Rao, Organizational Behaviour 1987, Reprint
2.
2000, Konark Publishers Pvt. Ltd, 1st edition
3. S.S. Khanka, Organizational Behaviour, S. Chand & Co, New Delhi.
4. J. Jayasankar, Organizational Behaviour, Margham Publications, Chennai, 2017.

5. John Newstrom, Organizational Behaviour: Huma Behaviour at Work, McGraw

Hill Education; 12th edition (1 July 2017)
Web Resources
1 https://www.iedunote.com/organizational-behavior
2 https://www.london.edu/faculty-and-research/organisational-behaviour
3 Journal of Organizational Behavior on JSTOR
4 International Journal of Organization Theory & Behavior | Emerald Publishing

5 https://2012books.lardbucket.org/pdfs/an-introduction-to-organizational-behavior-
v1.1.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M M S S M M
CO 2 S S M S S S M S
CO 3 S M M M S S M S
CO 4 S S M M S S M M
CO 5 S S M M S S M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos
 I Marks
n
C s E
C r t x
at e . t
Subject Code Subject Name eg L T P O d C T
e
or i H I ot
r
y t o A al
n
s u a
r l
s
ACCOUNTING FOR
Core Y - - - 5 5 25 75 100
MANAGERS II
Learning Objectives
CLO1 To provide basic understanding of cost concepts and classification.
To develop skills in tools & techniques and critically evaluate decision making
CLO2
in business.
CLO3 To understand various ratios and cash flow related to finance
CLO4 To recognize the role of budgets and variance as a tool of planning and control.
To gain insights into the fundamental principles of accounting and use them in
CLO5
day-to-day business scenarios
No. of Learning
UNIT Details
Hours Objectives
Cost accounting – Meaning, nature, scope and functions,
I need, importance and limitations- Cost concepts and 15 CLO1
classification – Cost sheets
Management accounting – Meaning, nature, scope and
functions, importance and limitations – Management
II 15 CLO2
Accounting vs. Cost Accounting. Management
Accounting vs. Financial Accounting.
Ratio Analysis – Interpretation, benefits and limitations.
III Classification of ratios - Liquidity, Profitability, 15 CLO3
turnover.
Budgets and budgetary control – Meaning, objectives,
IV merits and demerits – Sales, Production, flexible budgets 15 CLO4
and cash budget
Marginal Costing - Definition - Characteristics -
V Advantages - Demerits - Managerial Applications of 15 CLO5
Marginal Costing
Total 75
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Interpret cost sheet & write comments. PO1, PO2, PO4
CO2 Compare cost, management & financial accounting PO6
Analyze the various ratio and compare it with
CO3 PO2, PO6
standards to assess deviations
CO4 Estimate budget and use budgetary control PO1, PO2,PO8
CO5 Evaluate marginal costing and its components PO2, PO6
Reading List
Gupta, R.L and M. Radhaswamy. Advanced Accountancy, Sultan Chand & Sons,
1.
2016.
2. T. S. and A .Murthy. Management Accounting. Chennai: Margham, 2007.
3. Jain S.P and K.L Narang. Advanced Accountancy (Part II). Kalyani, 2007.
4 Maheshwari S.N, Advanced Accountancy (Part1I). Vikas, 2007.
Man Mohan and S.N. Goyal. Principles of Management Accounting. Agra:
5
SahityaShawan, 2017.
References Books
Dr.K.Ganesan & S. Ushena Begam, Accounting for Managers – Volume II,
1.
Charulatha Publications, Chennai
T. S. Reddy and Hari Prasad Reddy- Management Accounting, Margham
2.
Publication, 2016
Antony Atkinson, Rebert S Kalpan, Advance Management Accounting, Pearson
3.
Publications,2015.
Horngren Sunderu Stratton, Introduction to Management Accounting, Pearson
4.
Education,2013.
Rajiv Kumar Goel & IshaanGoel, Concept Building Approach to Management
5.
Accounting ,2019
Colin Drury, Management and Cost Accounting (with Course Mate and eBook
6.
Access), Cengage, 2015.
Web Resources
https://www.toppr.com/guides/fundamentals-of-accounting/fundamentals-of-cost-
1
accounting/meaning-of-management-accounting/
2 https://efinancemanagement.com/financial-accounting/management-accounting
http://www.accountingnotes.net/management-accounting/management-
3
accountingmeaning-limitations-and-scope/5859
4 https://www.wallstreetmojo.com/ratio-analysis/
http://www.accountingnotes.net/cost-accounting/variance-analysis/what-is-
5
varianceanalysis-cost-accounting/10656
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
 Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S L M
CO 2 S M M M M S L S
CO 3 S M M M M S L S
CO 4 S M M M M S L M
CO 5 S M M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping with program specific outcomes (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External

Total
O
Subject Code Subject Name

L
T
P

CIA
BUSINESS
REGULATORY FRAME Core Y - - - 3 4 25 75 100
WORK
Course Objectives
CLO1 Explain Indian Contracts Act

CLO2 Understand Sales of goods act& contract of agency

CLO3 Understand Indian Companies Act 1956

CLO4 Understand Consumer Protection Act – RTI

CLO5 Understand Cyber law

Details No. of Learning

UNIT
Hours Objectives
Indian Contracts Act 1872 - Essentials - Offer and
I Acceptance - Consideration - Capacity of the 12 CLO1
parties
Special Contract - Indemnity and Guarantee -
II 12 CLO2
Bailment and Pledge
Brief outline of Indian Companies Act 1956.-
kinds-formation-MOA-AOA - Appointment of
III 12 CLO3
Directors- Duties-Meeting- Resolutions -Winding
up
Consumer Protection Act –Definitions (Sec 2) -
Consumer protection council (Chapter II, Secs 4 to
8) - Consumer Disputes Redressal Agencies
(Chapter III, 9 to 27) - Consumer Disputes
IV Redressal Forum (The District Forum - (Secs. 10 to 12 CLO4
15) - Consumer Disputes Redressal Commission
(The State Commission - Secs 16 to 19) - National
Consumer Disputes Redressal Commission
(National Commission - Secs 20 to 23)
Sale of Goods Act 1930 - Essentials -The Price -
Difference between Sale and agreement to sell -
V Difference between Sale and Hire purchase 12 CLO5
agreement - Formation of a contract of a sale -
kinds of goods - rights of an unpaid seller
60
 Course Outcomes
Course Outcomes On Completion of the course the students will Program Outcomes
CO1 Explain Indian Contracts Act PO1,PO3,PO6,PO8
Understand Sales of goods act and Contract of
PO1,PO2,PO3,PO4,
CO2
Agency PO5,PO8

CO3 Understand Indian Companies Act 1956 PO3,PO4,PO6,PO8

Understand Consumer Protection Act – RTI PO1,PO2,PO3,PO6,
CO4
PO7,PO8
PO1,PO3,PO6,PO7,
CO5 Understand Cyber law
PO8
Reading List
1 Tulsian.P.C Business Law (2018) Third Edition, McGraw Hill Publications
2 Pillai R S N, Bhagavati, Business Law, Third Edition, Sultan Chand
3 N D Kapoor(2019), Elements of Merchantile Law, Sultan Chand & Sons
Constitutional Law – Dr. M.R. Sreenivasan & Ananda Krishna Deshkulkarni
4
5 Business Law (Commercial Law) – Dr. M.R. Sreenivasan
References Books
Business Regulatory Framework, Sahitya Bhawan Publications.
1 Revised, 2022.
Business Regulatory Framework, Garg K.C., Sareen V.K., Sharma
2
Mukesh, 2013
3 Business Regulatory Framework, Pearson Education India, 2011
4 Bare Acts- RTI, Consumer Protection Act
Business Regulatory Framework , Dr. Pawan Kumar Oberoi, Global
5
Academic Publishers & Distributors, 2015
Web Resources
https://www.gkpad.com/sachin/06-22/bcom-Business-Regulatory-
1
Framework---l.html
http://www.simplynotes.in/e-notes/mcomb-com/business-regulatory-
2
framework/
https://www.studocu.com/in/course/mahatma-gandhi-university/business-
3
regularly-framework/51661
4 International Journal of Law (lawjournals.org)
https://www.himpub.com/BookDetail.aspx?BookId=1936&NB=&Book_Titl
5
eM=%20Business%20Regulatory%20Framework
Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal Evaluation 25 Marks
Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend (K2) overview
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application (K3)
Observe, Explain
Problem-solving questions, Finish a procedure in many steps,
Analyze (K4)
Differentiate between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating
Create (K6)
or Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S L S
CO 2 S M M M S S L S
CO 3 S M M M S S L S
CO 4 S M M M S S L S
CO 5 S M M M S S L S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 2 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 13 15 15
Weighted percentage
of Course 3.0 3.0 2.6 3.0 3.0
Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
MANAGERIAL SKILL
SEC Y - - - 1 2 25 75 100
DEVELOPMENT
Learning Objectives
To improve the self-confidence, groom the personality and build emotional
CLO1
competence
To address self-awareness and the assessment of core management skills such as
CLO2 communication, working with teams and creating a positive environment for
change.
CLO3 To assess the Emotional intelligence
To induce critical-thinking and analytical skills to investigate complex problems
CLO4
to propose viable solutions
CLO5 To improve professional etiquettes
No. of Learning
UNIT Details
Hours Objectives
Self: Core Competency, Understanding of Self,
I Components of Self— Self-identity, Self-concept, Self - 6 CLO1
confidence and Self-image.
Self Esteem: Meaning & Importance, Components of
II 6 CLO2
self-esteem
Building Emotional Competence: Emotional
III 6 CLO3
Intelligence — Meaning, Components and Importance
Thinking skills: The Mind/Brain/Behaviour, thinking
skills, Critical Thinking and Learning, Making
Predictions and Reasoning.
IV 6 CLO4
Creativity: Definition and nature of creativity, Idea
generation and evaluation (Brain Storming), Image
generation and evaluation.
Communication related to course: How to make oral
presentations, conducting meetings, reporting of
projects, reporting of case analysis, answering in Viva
Voce, Assignment writing
V Debates, presentations, role plays and group discussions 6 CLO5
on current topics.
Audio and Video Recording of the above exercises to
improve the non-verbal communication and
professional etiquettes.
Total 30
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Identify the personal qualities that are needed to PO1, PO2, PO6,
CO1
sustain in the world of work. PO7
Explore more advanced Management Skills such as
CO2 conflict resolution, empowerment, working with teams PO1, PO2, PO5
and creating a positive environment for change.
Acquire practical management skills that are of
CO3 PO6, PO7
immediate use in management or leadership positions.
Employ critical-thinking and analytical skills to
CO4 investigate complex business problems to propose PO1, PO2
viable solutions.
Make persuasive presentations that reveal strong written
CO5 PO4
and oral communication skills needed in the workplace.
Reading List
1. Managerial Skill Articles
2. The Management Skills of SALL Managers - SiSAL Journal
3. Managerial Skills by Dr.K.Alex S.CHAND
4. Managerial Skills 2 by Cynthia Menezes Prabhu, Pen to Print Publishing LLP
Gallagher (2010), Skills Development for Business & Management Students,
5.
Oxford University Press. PROF. SANJIV
References Books
Joshi, G. (2015), Campus to Corporate-Your Roadmap to Employability, Sage
1.
Publication
McGrath E. H. (9 Ed. 2011), Basic Managerial Skills, Prentice Hall India
2.
Learning Private Limited.
Whetten D. (e Ed. 2011), Developing Management Skills, Prentice Hall India
3.
Learning Private Limited.
4. P. Varshney , A. Dutta, Managerial Skill Development, Alfa Publications, 2012
5. EQ- soft skills for Corporate Carrer by Dr. Sumeet Suseelan
Web Resources
https://www.ipjugaad.com/syllabus/ggsip-university-bba-4th-semester-managerial-
1.
skill-development-syllabus/63
2. https://www.academia.edu/4358901/managerial_skill_development_pdf
3 https://www.academia.edu/4358901/managerial_skill_development_pdf
https://rccmindore.com/wp-content/uploads/2015/06/Managerial-SkillsAll-Units-
4
AC.pdf
https://www.aisectuniversityjharkhand.ac.in/PDFDoc/StudyNotes/MBA/SEM%201
5
/MBA-1-MSD(Managerial%20skill%20development).pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
 Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

S-Strong M-Medium L-LowM

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
CO 2 M M S S S S S M
CO 3 S S S S S S S
CO 4 S S S S S S M S
CO 5 M M S S S M S S
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
BUSINESS ETIQUETTE AND
SEC Y - - - 1 2 25 75 100
CORPORATE GROOMING
Learning Objectives
CLO1 To impart knowledge about basic etiquettes in professional conduct
To provide understanding about the workplace courtesy and ethical issues
CLO2
involved
CLO3 To suggest on guidelines in managing rude and impatient clients
To familiarize students about significance of cultural sensitivity and the
CLO4
relative business attire
CLO5 To stress on the importance of attire
No. of Learning
UNIT Details
Hours Objectives
Introduction to Business Etiquette: Introduction-
I ABCs of etiquette- meeting and greeting scenarios- 6 CLO1
principles of exceptional work behavior
Workplace Courtesy and Business Ethics:
Workplace Courtesy- Practicing common courtesy
II and manners in a workplace-Etiquette at formal 6 CLO2
gatherings- Professional qualities expected from an
employer‘s perspective
Telephone Etiquette, email etiquette and Disability
Etiquette Mastering the telephone courtesy, handling rude
III 6 CLO3
or impatient clients -internet usage in the work place, email
etiquette, online chat etiquette guidelines
Diversity and Cultural Awareness at Workplace Impact of
IV diversity-Cultural Sensitivity-Taboos and Practices-Inter- 6 CLO4
Cultural Communication
Business Attire and Professionalism
Businessstyleandprofessionalimage-dresscode-
V 6 CLO5
guidelinesforappropriatebusinessattire-groomingfor
success.
Total 30
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Describe basic concepts of business etiquette and PO5, PO6,
CO1
corporate grooming.
Outlinetheetiquetteandgroomingstandardsfollowedinbu
PO4, PO2, PO5,
CO2 sinessenvironmentand the significance of
PO6
communication
Create cultural awareness and moral practices in real
CO3 PO8, PO6
life workplace scenarios
Analyze workplace courtesy and resolve ethical issues PO1, PO3, PO8,
CO4
with respect to etiquette and grooming for success PO6
Apply the professionalism in the workplace
CO5 PO3, PO8, PO6
considering diversity and courtesy
Reading List
1. Journal of Computer Mediated Communication By ICA
2. Business and Professional Communication by Sage Journals
Business Etiquette Made Easy: The Essential Guide to Professional Success by
3.
Myka Meier, Skyhorse
Emily Post's The Etiquette Advantage in Business: Personal Skills for
4.
Professional Success by Peggy Post and Peter Post, William Morrow
Shital Kakkar
5. Mehra,―BusinessEtiquette:AguidefortheIndianProfessional‖,HarperCollinsPublishe
r(2012)
References Books
1. Indian Business Etiquette, Raghu Palat, JAICO Publishers
2. NinaKochhar,―AtEasewithEtiquette‖,B.jain Publisher,2011
NimeranSahukar,PremP.Bhalla,―TheBookofEtiquetteandmanners‖,Pustak
3.
Mahipublishers,2004
SarveshGulati(2012),CorporateGroomingand Etiquette,RupaPublications
4.
IndiaPvt. Ltd.
The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your Way
5.
to Success by Barbara Pachter , Mc Graw Hill Education
Web Resources
1. http://osou.ac.in/eresources/DIM-08-BLOCK-3.pdf
https://www.columbustech.edu/skins/userfiles/files/Training%20Manual%20-
2.
%20Business%20Etiquette%20(1).pdf
https://www.sbu.edu/docs/default-source/life-at-sbu-documents/professional-
3
wardrobe-nbsp-.pdf
4 https://www.tutorialspoint.com/business_etiquette/grooming_etiquettes.htm
5 https://wikieducator.org/Business_etiquette_and_grooming
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):
Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 - 3 3 3 3
Weightage 12 15 15 15 15
Weighted Percentage of
Course Contribution to 2.4 3.0 3.0 3.0 3.0
Pos

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M S S S M M S
CO 2 M M S S S M M S
CO 3 M M S S S M M S
CO 4 M M S S S S M S
CO 5 M M M S S S M S
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
OFFICE MANAGEMENT Y - - - 2 2 25 75 100
Learning Objectives
CLO1 Understand the concept of office and qualities of manager
CLO2 Analyse the office environment
CLO3 Develop the skills of mail handling.
CLO4 Organise office form
CLO5 Describe Office appliance
No. of Learning
UNIT Details
Hours Objectives
Office - Meaning and Importance - Functions of 6 CLO1
I
Office - Officer Manager - Qualities of a Manager
Office Environment - Office layout - Objectives - 6 CLO2
II
Advantages and Disadvantages
Mail Handling - Centralized and Decentralized Mail 6 CLO3
III
Handling
Office forms - Meaning - Type of forms - Objectives 6 CLO4
IV
and its advantages
Office Appliances - Meaning - Importance - Factors in 6 CLO5
V
Selecting office Machines
Total 30
 Course Outcomes
Course On completion of this course, students will; Program Outcomes
Outcomes
To understand the concept of office and qualities of
CO1 PO1, PO6
manager
CO2 To Analyse the office environment PO5, PO6
CO3 To Develop the skills of mail handling. PO2, PO6
CO4 To Organise office form PO6
CO5 To Describe Office appliance PO6, PO8
Reading List
Event Management: A Booming Industry and an Eventful Career by Devesh
1.
Kishore, Ganga Sagar Singh - Har-Anand Publications Pvt. Ltd.
2. Event Management by Swarup K. Goyal - Adhyayan Publisher - 2009
3. Event Management & Public Relations by Savita Mohan - Enkay Publishing House
4 Event Planning - The ultimate guide - Public Relations by S.J. Sebellin Ross
Event Management By Lynn Van Der Wagen & Brenda R Carlos, Pearson
5
Publishers
References Books
Commercial correspondence and office management - R.S.N. Pillai and
1.
Baghavathi
2. Office Management - R.K. Chopra
3. Office Management - Prasanta K.Ghosh
4. Office Organisation and Management - S.P. Arora
Business Communication (Text, cases and Laboratory Manual) - C.S.C.
5.
Krishnamacharyulu and Lalitha Ramakrishnan
Web Resources
https://www.schandpublishing.com/books/higher-education/commerce-
1.
management/office-management/9788121922524/
http://www.worldcolleges.info/sites/default/files/schoolbooks/Std12-Voc-
2
Office_Management-EM1.pdf
https://cuils.cuchd.in/cgi-bin/koha/opac-
3
detail.pl?biblionumber=125675&shelfbrowse_itemnumber=163517
https://www.waterstones.com/category/business-finance-law/business/office-
4
and-workplace/office-management
https://www.academia.edu/44331654/Book_Office_Management_and_Secretari
5
al_Practice_OMSP_
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
 Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S S S M S S S
CO 2 M S S S M S S S
CO 3 S M S S S S S M
CO 4 S M S S S S S S
CO 5 M S S S M S S S
Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos
 SEMESTER III

MAXMA
SEMESTER III
RKS
SUBJECTS

CREDIT

TOTAL
L T P O

Hrs/week
COURSE INT EXT
COMPONENT
Part I Paper–III Language – Tamil Y - - - 6 3 25 75 100

Part II Paper–III English Y - - - 6 3 25 75 100

Part III Core Paper–V Marketing
Y - - - 4 5 25 75 100
Management
Core Paper–VI Financial Management Y - - - 4 5 25 75 100
Elective –III Business Statistics Y - - - 4 3 25 75 100
Part IV Skill Enhancement course SEC 4
Computer Applications in Business - - Y - 2 1 50 50 100
(Practical subject)
Naan Mudhalvan
*Substitute Paper: New Venture Y - - - 2 2 25 75 100
Management
Environmental Studies Y - - - 2 2
Total 30 24

Note:
* The Naan Mudhalvan subject paper is a must and compulsory for all the students. It is to be
noted that in case any student failed / re-appear in the Naan Mudhalvan semester paper in
such occasion the student is to write the substitute paper to clear the arrear.
 In Marks
Ca C
st. Ex
Subject te re C T
Subject Name L T P O H te
Code go di I ot
ou rn
ry ts A al
rs al
MARKETING
Core Y - - - 5 4 25 75 100
MANAGEMENT
Learning Objectives
CLO1 To understand the marketplace.

CLO2 To identify the market segmentation and the Product mix

CL03 To select the different pricing methods

CLO4 To know the channels of distribution

CLO5 To understand the promotion mix

Details No. of Learning

UNIT
Hours Objectives
Fundamentals of Marketing –Market -
Classification of Market - Role of Marketing -
I Importance – Modern Marketing - Marketing 12 CLO1
Functions - Concept of Marketing Mix –
Marketing Approaches
Market Segmentation and product – Need
And Basis of Segmentation -Product –
II Characteristics – Benefits – Classifications – 12 CLO2
Product Mix-New Product Development Process
- Product Life Cycle
Pricing – Meaning - Objectives - Significance
Basic Principles of pricing - Methods of pricing
III 12 CLO3
- pricing policies and strategies - pricing
process - Factors affecting Pricing Decisions
Physical Distribution: Meaning- Importance –
Features - Type of channel of distribution -
IV 12 CLO4
Function of channel members - Factors
influencing the channel selection
Promotion - Promotion mix - Sales Promotion
tools - Objectives - Importance - Factors
V 12 CLO5
determining promotion mix - Digital
Marketing - Application and benefits
60
 Course Outcomes
Course
On Completion of the course the students will Program Outcomes
Outcomes
To list and identify the core concepts of
CO1 PO1, PO2, PO3
Marketing and its mix.
To sketch the market segmentation, nature of
CO2 PO1, PO2, PO3,PO6, PO8
product, PLC
CO3 To analyze the appropriate pricing methods PO1 PO2, PO3, PO4, PO8
To determine the importance of various
CO4 PO1, PO2, PO6
channels of distribution
CO5 To assess the applications of digital marketing PO1, PO2, PO7
Reading List
Philip Kotler & Gary Armstrong, Principles of Marketing: A South Asian
1.
Perspective, Pearson Education, 2018.
2. Rajan Saxena, Marketing Management, Tata Mc Graw Hill, 2017.
3. L.Natarajan, Marketing, Margham Publications, 2017.
J P Mahajan & Anupama Mahajan, Principles of Marketing, Vikas Publishing
4.
House, 2017.
5. K Karunakaran, Marketing Management, Himalaya Publishing House,2017.
References Books
1. C.B.Gupta & Rajan Nair Marketing Management, Sultan Chand &Son 2020
V.S. Ramaswamy & S. Namakumari, 2002, Principles of Marketing, first
2.
edition, S.G. Wasani / Macmillan India Ltd,

3. Cranfield, Marketing Management, Palgrave Macmillan.

4. Harsh V Verma & Ekta Duggal, Marketing, Oxford University Press, 2017.

5. Sontakki C.N, Marketing Management, Kalyani Publishers, Ludhiana.2016

Web Resources

1. http://eprints.stiperdharmawacana.ac.id/24/1/%5BPhillip_Kotler%5D_Marketing
_Management_14th_Edition%28BookFi%29.pdf
2. https://mrcet.com/downloads/MBA/digitalnotes/Marketing%20Management.pdf
3. https://www.enotesmba.com/2013/01/marketing-management-notes.html
4. Industrial Marketing Management | Journal | ScienceDirect.com by Elsevier
5. Journal of Marketing Management | Taylor & Francis Online (tandfonline.com)
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understan
d/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehe overview
nd (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M S M S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M M
CO 5 S S M M M S M S
S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 2 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 2 3
Weightage 14 15 15 14 15
Weighted Percentage of
Course Contribution to 2.8 3.0 3.0 2.8 3.0
Pos
 I Marks
n
C s E
C r t x
at e . t
Subject C T
Subject Name eg L T P O d e
Code I ot
or i H r
y t o A al
n
s u a
r l
s
FINANCIAL MANAGEMENT Core Y - - - 5 4 25 75 100
Learning Objectives
CLO1 Understand the basics of finance and roles of finance manager

CLO2 Evaluate Capital structure

CLO3 Evaluate Cost of capital

CLO4 Assess Capital budgeting

CLO5 Appraise Working Capital

Details No. of Learning

UNIT
Hours Objectives
Meaning, objectives and Importance of Finance –
I Sources of finance – Functions of financial management – 12 CLO1
Role of financial manager in Financial Management.
Capital structures planning - Factors affecting capital
II structures – Determining Debt and Equity proportion – 12 CLO2
Theories of capital structures – Leverage concept.
Cost of capital – Cost of equity – Cost of preference
share capital – Cost of debt – Cost of retained
III 12 CLO3
earnings – Weighted Average (or) Composite cost of
capital (WACC)
Capital Budgeting: ARR, Pay back period, Net present
IV value, IRR, Capital rationing, simple problems on capital 12 CLO4
budgeting methods.
Working capital – Components of working capital –
operating cycle – Factors influencing working capital –
V 12 C5
Determining (or) Forecasting of working capital
requirements.
Total 60
 Course Outcomes
Course
On Completion of this course, the students will Program Outcomes
Outcomes
Understand the basics of finance and roles of finance
CO1 PO1, PO5,PO6
manager
CO2 Evaluate Capital structure PO1,PO2,PO6
CO3 Evaluate Cost of capital PO1, PO6
CO4 Assessing Capital budgeting PO1, PO6
CO5 Appraise Working Capital PO1, PO6
Reading List
1. DrKulkarni and Dr. SathyaPrasad, Financial Management, 13th Edition 2011
2. Advanced Financial Management kohok, M A, Everest Publishing House
3. Financial Management Kishore R M, Taxman Allied Service
4. Strategic Financial Management Jakhotiya
5. Financial Management & Policy Srivastava, R M Himalaya
References Books
Dr. K. Ganesan & S.Ushena Begam, Financial Management, Charulatha
1.
Publications , Chennai
2. Financial Management - I.M.Pandey, 2009 Vikas Publishing
3. Financial Management – PrasannaChandra , 2008, Tata McGraw Hill, New Delhi
4. Financial Management – S.N.Maheswari
5. Financial Management – Y. Khan and Jain 2009 Edition, Sultan Chand & Sons
6. Financial Management – A. Murthy
Web Resources
https://mycbseguide.com/blog/financial-management-class-12-notes-business-
1.
studies/
https://images.topperlearning.com/topper/revisionnotes/8006_Topper_21_101_
2. 504_553_10201_Financial_Management_up201904181129_1555567170_5654.
pdf
3. Journal of Financial Management (esciencepress.net)
4. Financial Management on JSTOR
5. Financial Management Wiley online library
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S L M
CO 2 S S M M M S L S
CO 3 S S M M M S L S
CO 4 S S M M M S L M
CO 5 S S M M M S L M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage of
3.0 3.0 2.8 3.0 3.0
Course Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Name L T P O

CIA
Subject Code

Generic
BUSINESS STATISTICS Y - - - 3 4 25 75 100
Elective
Learning Objectives
CLO1 Apply the Statistical Data

CLO2 Understanding the Measures of Central Tendency in business

CLO3 Analyze Measures of Variation

CLO4 Understand Simple Correlation

CLO5 Testing of hypothesis

No. of Learning
UNIT Details
Hours Objectives
Introduction – Meaning and Definition of Statistics
– Collection and Tabulation of Statistical Data –
I 12 CLO1
Presentation of Statistical Data – Graphs and
Diagrams-
Measures of Central Tendency – Arithmetic Mean,
II Median and Mode – Harmonic Mean and Geometric 12 CLO2
Mean.
Measures of Variation – Standard Deviation –Mean
III 12 CLO3
deviation – Quartile deviation
Simple Correlation – Scatter Diagram – Karl Pearson‘s
IV 12 CLO4
Correlation – Rank Correlation – Regression.
Testing of hypothesis – Chi-Square test, T Test, F Test,
V 12 CLO5
ANOVA.
60
 Course Outcomes
Course On Completion of the course the students will Program Outcomes
Outcomes
CO1 Apply the Statistical Data PO1,PO2,PO4,PO6
Understanding the Measures of Central Tendency in
CO2 PO1,PO2,PO6
business

CO3 Analyze Measures of Variation PO1,PO2,PO6

CO4 Understand Simple Correlation PO1,PO2,PO6

CO5 Testing of hypothesis PO2,PO8

Reading List
P.R. Vittal, Business Mathematics and Statistics, Margham Publications,
1.
Chennai,2004.

2. S.P. Gupta, Statistical Methods, Sultan Chand &Sons, NewDelhi,2007.

S.P. Gupta, Elements of Business Statistics, Sultan Chand & Sons,
3. NewDelhi,2007.

J.K. Sharma, Business Statistics, Pearson Education, New Delhi,2007.

4.
Business Statistics & OR - Dr. S. P. Rajagopalan, Tata McGraw-Hill
5.
References Books
David M.Levine, David F.Stephan etal. Business Statistics : A first Course, 7th
1.
edition

Dina Nath Pandit, Statistics: A Modern Approach , Hindustan Publishing

2.
Corporation

3. Hazarika Padmalochan,A textbook of Business Statistics , S.Chand Publications

Vohra ND, Business Statistics: Text and Problems – With Introduction to Business
4.
Analytics, Mc Graw Hill ,2021

Alexander Holmes, Barbara Illowsky and Susan Dean, Introductory Business

5.
Statistics , 12th Media Services, 2017

Web Resources

1 https://theintactone.com/2019/09/01/ccsubba-204-business-statistics/

2 https://ug.its.edu.in/sites/default/files/Business%20Statistics.pdf

3 http://www.statisticshowto.com

4 https://statisticsbyjim.com/basics/measures-central-tendency-mean-median-mode/

5 https://www.toppr.com/guides/business-mathematics-and-statistics/index-numbers/
 Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
Mapping with program outcomes
PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8
CO1 S S M S S S M S
CO2 S S M M M S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M S S S M S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
percentage of
3.0 3.0 3.0 3.0 3.0
Course Contribution
to PO’s
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
COMPUTER APPLICATION
SEC Y - Y - 1 2 50 50 100
IN BUSINESS
Learning Objectives
CLO1 To build skills in Ms-Word
CLO2 To build skills in Ms-Excel,
CLO3 To build skills in Ms- Power Point
CLO4 To Design a simple database and manage the data in table
CLO5 To understand the Google form
No. of Learning
UNIT Details
Hours Objectives
Introduction, Menus, Shortcuts, Document types,
working with Documents-Opening, Saving, Closing,
Editing Document, Using Toolbars, Rulers, Help,
Formatting Documents-Setting font, paragraph, Page
Style-Setting foot notes, page break, Line break,
I creating sections and frames, Inserting clip arts, 6 CLO1
pictures, Setting document styles, Creating Tables-
Settings, borders, alignments, Merging, splitting, sorting
rows and columns, Drawing-Inserting, drawing,
formatting, grouping, ordering, rotating pictures, Tools-
Word completion, Spell check.
Introduction, Spread sheet application, Tool bars and
icons, Spreadsheet-Opening, saving, closing, setting
margins, Converting file to different formats, spread
sheet addressing, Entering And Editing Data- Copy, cut,
paste, undo, redo, find, search, replace, filling
continuous rows and columns, inserting data cells,
II columns, rows and sheet, Basic formulas, Functions 6 CLO2
Types- Mathematical, Group, string, date and time,
Formatting Spread Sheet- Alignment, font, border,
hiding, locking, cells, Highlighting values, background
color, bordering and shading, Working With Sheet-
Sorting, filtering, subtotals, Charts-Selecting,
formatting, labeling, scaling, spell check
Introduction, opening new presentation, Presentation
templates, presentation layout, Creating Presentation-
adding text, Formatting- Adding style, color, gradient
III fills, arranging objects, adding header and footer, slide 6 CLO3
background, slide layout, Slide Show, Inserting pictures,
movies, Adding Effects-Setting animation and transition
effects, audio and video.
Database introduction - Creating Database - Creating
IV 6 CLO4
Table - Modifying Data in Table
V Use Google forms to develop & share questionnaire. 6 CLO5
Total 30
 Exercise
Word:
1. Create table with five columns and six rows. Do the following options using that table: a) Sorting,
b) The sum function c)m Merge cell d) Table headings
Convert Text to a table, Splitting a Table and Table AutoFormat. Show with example.
2. Assuming yourself as the General Manager of a company draft an appointment letter to a candidate
short-listed through an interview.
3. Create at least two pages of text with multicolumn layouts like magazines and newspapers. Add the
following options:
a) Borders and shading for title
b) Use WordArt for heading
c) Use Text Box
EXERCISES: Excel
1. Prepare a Mark Sheet of a School for 10 Students with 6 Subjects details and Calculate how many
students pass and fail by including one column as result in the mark sheet.
2. Prepare an EMPLOYEE Database of an Organization with the following details: (Atleast 10 Details)
Name, Emp Id, Gender, Address, Phone No, E-Mail Id Qualification, Designation, Department, Salary,
Year Of Joining And Working Station
Draw chart to find out the % of Male & Female working (Pie chart)
3. Graphically present the following sales data from ABC Corporation Limited

Zone Sales in Lakhs

1st quarter 2nd quarter 3rd quarter 4th quarter
North 23 26 32 30
South 21 25 30 30
East 24 26 29 27
West 21 26 28 29

EXERCISES: Power Point

1. Present the agenda of the Annual General Meeting of a company using PowerPoint.
a) Set a suitable timing between two slides.
b) Use appropriate templates, fonts and styles.
c) Store a copy of the presentation as a PowerPoint show (ie., with a pps extension)
d) The timing between slides is 30 seconds.
e) Use different animation effects for each slide.

Prepare at least seven slides.

2. Design presentation slides for a products of your choice the slides must include name, brand name,
type of product, characteristics, special offers, price etc.
a) Changing background colour, font colour using wordart.
b) Use manual mode for the slide show.
c) Use Top-down, Bottom-up, Zoom in and Zoom out effects.

EXERCISES: Access
i. Create a table, form and report for the database: ―Patient details‖
ii. Fields are: patient, Patient name, Patient age, Patient Gender, Patient address, Patient phone, Patient
mobile, Patient email, Doctor detail, Patients reports (At least 10 records should be included).

Google Form:
1. Create a Quiz using Google form
2. Create a survey using Google form
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Demonstrate hands on experience with Ms-word for PO1, PO2, PO6,
CO1
business activities PO7
Demonstrate hands on experience with Ms-Excel for PO1, PO2, PO6,
CO2
business activities PO7
Demonstrate hands on experience with Ms-power PO1, PO2, PO6,
CO3
point for business activities PO7
PO1, PO2, PO6,
CO4 Design a simple database and manage the data in table
PO7
PO1, PO2, PO6,
CO5 Demonstrate hands on experience with Google forms
PO7
Reading List
1. International Journal of Computer Applications in Technology
2. International Journal of Computer Applications – IJCA
P.Rizwan Ahmed; Computer Application in Business, Margham Publications,
3.
2019.
4. Computer Application in Business ( Tamil Nadu) by Dr. R.Paramaeswaran
Taxmann‘s Basics of Computer Applications in Business by Hem Chand Jain and
5.
H.N. Tiwari, Taxmann Publications Private Limited .
References Books
P.Rizwan Ahmed; Computer Application in Business and Management,
1.
Margham Publications, 2019.
Google Form Made Simple The Perfect Guide to Creating and Modifiying Google
2.
Forms from Beginners to Expert by Mary Brockman
3. Bittu Kumar; Mastering Ms-Office, V&S Publishers, 2017.
Lisa A. Bucki, John Walkenbach, Faithe Wempen, & Michael Alexander;
4.
Microsoft Office 2013 BIBLE, Wiley, 2013.
5. S.S. Shrivatsava; Ms-Office, First Edition, Laxmi Publications, 2015.
Web Resources
1. https://www.microsoft.com/en-us/microsoft-365/blog/
https://www.ipjugaad.com/syllabus/ggsip-university-bba-1st-semester-computer-
2
applications-syllabus/18
3 https://byjus.com/govt-exams/microsoft-word/
4 https://edu.gcfglobal.org/en/google-forms/
5 https://www.tutorialkart.com/tally/tally-tutorial/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Practical Assessment
50 Marks
Evaluation Class Participation
Attendance
External
End Semester Examination 50 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
 (K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M M S M M
CO 2 S M M M M S S M
CO 3 M M M S M S M M
CO 4 S S M M M S S M
CO 5 S S M S M S S M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
Pos
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
ENTREPRENEURIAL SKILL -
NEW VENTURE SEC Y - - - 2 2 25 75 100
MANAGEMENT
Learning Objectives
CLO1 To learn to generate and evaluate new business ideas
CLO2 To learn about a business model that generates money
CLO3 To understand how to find, evaluate and buy a business
CLO4 To evaluate the feasibility of idea into a Venture
CLO5 To understand sources who lend for new ventures
No. of Learning
UNIT Details
Hours Objectives
Concept of Entrepreneurship – Evolution -
importance – Importance of entrepreneurship,
I 6 CLO1
developing creativity and understanding innovation,
stimulating creativity
Developing Successful Business Ideas:
Recognizing Opportunities and Generating Ideas - Entry
II 6 CLO2
strategies: New Product – Franchising - Buying an
existing firm.
Feasibility Analysis: Marketing, Technical and
Financial Feasibility analysis - Industry and Competitor
III 6 CLO3
Analysis-assessing a New Venture‘s Financial Strength
and Viability
Moving from an Idea to a New Venture:
Preparing the Proper Ethical and Legal Foundation-
IV 6 CLO4
Building a New-Venture Team – Leadership -
Corporate Entrepreneurship, Social Entrepreneurship.
Financing the New Venture:
Financing entrepreneurial ventures - Valuation of a new
V 6 CLO5
company - Arrangement of funds - Alternate Source of
Funding - Start-ups, MSMEs, any new venture
Total 30
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Understand the concept of entrepreneurship and skill
CO1 PO2,PO6
sets of an entrepreneur.
Assess new venture opportunities & analyze strategic
CO2 PO2, PO6
choices in relation to new ventures
Develop a credible business plan for real life PO1, PO2, PO5,
CO3
situations. PO6
Coordinate a team to develop and launch and manage
CO4 PO4, PO5
the new venture through the effective leadership
CO5 Evaluate different sources for financing new venture PO2, PO6
Reading List
1. Journal of Business Venturing – Elsevier
2. Technology, Innovation, Entrepreneurship and Competitive Strategy, Emerald
Entrepreneurship: New Venture Creation (2016) David H. Holt, Pearson Education
3.
India,
Entrepreneurship and New Venture Creation; Arun Sahay, V. Sharma; Excel Book
4.
(2008)
Entrepreneurship ,11th Edition , By Robert D. Hisrich, Michael P.Peters, Dean A.
5.
Shepherd , Sabyasachi Sinha , Mc Graw Hill
References Books
1. New Venture Creation, Kathleen R. Allen, Cengage Publication (2013)
Essentials of Entrepreneurship and Small Business Management. Scarborough,
2.
N. M., Cornwall, J. R., & Zimmerer, T. (2016). Boston: Pearson.
Project Appraisal and Management, Agrawal, Rashmi and Mehra, Yogieta S.
3.
(2017). New Delhi. Taxmann Publications.
The Manual for Indian Start -ups Tools to Start and Scale – up Your New
4.
Venture by Vijaya Kumar Ivaturi and Meena Ganesh , Penguin Enterprise
Entrepreneurship Development , Indian Cases on Change Agents by K.
5.
Ramachandran, Mc Graw Hill Publication
Web Resources
https://www.studocu.com/en-gb/document/university-of-aberdeen/new-venture-
1.
development/new-venture-development-lecture-notes/15212217
2. https://core.ac.uk/download/pdf/98660713.pdf
https://ugcmoocs.inflibnet.ac.in/download/course/curriculum/nptel/noc18-
3.
mg36.pdf
https://www.tutorialspoint.com/entrepreneurship_development/starting_a_business.
4.
htm
https://www.entrepreneur.com/starting-a-business/10-ventures-young-
5.
entrepreneurs-can-start-for-cheap-or-free/300786
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M
 SEMESTER IV

MAXMA
SEMESTER IV

CREDIT

TOTAL
RKS

Hrs/week
SUBJECTS
COURSE L T P O

EXT
CIA
COMPONENT

Part I Paper–IV Language – Tamil Y - - - 6 3 25 75 100

Part II Paper–IV English Y - - - 6 3 25 75 100

Core Paper– Business

Y - - - 4 5 25 75 100
VII Environment
Part III Core Paper– Human Resource
Y - - - 4 5 25 75 100
VIII Management
Elective Operations Research
Y - - - 4 3 25 75 100
Paper–IV
Skill Enhancement course SEC5
Part IV - - Y - 2 1 50 50 100
Tally (Practical Subject)
Naan Mudhalvan
*Substitute Paper: Intellectual Y - - - 2 2 25 75 100
Property Rights
Value Based Education Y - - - 2 2 25 75 100
Total 30 24

Note:
* The Naan Mudhalvan subject paper is a must and compulsory for all the students. It is to be
noted that in case any student failed / re-appear in the Naan Mudhalvan semester paper in
such occasion the student is to write the substitute paper to clear the arrear.
 Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

BUSINESS Core Y - - - 5 4 25
75 100
ENVIRONMENT
Course Objectives
CLO1 To impart knowledge on the concept of business environment & its significance
CLO2 To know the political environmental factors and its impact on business.
CLO3 To know the Economic environmental factors and its impact on business
CLO4 To throw light on importance of the types of Social Organization.
CLO5 To create awareness of industrial-technological advancements.
No. of Course
UNIT Details
Hours Objectives
The concept of Business Environment: its nature
and significance A brief overview of political,
I 12 CLO1
cultural, legal, economic, and social environments
and their impact on business and strategic decisions
Political Environment: Functions of state, economic
II roles of government, government and legal 12 CLO2
environment.
Economic Environment: Business Cycles
(Inflation, Deflation), Macroeconomic Parameters
III Like GDP, Growth Rate, Population, Urbanization, 12 CLO3
National Income, and Per Capita Income, and Their
Impact on Business Decisions
Social environment; cultural heritage; social
IV attitudes; castes and communities Joint family 12 CLO4
systems; linguistic and religious groups
Technology environment – Industry 4.0-Meaning-
V Features- basic Applications and Uses- Blockchain, 12 CLO5
AI, AR, Cloud, IOT, IIOT, Big Data and Analytics
Total 60
 Course Outcomes
Course
On completion of this course, students will;
Outcomes
To understand the concepts of Business
CO1 PO1,PO2
Environment.
To apply knowledge in the business and strategic
CO2 PO1, PO2,PO3
decisions.
To analyze the importance of business in various PO2,PO4, PO5,PO6,
CO3
social groups. PO8
To evaluate the types of economic environment
CO4 PO3,PO4, PO5, PO6
and its impact on business.
To construct and assess the environment for real-
CO5 PO1,PO2,PO3, PO8
time business
Reading List
Sankaran.S (Reprint 2016) Business Environment, Margham Publishing
1.
House, hid Revised Edition
Gupta C B (Reprint 2018) ,Business Environment, Sultan Chand & Sons.
2.
Eleventh Revised Edition
K.Ashwathappa, (Reprint 2016) Essentials of Business Environment, Himalaya
3.
Publishing House, 6th Edition, India
Joshi Rosy Kapoor Sangam, Business Environment, Kalyani Publishers,
4.
Ludhiana
References Books
Business Environment : A Test/Reference Book With Case Studies Ebook :
1.
Prakash , N R Mohan
Business Environment Ruchi Goyal Publisher: Neelkanth Publishers Pvt.
2.
Ltd.2019
3.
Business Environment,Fourth Edition,By Pearson
Business Environment Indian And Global Perspective 3Rd Edition by
4.
AHMED, FAISAL ALAM, M. ABSAR, PHI Learning
Web Resources
https://www.toppr.com/guides/commercial-knowledge/business-
1.
environment/macro-political-legal-social-environment/
https://www.healthknowledge.org.uk/public-health-textbook/organisation-
2. management/5b-understanding-ofs/assessing-impact-external-influences
Francis Cherunilam, 2002, Business environment, Himalaya Publishing House,
3.
11th Revised Edition,India.
https://pestleanalysis.com/political-factors-affecting-business/
4.
https://www.taxmann.com/bookstore/bookshop/bookfiles/businessandcommercialknowl
5. edgechapter2.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class Participation
External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks
 Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understa
nd/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Compreh overview
end (K2)
Applicati Suggest idea/concept with examples, Suggest formulae, Solve problems,
on (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M S S M M S
CO 2 S S M S S M M S
CO 3 S S M S S M M S
CO 4 S S M S S M M S
CO 5 S S M S S M M S
S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 2 3 3
CO 3 3 3 3 3 3
CO 4 2 3 3 3 3
CO 5 3 3 3 3 3
Weightage 14 15 14 15 15
Weighted percentage
of Course 2.8 3.0 2.8 3 3.0
Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External
Subject

Total
O
Subject Name

L
T
P

CIA
Code

HUMAN C
RESOURCE or Y - - - 5 4 25 75 100
MANAGEMENT e
Learning Objectives
CLO1 Explain the concepts, functions and process of HRM
CLO2 Examine the selection and placement process
CLO3 Evaluate the training and performance
CLO4 Understand the importance of employee engagement and compensation
CLO5 Understand the recent trends in HR
No. of Learning
UNIT Details
Hours Objectives
Introduction - Characteristics - Functions -
Nature and scope of Human Resources
I Management –Roles & responsibilities of HR 12 CLO1
manager-HR Policies & procedures-Differences
between personnel management and HRM
Human Resource Planning- Job Evaluation-
methods- Job analysis-Job description, Job
II specification .Recruitment – Selection – Process, 12 CLO2
Methods – Interview, Tests, Induction and
Placement
Training and Development, Training Process,
III Methods, Training Need Assessment , Career 12 CLO3
Development. Transfer and Promotion.
Employee Engagement- Meaning- Importance-
evaluation- measuring employee employee
IV engagement- Employee Compensation- 12 CLO4
components- incentives- benefits- welfare and
social security measures
Human Resource Audit – Nature – Benefits
V – Scope – Recent trends in HRM: Green 12 CLO5
HRM &Virtual HRM Practices,
60
 Course Outcomes
Course
On Completion of the course the students will Program Outcomes
Outcomes
Explain the concepts, functions and process of PO1,PO2,PO4,PO6
CO1
HRM
PO1,PO2,PO4,PO6,PO7,
CO2 Examine the selection and placement process
PO8
CO3 Evaluate the training and performance appraisal PO2,PO 3, PO5,PO6,PO8
Understand the employee engagement and
CO4 PO1
compensation
PO2,PO3,PO4,PO5,PO6
CO5 Understand the recent trends in HR PO2,PO3,PO6,PO7, PO8
Reading List
Shashi K. Gupta & Rosy Joshi , Human Resource Management , Kalayani
1.
Publisher 1st Edition, 2018
Steve Brown, HR on Purpose: Developing Deliberate People Passion,
2.
Society for Human Resource Management, 1st Edition, 2017
Bernard Marr, Data-Driven HR: How to Use Analytics and Metrics to
3
DrivePerformance, Kogan Page, 1st Edition, 2018
Kirs Wayne Cascio and John Boudreau, Investing in People: Financial Impact
4 of Human Resource Initiatives, Prentice Hall , 2nd Edition, 2015
Srinivas R Kandula, , Compentency Based Human Resource Managemet, PHI
5
Learning , 1st Edition, 2013
References Books
V S P Rao, Human Resource Management : Text & Cases, Excel Books, 3rd
1.
Edition ,2010

2. K.Ashwathappa, Human Resource Management- Text and cases, McGraw Hill

Education India, 6th Edition
3. Garry Deseler, Human Resource Management, Pearson, 15th Edition, 2017

4. L M Prasad , Human Resource Management , Sultan Chand and Sons 3rd

Edition , 2014

5. Tripathi. P C, Human Resource Management, Sultan Chand and Sons 1st

Edition, 2010
Web Resources

1 https://mrcet.com/downloads/MBA/digitalnotes/Human%20Resource%20Mana
gement.pdf

2 http://kamarajcollege.ac.in/Department/BBA/III%20Year/e003%20Core%2019
%20-%20Human%20Resource%20Management%20-%20VI%20Sem.pdf

3 https://backup.pondiuni.edu.in/sites/default/files/HR%20Management-
230113.pdf

4 https://www.studocu.com/row/document/jagannath-university/business-
communication/hrm-notes-bba/4305835

5 http://14.139.185.6/website/SDE/SLM-
III%20Sem%20BBA%20Human%20Resource%20Management.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluatio 25 Marks
Seminars
n
Attendance and Class Participation
 External
Evaluatio End Semester Examination 75 Marks
n
Total 100 Marks
Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Understan
d/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehe overview
nd (K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations
Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M M
CO 2 S S M M M S M M
CO 3 S S M M M S M S
CO 4 S S M M S S M M
CO 5 S S M M M S M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Generic
OPERATION RESEARCH Y - - - 3 4 25 75 100
Elective
Learning Objectives
Introduction to Operations Research definition and concept Essential features
CLO1
of LPP.
Formulation of Transportation problem and finding an initial basic feasible
CLO2
solution.
Expressing Assignment problem, Hungarian method- Minimization and
CLO3
Maximization case and Sequencing Problem.
Analyse Network models and constructing network- critical path, various
CLO4
floats.

CLO5 Analyse Game Theory and Decision Theory

No. of Learning
UNIT Details
Hours Objectives
Introduction - Overview of Operation Research -
I Nature - Scope and Characteristics of OR - Features of OR 12 CLO1
- Stages in OR - Limitations of Operational Research
Linear Programming problem -Concept and scope of
OR, general mathematical model of LPP, steps of L.P 12 CLO2
II
model formulation, Graphical method of the solution of
LPP- simple problems.
Vogel's approximation method to find the optimal 12 CLO3
III
solution.
Network models-PERT and CPM — difference
IV between PERT and CPM- constructing network- critical 12 CLO4
path, various floats, three-time estimates for PERT
Game Theory- Maximin-Minmax criterion, Saddle
point, Dominance property, Graphical method for 12 CLO5
V
solving 2xn and mx2 game. Decision Theory –statement
of Baye‘s theorem application - decision trees.
60
 Course Outcomes
Course On Completion of the course the students will Program Outcomes
Outcomes
CO1 Analyse Linear Programming PO1,PO2,PO6

CO2 Analyse Transportation problem PO1,PO2,PO6

CO3 Analyse Assignment problem PO1,PO2,PO6

CO4 Analyse Network models PO1,PO2,PO6

CO5 Analyse Game Theory and Decision Theory PO1,PO2,PO6

Reading List
1. Operational Research | Research.com
2. Operations Research | PubsOnLine (informs.org)
Prabandhan : Journal of Management
3.
International Journal of Operations research
4.
DR H. Premraj, Elements of Operation Research, Margham publications,
5. Chennai, 2019

References Books
P.R. Vittal& V. Malini, Operative Research – Margham Publications – Chennai –
1.
17.
P.K. Gupta& Man Mohan, Problems in Operations Research – Sultan Chand &
2.
sons – New Delhi
V.K. Kapoor, Introduction to operational Research – Sultan Chand & sons – New
3.
Delhi
Hamdy A Taha, Operation Research – An Introduction prentice Hall of India- New
4.
Delhi
P. Gupta, N. Aruna Rani, M. Haritha (2018), Operations Research and
5.
Quantitative Techniques, First edition, Himalaya Publishing House.
Web Resources
chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.rccmindore.co
1
m/wp-content/uploads/2021/04/Operations-Research.pdf
chromeextension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.bbau.ac.in/dept
2
/UIET/EMER601%20Operation%20Research%20Queuing%20theory.pdf
3 https://www.onlinemathlearning.com › linear-programming-example
4 https://www.kellogg.northwestern.edu › weber › Notes_6_Decision_trees
5 www.pondiuni.edu.in › sites › default › files
Methods of Evaluation
Continuous Internal Assessment Test
Assignments
Internal 25 Marks
Evaluation Seminars
Attendance and Class Participation
External End Semester Examination 75 Marks
Evaluation
Total 100 Marks
 Methods of Assessment

Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions

Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Suggest idea/concept with examples, Suggest formulae, Solve problems,
Application
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S S M M M S M S
CO2 S S M M S S M S
CO3 S S M M S S M S
CO4 S S M M M S M S
CO5 S S M M M S M S

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PO’s
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
TALLY SEC Y - Y - 1 2 50 50 100
Learning Objectives
CLO1 To impart knowledge about basic use of Tally and its functions
CLO2 To understand the creation of groups and Ledgers
CLO3 To provide understanding about Data Management in Tally
CLO4 To understand the process of GST, EPF etc.
To familiarize students about significance of Tally in implications in the
CLO5
Organizations
No. of Learning
UNIT Details
Hours Objectives
Basic of Accounting & Fundamentals of Tally. ERP 9:
Accounting Principles or Concepts, Rules for
I 6 CLO1
Accounting, Creation/ Setting up of Company in Tally
ERP 9 and Configuration.
Accounting Master in Tally. ERP 9: Groups & Ledgers
Creation
II 6 CLO2
Inventory Master in Tally. ERP 9: Creation of Stock
Groups and Categories and Units of Measure.
Vouchers Entries & Advance Accounting in Tally.
ERP 9: Types of Vouchers, Invoicing, Bill Wise Details,
III 6 CLO3
Cost Centers and Bank Reconciliation and Scenarios
Management.
Advance Inventory & Taxes in Tally. ERP 9: Order
processing, Batch Wise Details, POS, TDS, TDS
IV 6 CLO4
Returns Filing, TCS, GST Returns, EPF, ESIC &
Professional Tax.
Technological Advantages, Payroll, Report
V 6 CLO5
Generations, Short Keys in Tally. ERP 9
Total 30
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
To understand about the basic accounting and Tally.
CO1 PO1
ERP 9
CO2 Identify the maintained of Ledger and inventory system PO1, PO2, PO7
CO3 Creation of various vouchers and bill wise details P01, PO4, PO7
CO4 Understand various taxes returns and filing PO2, PO6, PO7
Relate and infer various reports generated in Tally.
CO5 PO2, PO7
ERP 9
Reading List
1. Journal of Emerging Technologies and Innovative Research
2. Global Journal for Research Analysis
Tally.ERP 9 with GST in Simple Steps by DT Editorial Services, Dreamtech
3.
Press
Vikas Gupta, Comdex Tally, ERP 9 Course Kit with GST and MS Excel, Wiley
4.
India, 2017
Official Guide To Financial Accounting Using Tally.Erp 9 With Gst by Tally
5.
Education, BPB Publications
References Books
1. Shraddha Singh & Navneet Mehra, Tally. ERP 9, V & S Publishers, 2015
Official Guide to Financial Accounting using Tally. ERP 9, Fourth Revised &
2.
Updated Edition, BPB Publications
3. Vinod Kumar, Tally. ERP 9 Made Easy, Accounting Education
4. Bimlendu Shekhar, Tally Practical Work Book -1, 2nd Edition
Asian‘s Quintessential Course Tally.ERP 9 with GST by Vishnu Priya Singh
5.
edition 2020
Web Resources
1. https://tallysolutions.com/learning-hub/
2. https://www.tutorialkart.com/tally/tally-tutorial/
3. https://sscstudy.com/tally-erp-9-book-pdf-free-download/
4, https://tallysolutions.com/tally/how-to-use-gst-in-tally-erp-9/
5. https://www.javatpoint.com/tally
Methods of Evaluation
Continuous Internal Assessment Test
Internal Practical Assessment
50 Marks
Evaluation Class Participation
Attendance
External
End Semester Examination 50 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
 (K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 - 3 3
CO 2 3 3 - 3 3
CO 3 3 3 - 3 3
CO 4 3 3 - 3 3
CO 5 3 3 - 3 3
Weightage 15 15 - 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 - 3.0 3.0
Pos

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S S M
CO 2 S M M M M S S S
CO 3 S M M M M S S S
CO 4 M M M M M M S M
CO 5 M S M M S M S M
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
INTELLECTUAL PROPERTY
SEC Y - - - 2 2 25 75 100
RIGHTS
Learning Objectives
To learn aspects of Intellectual property Rights to students who are going to
CLO1 play a major role in development and management of innovative projects in
industries.
To disseminate knowledge on patents in India and abroad and registration
CLO2
aspects
CLO3 To evaluate the copyright law
To disseminate knowledge on copy rights and its related rights and registration
CLO4
aspects
CLO5 To understand about Geographical Indicators
No. of Learning
UNIT Details
Hours Objectives
IPR Introduction: and the need for intellectual
property right – IPR in India –Different Classifications –
I Important Principles of IP Management – 6 CLO1
Commercialization of Intellectual Property Rights
by Licensing
Introduction–Classification–Importance–Types of
II Patent Applications in India - Patent able Invention– 6 CLO2
Inventions Not Patentable.
Introduction–Fundamentals –Concept–Purpose–
Functions–Characteristics–Guidelines - For
III 6 CLO3
Registration of Trade Mark – Kinds of TM – Protection
– Non- Register Trademarks
Introduction to Copyright– Conceptual Basis –Copy
Right and Related Rights–Author & Ownership of
IV 6 CLO4
Copyright - Rights Conferred By Copy Right-
Registration – Transfer –Infringement
Geographical Indications: Concept, Protection &
V 6 CLO5
Significance
Total 30
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Imbibe the knowledge of IPR through various laws PO1, PO6
CO2 Apply the knowledge of patents PO5, PO6
CO3 Understand the process of acquiring a trademark PO2, PO6
CO4 Create an awareness about copyrights PO6, PO8
CO5 Understand geographical indicators PO6, PO8
Reading List
1. Journal of Intellectual Property Rights
IntellectualPropertyRightsTextandCases: DR.R.Radhakrishnan,
2.
DR.S. Balasubramanian
IntellectualPropertyPatents,TradeMarks, And Copy Rights–RichardStim
3.
Intellectual Property Rights by Asha Vijay Durafe and Dhanashree K.Toradmalle,
4.
Wiley
Fundamentals of Intellectual Property Rights For Students, Industrialist and Patent
5,
Lawyers by Ramakrishna and Anil Kumar HS
References Books
Landmark Judgements on Intellectual Property rights by Kush Kalra. Central
1.
Law Publishing
2. Intellectual Property Rights in India by V.k.Ahuja, Lexis Nexis
Introduction To Intellectual Property Rights Softbound By Singh, Phundan,
3.
Daya Publishing House
4. Introduction To Intellectual Property Rights by Chawkam H.S, Oxford &Ibh
Intellectual Property - Patents, Copyright, Trade Marks and Allied Rights
5.
by W Cornish and D Llewelyn and T Pain
Web Resources
1. https://nptel.ac.in/courses/110/105/110105139/
2. https://www.wipo.int/edocs/pubdocs/en/wipo_pub_450_2020.pdf
3. https://ipindia.gov.in/
4. https://www.tutorialspoint.com/explain-the-intellectual-property-rights
https://www.icsi.edu/media/webmodules/FINAL_IPR&LP_BOOK_10022020.p
5.
df
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Short essays, Concept explanations, Short summary or overview
(K2)
Application
Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe, Explain
(K3)
Problem-solving questions, Finish a procedure in many steps, Differentiate between various
Analyze (K4)
ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Create (K6) Check knowledge in specific or offbeat situations, Discussion, Debating or Presentations
 Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
Pos

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 M S M M S M S M
CO 3 M S S S M S S M
CO 4 M M M M M M M M
CO 5 M M M M S M S M
 SEMESTER V

MAXM
SEMESTER V
ARKS
SUBJECTS

CREDIT

TOTAL
L T P O

Hrs/week
COURSECOMPONENT

EXT
CIA
Core Paper–IX Management
Information Y - - - 5 4 25 75 100
system
Core Paper–X Research Methodology Y - - - 5 4 25 75 100
Part III Core Paper–XI Production and Materials
Y - - - 5 4 25 75 100
Management
Core Paper–XII Project with viva-
Y - - - 5 3 50 50 100
voce
Elective–V Digital Marketing
Or
Industrial Relations Y - - - 4 3 25 75 100
Or
Financial Services
Elective –VI Consumer Behaviour
Or
Innovation
Management Y - - - 4 3 25 75 100
Or
Security Analysis &
Portfolio Management
Part IV NAAN Mudhalvan
* Substitute Paper : Fundamentals of Y - - - 2 2
Fintech
Internship/Industrial Visit / Field Visit - 2 50 50 100
Total 30 25
For Internship:
1. A report should be submitted at the end of 5th semester and evaluated by external
examiner
2. Internship students should submit certificate of attendance from the industry along with
report
For Viva voce Examination:
1. Internal: 50 marks, External: 50marks
2. Group project report should be submitted
3. External 50 marks will be evaluated by the external examiners.
 I Marks
n
C s E
C r t x
at e . t
Subject Code Subject Name eg L T P O d C T
e
or i H I ot
r
y t o A al
n
s u a
r l
s
MANAGEMENT
INFORMATION SYSTEM Core Y - - - 4 5 25 75 100

Learning Objectives
CLO1 Understand MIS in decision making
CLO2 Explain MIS, its structure and role in management functions
Classify & discuss information system categories, Database Management
CLO3
systems
CLO4 Discuss SDLC and functional information system categories
Outline functions of BPO, Data mining and the recent trends in information
CLO5
management
No. of Learning
UNIT Details
Hours Objectives
Computers & Information processing- generation of
computers- Input devices-Output devices- internal and
I external Storage devices- Batch & Online Processing- 15 CLO1
Hardware- Software,Types of software

Concept of Information System- Characteristics of

information system , objectives of MIS– System
II Classification- Categories of Information Systems- 15 CLO2
Structure of MIS- MIS support for planning, organising &
controlling
Information for decision making- Functional Information
System- Personal, production, material, marketing,
III 15 CLO3
strategic information system & competitive advantage,
process of SIS planning
Decision Support System- Characteristics- Purpose-
IV Components of DSS- Types of DSS- pros and cons 15 CLO4

Business Process Outsourcing- Meaning- Types of BPO-

V Benefits of BPO- Drawbacks- Customer Relationship 15 CLO5
Management- Meaning- Types of CRM Software.
75
 Course Outcomes
Course
On Completion of the course the students will Program Outcomes
Outcomes
PO1, PO4,PO5,PO7,
CO1 Understand MIS in decision making
PO8
Explain MIS, its structure and role in management PO1, PO4, PO5,
CO2
functions PO7
Classify & discuss information system categories, PO2, PO5, PO6,
CO3
Database Management systems PO7, PO8
Discuss SDLC and functional information system PO1, PO4, PO5,
CO4
categories PO7
Outline functions of BPO, Data mining and the recent PO2, PO3, PO4,
CO5
trends in information management PO6, PO7, PO8
Reading List
Management Information Systems: Conceptual Foundations, Structure &
1. Development by Davis, Olson, M. 2nd edition Tata McGraw Hill (TMH)
Publications India
Dr. S.P. Rajagopalan, ―Management Information Systems and EDP ", Margham
2.
Publications , Chennai.
Management Information System by Jawadekar, Tata Mc Graw hill Publication, 2nd
3
Edition
4 Management Information System by Ozz Effy
5 Sadagopan, "Management Information Systems" - Prentice- Hall of India
References Books
1. Mudrick & Ross, "Management Information Systems", Prentice - Hall of India.
2. Management Information System by Concise study by Kelkhar S A
3. CSV Murthy -"Management Information Systems" Himalaya publishing House.
4. Michael Alexander (2014) Business Intelligence Tools for Excel Analysts
5 Management Information System by Oka MM
Web Resources
https://www.tutorialspoint.com/management_information_system/management_inf
1.
ormation_system.htm
2. http://tumkuruniversity.ac.in/oc_ug/comm/notes/MIS.pdf
3 JMIS - Journal of Management Information Systems (jmis-web.org)
Management Information Systems Quarterly | AIS Affiliated Journals | Association
4
for Information Systems (aisnet.org)
https://nitsri.ac.in/Department/Electronics%20&%20Communication%20Engineeri
5
ng/MIS-Notes
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze (K4) Problem-solving questions, Finish a procedure in many steps, Differentiate
 between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S S M
CO 2 S M M M S S S M
CO 3 M M M M M M S M
CO 4 S S M M M S S M
CO 5 S M M M S S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 2 3 3
CO 3 3 3 3 3 3
CO 4 2 3 3 3 3
CO 5 3 3 3 3 3
Weightage 14 15 14 15 15
Weighted percentage
of Course 2.8 3.0 2.8 3 3.0
Contribution to Pos
 I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
RESEARCH METHODOLOGY Core - - - 4 5 25 75 100
Learning Objectives
To familiarize the students to the basic concepts of Research and
CLO1
operationalize research problem
CLO2 To provide insights on research design and scaling
CLO3 To throw light on data collection and presentation
CLO4 To elucidate on Hypothesis Testing and other statistical Test
CLO5 To summarize and present research results with focus on ethics and plagiarism
No. of Learning
UNIT Details
Hours Objectives
Introduction to Business Research - Meaning of
Research – Research Process - Objectives-
I Characteristics - Nature and scope - significance of 15 CLO1
Research, Criteria of good research - Types of
Research
Research Design- Meaning - Need - Features of Good
research design - Types ( Exploratory, Descriptive, 15
Casual,) Factors affecting research design. Formulation
II CLO2
of hypothesis - types. Measurement- characteristics -
sound measurement tool, sampling-- characteristics-
Types
Sources and Collection of Data - Primary and
secondary sources, problems in using secondary data.
III Questionnaires - Guidelines of Constructing 15 CLO3
questionnaires – schedules. Difference between
questionnaire and schedules.
Data Analysis: Statistical tools and techniques for
Data analysis - Parametric and non parametric tests - 15
IV CLO4
Introduction to statistical packages - SPSS, uses of
SPSS - Precaution on using SPSS
Report preparation – Significance of Report Writing -
Guidelines and precautions for interpretation – Steps in 15
V Report writing - Style of research reports (APA, MLA) CLO5
– Mechanics of report writing –Layout of the research
report - Precaution for writing research report
Total 75
 Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Understand the concepts and principles of Research PO1, PO2, PO6, PO7
Comprehend and decide the usage of design and
CO2 PO1, PO2, PO6
formulate hypothesis
CO3 Analyze data collection sources and tools PO1, PO2,PO7
Summarize and establish solutions through data
CO4 PO1, PO2,PO6
analysis
Compare and justify the process of writing and PO1,PO2,PO3, PO4,
CO5
organizing a research report. PO6
Reading List
W.Lawrence Newman‖ Social Research Methods: Qualitative and Quantitative
1
Approaches 7th Edition, Pearson Education India 2014
Mark Saunders,Philip Lewis. Adrain Thornhill‖ Research Methods for Business
2
Students‖ 5th Edition Pearson India 2011
John W Creswell, Research Design : Qualitative, Quantitative and Mixed Method
3
Approaches , Sage , 4th Edition , 2014
Emma Bell, Bill Harley, and Alan Bryman, Business Research Methods, Oxford
4
University Press , 6th Edition , 2022
Naresh K Malhotra, Marketing Research An applied Orientation, Pearson , 7th
5
Edition,2019
Reference Books
C.R Kothari, Gaurav Garg, Research Methodology Methods and Techniques, 4th
1.
edition, New Age International Publisher 2019.
Donald R.Cooper, Pamela S. Schindler, Business Research Methods, 12th edition,
2.
Tata McGraw Hill,2018.
Kumar R, Research Methodology, a step-by-step guide for beginners, Sage South
3.
Asia 2011.
Richard L.Levin, Davis S.Rubin, Sanjay Rastogi, Masood H. Siddiqui, Statistics
4.
for Management, Pearson Education, 8th edition, 2017.
Dr.R.K.Jain, Research Methodology, Methods and Techniques, Vayu Education
5.
2021
Web Resources
https://mrcet.com/downloads/digital_notes/CSE/Mtech/I%20Year/RESEARCH%
1.
20METHODLOGY.pdf
https://kamarajcollege.ac.in/Department/BBA/III%20Year/004%20Core%2016%2
2.
0-%20Research%20Methodology%20-V%20Sem%20BBA.pdf
https://prog.lmu.edu.ng/colleges_CMS/document/books/EIE%20510%20LECTU
3.
RE%20NOTES%20first.pdf
4. https://gurukpo.com/Content/BBA/ResearchMethod_in_Mngg.pdf
https://ebooks.lpude.in/commerce/mcom/term_2/DCOM408_DMGT404_RESEA
5.
RCH_METHODOLOGY.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe,
(K3) Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
CO 4 S S M M M S S S
CO 5 S S S S S S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted
percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution
to Pos
 C
a Marks
t Inst
Subjec e Cre .
Subject Name L T P O
t Code g dits Ho
o urs CI Exte To
r A rnal tal
y
PRODUCTION C
& MATERIALS or Y - - - 4 5 25 75 100
MANAGEMENT e
Learning Objectives
To provide comprehensive outlook on basic concepts and practices of
CLO1
production.
CLO2 To understand types of layout facilities
CLO3 To analyse work study methods and quality control
To enable the students to gain knowledge on Inventory control and Vendor
CLO4
rating
CLO5 To give an insight to Purchase management
No. of Learning
UNIT Details
Hours Objectives
Introduction – Meaning, scope and Functions of
Production Management - Different types of
I Production Systems. Production design & Process 15 CLO1
planning: Plant location: Factors to be considered
in Plant Location.
Layout of manufacturing facilities: Principles of a
II Good Layout – Layout Factors – Basic Types of 15 CLO2
Layouts – Service Facilities.
Methods Analysis and Work Measurement:
Methods Study Procedures – The Purpose of Time
III Study – Stop Watch Time Study – Performance 15 CLO3
Rating – Allowance Factors – Standard Time –
Work Sampling Technique.
Integrated materials management- Concept- service
function advantages- Inventory Control- Function
IV of Inventory - Importance-Replenishment Stock- 15 CLO4
Material demand forecasting- MRP- Basis tools -
ABC-VED- FSN Analysis
Purchase Management- Purchasing - Procedure -
V Dynamic Purchasing - Principles - Vendor rating 15 CLO5
and Management
Total 75
 Course Outcomes
Cours
e
On completion of this course, students will; Program Outcomes
Outco
mes
Provide comprehensive outlook on basic
CO1 PO1, PO2, PO6
concepts, and practices of production
Identify right plant location and plant layout of
CO2 P01, PO2,PO6
factory
Know work study & method study, its procedure
CO3 PO1, PO2, PO3, PO6
& quality control techniques in production.
Outline inventory control concepts and its
CO4 PO1, PO6, PO7
replenishment to manage inventory
Discuss purchase management procedure and
CO5 PO1, PO2, PO6, PO8
identify vendor rating mechanisms
Reading List
K.Shridhara Bhat; Material Management; Himalaya Publishing House; Mumbai
1.
2020
R.B Khanna, Production and Operations management , Prentice Hall Publications,
2.
2015
Biswajit Banerjee, Operations Management and Control, S Chand, Revised
3
Edition, 2010
Anil Kumar S and N Suresh, Operation Management, New Age International 1st
4
Edition, 2018
5 ‎,tnemeganaM‎snoitarepO‎,‎nosnevetS‎.J‎mailliWMcGraw Hill; 13th Edition, 2022
References Books
P.Saravanavel and S.Sumathi; Production and Materials Management,
1.
Margham Publications, 2015
2. M.M.Verma , Materials Management Sultan Chand Publishing , Edition 2004
P. Gopalakrishnan & Abid Haleem; Hand book of Materials Management,
3.
Second Edition, PHI Learning Pvt., Ltd., 2015.
P. Ramamurthy, Production and Operations Management, JBA publishers, 2nd
4.
edition 2013.
S.N.Chary, Production and Ooperations Management, JBA Publishers, Edition
5.
Edition VI
Web Resources
https://mrcet.com/downloads/digital_notes/ME/III%20year/POM%20NOTES.pd
1
f
2 https://www.iare.ac.in/sites/default/files/lecture_notes/IARE_OM_NOTES.pdf
3 https://www.vssut.ac.in/lecture_notes/lecture1429900757.pdf
https://ebooks.lpude.in/management/mba/term_4/DMGT525_MATERIALS_M
4
ANAGEMENT.pdf
5 https://examupdates.in/materials-management-notes/
Methods of Evaluation
Intern Continuous Internal Assessment Test
al Assignments
25 Marks
Evalua Seminar
tion Attendance and Class Participation
Extern
al
End Semester Examination 75 Marks
Evalua
tion
Total 100 Marks
 Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Under
stand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comp
overview
rehen
d (K2)
Applic
Suggest idea/concept with examples, Suggest formulae, Solve problems,
ation
Observe, Explain
(K3)
Analy
Problem-solving questions, Finish a procedure in many steps, Differentiate
ze
between various ideas, Map knowledge
(K4)
Evalu
ate Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S M S
CO 2 S S M M S S M S
CO 3 S S M M M S M S
CO 4 S S M M M S M S
CO 5 S S M M M S M S

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)
Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos
 BBA DSE2 PROJECT WORK (GROUP)-
5 Hours, 3 Credits

A group of 3 students will be assigned a project in the beginning of the final year. The
project work shall be submitted to the college 20 days before the end of the final year and
the college has to certify the same and submit to the university 15 days prior to the
commencement of the University examination.
The project shall be evaluated externally. The external examiner shall be forming the panel
of examiners suggested by the board of studies from to time.
Learning Objectives
CLO1 To Give Idea about Research Project
CLO2 To identify the research problem
CLO3 To review Literature
CLO4 To give knowledge on Data Collection and Analysis
CLO5 To Learn Project Preparation

Course On completion of this course, students will;

Outcome
CO1 Gain knowledge about Research Project PO1
CO2 Increase knowledge on research problem PO2
CO3 Improve practice in review of literature PO3
CO4 Gain knowledge on Data Collection and Analysis PO1,PO2
CO5 Be Proficient in Project Preparation PO6,PO7,PO8

PROJECT DESCRIPTION
GUIDELINES
1. Project report is to bridge theory and practice.
2. The project work should be neatly presented in not less than 50 pages and not more
than 120 pages
3. Paper Size should be A4
4. 1.5 spacing should be used for typing the general text. The general text shall be
justified and typed in the Font style - Font: Times New Roman / Font Size: 12 for
text)
5. Subheading shall be typed in the Font style (Font: Times New Roman / Font Size: 14
for headings). The report should be professional.
6. The candidate should submit periodical report of the project to the supervisor.
7. Two reviews will be conducted before the Viva Voce
8. Each candidate should submit hardcopy ( 3 copies) and a soft copy to the Department.
After the Evaluation of the project report one hard copy will be returned to the
candidate.

Methods of Evaluation
Continuous Internal Assessment Test
Internal Review I 50Marks
Evaluation
Review II
External
Project Report – Viva Voce 50 Marks
Evaluation
Total 100 Marks

Method of Assessment
Review I Problem Identification and Review of Literature

Review II Rough Draft

Final Project Report – Viva Voce
 CO-PO Mapping

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S S S
CO 2 S S M M M S S S
CO 3 S S M M M S S S
CO 4 S S M M M S S S
CO 5 S S M M M S S S
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Elec
DIGITAL MARKETING Y - - - 3 4 25 75 100
tive
Learning Objectives
CLO1 To provide basic knowledge about digital marketing.
CLO2 To understand and develop various digital marketing tools used for business.
To know the digital analytics and measurement tools used for digital
CLO3
marketing.
CLO4 To familiarise online and Social media marketing
To Understand various data analytics and measurement tools in digital
CLO5
marketing
No. of Learning
UNIT Details
Hours Objectives
Introduction to Digital Marketing – Origin &
Development of Digital Marketing – Traditional vs
Digital Marketing – Opportunities & Challenges-
I 12 CLO1
Online Marketing Mix –Digital Marketing Channels -
Benefits and Challenges. - Factors of Success of Digital
Marketing
Content Marketing – Content creation process – Content
pillar - Types – A/B Testing – Display Advertising –
II Search Engine Marketing –Search Engine Optimization 12 CLO2
(On page & Off page optimization) - Email Marketing,
– Mobile Marketing.
Social Media Marketing: Building successful social
III media digital strategy – Piggy bank theory – Personal 12 CLO4
branding in social media – Crowd sourcing
Online Reputation Management: Social commerce:
Ratings & Reviews -Word of Mouth- User generated
IV 12 CLO5
content – Co-Marketing – Affiliate Marketing -
Influencer Marketing.
Digital Analytics & Measurement: Importance of
Analytics in digital space – Data capturing in online
V space – Types – Tracking Mechanism – Google 12 CLO3
Analytics structure – Conversion tracking – Digital
Engagement funnel
Total 60
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
PO1, PO2, PO7,
CO1 Discuss digital marketing and its framework
PO8
Identify, use appropriately and explain digital PO1, PO2, PO4,
CO2
marketing tools PO6, PO7, PO8
PO1, PO2, PO4,
CO3 Explain social media marketing and crowd sourcing
PO6, PO7, PO8
Discuss online reputation management and its PO1, PO2, PO6,
CO4
influence PO7, PO8
Identify the various data analytics and measurement PO1, PO2, PO6,
CO5
tools in digital marketing PO7, PO8
Reading List
1. Journal of Digital & Social Media Marketing
2. International Journal of Internet Marketing and Advertising
Understanding Digital Marketing, Damian ryan,4th Edition 2017 publisher:Korgan
3.
page limited USA
Digital Marketing current trends ,vandanahuja,7th edition2015 Oxford University
4.
press ,Chennai
Digital Marketing essentials you always wanted to know,7th edition2012,Vibrant
5.
publishers USA
References Books
Ian Dodson, The Art of Digital Marketing: The Definitive Guide to Creating
1. Strategic, Targeted, and Measurable Online Campaigns, Wiley Publications,
First Edition, 2016.
Nitin C Kamat & Chinmay Nitin Kamat,Digital Social Media Marketing,
2.
Himalaya Publishing House, 2018.
Philip Kotler, Marketing 4.0, Moving from Traditional to Digital, Wiley
3.
Publications, 2017.
4. Vandhana Ahuja, Digital Marketing, Oxford University Press, 2015.
Romi Sainy, Rajendra Nargundhkar, Digital Marketing Cases from India,
5.
Notion Press, Incorporated, 2018.
Web Resources
1 .https://www.soravjain.com/ebook/ebook.pdf
.https://testbook.com/digital-marketing/digital-marketing-course-syllabus-and-
2
content-for-beginners
3 https://www.optron.in/blog/digital-marketing/
4 . https://www.tutorialsduniya.com/notes/digital-marketing-notes
5 https://digitalmarketinginstitute.com/resources/ebooks
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
 Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, solve problems,
(K3) Observe, Explain
Problem-solving questions, finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 M M S S S S S M
CO2 M M S M S M S M
CO3 M M S M S M S M
CO4 M M S S S M S M
CO5 M M S S S M S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Electi
INDUSTRIAL RELATIONS Y - - - 3 4 25 75 100
ve
Learning Objectives
CLO1 To educate about the Industrial legislation in India.
To provide knowledge about maintaining harmonious relations in India and to
CLO2
resolve disputes, handling grievances etc.,
CLO3 To know about Labor Legislation
CLO4 To provide knowledge about the Councils and Collective Bargaining
CLO5 To educate about Trade Unions
No. of Learning
UNIT Details
Hours Objectives
Industrial Relations: Origin, Definition, Scope, Role,
Objectives, Factors, Participants & Importance of IR.
I 12 CLO1
Approaches to Industrial relations. System of IR in
India.
Industrial Dispute: Causes and Consequences, Strikes
– Lockouts, Lay Off, Retrenchment, Transfer &
Closure -Settlement of Disputes – Machinery –
II 12 CLO2
Negotiation, Conciliation, Meditation, Arbitration
and Adjudication. Grievance: Causes & Redressal
Procedure
Labor Legislation: Employee state insurance act 1948,
III Employee Compensation act 1923, Payment of wages act 12 CLO3
1936, Payment of Bonus act 1965
Workers‘ participation in management: Structure,
Scope, Works Committee, Joint Management Council
IV 12 CLO4
& Shop Council. Pre-Requisites for Successful
Participation.
Trade Unions – Growth – Economic, Social and Political
V 12 CLO5
Conditions - Objectives-Structures, Types and Functions
Total 60
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Understand the role and importance of Industrial PO1,PO2,PO6.PO8
CO1
Relations
Understanding the concepts of industrial Disputes PO1, PO2,PO4,PO5, PO6
CO2
and settlement.
CO3 Understanding the concepts of Labour legislation. PO1, PO2, PO3,PO6.PO7
Identifying the concepts of Workers Participation in PO1,PO2,PO4, PO5,PO6
CO4
Management
Understanding the concepts of Trade Union PO1, PO2, PO4,
CO5 PO5
Reference Books
Pradeep Kumar; Personnel Management and Industrial Relations, Kedarnath
1.
Ramnath and Company, 2018
Gupta CB (Dr), Kapoor N.D., Tripathi PC; Industrial Relations and Labour
2.
Laws, Sultan Chand and Sons, 2020.
3. Chris Hall; Trade Union and its State, Princeton University, 2017
4. S C Shrivastava, Industrial Relations & Labour Laws, Vikas Publishing,2022
R C Sharma; Industrial Relation and Labour Legislation, PHL learning Pvt ltd,
5.
2016
Text Books
Dr.CB Mamoria, Satish Mamoria,P Subba Rao, Dynamics of Industrial
1
Relations, Himalaya Publishing house,16 e,2022
2 Arun Monappa, Industrial Relations & Labour laws,Tata McGraw Hill, 2012
nd
C S Venkata Ratnam , Manoranjan Dhal, Industrial Relations, Oxford, 2
3
Edition
4 A M Sharma, Industrial Relations and Labour Laws, HPH, Revised Edition
P R N Sinha, Indu Bala Dinha, Seema Priyadarshini Shekhar, Industrial
5
Relations , Trade Unions and Labour Legislation, Pearson , 3e
Web Resources
1. https://labour.gov.in/industrial-relations
2. https://www.srcc.edu/e-resources?field_e_resources_tid=447
3. https://labourcommissioner.assam.gov.in/portlet-innerpage/what-is-a-trade-union
4. https://theintactone.com/2022/08/17/joint-management-councils/
5. https://labourlawreporter.com/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Short essays, Concept explanations, Short summary or overview
(K2)
Application
Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe, Explain
(K3)
Problem-solving questions, Finish a procedure in many steps, Differentiate between various
Analyze (K4)
ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Create (K6) Check knowledge in specific or offbeat situations, Discussion, Debating or Presentations
 Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 S S M M M M M M
CO2 S S M M S M M S
CO3 M M S M M S S M
CO4 S S S M S M M S
CO5 S M M M S S M S
S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 2 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 14 15 15
Weighted percentage
of Course 3.0 3.0 2.8 3.0 3.0
Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External

Total
O
Subject Code Subject Name

L
T
P

CIA
Elec
FINANCIAL SERVICES Y - - - 3 4 25 75 100
tive
Learning Objectives
CLO1 Understand the types of financial services and its environment
CLO2 Recognize role and functions of merchant banker and capital market
CLO3 Compare and contrast factoring, leasing, hire purchase and consumer Finance
CLO4 Understand Consumer Finance, Venture capital and credit rating
CLO5 Understand mutual funds and its functions
No. of Learning
UNIT Details
Hours Objectives
INTRODUCTION: Meaning and importance of
financial services – Types of financial services –
Financial services and economic and technological
I 12 CLO1
environment – Financial System-RBI, Commercial
Banks; Financial Institutions-National Stock Exchange -
Bombay Stock Exchange
Merchant Banking – Functions – Issue
II management – Managing of new issues – 12 CLO2
Underwriting – Capital market – Role of SEBI
Leasing and Hire purchase – Evaluation of leasing -
features – Types of lease Accounts.- Merits and Demerits
III 12 CLO3
- Evolution of Hire purchase - concepts - Hire Purchase
in India - Leasing vs. Hire Purchase
Venture Capital – Features and types of venture capital -
Growth of venture capital in India - Financing pattern
IV 12 CLO4
under venture capital - legal aspects and guidelines for
venture capital
Mutual Funds: Meaning – Types - Objectives –
V Functions – Advantages - Mutual funds in India - 12 CLO5
Introduction to digital payments- crypto currency.
Total 60
 Course Outcomes

Course
On Completion of the course the students will Program Outcomes
Outcomes
CO1 List types of financial services and their role PO1,PO2,PO6
Recognize role and functions of merchant banker and PO1, PO2, PO3,
CO2
capital market PO4, PO6
Compare and contrast factoring, leasing, hire purchase PO1, PO2, PO3 ,
CO3
and consumer Finance PO6
Understand Consumer Finance, Venture capital and
CO4 PO2, PO6, PO8
credit rating
CO5 Understand mutual funds and its functions PO 2
Reading List
Management of Banking and financial services by Padmalatha suresh and Justin
1.
Paul
2. Financial Services By Thmmuluri Siddaiah
3. Financial Services By Kevin D Peterson
4. Financial markets and services By E.Gordon and K.Natarajan
5. Financial services and Markets By Dr Punithavathy pandian
References Books
1. 1. Financial Services –M.Y.Khan
2. 2. Financial Services –B.Santhanam
3. 3. Law of Insurance – Dr.M.N.Mishra
4. 4. Indian Financial System – H.r.Machiraju
5. 5. A Review of current Banking Theory and Practice – S.K.Basu.
Web Resources
http://vskub.ac.in/wp-content/uploads/2020/04/FINANCIAL-SERVICES-6th-
1.
Sem.pdf
http://kamarajcollege.ac.in/Department/BBA/II%20Year/e003%20Core%2011
2.
%20-%20Financial%20Services%20-%20IV%20Sem.pdf
3. https://academyfinancial.org/journal
4. Financial Remedies Journal
5. https://sist.sathyabama.ac.in/sist_coursematerial/uploads/SBAA1403.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8

CO 1 M M M M S S M M
CO 2 M M M M M S M S
CO 3 S S M M M M M S
CO 4 S S M M S M M M
CO 5 S S M M M M M M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 2
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 14
Weighted percentage
of Course 3.0 3.0 3.0 3.0 2.8
Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Elec
CONSUMER BEHAVIOR Y - - - 3 4 25 75 100
tive

Learning Objectives
Understand the different concepts relating to nature, scope and application of
CLO1
consumer behavior
CLO2 Understand the various internal influences on consumer behavior
Comprehend the various psychological factors that shape the behavior and
CLO3
actions of the consumer in the global market.
CLO4 Learn about the various external influences on consumer behavior
CLO5 Understand the process of human decision making in a marketing context.
No. of Learning
UNIT Details
Hours Objectives
Introduction to Consumer Behavior: Nature, scope &
application; Importance of consumer behavior in marketing
decisions; characteristics of consumer behavior; role of
I 12 CLO1
consumer research; consumer behavior interdisciplinary
approach; E-Buying Behavior, The E-Buyer vis-à-vis the
Brick-and mortar Buyer
Internal Influences on Consumer Behavior: Consumer
Needs & Motivation: Characteristics of motivation, arousal
II 12 CLO2
of motives; theories of needs & motivation-Maslow‘s
hierarchy of needs, McClelland‘s APA theory
Consumer Personality- theories of personality- Freudian
theory, Jungian theory, Trait theory; Theory of self-
III images; Role of self-consciousness. Consumer 12 CLO3
Perception: Perceptual Process- selection, organization
& interpretation.
External Influences on Consumer Behavior: consumer
reference groups: Different types of reference groups;
Family & Consumer Behavior: Consumer socialization
IV 12 CLO4
process; consumer roles within a family; purchase
influences and role played by children; family life cycle.
Social Class
Consumer Decision Making: Consumer Decision making
process: problem recognition; pre-purchase search
V 12 CLO5
influences; information evaluation; purchase decision;
post-purchase evaluation
Total 60
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Explain the concept of Consumer Behaviour & describe
CO1 PO4
Consumer research process in detail.
Interpret psychological and environmental influences that PO2, PO3, PO4,
CO2 are relevant for understanding consumer behaviour. PO6
CO3 Analyze the consumer decision process. P06, PO8, PO2
Assess the impact of consumer‘s motivation, personality on
CO4 PO6,PO8
the buying behaviour.
Determine customer satisfaction and consequent post
CO5 PO3, PO1, PO2
purchase behavior
Text Books
1. Consumer Behaviour – Satish K Batra, S H H Kazmi
2. Consumer Behaviour in Indian Context – K K Srivastava, Sujata Khandai
Consumer Behaviour- Suja Nair – Himalaya Publishers. Assael: Consumer Behaviour, 6e
3.
Thomson 2006
4. Henry Assael, Consumer Behaviour and Marketing Action (2001) Cengage Learning
Leon G Schiffman, Joseph Wesen Blit, S. Ramesh Kumar; Consumer Behavior,
5.
Pearson Publication, 11th Edition, 2015
References Books
Schiffman L. G., Wisenblit J. and Kumar S.R. Consumer Behaviour. Pearson
1.
Education India.
Blackwell, R.D., Miniard, P.W., & Engel, J. F. Consumer Behaviour. Cengage
2.
India Private Limited
Sarkar A Problems of Consumer Behaviour in India, Discovery Publishing House
3.
New Delhi
4. Anita Ghatak, Consumer Behaviour in India, D K Agencies (P) Ltd New Delhi
David L. Louden and Albert J Della Bitta, Consumer Behavior, McGraw Hill,
5.
New Delhi 2002.
Web Resources
https://www.economicsdiscussion.net/consumer-behaviour/factors-influencing-
1.
consumer-behaviour-top-9-factors-with-examples/31457
https://issuu.com/thenappanganesen/docs/e-
2.
book___consumer_behaviour_11th_edition
https://www.youtube.com/watch?v=ssexfXwoeuc&list=PLGqT-
3.
zAqQhjQ3NAgn9jcA18W5hPFeeuDr
4. https://www.ebookbou.edu.bd/Books/Text/SOB/MBA/mba_4321/Unit-01.pdf
5. https://www.iedunote.com/attitude-and-consumer-behavior
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze (K4) Problem-solving questions, Finish a procedure in many steps, Differentiate
 between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of 3.0 3.0 3.0 3.0 3.0
Course Contribution to PSO

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 M S S S M S M M
CO 3 M S M M M S M S
CO 4 M M M M M S M S
CO 5 S S S M M M M M
 I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
INNOVATION Elec Y - - - 3 4 25
75 100
MANAGEMENT tive
Course Objectives
CLO1 To have a broad understanding on the concept innovation management.
To familiarize the students about the creativity and innovation in product
CLO2
development.
To have a broad understanding of the innovation strategy and its competitive
CLO3
advantage.
To provide the knowledge about the technical innovation and its need and
CLO4
importance.
CLO5 To understand the business strategy and objectives in current scenario.
No. of Course
UNIT Details
Hours Objectives
Concept, Scope, Characteristics, Evolution of Innovation
Management, Significance, Factors Influencing, process
I 12 CLO1
of innovation, types of innovation, challenges and
barriers of Innovation.
Tools for Innovation Traditional V/S Creative
II Thinking, Individual Creativity Techniques: Meditation, 12 CLO2
Self-Awareness, &Creative Focus.
Areas of Innovation Product Innovation: Concept, New
product development, Packaging And Positioning
III 12 CLO3
Innovation Process Innovation: Concept, Requirement &
Types
Create customer value, grow market share, entering into
IV new markets, increasing profitability ratio, competitive 12 CLO4
marketing strategy.
Need and importance of technical innovation, continuous
flow of small increments of productivity and efficiency,
V application of practical knowledge into a productive 12 CLO5
process.
Total 60
 Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 To understand the concepts of Innovation management. PO1,PO2
CO2 To apply knowledge new business plans and strategy. PO1, PO2,PO3
To demonstrate the value of customers in increasing the
CO3 PO2,PO4, PO5,PO8
profitability ratio.
To impart knowledge about the need and importance of PO3,PO4, PO5,
CO4
technical innovation PO6,PO7
In short the goal of this study is to understand the
CO5 PO1,PO2,PO3, PO8
current state of your business.
Reading List
1. Innovation and Entrepreneurship, Peter F. Drucker
The Innovator‘s Dilemma: The Revolutionary Book that Will Change the Way You
2.
Do Business, Clayton M. Christensen
"Creativity, Innovation, and Entrepreneurship Across Cultures: Theory and Practices
3. (Innovation, Technology, and Knowledge Management)" by Igor N Dubina and Elias
G Carayannis
"Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
4.
(Management of Innovation and Change)" by Christensen
Creativity and Innovation in Entrepreneurship by S S Khanka Published Sultan Chand
5.
& Sons
References Books
Innovation Management by C S G Krishnamacharyulu & Lalitha R, Himalaya
1.
Publishing House
James A Christiansen, ―Competitive Innovation Management‖, published by Macmillan
2.
Business, 2000
Paul Trott, ―Innovation Management & New Product Development‖, published by
3.
Pitman, 2000.
Kelley, Tom, Jonathn Littmant, and Tom Peters. The Art of Innovation: Lessons in
4. Creativity from IDEO, America‘s Leading Design Firm. New York: Doubleday, 2001

Wagner, Tony. Creating Innovators: The Making of Young People Who Will Change
5.
the World. New York: Scribner, 2012.
Web Resources
1. https://www.coursera.org/learn/innovation-management
2. https://sloanreview.mit.edu/tag/innovation-management/
3. https://www.worldscientific.com/worldscinet/ijim
https://innovationmanagementsystem.com/wp-
4.
content/uploads/2020/03/Introduction-to-IMS-2020.pdf
https://www.scribd.com/document/554019056/Innovation-Management-Notes-
5.
Study-Materials
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/ MCQ, True/False, Short essays, Concept explanations, short summary or
Comprehend overview
 (K2)
Application Suggest idea/concept with examples, suggest formulae, solve problems,
(K3) Observe, Explain
Problem-solving questions, finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M M S M S
CO 2 S S M M S S M S
CO 3 S S S M S M M M
CO 4 S S M M S S M S
CO 5 S S M M M M M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
POs
 Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

SECURITY ANALYSIS AND Elec

Y - - - 3 4 25 75 100
PORTFOLIO MANAGEMENT tive
Learning Objectives
CLO1 Understand the basic concepts and terminologies relating to stock market
CLO2 Evaluate the value of different equity and debt instruments
Comprehend the different methods of performing fundamental and technical
CLO3
analysis
CLO4 Evaluate portfolio based on different portfolio theories
CLO5 Possess a basic knowledge of derivatives, its types and characteristics
Learning
No. of
UNIT Details Objective
Hours
s
Introduction: Meaning ,objectives ,classification of
investment. Investment versus speculation. security markets-
I 12 CLO1
primary and secondary, market indices- calculation of SENSEX
and NIFTY.
Stock exchanges: BSE, NSE, OTCEI. SEBI –functions and
II structure. Financial intermediaries. Return and Risk – Meaning, 12 CLO2
types of risk.
Equity and bond valuation
III 12 CLO3
Equity analysis & valuation, Types of debt instruments
Security analysis:
Fundamental Analysis: Economic analysis: factors, Industry
IV 12 CLO4
Analysis: Industry Life Cycle. Company Analysis: Tools of
Financial Statement Analysis
Technical Analysis: Dow Theory, Elliot wave theory, Efficient
V Market Hypothesis; Concept and Forms of Market Efficiency. 12 CLO5
Charts, Patterns, Trend Lines, Support and Resistance Levels
Total 60
 Course Outcomes
Course Program
On completion of this course, students will;
Outcomes Outcomes
Recall the meaning of the basic terminologies used in stock
CO1 PO1
market.
Explain and infer the final worth of various investment
CO2 PO2, PO6, PO7
processes
CO3 Solve problems relating to various investment decisions P02, PO4, PO8
CO4 Analyze theories and problems relating to stock market PO8.PO6
Interpret the various investment models that aid in investment
CO5 PO6, PO2
decision making
Text Books
Punithavathy Pandian (2012), Security Analysis & Portfolio Management, Vikas
1.
Publishing 2nd edition
Prasanna Chandra, (2021) Investment Analysis & Portfolio Management, McGraw
2
Hill 6th edition
E. Fischer Donald, J. Jordan Ronald, K. Pradhan Ashwini (2018) Security Analysis &
3
Portfolio Management, Pearson 7th edition
4 S Kevin (2006) Portfolio Management, PHI publishing , 2nd Revised edition
L.Natarajan, (2012), Investment Management, 1st Ed., MarghamPublicaitons,
5
Chennai
References Books
Reilly & Brown, Investment Analysis and Portfolio Management, Cengage, 10th
1.
edition, 2016.
2. Bodi, Kane, Markus, Mohanty, Investments, 8 th edition, Tata McGraw Hill, 2011.
V.A.Avadhan, Securities Analysis and Portfolio Management, Himalaya
3.
PublishingHouse, 2013.
4. V.K.Bhalla, Investment Management, S.Chand& Company Ltd., 2012
5. Jay M Desai, Nishag A Joshi, Investment Management, Dream Tech Press
Web Resources
1. www.stock-trading-infocentre.com
2. www.sebi.gov.in
https://corporatefinanceinstitute.com/resources/knowledge/trading-
3.
investing/fundamental-analysis/
4. https://www.investopedia.com/terms/t/technicalanalysis.asp
5. https://groww.in/p/portfolio-management
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminar
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understan
d/ MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehe overview
nd (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe,
(K3) Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
 (K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
M M M M M M M
CO 1 S
M M M
CO 2 M S S S M
M M M M
CO 3 S M S S
M M M M M
CO 4 M S S
M M M M M
CO 5 S S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO
 Subject Name Cat L T P O Marks
Subje ego Credits Ins
ct ry t. CIA Exter Total
Code Ho nal
urs
FUNDAMENTA 2 2 25 75 100
LS OF FIN
TECH
Learning Objectives:
LO1: To educate the students to introduce Fintech
LO2: To gain knowledge in Financial Technology and Digital payments
LO3: To acquire knowledge in digital payments
LO4: To know the knowledge in crypto currencies
LO5: To understand the effects of Block chin Technology
Course Outcomes:
After the successful completion of the course, the students will be able to:
CO1: Identify the benefits of Fin Tech industry;
CO2: Enable a better understanding of Financial Technology
CO3: Explain the importance of Digital Payments
CO4: Analyse the functioning of Cryptocurrency
CO5: Explain the impact of Block Chain Technology

Unit I: Introduction to Fintech

Introduction – Meaning of FinTech - Definitions - The History and Evolution of the
Fintech Industry - FinTech Ecosystem - Recent Developments - FinTech In India -
FinTech Market Trends In India - Types Of FinTech or Transformation of
Financial Services - Benefits Of FinTech - Drawbacks Of FinTech - Key Growth
Drivers - Challenges.

Unit II: Financial Technology and Digital Payments

Introduction -Artificial Intelligence (AI) in FinTech-Machine Learning in FinTech -
MachineLearning in Accounting and Finance - Robotic Process Automation (RPA) –-
Financial Data Analytics
- Data Science and Big Data in FinTech -

Unit III: Digital Payments - Cashless Society - DFS Eco System -Developing Countries
and DFS: The Story of Mobile Money - RTGS networks.

Unit IV: Crypto currencies

Crypto currencies - features, benefits, disadvantages- Outline of crypto currency
– types wallet - Legal and Regulatory Implications - legal position of crypto
currencies in India - Impact on crypto currencies.

Unit V: Block chain Technology

Block chain Technology in FinTech – An understanding of Block chain
technology, its potential, and applications - BCT in Banking – Benefits of BCT in
banking - BCT in IndianBanking Sector - BCT in supply chain management.
 Recent Trends in Fintech
Faculty member will impart the knowledge on recent trends in Fintech to the students
and these components will not cover in the examination.
Text Books:
1. Dheenadhayalan V and Vijay C, 2022 Fintech, Vijay Nicole Imprints Pvt.
Ltd,Chennai
2. Sanjay Phadke., 2020 Fintech Future: The Digital Dna of Finance Paperback –
3. Agustin Rubini, 2021 Fintech in a Flash: Financial Technology Made Easy
(newedition) Kindle Edition
Supplementary Readings:
1. Aravind Narayanan 2022 Bitcoin and Cryptocurrency Technologies:A
Comprehensive Introduction
2. Joseph Bonneau, Edward Felten, Andrew Miller, Steven Goldfeder,
2022Princeton University
3. Slava Gomzin 2020 Bitcoin for Non-Mathematicians: Exploring
thefoundations of Crypto, Universal Publishers, USA
4. The Robotics Process Automation, Handbook: A Guide to Implementing, TomTaulli/
Apress, Latest 1 ST Edition 2020 Website
Reference: https://www.ibm.com/industries/banking-financial-
markets/resources/omni channel banking-paper/.
https://thefinancialbrand.com/111080/evolution-future-digital-
banking- baas
5. Diamandis, P. H., & Kotler, S. 2020. The Future Is Faster Than
You Think: How Converging Technologies Are Disrupting
Business, Industries, and Our Lives. New York: Simon &Schuste
 SEMESTER VI

MAXMAR
SEMESTER VI
KS

CREDIT

TOTAL
SUBJECTS

Hrs/week
L TPO

EXT
CIA
COURSECOMPONENT

Core Paper– Entrepreneurial

Development Y - - - 6 4 25 75 100
XIII
Core Paper– Strategic
Y 6 4 25 75 100
XIV Management
Core Paper–XV Services
Part III Y 6 4 25 75 100
Marketing
Elective–VII International
Business
Y - - - 5 3 25 75 100
Or
E-business
Elective–VIII Business Taxation
Or
- -Y- 5 3 20 80 100
Fundamentals
of Logistics
Part IV Naan Mudhalvan
* Substitute Paper : Quantitative 2 2 25 75 100
Aptitude
Part V Extension Activities --Y - 1
Total 30 21
 I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
ENTREPRENEURSHIP Core Y - - - 4 6 25
75 100
DEVELOPMENT
Course Objectives
CLO1 To impart knowledge on the concept of Entrepreneur and Entrepreneurship.
CLO2 To know the various ideas and implementation of business plan.
CLO3 To throw light on importance of the Business analysis and evaluation.
CLO4 To discuss the role of Government in developing entrepreneurship.
CLO5 To understand the problems and remedies of Entrepreneurial failure.
No. of Course
UNIT Details
Hours Objectives
Entrepreneur- Meaning & definition, Classification of
entrepreneurs, Function of Entrepreneurs, Role of
Entrepreneurs. Entrepreneurship- Concept of
I 18 CLO1
Entrepreneurship, Growth of Entrepreneurship in India,
Role of Entrepreneurship in Economic Development,
Factors Influencing Entrepreneurship
Generating innovative ideas of business-
Brainstorming, focus group, survey, customer advisory
II boards. Creativity and selection of Products. Project 18 CLO2
profile preparation, matching entrepreneur with the
project,. Steps for Starting Small Industry.
Business Plan Development- Business Idea Generation
Technique, Identification of Business Opportunity,
III Feasibility Study, Marketing, Finance, Technology and 18 CLO3
Legal Formalities, Preparation of Project Report, Tools
of Appraisal.
Awareness of various government schemes for start-up
business- Start-up India, Stand-up India, ‗Make in India‘
Program, MUDRA.
IV Role of Women Entrepreneurs in Economic 18 CLO4
development.-Schemes for Women entrepreneurs-
Annapurna scheme, Dena shakti scheme, Mudra loan for
women, Stree Shakti scheme.
Problems and remedies of sick industries, Concept of
Industrial Sickness- Signals and Symptoms of Sickness-
V Magnitude of Industrial Sickness- Causes and 18 CLO5
Consequences of Industrial Sickness- Corrective
Measures.
Total 90
 Course Outcomes
Course
On completion of this course, students will;
Outcomes
To understand the concepts of Entrepreneurship
CO1 PO1,PO2
development.
To apply knowledge in the business plans and
CO2 PO1, PO2,PO3
implementation.
To analyze the various analyses of business in
CO3 PO2,PO4, PO5,PO8
setting up of enterprises.
To create the awareness about various schemes and
PO3,PO4, PO5,
CO4 subsidies of government for entrepreneurial
PO6,PO7
development.
To evaluate and assess the various problems and
CO5 PO1,PO2,PO3, PO8
remedies of entrepreneurship
Reading List
1. Sangeeta Sharma, Entrepreneurship Development, PHI Learning Pvt. Ltd., 2016.
2. Kuratko/rao, Entrepreneurship: a south asian perspective.- Cengage, New Delhi.
3. Leach/Melicher, Entrepreneurial Finance – Cengage.
K.Sundar – Entrepreneurship Development – Vijay Nicole Imprints private
4. Limited Reddy, Entrepreneurship: Text & Cases - Cengage, New Delhi, New
Delhi.
Khanka S.S., Entrepreneurial Development, S.Chand & Co. Ltd., New Delhi,
5.
2001.
References Books
Barringer, B., Entrepreneurship: Successfully Launching New Ventures, 3rd
1.
Edition, Pearson, 2011.
The Lean Startup: How Today‘s Entrepreneurs Use Continuous Innovation to
2.
Create Radically Successful Businesses by Eric Ries
3. http://www.simplynotes.in/role-of-government-in-promoting-entrepreneurship/
4. Innovation and Entrepreneurship: Practice and Principles by Peter F Drucker
Desai, V., Small Scale Industries and Entrepreneurship, Himalaya Publishing
5.
House, 2011.
Nagendra and Manjunath, V.S., Entrepreneurship and Management, Pearson,
6.
2010
Stokes, D., and Wilson, N., Small Business Management and entrepreneurship,
7.
6th Edition, Cengage Learning, 2010
Web Resources
https://www.iare.ac.in/sites/default/files/lecture_notes/IARE_Entrepreneurial_
1.
Development_NOTES.pdf
https://www.hit.ac.in/download/LectureNote/MBA/2ndSem/MBA%202nd%20
2.
Sem%20Entrepreneurship%20Developement.pdf
https://www.hhrc.ac.in/ePortal/Commerce/I%20M.Com.%20-
%2018PCO1%20-
3.
%20Dr.%20R.%20Sathru%20Sangara%20Velsamy%20&%20Dr.%20P.%20S
ailaja.pdf
http://sdeuoc.ac.in/sites/default/files/sde_videos/ENTREPRENEURSHIP%20
4.
DEVELOPMENT.pdf
.Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
 Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M S S S M M
CO 2 S S M S S S M S
CO 3 S S M S S S S S
CO 4 S S M S S M S S
CO 5 M S M S M S M M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 2 3
CO 3 3 2 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 2
Weightage 15 14 15 14 14
Weighted percentage
of Course 3.0 2.8 3.0 2.8 2.8
Contribution to Pos
 I Marks
n
C E
s
r x
t
e t
Catego . C T
Subject Code Subject Name L T P Od e
ry H I ot
i r
o A al
t n
u
s a
r
s l
STRATEGIC
Core Y - - - 4 6 25 75 100
MANAGEMENT
Learning Objectives
CLO1 To understand the concept of strategy and strategic management process.
CLO2 To create awareness of evolving business environment.
CLO3 To understand strategic alternatives and make appropriate strategic choice
CLO4 To know the basics of strategic implementation
CLO5 To understand recent trends for competitive advantage
No. of Learning
UNIT Details
Hours Objectives
Introduction: Strategic Management -Overview of
I Strategic Management - Difference between Strategy and 18 CLO1
tactics - Levels - Process - Benefits
Strategy Formulation: External Environment Appraisal
using PESTEL -Competitor Analysis using Porter‘s 5-
Forces model - Environmental Threat and Opportunity
II Profile (ETOP) - Value chain Analysis 18 CLO2
Strategic Advantage Profile(SAP) Scanning Functional
Resources and Capabilities for building Organization
Capability Profile (OCP) SWOT Analysis
Corporate Portfolio Analysis: Strategic alternatives at
corporate level: concept of grand strategies -Strategic
III 18 CLO3
choice models - BCG, GE Nine Cell Matrix , Hofer‘s
matrix-Strategic alternatives at business level
Strategy Implementation: Role of top management -
Process - Approaches, Resource allocation - Factors -
IV 18 CLO4
Approaches, Mckinsey's 7's framework, strategic
positioning - four routes to competitive advantage.
Strategy Evaluation: Importance - Criteria - Quantitative
and qualitative factors, strategic control: Process- Criteria -
V 18 CLO5
Types, Essential features of effective evaluation and
control systems.
Total 90
 Course Outcomes
Course
On Completion of the course the students will Program Outcomes
Outcomes
To develop an understanding of the strategic management
CO1 PO1, PO2, PO5, PO6
process and the complexities of business environment.
To analyze the external environmental and internal
CO2 PO1, PO2, PO6, PO7
organizational factors influencing strategy formulation.
To demonstrate the skills required for selection of the most PO1, PO2, PO4, PO5,
CO3
suitable strategies for a business organization. PO6
To generate workable solutions to the issues and challenges PO1, PO2, PO4 PO5,
CO4
related to successful implementation of the chosen strategies. PO8
CO5 To familiarize with current developments PO1, PO3, PO4,PO8
Reading List
Wheelan and Hunger, Concepts in Strategic Management and Business Policy,
1.
Pearson. – 14th Edition (2017)
Azhar Kazmi, Strategic Management and Business Policy, McGraw Hill – Third
2.
Edition(2012)
Jauch, Glueck & Gupta, Business Policy and Strategic Management, (Frank Brothers),
3.
(7th Edition)
Pearce, Robinson and Mittal, Strategic Management, Formulation, Implementation &
4.
Control, (McGraw Hill), (12th Edition)
Hitt, Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian
5.
Perspective, Cengage Learning- Ninth Edition(2012)
References Books
Thomson & Strickland,(2008), Crafting and Executing Strategy, McGraw Hill.-
1.
Sixteenth Edition (2011)
N. Chandrasekaran, Ananthanarayanan(2011), Strategic Management, Oxford
2.
University Press – First Edition – Second Impression (2012)
Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian
3.
Perspective, Cengage Learning- Ninth Edition(2012)
4. Dr.LM.Prasad, Strategic Management, Sultan Chand & Sons
Kenneth Carrig,Scott A Snell.Strategic Execution:Driving Breakthrough
5.
performance in business, Stanford University Press(2019)
Web Resources
1 Strategic management journal https://onlinelibrary.wiley.com/journal/10970266
2 https://str.aom.org/teaching/all-levels
3 https://online.hbs.edu/courses/business-strategy/
4 https://study.sagepub.com/parnell4e
5 https://www.strategicmanagement.net/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
 Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M M S M S
CO 2 S S S M S S M S
CO 3 M S M M S M M M
CO 4 S S M M S S M S
CO 5 M M S M M M M M

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted
Percentage of
3.0 3.0 3.0 3.0 3.0
Course
Contribution to Pos
 Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

SERVICES MARKETING Core Y - - - 4 6 25 75 100

Learning Objectives
CLO1 To recall the basic concepts of Services Marketing.
CLO2 To know the Marketing Mix in Service Marketing.
CLO3 To examine effectiveness of Service Marketing.
CLO4 To discuss on delivering Quality Service.
CLO5 To analyze the Marketing of Services.
No. of Learning
UNIT Details
Hours Objectives
Marketing Services: Evolution & growth of the service
sector. Characteristics of service - Nature and Scope of
I Services - classification of service - designing of the 18 CLO1
service, blueprinting using technology, Challenges &
Issues in Services Marketing
Marketing Mix in Service Marketing: The seven Ps:
product decision, pricing strategies and tactics,
II promotion of service and distribution methods for CLO2
services. Service market segmentation, targeting and 18
positioning.
Effective Management of Service Marketing: Service
life cycle - New service development - GAP model of
III service quality - Measuring service quality - 18 CLO3
SERVQUAL - Internal marketing of services - external
versus internal Orientation of service strategy.
Delivering Quality Service: Designing service delivery
system, Service channel - Pricing of services, methods -
IV Service marketing triangle - Managing demand, CLO4
Managing supply - Integrated Service marketing
communication. 18
Marketing of Service With Special Reference To:1.
Financial services, 2. Health services, 3. Hospitality
V services including travel, hotels and tourism, 4. 18 CLO5
Professional service, 5. Public utility service, 6.
Educational services and e-services.
Total 90
 Course Outcomes
Course
On completion of this course, students will;
Outcomes
To define and understand the concepts of Services
CO1 PO1, PO4, PO6, PO8
Marketing.
To Examine and apply Marketing Mix in Service PO2, PO3, PO4, PO6,
CO2
Marketing. PO7, PO8
To analyze and design various strategies in the field of
CO3 PO4, PO5, PO6
Services Marketing.
CO4 To evaluate the role of delivering Quality Service. PO2, PO7
CO5 To design the tools of Marketing PO1, PO3, PO5, PO8
Reading List
1. Reddy P.N. (2011)– Services Marketing – Himalaya Publication
Christopher Lovelock ,Jochen Wirtz (2016)– Services Marketing – World Scientific
2.
Publisher
3. The Journal Of Services Marketing
Valarie A Zeithmal and Mary JO Bitner,Services Marketing:Integrating Customer
4.
Focus across the firm,Tata Mc Graw Hill NewDelhi
5 C.Bhattacharjee,Services Marketing ,Excel Books,NewDelhi
References Books
1. Dr. B. Balaji, Services Marketing and Management, S. Chand & Co, New Delhi.
2. S.M. Jha, Services marketing, Himalaya Publishers, India
3. Baron, Services Marketing, Second Edition. Palgrave Macmillan
4. Dr. L. Natarajan Services Marketing, Margham Publications, Chennai.
Thakur.G.S. Sandhu supreet & Dogra Babzan, Services marketing, kalyanni
5.
Publishers, Ludhianna.
Web Resources
1 https://www.managementstudyguide.com/seven-p-of-services-marketing.htm
https://www.economicsdiscussion.net/marketing-2/what-is-service-
2
marketing/31875
3 https://www.marketingtutor.net/service-marketing/
4 https://www.marketing91.com/service-marketing/
5 https://www.marketing91.com/service-marketing-mix/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehen
overview
d (K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
 Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8

CO1 M S S M S M S M
CO2 S M S M S M M M
CO3 S S S M M M S S
CO4 S M S S S S M S
CO5 M S M S M S S M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO /PO PSO1 PSO2 PSO3 PSO4 PSO5

CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage
of Course Contribution 3.0 3.0 3.0 3.0 3.0
to Pos
 I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
INTERNATIONAL BUSINESS Elec - - - 3 5 25
75 100
tive
Learning Objectives
CLO1 To familiarize students with basic concepts of International Business
CLO2 To impart knowledge about theories of international trade
CLO3 To know the concepts of foreign exchange market and foreign direct investment
CLO4 To understand the global environment
CLO5 To gain knowledge on the Contemporary Issues of International Business
No. of Learning
UNIT Details
Hours Objectives
Introduction to International Business: Importance, nature and
scope of international business- Modes of entry- Multinational
I 15 CLO1
Corporations and their involvement in International Business-
Advantage and problems of MNCs.
Introduction of Trade theories— Mercantilism — Absolute
Advantage — Comparative Advantage — Heckscher-Ohlin
II 15 CLO2
Theory — The New Trade Theory — Porter's Diamond
Competitive Theory.
Foreign Investments-Pattern, Foreign exchange rates and their
impact on trade and investment flows-Functions of Foreign
Exchange Market- Foreign Direct Investments — Factors
III 15 CLO3
influencing FDI — Modes of FDI entry - Horizontal and
Vertical Foreign Direct Investment — Advantages of Host and
Home Countries.
Drivers in Globalisation - Globalisation of Markets,
IV production, investments and Technology. World trade in 15 CLO4
goods and services — Major trends and developments- World
trade and protectionism — Tariff and non-tariff barriers.
Regional Economic Groupings in Practice- Levels of
Regional Economic Integration Regionalism vs.
V 15 CLO5
Multilateralism- Institutional support to international
business like BREXIT, IMF, World Bank, ILO and WTO.
Total 75
 Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Discuss the modes of entry to International Business PO1, PO5, PO6
CO2 Explain international trade theories PO3, PO4, PO5
CO3 Understand Foreign exchange market and FDI PO1, PO2
CO4 Outline the Global Business Environment PO4, PO5, PO6
Identify the relevance of international institutions and
CO5 PO7, PO8
trading blocs.
Reading List
1. Gupta CB, International Business, S Chand & Co. Ltd, 2014
Bhattacharya, B., Going International: Response Strategies of the Indian Sector, Wheeler
2.
Publishing, New Delhi.
Hill, C.W.L. and Jain, A.K., International Business: Competing in the Global
3.
Marketplace, 11th Edition, Tata McGraw-Hill Education, 2018.
4. Cherunilam, F., International Business: Text and Cases, 5th Edition, PHI Learning, 2010
5. Paul, J., International Business, 5th Edition, PHI Learning, 2010
References Books
Deresky, H., International Management: Managing Across Borders and Cultures, 6th
1.
Edition, Pearson, 2011.
2. Griffin, R., International Business, 7th Edition, Pearson Education, 2012.
Tamer Cavusgil S, Gary Knight, John Riesenberger, International Business
3.
The New Realities, 4th edition, Pearson ,2017
4. Aswathappa K , International Business , 7th Edition, McGraw-Hill, 2020
Subba Rao P,International Business, (Text and Cases), Himalaya Publishing
5.
House, 2016
Web Resources
1 https://online.hbs.edu/blog/post/international-business-examples
2 https://saylordotorg.github.io/text_international-business
3 https://www.imf.org/en/home
https://courses.lumenlearning.com/suny-internationalbusiness/chapter/reading-
4
what-is-international-business/
http://www.simplynotes.in/e-notes/mbabba/international-business-
5
management/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations
 Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M M M S S M M
CO 2 M M S S S S M S
CO 3 S S M M M S M M
CO 4 S S M S S S M S
CO 5 M M M M M M S S

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s
CO/PO PSO 1 PSO 2 PSO 3 PSO 4 PSO 5
CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 2
Weightage 15 15 15 15 14
Weighted Percentage of
Course Contribution to 3.0 3.0 3.0 3.0 2.8
Pos
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
E-BUSINESS Elec Y - - - 3 5
25 75 100
tive
Learning Objectives
CLO1 To understand the basic concepts of electronic business.
CLO2 To identify web-based tools.
CLO3 To examine the security threats to e-business.
CLO4 To discuss the strategies on marketing.
CLO5 To analyze the business plan for e-business.
No. of Learning
UNIT Details
Hours Objectives
Introduction: Definition and scope of e-business - History
and evolution of e-business - Types of e-business models
I (B2B, B2C, C2C) - Advantages and disadvantages of e- 15 CLO1
business - the Internet and the web - infrastructure for e-
business
Web based tools for e - business - e - business software
II CLO2
- overview of packages 15
Security threats to e - business - implementing security
III for e - commerce and electronic payment systems - 15 CLO3
Ethical considerations in e-business
E-marketing strategies and techniques - Online advertising
and promotion - B2C and strategies for purchasing and 15
IV CLO4
support activities - B2B - web auction virtual - web
portals
The environment of e-business - international - legal
V ethical - tax issues - business plan for implementing e- 15 CLO5
business
Total 75
 Course Outcomes
Course
On completion of this course, students will;
Outcomes
To define and understand the basic concepts of
CO1 PO2, PO6, PO7
business done through web
To Examine and apply web tools in real-time business
CO2 PO2, PO5, PO6, PO7
situations.
CO3 To analyze the security threats in e-business. PO6, PO7, PO8
CO4 To evaluate strategies for marketing. PO2, PO4, PO7
To prepare the environment for e-business. PO1, PO2, PO4, PO7,
CO5
PO8
Text Books
Garry P Schneider and James T Perry - Electronic Commerce, Course technology,
1.
Thomson Learning, 2000
Diwan, Prag and Sunil Sharma - E-Commerce - Managers guide to E-
2.
Business
3. Kosivr, David - Understanding E-Commerce
Turban, Efraim, David King et. el.: Electronic Commerce: A Managerial
4.
Perspective, Pearson Education Asia, Delhi.
5. C S Rayudu, E Commerce E Business, HPH
References Books
1. Dave Chaffey: E-Business and E-Commerce Management, Pearson Education.
2. Kalakota, Ravi: Frontiers of Electronic Commerce, Addison - Wesley, Delhi.
Smantha Shurety,: E-Business with Net Commerce, Addison - Wesley,
3.
Singapore.
David Whitely, E Commerce Strategy, Technology and Applications,
4.
TMH
J. Christopher Westle and Theodre H K Clarke, Global Electronic
5.
Commerce – Theory and Case Studies, University Press
Web Resources
1 https://www.tutorialspoint.com/e_commerce/e_commerce_tutorial.pdf
2 https://www.techtarget.com/searchcio/definition/e-business
3 https://www.britannica.com/technology/e-commerce
4 https://www.geeksforgeeks.org/different-types-of-threat-to-e-commerce/
https://irp-cdn.multiscreensite.com/1c74f035/files/uploaded/introduction-
5
to-e-commerce.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
 Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M M S S S S
CO 2 M S S M S S S M
CO 3 M S S M M S S S
CO 4 M M S S M M S M
CO 5 M M S M S M S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO
 I Marks
n
C s E
C r t x
at e . T
t
Subject Code Subject Name eg L T P O d C o
e
or i H I t
r
y t o A a
n
s u l
a
r l
s
BUSINESS TAXATION Elec Y - - - 3 5
25 75 100
tive
Learning Objectives
CLO1 To understand the basic concepts of Taxes.
CLO2 To provide insights on the Income Tax Act.
To evaluate the procedure for assessment and methods of valuation for
CLO3
customs.
CLO4 To discuss on GST.
CLO5 To analyze and apply the returns, Tax payment and Penalties under GST
No. of Learning
UNIT Details
Hours Objectives
Objectives Of Taxation – Canons of Taxation – Tax
I System In India – Direct And Indirect Taxes – 15 CLO1
Meaning And Types.
Income Tax Act 1961 – Basic Concepts and 15
Definitions – Income, Assessee, Person, Previous
Year, Assessment Year, Gross Total Income, Total
II Income. Meaning of Permanent Account Number, CLO2
Return of Income, TDS - Meaning - Rates - Filing and
Return, Advance Tax, Rates of Taxation, Assessment
Procedure
Customs Act 1962 - Introduction, Objectives, 15
Definitions, Functions and powers of customs
authorities, different types of custom duties.
III Classification of goods, procedure for assessment and CLO3
methods of valuation for customs, demand and
recovery of customs duty, procedure for claiming
customs duty drawback.
Definitions of GST – business related person‘s capital 15
goods – levy and collection of tax – mixed supply,
composite supply – meaning, advantages and
disadvantages of unregistered supplier – time and
IV value of supply – goods, services – input tax credit – CLO4
Registration of GST – person liable for registration,
not liable for registration, Registration of casual
taxable person, deemed on cancellation of registration,
revocation of cancellation of registration- VAT.
Tax Invoice, Credit and Debit notes –Return of GST,
Refunds, payment of tax, assessment and audit. An
V CLO5
Overview of Tax Audit – Tax Incentives and Export 15
Promotions, Deductions and Exemptions.
Total 75
 Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 To define and understand the basic concepts of tax. PO2, PO6
To Examine and apply GST rules in real-time business
CO2 PO2, PO5, PO6
situations.
CO3 To analyze the elements of GST mechanism in India. PO6, PO7, PO8
To evaluate the rules of Income Tax and methods of
CO4 PO2, PO4
valuation for customs.
To prepare the needed documents under GST
CO5 PO1, PO2, PO4, PO8
Compliance.
Reading List
V.S. Datey, Central Excise, JBA Publishers, Edition 2013. Reddy. T. S and Y.
1.
Hari Prasad Reddy.
Business Taxation (Goods & Services TAX - GST), Margam
2.
Publication, Edition2019.
Srinivasan N.P and Priya Swami. M, Business Taxation, Kalyani publishers
3.
Edition 2013
4. Pagaredinkar, Business Taxation, Sultan Chand and Sons,2012.
5. VISION: Journal of Indian Taxation
References Books
1. Senthil and Senthil, Business Taxation, Himalaya Publication, 4thEdition.
2. Vinodk.Singania, Indirect Tax, Sultan Chand and Sons, Edition2013.
Dr. Rajani Bhat& Dr. Dhamodharan V, Indirect Taxation , TR
3.
Publications , Chennai , 2020
DR. VandhanaBangar ,YogendraBangar , Indirect tax laws, AadhyaPrakasam
4. Allahabad 2018.

T.S. Reddy &Y.HariprasadReddy , Business Taxation, Margham

5.
Publications, Chennai 2018.
Web Resources
1. https://www.gst.gov.in/
2. https://gstcouncil.gov.in/
3. https://taxguru.in/custom-duty/types-duties-customs.html
4. https://www.indiantradeportal.in/vs.jsp?lang=0&id=0,25,857,3901
https://www.aegonlife.com/insurance-investment-knowledge/tax-structure-in-
5.
india- explained/
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments
25 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Analyze (K4) Problem-solving questions, Finish a procedure in many steps, Differentiate
 between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

Mapping with program outcomes

PO1 PO2 PO3 PO4 PO5 PO6 PO PO8

7
CO1 M M M M S M M M
CO2 S M M M M M M M
CO3 S M M M S M M M
CO4 S M M M S M M M
CO5 M M M M S M M M

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s
CO /PO PSO1 PSO2 PSO3 PSO4 PSO5
CO1 3 3 3 3 3
CO2 3 3 3 3 3
CO3 3 3 3 3 3
CO4 3 3 3 3 3
CO5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted percentage of
Course Contribution to 3.0 3.0 3.0 3.0 3.0
PO’s
 Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

FUNDAMENTALS OF
LOGISTICS Elect
MANAGEMENT
Y - - - 3 5 25 75 100
ive

Learning Objectives
CLO1 Understand the various basic concepts and terms relating to Logistics
Comprehend the importance of customer service and outsourcing relevant to
CLO2
logistics
CLO3 Evaluate the importance and issues in global logistics
CLO4 Possess an overall knowledge about the services and factors allied to logistics
CLO5 Understand the technological impact of logistics
No. of Learning
UNIT Details
Hours Objectives
Introduction to Logistics: History of Logistics-
Supply chain management and logistics- Need,
I principles, benefits, types of logistics - cost saving 15 CLO1
& Productivity improvement. Basic concepts of
national logistics policy
Customer Service and outsourcing
Definition of Customer Service- Elements of
Customer Service Phases in Customer Service.
II 15 CLO2
Definition of Outsourcing - Benefits of Logistics
Outsourcing. Critical Issues in Logistics
Outsourcing
Global Logistics Global Supply Chain. Organizing
for Global Logistics‐Strategic Issues in Global
Logistics ‐ Forces driving Globalization Modes of
III 15 CLO3
Transportation in Global Logistics- Barriers to
Global Logistics -Financial Issues in Logistics
Performance - Brief overview of EXIM
Key logistics activities
Warehousing: Meaning, Types, Benefits.
Transportation Meaning; Types of Transportations,
efficient transportation system and its benefits.
IV 15 CLO4
Courier/Express logistics Meaning, Categorization of
consignments, Courier Guidelines, Pricing in Courier ‐
Express service for international and domestic
shipping.
Technology &Logistics :Informatics, using logistics
system to support time-based competition- Bar coding,
V 15 CLO5
GPS, Point of sale data-Artificial Intelligence.
Electronic data interchange-types-benefits
Total 75
 Course Outcomes
Course
Outco On completion of this course, students will; Program Outcomes
mes
CO1 Explain the basic concepts relating to logistics PO4
Analyse the role of outsourcing and customer service
CO2 PO1,PO6, PO8
in logistics
Appraise the needs, modes and issues relating to P01, PO2,
CO3
global logistics PO4,PO6,PO8
Describe about the different activities allied to
CO4 PO4,PO6
logistics
Identify the various areas of logistics where technology
CO5 PO7, PO6
can be applied
Text books
1. Vinod V. Sople (2009) Logistic Management (2nd Edn.) PearsonLimited
Logistics Management for International Business: Text and Cases, Sudalaimuthu
2.
& Anthony Raj, PHI Learning, First Edition, 2009
Logistics and Supply Chain Management, Martin Christopher, Pearson Education
3
Limited 2012
Satish C. Ailawadi, Rakesh P. Singh, Logistics & Supply Chain Management, HI
4
Learning Private Limited, 2011
Paul Myerson, Lean Supply Chain and Logistics Management, Mc Graw Hill,
5
2012
References Books
Janat Shah, Supply Chain Management – Text and Cases, Pearson Education, 5
1.
th edition, 2012.
Sunil Chopra and Peter Meindl, Supply Chain Management-Strategy Planning
2.
and Operation, PHI Learning / Pearson Education, 5 th edition, 2012.
FundamentalsofLogisticsManagement(TheIrwin/Mcgraw‐ HillSeriesinMarketi
3. ng),DouglasLambert,JamesR Stock, Lisa M. Ellram, McGraw‐ hill/Irwin, First
Edition,1998
FundamentalsofLogisticsManagement,DavidGrant,DouglasM.Lambert,JamesR
4.
.Stock,LisaM.Ellram,McGraw Hill Higher Education,1997.
5. Logistics Management, Ismail Reji, Excel Book, First Edition,2008.
Web Resources
1. https://www.techtarget.com/searcherp/definition/logistics-management
https://logistikknowhow.com/en/sorter-packing-department/the-packaging-
2
logistics/
3 https://www.track-pod.com/blog/functions-of-logistics/
4 https://www.projectmanager.com/blog/logistics-management-101
https://angelikafinntelm.files.wordpress.com/2017/05/fundamentals-of-logistics-
5
management-by-david-grant-douglas-m-lambert-james-r-stock-lisa-m-ellram.pdf
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments
Evaluati 25 Marks
Seminar
on
Attendance and Class Participation
External
Evaluati End Semester Examination 75 Marks
on
Total 100 Marks
 Methods of Assessment
Recall
Simple definitions, MCQ, Recall steps, Concept definitions
(K1)
Unders
tand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Compr
overview
ehend
(K2)
Applicatio Suggest idea/concept with examples, Suggest formulae, Solve problems,
n (K3) Observe, Explain
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate
(K4) between various ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create Check knowledge in specific or offbeat situations, Discussion, Debating or
(K6) Presentations

Mapping with program outcomes

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M M S M M M M
CO 2 S M M M M S M S
CO 3 S S M S M S M S
CO 4 M M M S M S M M
CO 5 M M M M M S S M

S-Strong M-Medium L-Low

CO-PO Mapping (Course Articulation Matrix)

Level of Correlation between PSO’s and CO’s

CO/POS PSO 1 PSO 2 PSO 3 PSO 4 PSO 5

CO 1 3 3 3 3 3
CO 2 3 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3 3
CO 5 3 3 3 3 3
Weightage 15 15 15 15 15
Weighted Percentage of Course 3.0 3.0 3.0 3.0 3.0
Contribution to PSO
 Marks

Inst. Hours
Category

External
Credits
Subject Code Subject Name L T P O

Total
CIA
QUANTITATIVE APTITUDE PCE Y - - - 2 2 25 75 100
Learning Objectives
Tocategorize,applyandusethoughtprocesstodistinguishbetweenconceptsof
CLO1
reasoning
Toprepareandexplainthefundamentalsrelatedtovariouspossibiliti
CLO2
esandprobabilitiesrelatedtoquantitativeaptitude.
CLO3 To explain and interpret data sufficiency
CLO4 To analyze the applications of Base system
CLO5 To critically evaluate numerous possibilities related to puzzles.
No. of Learning
UNIT Details
Hours Objectives
Numerical Reasoning:
Problems related to Number series, Analogy of numbers,
I Classification 6 CLO1
ofnumbers,Letterseries,Seatingarrangements,Directions,bl
oodrelationsandpuzzletest.
Combinatorics:
II Counting techniques, Permutations, Combinations and 6 CLO2
Probability
III Syllogisms and data sufficiency 6 CLO3
Application of Base system:
IV Clocks(Base24),Calendars(Base7),Cutting of Cubes and 6 CLO4
cuboids
PuzzleSolving&TimeManagementusingvariousprobl
V 6 CLO5
emssolvingtoolsandtechniques
Total 30
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Use their logical thinking and analytical abilities to
CO1 PO1
solve reasoning questions
CO2 Solve questions related to combinations PO1
CO3 Solve questions based on syllogisms PO1
CO4 Solve questions based on clocks, calendars PO1
CO5 Solve puzzles PO1
Reading List
1. QuantitativeaptitudebyRSAgarwal,SChandPublication.
2. PuzzlestopuzzleyoubyShakunataladeviorientpaperbackpublication
Reasoning For Competitive Examinations 2019 Edition by Nishit K Sinha,
3.
PEARSON INDIA
A Modern Approach To Logical Reasoning (2 Colour
4.
Edition) byRSAgarwal,SChandPublications
General Reasoning Ability for Competitive Exams -
5.
SSC/Banking/Defence/Railway/Insurance by Disha Experts, Disha Publications
References Books
1. Barron‟sbySharonWelnerGreenandIraKWolf(GalgotiaPublicationspvt.Ltd.)
2. QuantitativeAptitudebyUMohanRaoScitechpublications
3. QuantitativeAptitudebyArunSharmaMcGraw-Hillpublications
4. QuantitativeAptitudebyAbhijitGuha
5. QuantitativeAptitudebyPearsonpublications
Web Resources
1. www.m4maths.com
2. www.Indiabix.com
3. https://www.123test.com/numerical-reasoning-test/
4. https://www.bankexamstoday.com/p/data-interpretation-questions-sets.html
5. https://playquiz2win.com/reasoning.html

Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments 25 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 75 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Concept explanations, Short summary or overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
 Mapping with program outcome

S-Strong M-Medium L-Low

CO-PO Mapping with Programme Specific Outcomes (Course Articulation Matrix):

Level of Correlation between PSO’s and CO’s

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M M S S M M
CO 2 S M M M M S M M
CO 3 S S M M M S M M
CO 4 S S M M S S M M
CO 5 S M M M M S M M

CO/PO PSO 1 PSO 2 PSO3 PSO 4 PSO 5

CO 1 3 - 3 3 -
CO 2 3 - 3 3 -
CO 3 3 - 3 3 -
CO 4 3 - 3 3 -
CO 5 3 - 3 3 -
Weightage 15 - 15 15 -
Weighted Percentage of
Course Contribution to 3.0 - 3.0 3.0 -
POs