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LG Electronics: A Case Study On

The case study on LG Electronics India highlights its significant market share and contributions to global revenue, alongside its focus on innovation and sustainability. It aims to assess customer awareness and effectiveness of the brand, while outlining strategic partnerships and financial performance. The study also emphasizes LG's commitment to advanced technologies and market expansion.

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Rakshith Ah
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52 views10 pages

LG Electronics: A Case Study On

The case study on LG Electronics India highlights its significant market share and contributions to global revenue, alongside its focus on innovation and sustainability. It aims to assess customer awareness and effectiveness of the brand, while outlining strategic partnerships and financial performance. The study also emphasizes LG's commitment to advanced technologies and market expansion.

Uploaded by

Rakshith Ah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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A CASE STUDY ON

LG Electronics

Presented By:
Aditi 01JST21IS004
Rakshith A H 01JST21IS040
Vybhav Guptha K R 01JST21IS057
Harsha G 01JST21IS402
Contents
1. Introduction
2. History
3. Aim and Objectives
4. Cultural and Influence
5. Strategic and Business Model
6. Financial Performance
7. Case Study
Introduction
• LG Electronics India, with a 27% market share, serves over 50 lakh
households and leads in consumer electronics and appliances.
• LG Soft India, its largest R&D hub outside Korea, drives advancements,
supported by a ₹4.8 billion investment in product development and
marketing.
• Contributing 6% to LG’s global revenue.
• LG India exports to 40 countries and targets high-end consumers to
achieve a projected sales growth of 15% in 2008.

3
History
• The Indian electronics industry began in 1965, focusing on
space and defense, later expanding into consumer electronics
like transistor radios and TVs.

• The 1980s marked significant milestones with the introduction


of color TVs during the 1982 Asian Games and the rise of
computers and digital exchanges.

4
Aim
The main purpose of the study is to know the customer
awareness, effectiveness, response towards Brand Awareness of
LG Electronics.

5
objectives
1. To know the awareness level of customer about Brand Awareness of
LG Electronics.

2. To know the effectiveness of Brand Awareness of LG Electronics.

3. To know the attitude of customers.

4. To suggest the Ideas for improvement of Brand Awareness of LG


Electronics

6
Cultural and Influence

•LGE’s appliances, from refrigerators to air conditioners, are


household staples, embodying reliability and efficiency.

•Premium products like the LG Signature line blend luxury with


functionality.

•Sustainability initiatives align the brand with modern values of


eco-friendliness and inclusivity.

7
Strategic and Business Model

•Innovative Products: From OLED TVs to AI-integrated


appliances.

• Strategic Partnerships: Collaborations with Google, Amazon,


and General Motors to expand into new markets like EV
components.

8
Financial Performance
• Home appliance and air solutions dominate revenue with
strong growth in emerging markets.

• Strategic exit from underperforming sectors like mobile


phones bolstered profitability.

• Investments in future technologies, such as renewable energy


and robotics, ensure long-term competitiveness.

9
Case Study
Sl Title Author year Published
no.
1 Brand awareness A.Jawahar, 2018 October Anveshana’s International
: a case study of G.Satyanarayan Journal of Research in
lg electronics Regional Studies, Law,
Social Sciences,
Journalism and
Management Practices

10

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