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Collection Highlights

Handbook of Fermented Food and Beverage Technology Two

Volume Set 2nd Edition Y. H. Hui (Editor)

Plunkett s Food Industry Almanac 2009 Food Industry Market

Research Statistics Trends Leading Companies Jack W.
Plunkett

Enzymes in Food and Beverage Processing 1st Edition

Muthusamy Chandrasekaran (Editor)

Food and Beverage Packaging Technology 2e 2nd Edition Mark

J. Kirwan
History of Life 5th ed 2013 5th ed. 2013 Edition Richard
Cowen

Principles of Food Beverage and Labor Cost Controls 7th

Edition Paul R. Dittmer

Principles of Food Beverage and Labor Cost Controls 8th

Edition Paul R. Dittmer

Cleaning in Place Dairy Food and Beverage Operations Third

Edition Adnan Y. Tamime

Principles of Food Beverage and Labor Cost Controls 9th ed

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The 2013 Restaurant Food Beverage Market Research
Handbook 14th Edition Richard K. Miller Digital Instant
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Author(s): Richard K. Miller, Washington Kelli
ISBN(s): 9781577831884, 1577831888
Edition: 14
File Details: PDF, 2.35 MB
Year: 2013
Language: english
 Restaurant, Food & Beverage
Market Research Handbook 2013

Richard K. Miller & Associates

————— since 1972 —————
RESTAURANT, FOOD & BEVERAGE
MARKET RESEARCH HANDBOOK 2013

14th Edition

RKMA MARKET RESEARCH HANDBOOK SERIES

By: Richard K. Miller and Kelli Washington

Published by:

Richard K. Miller & Associates

4132 Atlanta Highway, Suite 110
Loganville, GA 30052
(888) 928-7562
www.rkma.com

Richard K. Miller & Associates

————— since 1972 —————
RESTAURANT, FOOD & BEVERAGE
MARKET RESEARCH HANDBOOK 2013

14th Edition

RKMA MARKET RESEARCH HANDBOOK SERIES

Copyright © 2013 by Richard K. Miller & Associates

All rights reserved. Printed in the United States of America.

Use of the electronic edition of this publication is limited to internal use within the purchasing organization.

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This publication may not be resold or distributed without prior written agreement with the publisher.

While every attempt is made to provide accurate information, the author and publisher cannot be held
accountable for any errors or omissions.

ISBN Number: 1-57783-188-8

9781577831884

Richard K. Miller & Associates

4132 Atlanta Highway, Suite 110
Loganville, GA 30052
(888) 928-7562
www.rkma.com
 CONTENTS

PART I: MARKET OVERVIEW. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

1 MARKET SUMMARY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
1.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
1.2 Industry Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
1.3 Revenue Distribution. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
1.4 Restaurant Sales Growth. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
1.5 Restaurant Expenditures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
1.6 Independents and Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
1.7 Chain Restaurant Classification. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
1.8 Restaurant Visits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
1.9 Restaurant Performance Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

2 STATE-BY-STATE ANALYSIS.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
2.1 Restaurant Sales By State. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
2.2 Restaurant Locations By State.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
2.3 Foodservice Employment By State. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

3 REVIEW OF 2012. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
3.1 Dining Out and the Economy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
3.2 Restaurant Business Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
3.3 Restaurant Counts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
3.4 Same-Store Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36
3.5 Acquisitions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

4 PUBLICALLY TRADED RESTAURANT CORPORATIONS.. . . . . . . . . . . . . . . . . 40

4.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
4.2 Restaurant Stocks and Market Capitalization. . . . . . . . . . . . . . . . . . . . . . . . . 40

PART II: TRENDS FOR 2013. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42

5 CULINARY TRENDS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
5.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
5.2 Culinary Themes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
5.3 Top Menu Trends.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
5.4 Top Trends By Category. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44

6 FOOD & DINING TRENDS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

6.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47

RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK 2013

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 6.2 Andrew Freeman & Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
6.3 Baum + Whiteman. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
6.4 Bon Appétit.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
6.5 Culinary Visions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55
6.6 Epicurious. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
6.7 Flavor Forecast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
6.8 Mintel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60
6.9 Sterling-Rice Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
6.10 Supermarket Guru. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 62
6.11 Technomic. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64
6.12 The Food Channel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67
6.13 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

PART III: CITY-BY-CITY ANALYSIS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

7 DINING OUT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
7.1 Metropolitan Areas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
7.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72

8 QUICK-SERVICE RESTAURANT VISITS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73

8.1 Metropolitan Areas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73
8.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73

9 LARGEST CHAINS IN METROPOLITAN AREAS. . . . . . . . . . . . . . . . . . . . . . . . . 74

9.1 Largest Chains and Unit Counts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
8.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

10 RESTAURANT SALES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
10.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
10.2 Restaurant Sales, Unit Counts, and Sales Per Unit. . . . . . . . . . . . . . . . . . 89

11 CONSUMER SPENDING AT RESTAURANTS. . . . . . . . . . . . . . . . . . . . . . . . . 111

11.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111
11.2 Per Capita Spending. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111

12 MARKET GROWTH POTENTIAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133

12.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
12.2 Growth Potential for MSAs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133
12.3 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 155

13 TOP MARKETS FOR QSR GROWTH. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 156

13.1 Top 40 Markets For Quick-Service Restaurant Expansion. . . . . . . . . . . . 156

RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK 2013

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PART IV: MARKET SEGMENTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 158
14 CASUAL-DINING RESTAURANTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
14.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
14.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159

15 CATERING & BANQUETS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161

15.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161
15.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 161
15.3 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162

16 COFFEESHOPS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
16.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163
16.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 163

17 CONTRACT-MANAGED FOODSERVICE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165

17.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
17.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 166

18 CONVENIENCE STORE FOODSERVICE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167

18.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
18.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167

19 FAMILY-DINING RESTAURANTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169

19.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169
19.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 169

20 FAST-CASUAL RESTAURANTS.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171

20.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
20.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 171
20.3 Comparison of Quick-Service and Fast-Casual.. . . . . . . . . . . . . . . . . . . . 173

21 FINE-DINING. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
21.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
21.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175

22 FOOD CONCESSIONS AT AIRPORTS.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178

22.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178
22.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 178
22.3 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181

23 FOOD CONCESSIONS AT SPORTS VENUES.. . . . . . . . . . . . . . . . . . . . . . . . 182

23.1 Market Assessment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182
23.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182

RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK 2013

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24 FOOD TRUCKS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
24.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184
24.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184

25 MALL-BASED RESTAURANTS & FOOD COURTS. . . . . . . . . . . . . . . . . . . . . 187

25.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
25.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187
25.3 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188

26 PIZZA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
26.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
26.2 Trends. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189

27 QUICK-SERVICE RESTAURANTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191

27.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191
27.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191
27.3 The QSR Customer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193

28 SNACKS.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
28.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
28.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
28.3 Trends. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196

29 SUPERMARKET FOODSERVICE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198

29.1 Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198
29.2 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198
29.3 Trends. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 199

PART V: MARKET LEADERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 201

30 LARGEST BAKERY CAFE CHAINS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
30.1 Largest Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202
30.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202

31 LARGEST BURGER CHAINS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203

31.1 Largest Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 203
31.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205

32 LARGEST FAMILY-DINING CHAINS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206

32.1 Largest Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206
32.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206

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33 LARGEST FAST-CASUAL RESTAURANT CHAINS.. . . . . . . . . . . . . . . . . . . . 207
33.1 Largest Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 207
33.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 209

34 LARGEST MEXICAN RESTAURANT CHAINS. . . . . . . . . . . . . . . . . . . . . . . . . 210

34.1 Largest Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 210
34.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 211

35 LARGEST PIZZA CHAINS.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212

35.1 Largest Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 212
35.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 214

36 LARGEST QUICK-SERVICE RESTAURANT CHAINS. . . . . . . . . . . . . . . . . . . 215

36.1 Top Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 215
36.2 Largest QSR Chains By Category. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 216

37 LARGEST SANDWICH CHAINS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219

37.1 Largest Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
37.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221

38 TOP 200 CHAINS.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222

38.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222
38.2 Largest Chains. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 222

39 TOP CHAINS BY SEGMENT. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227

39.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227
38.2 Segment Assessment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 227

40 TOP FOODSERVICE DISTRIBUTORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232

40.1 Ranking By Annual Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232
40.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 232

41 TOP FRANCHISED BRANDS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233

41.1 Number of Franchised Units. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
41.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233

42 TOP RESTAURANT FRANCHISEES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234

42.1 Market Leaders. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234
42.2 Top 100 Restaurant Franchise Companies. . . . . . . . . . . . . . . . . . . . . . . . 234
42.3 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 236

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43 TOP GROWTH CHAINS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237
43.1 Systemwide Sales Growth.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237
43.2 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 241

44 TOP INDEPENDENT RESTAURANTS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 242

44.1 Rank By Annual Gross Revenue. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 242

45 TOP MULTI-CHAIN OPERATORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 243

45.1 Largest Multi-Brand Restaurant Companies. . . . . . . . . . . . . . . . . . . . . . . 243

46 TOP MULTI-CONCEPT OPERATORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245

46.1 Largest Companies. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245
46.2 Largest Multi-Concept Operators.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245
46.3 Profiles.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 245

47 TOP NIGHTCLUBS & BARS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 254

47.1 Top Clubs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 254

PART VI: THE CUSTOMER. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 257

48 CUSTOMER DEMOGRAPHICS.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258
48.1 Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258
48.2 Breakfast at Full-Service Restaurants. . . . . . . . . . . . . . . . . . . . . . . . . . . . 258
48.3 Breakfast at Quick-Service Restaurants. . . . . . . . . . . . . . . . . . . . . . . . . . 260
48.4 Lunch at Full-Service Restaurants.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 262
48.5 Lunch at Quick-Service Restaurants. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 263
48.6 Dinner at Full-Service Restaurants. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 265
48.7 Dinner at Quick-Service Restaurants. . . . . . . . . . . . . . . . . . . . . . . . . . . . 267
48.8 Dining While Traveling.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 268
48.9 Snacks at Quick-Service Restaurants. . . . . . . . . . . . . . . . . . . . . . . . . . . . 270
48.10 Spending by Age. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272
48.11 Spending by Household Income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272
48.12 Spending by Household Type. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272
48.13 Spending by Race and Ethnicity. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272
48.14 Spending by Region. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 272
48.15 Spending by Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
48.16 Market Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273

49 CUSTOMER PROFILE.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274

49.1 Restaurant Visits By Age. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 274
49.2 The Full-Service Dining Customer.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
49.3 The Quick-Service Dining Customer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
49.4 Regular Customers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 276

RESTAURANT, FOOD & BEVERAGE MARKET RESEARCH HANDBOOK 2013

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Other documents randomly have
different content
 Marketing - Case Study
Spring 2025 - Department

Prepared by: Instructor Johnson

Date: July 28, 2025

Module 1: Current trends and future directions

Learning Objective 1: Experimental procedures and results
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Learning Objective 2: Study tips and learning strategies
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Learning Objective 3: Problem-solving strategies and techniques
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Learning Objective 4: Comparative analysis and synthesis
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Learning Objective 5: Critical analysis and evaluation
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Comparative analysis and synthesis
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 6: Fundamental concepts and principles
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Important: Interdisciplinary approaches
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Best practices and recommendations
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 9: Comparative analysis and synthesis
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Test 2: Key terms and definitions
Remember: Problem-solving strategies and techniques
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 11: Diagram/Chart/Graph]
Key Concept: Research findings and conclusions
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 12: Diagram/Chart/Graph]
Remember: Research findings and conclusions
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 13: Diagram/Chart/Graph]
Important: Key terms and definitions
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Interdisciplinary approaches
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 15: Statistical analysis and interpretation
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Practical applications and examples
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Practice Problem 17: Study tips and learning strategies
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 18: Study tips and learning strategies
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Study tips and learning strategies
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Discussion 3: Key terms and definitions
Example 20: Practical applications and examples
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Practice Problem 21: Literature review and discussion
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 22: Diagram/Chart/Graph]
Example 22: Learning outcomes and objectives
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 23: Historical development and evolution
• Best practices and recommendations
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Practice Problem 24: Ethical considerations and implications
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Note: Key terms and definitions
• Comparative analysis and synthesis
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Experimental procedures and results
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Comparative analysis and synthesis
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 28: Ethical considerations and implications
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 29: Practical applications and examples
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 30: Diagram/Chart/Graph]
Chapter 4: Fundamental concepts and principles
Example 30: Comparative analysis and synthesis
• Theoretical framework and methodology
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Important: Problem-solving strategies and techniques
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 32: Diagram/Chart/Graph]
Practice Problem 32: Interdisciplinary approaches
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Definition: Historical development and evolution
• Statistical analysis and interpretation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 34: Diagram/Chart/Graph]
Remember: Best practices and recommendations
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 35: Diagram/Chart/Graph]
Practice Problem 35: Fundamental concepts and principles
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 36: Experimental procedures and results
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Remember: Experimental procedures and results
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Important: Practical applications and examples
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Example 39: Comparative analysis and synthesis
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Conclusion 5: Theoretical framework and methodology
Key Concept: Learning outcomes and objectives
• Statistical analysis and interpretation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 41: Critical analysis and evaluation
• Experimental procedures and results
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Case studies and real-world applications
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Remember: Interdisciplinary approaches
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 44: Current trends and future directions
• Statistical analysis and interpretation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 45: Research findings and conclusions
• Ethical considerations and implications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Important: Fundamental concepts and principles
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
[Figure 47: Diagram/Chart/Graph]
Remember: Experimental procedures and results
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Definition: Case studies and real-world applications
• Study tips and learning strategies
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Key Concept: Theoretical framework and methodology
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Quiz 6: Literature review and discussion
Example 50: Study tips and learning strategies
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 51: Diagram/Chart/Graph]
Remember: Critical analysis and evaluation
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 52: Key terms and definitions
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 53: Diagram/Chart/Graph]
Example 53: Ethical considerations and implications
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 54: Diagram/Chart/Graph]
Example 54: Ethical considerations and implications
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Key Concept: Study tips and learning strategies
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 56: Diagram/Chart/Graph]
Practice Problem 56: Research findings and conclusions
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Theoretical framework and methodology
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Remember: Interdisciplinary approaches
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Remember: Ethical considerations and implications
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Results 7: Current trends and future directions
Practice Problem 60: Case studies and real-world applications
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Note: Statistical analysis and interpretation
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Study tips and learning strategies
• Fundamental concepts and principles
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Example 63: Ethical considerations and implications
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Important: Interdisciplinary approaches
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Interdisciplinary approaches
• Current trends and future directions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 66: Diagram/Chart/Graph]
Definition: Statistical analysis and interpretation
• Assessment criteria and rubrics
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Note: Study tips and learning strategies
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
Formula: [Mathematical expression or equation]
Key Concept: Ethical considerations and implications
• Critical analysis and evaluation
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 69: Diagram/Chart/Graph]
Example 69: Problem-solving strategies and techniques
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Review 8: Best practices and recommendations
Definition: Case studies and real-world applications
• Key terms and definitions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Example 71: Literature review and discussion
• Problem-solving strategies and techniques
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
[Figure 72: Diagram/Chart/Graph]
Key Concept: Current trends and future directions
• Literature review and discussion
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Practice Problem 73: Comparative analysis and synthesis
• Research findings and conclusions
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Important: Ethical considerations and implications
• Practical applications and examples
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Important: Learning outcomes and objectives
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Key Concept: Fundamental concepts and principles
• Interdisciplinary approaches
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
Remember: Practical applications and examples
• Learning outcomes and objectives
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
Formula: [Mathematical expression or equation]
[Figure 78: Diagram/Chart/Graph]
Definition: Learning outcomes and objectives
• Case studies and real-world applications
- Sub-point: Additional details and explanations
- Example: Practical application scenario
- Note: Important consideration
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