Remitly - Seattle, WA
Marketing Copywriter
6 month CTH
Job Description:
Remitly is on a mission to transform the lives of immigrants and their
families by providing the most trusted financial products and services
on the planet. Since 2011, we have been tirelessly delivering on our
promises to immigrants sending their hard-earned money home. We
strive daily to meet our promise to our customers by building peace of
mind into everything we do. Join over thousands of employees across 8
offices who are growing their careers while having a positive impact on
people globally.
About the Role:
As a Marketing Copywriter i, you will help tell our story in a compelling,
fresh, relevant way to audiences from many different countries and
cultures. We are looking for an eloquent writer with proven
experience driving creative at a start-up and in-house setting
(or agency), who has experience writing for everything from email to
in-app, push messages, Meta, and Google ads. You are comfortable
with understanding the business impact of your work and taking
accountability for its performance. You strive to continuously improve
both your work and the results for the business.
You are known for your collaboration and have a strong understanding
of digital marketing channels and formats, including best practices. You
will partner with Designers, Product Marketers, Product Managers, and
our core Creative Leads. You understand what it means to operate in a
performance-driven environment and know how to balance emotional
and functional writing to drive results. The ideal candidate for this role
is someone with a high degree of ownership who is proactive in
identifying strategic and creative opportunities and brings a positive,
can-do attitude to their work.
You Will:
Partner with our Marketing Designer to build marketing assets and
templates aligned to the brand and relevant to our customers while
optimizing to increase conversion rate
Ensure all copywriting is insight- and data-driven, on brand, and driving
results
Establish and maintain a strong understanding of our audiences from
the Philippines, Latin America, India and more, to ensure you are
creating highly relevant messaging that resonates.
Present your work to internal stakeholders, and have sound reasoning
or data to back up your points of view.
Own your hard-earned copywriting expertise and maintain healthy
boundaries when others try to do it for you, pushing back with
diplomacy and empathy.
Partner with core Creative, Brand, and Marketing Operations teams to
ensure creative deliverables and timelines are reasonable and are met
or exceeded.
Partner with marketers throughout the creative process to align on
quality input and ensure that our work delivers against stated
objectives and goals.
Research and keep a pulse on trends, issues, and topics that matter
most to Remitly’s key audiences around the world
Work with external partners when needed, providing constructive
feedback.
Develop and maintain a thorough understanding of our legal
guidelines, ensuring your writing works within the boundaries of what
we can say.
Be a positive, joyful influence within Marketing and Remitly as a whole
You Have:
Minimum 5 years of experience as a copywriter at a start-up and an in-
house creative team (and/or agency)
Consumer copywriting experience a must; digital brand preferred
Proven expertise and knowledge of email best-practices and mobile-
first digital marketing
Strong interest in understanding why creative performs and how to
make it perform even better
Ability to operate autonomously and manage your own workload
Ability to partner effectively with peers, managers and executives
A highly-developed instinct for balancing brand goals with performance
goals
Extreme attention to detail and a high degree of discretion
Ability to clearly articulate your approach/thinking
An understanding of channel A/B testing and validation
A passion for people, communication, marketing, and storytelling
A sensitivity and desire to understand various cultures and trends from
the Philippines to India to Latin America
Strong written and verbal communication skills
Ability to write and communicate in other languages a plus, but not a
requirement
Alignment with our mission and values
