Purposive Communication - College Reviewer
Subject Name: Purposive Communication
Type: GE (General Education Core Subject)
Purpose: To help students communicate effectively and appropriately in different contexts - local,
global, academic, and professional.
CORE TOPICS:
1. Focuses on the Power of Language
 - Language influences beliefs, culture, and relationships
 - Language is a tool for learning, expressing, and connecting
2. Nature, Elements, and Functions of Verbal and Non-Verbal Communication
 - Verbal: Spoken and written
 - Non-verbal: Body language, gestures, facial expressions, tone of voice
 - Functions: Informative, expressive, directive, phatic, poetic, metalinguistic
3. The Effect of Global Issues on Communication
 - Climate change, pandemics, wars, and technology affect communication patterns
 - Importance of digital literacy and social awareness
4. Local and Global Communication in Multicultural Settings
 - Intercultural sensitivity
 - Avoiding stereotyping and bias
 - Communicating across cultures and beliefs
5. Varieties and Registers of Spoken and Written Language
 - Registers: Formal, informal, neutral
 - Varieties: Regional dialects, sociolects, jargon
 - Adjusting language based on audience and purpose
6. Evaluating Messages, Images, Pictures, and Illustrations
 - Analyzing content for meaning, bias, purpose
 - Media and visual literacy
7. Communication Aids and Strategies Using Tools of Technology
 - Use of PowerPoint, Canva, videos, audio, posters, and digital platforms
 - Strategies for effective presentations and messaging
8. Communication for Various Purposes
 - Personal, professional, academic, public communication
 - Crafting messages depending on intent
9. Communication for Broad Purposes
 - Wide-reaching communication in media, public affairs, mass communication
 - Writing for general audiences or communities
10. Communication for Academic Purposes
 - Research presentations, academic writing, reports
 - Using credible sources and formal tone
SAMPLE QUESTIONS:
1. What is the difference between verbal and non-verbal communication?
2. How do global issues like pandemics affect communication?
3. Give an example of a formal and informal register.
4. Why is intercultural communication important?
5. What are examples of non-verbal cues?
6. What tools can be used for communication aids?
7. How do you write for academic purposes?
PROJECT OR PERFORMANCE TASK IDEAS:
- Create a video message using proper tone and non-verbal cues
- Poster or visual analysis of media messages
- Group discussion simulating intercultural communication
- Presentation about a global issue and its communication impact
KEY TAKEAWAY:
"Effective communication is not just about speaking - it's about connecting with people across
cultures, platforms, and purposes."