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David Abbott Collection
his is a collection of "Headlines & Openers" written by David Abbott (from his "Legendary Ads
Vault" collection) – transcribed just for our Copy Legends community.
● Each ad/headline is in bold (any unbolded text above a bolded headline represents the
"pre-header".)
● Each ad/headline is separated by "---"
(Please excuse any minor typos – this collection required 30 pages!)
How long can these men survive without food?
Since Abbott, Mead, Davies, and Vickers came together four months ago things have gone
pretty well.
We've put on £1.8 million in new billings, hired some very good new people, and moved into
new offices.
But, as yet, we haven’t picked up a food client.
---
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Nobody starts an advertising agency without giving it a lot of thought.
Remember when agencies used to have philosophies?
When individuals dug deep into their past and said, “This is what I believe in”?
Remember how agencies grew up around such disciplines? How did the men who gave their
names to an agency also gave new insights to the business?
Men like Raymond Rubicam, Leo Burnett, Bill Bernbach, and David Ogilvy.
---
Watch out Colletts, we’re only £34 million behind you.
---
Because I’ve known you all my life.
Because a red Rudge bicycle once made me the happiest boy on the street.
Because you let me play cricket on the lawn.
Because you used to dance in the kitchen with a tea-towel around your waist.
Because your cheque book was always busy on my behalf.
---
Chivas Regal is always twelve years old. Rarely thirteen.
---
Life’s pleasures.
A perfect rainbow.
The smell of new-mown hay.
The sound of the sea.
Moonlight.
Autumn leaves.
Drinking someone else’s Chivas Regal.
---
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“What a bit of luck. Just enough for the two of us.”
---
“I never read The Economist.” Lindon. Management trainee. Aged 42.
There is a very fine line between stupidity and gender inequality.
“I always read The Economist.” Linda. Management trainer. Aged 42.
---
99% of 1%ers are subscribers.
---
Somebody mentions Jordan.
You think of a Middle Eastern country with a 3.3.% growth rate.
---
Where guesses become educated.
---
57
Percentage of Economist readers who, while stopped at a traffic life, have been asked to pass
the Grey Poupon.
---
This is not an Economist ad. Do you still think it’s great?
---
A gymnasium for the mind.
---
Lose the ability to slip out of meetings unnoticed.
---
Enocomsit rdeeras avhe iradeye wrkode ti uot.
---
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One the edge of a conversation. One of the loneliest places on earth.
---
It’s lonely at the top. Bring something to read.
---
In real life, the tortoise loses.
---
Money talks, but sometimes it needs an interpreter.
---
Would you like to sit next to you at dinner?
---
If you can afford a glass house, you can throw anything you want.
---
63.4
Percentage of readers who have a taxable household income of over $100,000.
63.4
Percentage of Economist readers who could think of more creative ways to reduce the deficit.
---
63%
Percentage of business magazine readers who had lemonade stands as children.
80%
Percentage of Economist readers who opened adjacent ice cube stands.
---
93
Percentage of Economist readers who see themselves as courageous explorers of the global
market.
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93
Percentage of Economist readers’ parents that were frequently paged to please pick up their
child at the Courtesy desk.
---
1205
Annual number of political speeches which suspiciously correspond to Economist articles.
---
24
Average age when a typical businessman buys his first home.
24
Average age when a typical Economist reader sells it to him.
---
Number of Economist subscribers who have run the country.
220,659
Number of Economist subscribers who feel they could have done a better job.
---
Net number of shapes a typical Economist reader can make from a single paper clip during any
given Board meeting.
---
Most books on management theory have one serious flaw. The author.
Sadly for the reading public, many industrialists find it difficult to be objective about their own
achievements.
Massaged by editors and ghost-writers, their memoirs, too often, take on the folksy certainties of
a Wester.
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---
Hello to all our readers in the high office.
---
IF THE WELDING ISN’T STRONG ENOUGH, THE AR WILL FALL ON THE WRITER.
That’s me, lying rather nervously under the new Volvo 740.
For years I’ve been writing in advertisements that each spot weld in a Volvo is strong enough to
support the weight of the entire car.
Someone decided I should put my body where my mouth is. So we suspended the car and I
crawled underneath.
---
AFTER NINE MONTHS UNDERWATER ALL THE PAINTWORK NEEDED WAS A WASH
On 2nd August 1982 a Volvo estate was reported stolen in Hammersmith.
On 28th April 1983 the car was recovered from Tilbury Docks.
---
AN 18-YEAR-OLD VOLVO AND TWO OF ITS CONTEMPORARIES.
---
DEEP DOWN WOULDN’T YOU RATHER DRIVE A VOLVO?
---
“Helen’s relatives had insisted on tying cans to the back of my new Volvo. It was the
latest 1981 model with the more powerful 6-cylinder engine and I was understandably
protective.
‘I thought this was meant to be a mature wedding,’ I said as I stopped to cut the cans loose. I
didn’t hear Helen’s reply from inside the car, but the atmosphere was decidedly chilly on my
return.”
---
“It was a bitterly cold morning and I was thankful for the Volvo’s efficient heating system.
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I had slipped Mozart’s clarinet concerto into the stereo and was looking forward to a pleasant
drive when I saw the hitchhiker. His placard intrigued me and breaking the habit of a lifetime, I
stopped.”
---
THE ONLY SOUPED-UP CAR THAT CAN CARRY 3,988 CANS OF SOUP.
Volvo’s new 740 turbo estate has a top speed of 124 mph and a 0-60 time of 8.5 seconds.
It comes with black leather upholstery, tinted glass, central locking, alloy wheels, metallic paint,
power-assisted steering, and a sunroof. (And since the performance is electric; so are the
windows and door mirrors.)
---
If he can make it, so can Volkswagen.
No disrespect intended, Mr. Feldman.
But no one would ever mistake you for Gregory Peck. Yet you’ve made it right to the top.
On talent.
And that’s kind of reassuring when you make a car that looks like ours.
---
All for the price of an Austin T100.
What’s the catch?
There isn’t any.
The Austin T100 costs £740.
The Volkswagen T1200 costs £685.
Which leaves you £56 to spend if you buy the Volkswagen.
---
It makes your tires go farther.
The little gadget in the photograph is called a Volkswagen.
When fitted to tyres it can have a remarkable effect on their longevity.
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The secret lies in the size of the wheels.
The Volkswagen has 15’ inch wheels. While most cars have only 13’ wheels.
---
It’s possible.
As far as we know, nobody has ever bought a Volkswagen because of its speed.
---
“No sir, it’s only a test drive, you don’t have to buy it.
Why don’t you slip into the driving seat while I go around the other side.
Now, close the door. No, try it again.
No, you’ll have to wind the window down a bit first. Everything fits so well that the car's virtually
airtight.
---
The color of this can is blue.
The writer of this ad was a freelancer. (Cheap.)
We got a discount on the page cost.
And settled for a black and white ad instead of colour.
(As you can see.)
---
To close the door, open the window.
Shutting a door on a Volkswagen can be pretty frustrating if you don’t handle it right.
The harder you slam it, the faster it jumps open again.
This happens because Volkswagens are made in a way that’s almost forgotten these days.
---
We can do it cheaper than most.
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If the cost of getting from A to Be is beginning to get you down, maybe it's time you bought a
Volkswagen.
At £685, the Volkswagen T1200 is quite a bargain to start with.
And that’s only the start.
---
Why don’t they wave anymore?
It’s a matter of self-preservation.
Oh, it was fun to wave at a passing bug in 1950. When there were only 159 on the road. And
the chances of passing one of them were, to say the least, small.
---
You could learn a lot from Mr. Statter.
Every day of the week, Mr. Statter hands his car over to some of the worst drivers in the country.
Which is why Mr. Statter owns a Volkswagen.
The Volkswagen might have been made for bad drivers.
---
A fickle fungus makes these wines remarkable. A fickle public keeps them reasonable.
In certain parts of Bordeaux, the humid autumn weather encourages a particular kind of fungus
to attack the grapes.
What might appear to be a catastrophe is in fact, a blessing.
---
A good Stilton from Sainsbury’s will make your mouth water. (Not your eyes.)
If you associate Stilton with a strong smell you’ve probably been associating with the wrong kind
of Stilton.
A good Stilton should have a mellow taste and smell, with no trace of bitterness.
The blueing should explode from the centre of the cheese but not quite reach the edge.
---
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A sculpture by Henry Moore? No, a potato by J Sainsbury.
What you see here is a single potato, and a most singular potato it is too.
It’s called the Pink Fit Apple (no, honestly) and it actually grows like that. Introduced to Britain in
the mid-19th century, it was until recently the almost exclusive preserve of the connoisseur’s
vegetable garden.
---
All nappies are faced with the same problem. This is how Sainsbury’s solved it.
Our new nappies don’t immediately reveal their secret.
True, they look remarkably neat and trim. (Far less bulky than conventional disposables.)
They fit more snugly, too, with a waistband specially designed to prevent leakages.
But their real advantage is hidden below the surface.
---
Announcing Sainsbury’s own burgers. With 0% beef.
Where is it written that all burgers have to be beefburgers?
Wouldn’t home-grown pork make a good burger?
Or how about smoked bacon with real parmesan cheese?
Or a fresh turkey burger.
---
As recommended by the Popes of Avignon, Louis XIV, Anne of Austria and Sainsbury’s.
The small town of beaumes-de-Venise lies 20 kilometers north-east of Chateauneuf de Pape in
the Rhône Valley.
It is famous for its sweet, honeyed Muscat dessert wine, described by one critic as ‘the best
Muscat in all of France.’
It is an opinion shared by many before him.
---
At Sainsbury’s if we don’t sell our mince in a day, we don’t sell it.
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The best mince is fresh mine.
So all our ground beef and minced beef have a sell-by date of just one day.
What we don’t sell in a day comes out of the cabinet as a fresh supply goes in.
---
At Sainsbury’s, you can move from a house to a chateau for just £1.60.
Our house claret sells for just £1.95.
Bottled in France, it’s the genuine article – designated “Appellation Bordeaux Supérieur
Contrôlée.
Made from a blend of grapes, including Cabernet Sauvignon, it’s a good, honest wine and
perfect for everyday drinking.
---
At Sainsbury’s, you don’t have to get up early to bag the fresh doughnuts.
Our in-store bakeries make doughnuts all day long. So even if you shop in the late afternoon it’s
not too late to buy doughnuts that are still deliciously warm.
You can have them with jam, apple, custard, iced or simply sugared.
(We even make a jam doughnut with dairy cream.)
---
Can you spot which Sainsbury’s chocolate biscuit is upside down?
This is our all-chocolate assortment for Christmas.
Thirty-eight biscuits fully covered in plain or milk chocolate.
And we do mean fully covered.
---
Can you tell which potato is badly bruised? Neither can Sainsbury’s.
The potato on the top was the villain but you’d never have known just by looking.
It was harvested in frosty conditions and bruised beneath the skin where you can’t see.
And what you can’t see we can’t see either.
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So at Sainsbury's we’ve had to find another way around the problem.
It’s called prevention.
---
Canon Felix Kir gave his name to the most perfect summer drinks. He lived to enjoy 92
summers.
Sainsbury’s Creme de Cassis is a blackcurrant liqueur from Burgundy.
When you add a dash of it to a glass of dry white wine you make a Kir.
The name is an affectionate tribute to Canon Felix Kir, one time Mayor of Dijon.
---
Drink your way from nicoise to framboise without leaving the Loire or Sainsbury’s.
The Loire is the longest and most famous river in France.
It rises in the Massif Central and flows some 600 miles into the Atlantic near Nantes.
Along its banks and those of its tributaries lie countless small vineyards owned and cultivated by
‘Petitis vignerons – a peasant farm, fiercely proud of their wine and their independence.
---
Eat the same past they eat on the Via Venator. (Via Sainsbury’s).
No one knows as much about pasta as the Italians.
There’s evidence that it was a revered dish as early as 5000 BC and its popularity is certainly
not on the wane.
Today, the average Italian eats 60lbs of pasta a year.
(In England, we manage only 2 ½ lbs each.)
---
For sale, Sainsbury’s fresh English pork. No previous owners.
Which is fresher?
The pork that goes to a meat market or the pork that goes straight to the supermarket?
It’s obvious, isn’t it. Which is why Sainsbury’s cut out the middle man and buy their pork direct.
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---
From Sainsbury’s comes a drink no one has ever drunk before.
All tap water is recycled.
Some of it may have been through the waterworks as many as seven times.
Sainsbury’s mineral water, by way of contrast, comes only from natural springs.
So the first time you drink it, is the first time it’s been drunk.
---
From Sainsbury’s: the champagne they used to drink out of slippers. (Just slip uf £6.45.)
It looks wonderfully wicked, doesn’t it?
Pink champagne has a glamour that few other drinks can match.
Yet no wine is more difficult to make.
It requires a long hot summer so that the mature red grapes can be picked late.
---
From Sainsbury’s: the peach with a smoother complexion.
The nectarine looks like a cross between a piece and plum.
In fact, it’s pure peace, but a smooth-skinned variety. It tastes just like a peach but more so, for
it’s often much juicier.
It got its name in the sixteenth century from nectar, the drink of the gods, and many people
believe it well deserved the accolade.
---
From Sainsbury's, canned fruits that are swimming in juice not drowning in syrup.
No longer need weight watchers watch out for canned fruit.
Sainsbury’s have taken a selection of popular fruits and canned them in natural fruit juices.
(No added sugar means no added calories.)
---
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For the wine growers of Buzet, 1945 saw the end of one war and the start of another.
If you’re not familiar with the name of Buzet, it’s understandable.
Look for it in the index of most wine books and you’ll look in vain. There’s the town of Buxy in
Burgundy, but not Buzet.
Perhaps wine writers have dismissed Buzet as a Johnny-come-lately kind of wine.
---
Guard against lightning, fire, shipwreck, whooping cough, sick cattle, and failing
friendships with a Sainsbury’s wholemeal hot cross bun.
Will the hot cross bun replace the insurance broker?
Should all doctors and vets plump for early retirement?
Is it time for the lifeboat men to push off?
If tradition and superstition are anything to go by the answer is yes.
---
Guess what Sainsbury’s new canned grapefruit tastes like?
In its own little way, our new canned grapefruit is something like a milestone.
It’s vacuum-packed. (As far as we know, the first on sale in Britain.)
The outcome is a grapefruit that tastes uncannily like the fresh fruit.
---
Have Sainsbury’s discovered three new avocados?
It was back in the 1960’s that we first started selling avocados.
Very slowly.
To be honest, some of our rivals thought we were crazy and we lost count of the times a smiling
shipper would say to us, “Your potatoes look a bit off-colour.”
---
How can you be sure it’s not champagne masquerading as Sainsbury’s Sparkling
Saumur?
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We confess it’s not always easy.
At a recent Sunday Times wine-tasting event, an expert was fooled.
A glass of our sparkling Saumur was tasted and confidently pronounced champagne.
Oh dear.
---
Just when you thought you understood Brie, Sainsbury’s creates delicious confusion.
Above, you see the classic Brie from France.
In 1815, at the Congress of Vienna it was voted the “King of Cheeses”.
It’s a cheese that can cause ecstasy amongst its admirers and its taste has been described as
“part mushrooms, part cream, part cognac, part earth.”
Surprisingly, it's often served hot in France.
---
Ladies and gentlemen, charge your glasses. (Sainsbury’s only charges around £4.)
As a nation, we’ve always been partial to our port. (And quite right, too. After all, the British did
invent it.)
Now Sainsbury’s would like to tempt you with one which we consider to be in a class of its own.
Our Fine Old Vintage Character.
Definitely a cut above your ruby or tawny ordinaire.
---
Les vins français chez Sainsbury sont très authentiques, n’est-ce pas?
Only twenty percent of the wine France produces has the right to be called Appellation
Controlee.
(The French Government’s guarantee of a wine’s origin and authenticity.)
You might be surprised to learn that of Sainsbury’s 16 French red wines, 12 bear this distinction.
---
Mild and smoky but never salty. Is this one of the rasher claims made by Sainsbury’s?
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Of course. But it’s something we claim for our Tendersweet bacon steaks and roasts, too.
When you see the name you can be sure of two things.
First, you’ll be getting only half the salt content of ordinary bacon.
Second, the Tendersweet bacon will always be succulent and tender.
---
Nothing is more agreeable on a summer’s day than a bottle of Sainsbury’s A.P. Nr. 4 907
059 297 82. (Unless it’s a bottle of A.P. Nr. 4 907 0599 246 82.)
Germany has been a wine-producing nation since the Romans first introduced the wine bottles
in the 2nd century.
The Emperor Charlemagne, while swallowing most of Europe, re-organized the vineyards so he
always had something to swallow at home.
Even the poet Goethe wrote a sermon in praise of wine.
---
Now it’s even easier to pick up real Italian pasta at Sainsbury’s.
Meet the Italian pasta you don’t have to wind round a fork.
From left to right, Elsche, Penne Rigate, Conchiglie and Cellentani. (Or for British tongues,
whirls, quills, shells and spirals.)
---
Now Sainsbury’s introduce something rarely seen in fish pies. No potato.
We’ve got chunks of prime code.
We’ve got prawns.
We’ve got green grapes, mushrooms and flaked almonds.
We've a delectable sauce made from white wine, cream and butter.
But we don’t have potatoes.
---
Now Sainsbury’s offers you more carrots to the page.
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As a small carrot to all our shoppers, we’re now stocking small carrots.
(Not to mention small parsnips and small turnips.)
These baby vegetables are grown especially for Sainsbury’s.
---
Now Sainsbury’s feed the mind.
If you’re aged between six months and six years, Sainsbury’s have some rather good news for
you.
We’ve just brought out a new range of children’s books that even the grown-ups are drooling
over.
---
Our butchers insist you can’t improve on Sainsbury’s lamb. Will someone please tell Mrs.
Abbott?
We’ve always been very proud of our English lamb
Unlike most butchers we don’t go to the market and just take what’s going.
In fact, we don’t go to market at all – we buy direct from specially chosen suppliers. And our
standards are rigorous, to put it mildly.
---
Pick up a peaches and cream complexion where you pick up your peaches and cream.
Sainsbury’s announce their own exclusive beauty collection.
It’s called J Cosmetics and sparing the bushes of our beauty experts we think it’s a remarkable
range.
First we look after your skin.
---
Sainsbury’s announce sandwich courses in Dutch, Hungarian, Polish, Belgian, French,
Italian, Greek, German and Danish.
If you’ve never thought of Sainsbury’s as a delicatessen, think again.
We sell 115 kinds of cooked meats and delicatessen products.
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(Even the smallest Sainsbury’s stocks around 40.)
---
Sainsbury’s are now selling their English-grown Chinese Leaf. (Japanese variety, of
course.)
It looks like lettuce but you cook it like cabbage.
It’s called Chinese but its native land is Japan. (Except when it’s grown in England).
You can eat it hot with a knob of butter, salt, pepper and chopped parsley.
But it’s equally delicious raw in salads.
---
Sainsbury’s Continental Cuts. Why shouldn’t you have the same help as Madame,
Signora and Frau?
On the Continent, butchers have a long tradition of preparing their meat with an eye on their
customers’ cookbooks.
“The meat should meet the needs of the recipe” they say.
So they trum, vut, beat and roll to save the cook precious time.
It’s an example we’ve decided to follow at Sainsbury’s.
Hence our range of Continental Style Cuts.
---
Sainsbury’s have a peach of an idea for Parma ham. But it isn’t peach.
What is it?
Well, its taste has been described as a mixture of apricot and pineapple.
Though many believe it better than either.
Originally from the East, it’s been grown for at least 4,000 years.
---
Sainsbury’s sausages. The perfect excuse for serving Yorkshire pudding with pork.
Obviously a good toad in the hole has to start with a good sausage.
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And what better start than Sainsbury’s Premium Pork?
We’ve been making them since the 1920’s and the ingredients have hardly changed in sixty
years.
---
Sainsbury’s beanz means zzzzzzzz.
Have you discovered our Decaffeinated Filter Coffee?
It’s made from 100% Arabica beans, with all the aroma and flavour you’d expect.
But none of the caffeine.
The beans are medium roasted and then ground to give you a coffee that’s perfect at any time
of the day.
---
Sainsbury’s Canadian Cheddar. From Ontario to your table in just two years.
Canada is a very good place to make cheese.
It’s been famous for its cheddar for well over 100 years and Sainsbury’s have been importing it
since before the war.
It’s made in a traditional way from ‘raw milk’.
The milk is heat-treated to remove any dangerous bacteria but it’s not pasteurized, so the
harmless organisms survive to improve the cheddar’s flavour.
---
Sainsbury’s Fromage Frais. One taste and you’re doomed.
We should warn you. It’s not as low in price as yogurt. It’s not as low in calories as cottage
cheese.
It won’t make you feel incredibly virtuous.
It’ll just make you feel like more. In a word, it’s irresistible.
---
Sainsbury’s present a genuine alternative to the curry house. Your house.
For many people Indian food can be summed up in one word.
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Curry.
Nothing, in fact, could be further from the truth.
Indian cooking has more combinations of flavours and seasonings than any other cuisine in the
world.
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Sainsbury’s squash 1-% more fruit juice into their squashes.
Sainsbury’s High Juice fruit squashes really do live up to their name.
They contain 50% fruit juice (twice the legal minimum) and 10% more than the competition.
---
Sainsbury’s traditional Normandy camembert. (Watch it like a hawk and eat it like a wolf.)
These days, camembert is made all over the world.
In Iceland, Norway, Japan, Australia and Petaluma, California.
There’s even a Russian version called Zakoussotchnyi.
Admirable though these pasteurized cheeses may be, they’re not the real thing.
---
Sainsbury’s won’t put their name on an underage armagnac or over-age mint.
Before there was cognac there was armagnac.
It has been produced in Gascony for over 500 years and can justly claim to be France’s oldest
brandy.
A smooth, gently aromatic drink, its flavour owes much to the oak casks in which it is matured.
---
The Cotes du Rhone boasts several Goliaths amongst its red vines. (Can Sainsbury’s
claim at least one David?)
The vineyards of the Cotes du Rhone stretch from Lyon to Avignon, a distance of 140 miles.
It is not gentle terrain.
The vines are often planted on steep granite cliffs and the summers are hot and long.
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---
The new season’s lamb, designed by Sainsbury’s. (Notice the soft shoulders, the trim
neckline and today’s fashionable leaner look.)
Have you ever seen such model cuts of lamb? In our ‘extra-trimmed’ range, the shoulders are
neater, tidier and boneless. (No more carving drama at the table – there’s even a boneless leg).
---
The Rack. Sainsbury’s put their new Granary Wholemeal through the toughest test of all.
By tradition, wholemeal bread doesn’t make good toast.
The texture is usually too dry and crumbly to toast well. Which is why Sainsbury’s decided to
take a fresh look at wholemeal bread.
---
The safest thing to serve at any dinner party is a good roast from Sainsbury’s.
In particular, may we suggest our Continental Roast.
A strong and distinctive coffee made to our own recipe.
We take a select blend of beans and dark-roast them to make the perfect after-dinner coffee.
Like all Sainsbury’s ground coffees, Continental Roast comes in a clear film pack so you can
see what you’re buying.
---
What on earth are Sainsbury’s up to?
Tomatoes as big as apples.
Lettuce as firm as cabbage.
Mushrooms like saucers.
---
Who knows better than Sainsbury’s how dryness can age the skin?
Consider, if you will, the example of the plum and prune.
A prune is simply a plum that's lost its moisture. The skin wrinkles, toughens and the bloom
goes forever.
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Of course, with human complexions, the effects are somewhat less dramatic but the lesson is
the same.
---
Why Sainsbury’s Traditional Beef hangs around for weeks before anyone buys it.
You can’t hurry a good bit of beef. It needs time to mature and become tender.
So at Sainsbury’s we give our Traditional Beef range just as long as it takes.
We hang it, on the bone, for far longer than is normal.
---
Why shouldn’t the revelations start before the best man’s speech?
At most weddings the wine is as predictable as the best man’s sense of humour (though usually
dryer).
For those who’d like something a little different, Sainsbury’s have an excellent Spanish Cava.
If you’ve never tried one, you're in for a pleasant surprise.
---
You’ll never catch a Sainsbury’s selling a week-old topside. (Ours are even older.)
Beef doesn’t take kindly to being rushed. It needs time to mature and become tender.
So at Sainsbury’s we keep our topside for at least 10 days before putting it on display.
You can see the difference even before you taste it.
---
An offer you can’t refuse. A problem you can’t ignore.
Nicola Bayley’s books for children have been received by the critics with almost embarrassing
praise.
---
At £12.95, few schools can afford to take it. At £1.95, few parents can afford to miss it.
Hans Christian Andersen has probably encouraged more children to read than any other author.
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Since 1900, almost every year has seen the publication of a new edition of his famous Fairy
Tales.
Few however have equaled the 1013 edition with its wonderfully evocative illustrations by We.
Heath Robinson.
This celebrated edition has now been re-created in most loving details.
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How Peter Pan can help get your child off to a flying start.
Since 1911, the story of “Peter Pan and Wendy” has been recognized as one of the finest ever
written for children.
Captain Hook, Nana, Tinkerbell, and the Darlings are names known and loved by generations.
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This doggy bag contains a dead doggy.
Thousands of them go to the incinerator every week.
The dogs are healthy but unwanted.
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When the Government killed the dog license they left us to kill the dogs.
One thousand dogs are killed in Britain every day.
For the most part, healthy dogs and puppies with years of life left in them.
The killings take place at local vets, in RSPCA centres and other animal charities throughout the
country.
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I’m a writer at Doyle Dane Bernbach. We’re looking for two new account men. This is
what I think they should know about the job.
When they asked me to write this recruitment ad I said I was too busy.
Just say we need two account men and leave it at that.’
Then I got to thinking. Chances are it won’t be long before I’m working with one of the new
people.
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www.imarketing.courses
It could make both our jobs a little easier if he understood the place before he came.
And it’s not always easy for an account man to see how he’ll fit in here.
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“The Board and I have decided we don’t like the colour of your eyes.”
It’s not usually as brutal as that.
Usually, there’s a polite phrase about a ‘clash of personalities’.
But the end result is the same. A man gets the push because his face doesn’t fit.
It could only happen at one level in British industry – the top.
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A little drop of rain never hurt anybody.
We can’t stop it.
Rain is something we have to live with.
And as a national we aren’t doing too well at it.
Nearly 3,000 people died last year in wet-road accidents.
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It takes guts to charge £10 for a shaver.
We didn’t intend to make the Remington 25 expensive.
But its ended up pretty pricey. Because of all the things we couldn’t bring ourselves to skimp on.
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SEND THEM OFF WITH SOMETHING SUBSTANTIAL OUTSIDE THEM.
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If you drove to the pictures to see it, you could save £45 on your motor insurance.
Remember the days when motoring was a joy, films were great entertainment and Half a Crown
was enough to paint the town red?
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www.imarketing.courses
If so and you were a motorist about the same time as John Gregson and Dinah Sheridan were
tootling down to Brighton in ‘Genevieve’, you may be able to save yourself some £.s.d.
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We earn our living by doing as little as possible.
We’ve got fixed ideas about the way Puffed Wheat should taste.
We’ll do anything to preserve the natural flavour of the original wheat gain.
Even if it means doing virtually nothing.
(Which it does.)
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We’ve been in the travel business a long time.
In the beginning, it was sink or swim.
We swam.
Until about 15 years ago when we started to fly.
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You've got enough on your plate at Christmas without worrying about cranberry sauce.
We understand.
The last thing you want on your plate is a nice splash of colour.
And noody in your house has ever said that turkey is a little on the dry side.
And the idea of those plump little berries in that tart, tangy sauce doesn’t appeal at all, does it?
Or does it?
