Parul institute of management
Faculty of Management Studies (MBA)
Specialization: Family Managed Business
Survey for a comprehensive project
Declaration: This survey uses data for academic purpose only.
Questionnaire: Consumer Perception Survey
Section A: Kindly feel up the following details:
1. Name _________.
2. Age group:
o 18-28 yrs
o 29–39 yrs
o 40–50 yrs
o 51–60 yrs
o Above 60 yrs
3. Gender ?
o Male
o Female
o Other
4. Monthly income ?
o Below ₹25,000
o ₹25,000–₹50,000
o ₹50,001–₹75,000
o ₹75,001–₹1,00,000
o Above ₹1,00,000
5. Occupation ?
o Student
o Salaried professional
o Business owner
o Homemaker
o Retired
o Other: _______
Section B:
6. How important are the following product-related factors for you?
Product Factors 1 (Not 2 3 4 5
Importan (Slightly (Neutr (Importa (Highly
t) Importa al) nt) Importa
nt) nt)
Orthopedic features
Comfort levels (soft,
medium, firm)
Material Durability
Sizes (single, double,
queen, king)
Back Support
Allergy-Free
Warranty Duration
7. Could you kindly share your perception of how the following product-
related factors influence your decision?
Product Factors 1 (Strong 2 3 4 5
Disagree) (Disagre (Neutr (Agree) (Strongl
e) al) y Agree)
Orthopedic features
Comfort levels (soft,
medium, firm)
Material Durability
Sizes (single, double,
queen, king)
Back Support
Allergy-Free
Warranty Duration
8. How important are the following price-related factors for you?
Price Factors 1 (Not 2 3 4 5
Importan (Slightly (Neutr (Importa (Highly
t) Importa al) nt) Importa
nt) nt)
Range of prices for
different models
Entry-level vs. premium
segment pricing
Price justified by
features and quality
EMI or zero-interest
financing
9. We would appreciate it if you could share your perception of how the
following price-related factors impact your decision?
Price Factors 1 (Strong 2 3 4 5
Disagree) (Disagre (Neutr (Agree) (Strongl
e) al) y Agree)
Range of prices for
different models
Entry-level vs. premium
segment pricing
Price justified by
features and quality
EMI or zero-interest
financing
10. How important are the following place-related factors for you?
Place Factors 1 (Not 2 3 4 5
Importan (Slightly (Neutr (Importa (Highly
t) Importa al) nt) Importa
nt) nt)
Availability at exclusive
showrooms
Availability on e-
commerce platforms
Doorstep
delivery
Timeliness of
deliveries
11. How do you perceive the following place-related factors in
influencing your decision?
Place Factors 1 (Strong 2 3 4 5
Disagree) (Disagre (Neutr (Agree) (Strongl
e) al) y Agree)
Availability at exclusive
showrooms
Availability on e-
commerce platforms
Doorstep
delivery
Timeliness of
deliveries
12. How important are the following promotion-related factors for
you?
Promotion Factors 1 (Not 2 3 4 5
Importan (Slightly (Neutr (Importa (Highly
t) Importa al) nt) Importa
nt) nt)
TV and digital
advertisements
Social media
promotions
Limited-time offers
Collaboration with
interior designers or
celebrities
Customer references
13. How do you perceive the following promotion-related factors in
influencing your decision?
Promotion Factors 1 (Strong 2 3 4 5
Disagree) (Disagre (Neutr (Agree) (Strongl
e) al) y Agree)
TV and digital
advertisements
Social media
promotions
Limited-time offers
Collaboration with
interior designers or
celebrities
Customer references
14. How do you perceive the overall attributes of this mattress brand
in influencing your decision?
Statements 1 (Strong 2 3 4 5
Disagree) (Disagre (Neutr (Agree) (Strongl
e) al) y Agree)
The product features
meet my expectations.
The pricing is fair and
offers good value for
money.
The promotional
strategies of the
brand create a
positive impression.
The place features
fulfill your needs.
Section C: Additional Feedback
15. Kindly rate the Sleepwell as a mattress brand?
1
5
10
16. In what ways does Sleepwell mattress stand out from other
brands if you have used other brands earlier? (Optional)
o More comfortable
o Better support
o Superior quality
o Innovative features
o Better value for money
o Not applicable/I haven’t used other brands
o Other (Please specify)
18. What improvements would you like to see in Sleepwell products?
__________________
Thank you for your valuable feedback! If you would like to receive
updates about our products or special offers, please provide your
email address (optional).
HYPOTHESIS
6.
Null Hypothesis (H₀): There is no significant difference among the product
factors respecting their importance.
Alternative Hypothesis (H₁): There is a significant difference among the
product factors respecting their importance.
7.
Null Hypothesis (H₀): There is no significant difference among the product
factors respecting their perception.
Alternative Hypothesis (H₁): There is a significant difference among the
product factors respecting their perception.
8.
Null Hypothesis (H₀): There is no significant difference among the price
factors respecting their importance.
Alternative Hypothesis (H₁): There is a significant difference among the
price factors respecting their importance.
9.
Null Hypothesis (H₀): There is no significant difference among the price
factors respecting their perception.
Alternative Hypothesis (H₁): There is a significant difference among the
price factors respecting their perception.
10.
Null Hypothesis (H₀): There is no significant difference among the place
factors respecting their importance.
Alternative Hypothesis (H₁): There is a significant difference among the
place factors respecting their importance.
11.
Null Hypothesis (H₀): There is no significant difference among the place
factors respecting their perception.
Alternative Hypothesis (H₁): There is a significant difference among the
place factors respecting their perception.
12.
Null Hypothesis (H₀): There is no significant difference among the
promotion factors respecting their importance.
Alternative Hypothesis (H₁): There is a significant difference among the
promotion factors respecting their importance.
13.
Null Hypothesis (H₀): There is no significant difference among the
promotion factors respecting their perception.
Alternative Hypothesis (H₁): There is a significant difference among the
promotion factors respecting their perception.
14.
Null Hypothesis (H₀): There is no significant difference in the overall
perception towards the attributes of sleepwell mattresses.
Alternative Hypothesis (H₁): There is a significant difference in the overall
perception towards the attributes of sleepwell mattresses.
