2021 Brand Guidelines
mission
we are Women’s Voices Now (WVN) uses film to drive
positive social change that advances women’s
passionate and girls’ rights globally.
WVN is a registered 501(c)(3) non-profit
fearless
organization.
how we deliver impact
conscious We promote, produce, and share social-change
films focusing on women’s and girls’ rights issues,
positive
providing active support to filmmakers who give
voice to unheard women and girls, and activating
civil society by moving audiences from empathy
to action.
resourceful our vision
We envision a global culture shift in which
communities and institutions believe in the value
of gender equality, and adapt their behaviors and
actions to support systematic advancement of
women’s and girls’ rights.
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The Logo
logomark logotype
Both versions of the logotype is available in
b&w version
Black, Dark Pink, & White.
available when
needed.
black contrast
version
Buffer space surrounding logo is
defined by X. available when
needed.
acceptable placements
Avoid placing over busy areas that may distract from or distort logo. Create contrast.
special use logos
Lorem
ipsum
Lorem ipsum
dolor sit amet,
consectetur
Partner logo includes both the logo mark
adipiscing elit,
sed do eiusmod
tempor incididunt
and type.
ut labore et dolore
magna aliqua. Ut
enim ad minim
veniam, quis
nostrud
exercitation
ullamco laboris
nisi ut aliquip ex
ea commodo
consequat.
The WVoice logotype is only to be used
in association with WVN's Blog, The
WVoice.
3
Unacceptable Logo Use
Never use logos that have
lost elements due to low
Never distort shape or color of logo. Never place logo on or over
edge of page.
old logos
No longer in use.
contrast background color.
Never place over busy
backgrounds that leave
logo edges
indistinguishable.
Never crowd or overlap logo.
4
Brand Elements
"We are not bubblegum & baby showers"
primary palette secondary palette aesthetic philosophy
Swan Bold, modern, crisp, & clean.
brand character
Black Matterhorn #B3B3B3 Solid color fill. passionate
#000000 #4D4D4D
Predominantly black & fearless
Carnation Pink white/greyscale. conscious
#F4A3C0 Meaningful pink accents. positive
White Dark Pink
#EA4881 Classic Rose The look is NOT bubblegum & baby resourceful
#ffffff
#F9C8D9 showers.
with hints of
typography Suez One
youthfulness
rebelliousness
Lato Bold Lorem ipsum dolor sit sectetur adip
iscing elit, do eiu tempor magna. fashion-forward
Lato Bold Suez One friendly
Lorem ipsum sed do eius mod Helvetica. Arranging text
tempore magna alis ips quad.
Helvetica
with a type hierarchy allows Lorem ipsum dolor sit sectetur adip
Ut niam, quis nostrud. information to flow naturally. iscing elit, do eiu tempor magna.
Regular, Bold, Compressed
5
Pillar Programs - Sub Brands
Promote - Film Festival Produce - Girls' Voices Now Share - Film Collection
Our film festival promotes women Our Girls’ Voices Now program Our free film collection raises
and femme-identifying filmmakers empowers girls and femme-identifying awareness of the struggles and
making social-change films that youth from low-income and untapped triumphs of women and girls around
advocate for women's and girls' communities to find, develop, and use the globe, inviting audience members
rights around the world. their voice for positive social change to contribute to positive social change
through filmmaking. supportive of their rights.
The
Women's GIRLS' VOICES NOW VOICES FOR CHANGE
Voices
Now Building Pathways A Film Collection
ONLINE FILM FESTIVAL Advocating Women's Rights
fonts
Playfair Display Bold SUEZ ONE (CAPS) MONTSERRAT (CAPS +
SUB HEADER: MONTSERRAT (CAPS)
Additional Text: Helvetica Over the Rainbow 129 LETTER SPACING)
Permanent Marker
Center align full text Body: Helvetica Body: Helvetica
6
Photography
"Honest" & "Real" photos
Thoughtful, serious headshots.
Candid group or community photos.
A look behind the scenes.
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Iconography
icon design
Simple, low detail icons.
Clean, thick lines.
Rounded caps & rounded joints on lines.
Avoid sharp corners.
2 colors or less.
8
Social Media
on brand: black & white with smart pink accents off brand: too pink
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Social Media - Design
font use & positioning quotes
Background photo: Dark tone or
Font is Lato Bold, unless working with one of the sub brands (pg. 6). black & white filter
Never place text over a person's face. Quote: White
Text legibility can be increased through strong contrast. Author & Title: Dark Pink
Create contrast by placing text in areas with little/no background noise,
by darkening image filter, or by setting text over a solid color text box. quotes with author's photo
Keep text within the margins (never take text all the way to an outter edge): Text aligns opposite the figure
Canva -> File -> Show Margins Logo placed in corner below figure
Images should be selected to facilitate content, never the other way around. announcements
Center align text
Title Font Sizing Chart see Pillar Programs page for fonts
specific to:
Body Title = 52 - 64pt
Film Festival
Girl's Voices Now
Author Body = 32 - 56p or Title minus 20pt
Share Film Collection
Author = Body minus 8pt
Source
Source & Small Notes = 22pt
10
Social Media - Image Selection
photo selection 2020 market research indicates:
26 seconds is the sweet spot for Instagram video length for greatest engagement.
Our image choice & quality matters just as much on social
However, only 29% of Instagram viewers ALWAYS have sound enabled when
media as it does anywhere else; select photos with care.
watching videos.
Always use high res. images from our Google Drive photo
library.
Notice this close zoom leaves the
Notice how this screen shot does not take
photo grainy & the subtitle seems out
the frame's text into consideration.
of place.
video selection
Select captivating clips that can be digested out of context.
When possible, work toward ~ 30 sec clip.
Indicate if sound should be turned on.
avoid using
Screenshots.
Low quality or grainy images.
Frames with subtitles or captions.
Images with unnecessary distractions. I think we got it, but I'll have to
11
Social Media - Details
instagram sponsor-specific considerations
Ensure any links included in posts via Linkin.bio are directly tied to the Be mindful of logos that cannot appear on social media or any public
message of the post & ensure that Linkin.bio is up to date. communication & tag sponsors in post highlighting them.
emojis SEO keywords
Emojis are used in Stories only. See page on stories for details. women in film empathy
independent films empathy meaning
film director compassion
#hashtags screening
female directors
empathy definition
share movies
#WomensVoicesNow #SocialChange best short films learning empathy skills
#EmpathyToAction #GenderEquity film festival submission commitment
#WomenInFilm #GenderEquality best film directors understand
#WomenInMedia #WomenLeaders women's rights art empathy examples
#WomenFilmmakers #WomenInPower women's education rights importance of empathy
#WomenMade #WomensRightsAreHumanRights women's issues in the news today empathy in children
#SocialImpact women's rights organizations understanding others' feelings
influential movies empathy and leadership
relevant movie change agents
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Social Media - Stories
Keep any reposts/cross-promo from other organizations to our stories
(not actual posts) to maintain visual consistency.
always:
Background: solid fill with
brand color.
emojis font
Text: black or white over
Emojis are used in Instagram
brand pink
Stories only, never for actual
create contrast while
posts.
drawing the eye in.
Stories Font:
WVN uses emojis to express the basic bold option
strong emotion.
Stick with yellow skin tone for
these expressions.
avoid:
Off-brand colors in
background or fonts.
Distracting stickers.
13
Film Slides
slide options: white & black
There are two standard slide options available for our films.
Select the slide which best reflects the tone of the film itself.
Maintain visual consistency of slide color & font throughout reel.
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Avoid over designing when using the W Pattern.
Keep it simple.
