STAKEHOLDERS
KEY STAKEHOLDERS :
Share holders: Share holders are partial business owners and
entitled of the company’s profits and losses. Walton
Bangladesh participates in Dhaka Stock Exchange so they can
generate more profit and don’t lose stockholders.
EMPLOYEE: Employees are the ones that brings the
companies vision and goal into reality. Walton makes sure the
employees are working together and efficiently. Also Walton
gives incentives to workers who performs good.
Comsumers: Consumers are the centre of an organization for
profit making. Walton highly prioritize consumer needs and
wants and gives affordable and good quality services.
Suppliers: Suppliers are one of the stakeholders of Walton
Bangladesh, who gives better average cost to vendor and
retailer to reduce prodution cost. Besides Walton also allined
with Reliance, to offer their products and services in India.
CRITICAL STAKEHOLDERS
GOVERNMENT: Government may also be a shareholders in
Walton since they collect taxes from the business (corporate
income tax) and from employee ( payroll taxes), and from
business makers (sales tax).
Media: Walton Bangladesh considers media an important
stake holders because Media can promote Walton products
and services. Also through Media Walton can identify how
consumers view businesses.
PESTEL ANALYSIS
POLITICAL FACTORS: Bangladesh Government supports
and encourages local manufacturers to reduce country’s
dependence on forgein imports of electronic items, The
government also makes the legislation easy on tax, vat and
customers rules to support local firms. Walton Industries
Limited is an innovator and a manufacturer. During COVID-
19 a huge political instability arises. But Walton maintains
their services through strategic execution with competitive
political climate. Walton develops and maintains their foreign
market smoothly because Walton does not have and Trade
barriers. Since Government supports local businesses, Walton
receives low Tax and Vat rates. Walton has zero-tolarance
policy against law and regulation violations.
ECONOMIC FACTORS: The Covid-19 pandemic’s had a
huge impact on the Global Economy. Walton strategically
planned and maintained their operations to survive and grow
in this uncertain economic condition. During Covid-19
epidemic Walton’s top priority was to maintain health and
safety regulations. After the Covid-19 pandemic the economic
condition was bad, and with that in mind Walton tries to
negotiate with banks, so that they can offer their products and
services with less affordable interest rate. Walton takes
advantages of forgein currency through their various
operations across countries. Since Bangladesh economy is
increasing Walton is expanding it’s operations both locally
and abroad.
SOCIAL FACTORS: Walton is completely engaged in
development of social welfare regardless of demographic
differences. Walton makes their corporate strategy and
Marketing strategy based on demographic changes. Walton
contributes to society by innovating daily useable electronic
products that helps consumers on daily basis. When walton
plans their business strategy they pays great attention to
shifting cultures and lifestyles of consumers. Walton
innovated their products with green technology to contribute
to environment.
TECHNOLOGICAL FACTORS: Walton always plans to
stay ahed of their competitor by offering advancedly created
products with lower prices. Walton’s research and Innovations
allows new technology products and services. Walton used AI
in their manufacturing process and services. Walton takes
their business in E-commerce sooner then their competitior
and expanded their business in whole country. Walton uses
ICT infrustructure to maintain business operations and
communications. Also Walton maintains their Hardware and
Software up to date.
ENVIRONMENT FACTOR: Walton Industries maintains
their production facility and all operations environment
friendly and following Government regulations concerning
the environment. Walton saved 15% energy in 2020-
2021.Waltons all wastes are recycled upto 100 percent
degree.Focusing on climate change and renewable energy,
walton is using solar plants to reduce emissions and
concentrate on renewable energy.
LEGAL FACTORS: Walton has an efficient legal
department, with a number of attorneys and advisors on staff.
Walton takes Employment regulations very serious. Walton
maintains employment rules. If any problem occurs between
staffs walton resolves thos problems immedietly. Walton
experienced easy import export during COVID-19 because
their legal department guides them to follow all
IMPORT/EXPORT law. In this time the consumers as wll as
the Government are concern about health and safety risks
espcially after COVID-19. Considering Government rules
about health and safety Walton made rules to give upmost
safety to their consumers and staffs as well as health benefits.
And if the rules were broken Waltons legal department takes
immediate action to resolve issues.
SWOT ANALYSIS
STRENGTH: waltons broad selection of products and
services meet the consumers demand of various income range.
Walton has huge number of distributers in the country to
supply their products and services in every corner of the
country. Walton has affordable products for every income
group because of their cost advantages in Manufacturing.
Walton has resonable utility cost because of Government
support.
WEAKNESSES: walton has operations in various countries
and because of that, fluctuations in foreign currencies effects
walton. Increasing change in cultures and lifestyles, walton
faces great challenge understanding consumer need and
wants.
OPPORTUNITIES: Population js growing rapidly, and the
usage of electronic devices is also growing to a big number.
This is Waltons opportunity to expand their market and
increase their consumer number. Investing in Research and
Development allows walton to innovate and differentiate its
products and services unique compare to their cometitiors
THREATS: However Walton’s biggest Threats are their
Global competitiors like Samsung, LG etc. Uncertain
Economic conditions can change customers purchasing
powers and their choices, which can impact Walton’s sales.
Lastly’ changes in Government legislation and policies can
impact on Walton’s operations and profitability.
