TABLE OF CONTENTS

1. COMPANY INFORMATION
1.1 Brief History
1.1.1 Owners, Share Holders, Stock Holders
1.2 Core Business
1.2.1 Mall Operation and Development
1.2.2 Residential Development
1.2.3 Office Buildings and Commercial Properties
1.2.4 Hotels and Convention Centers
1.2.5 Subordinate Companies
1.3 Into the Stock Market
2. STOCK MARKET DATA TREND
2.1 First Week
2.2 Second Week
2.3 Trend from April 29, 2024 - May
3. OTHER RELEVANT INFORMATION: CURRENT STATUS

4. ANALYSIS AND INTERPRETATION

COMPANY BACKGROUND

SM Prime Holdings used to be the mall development arm of SM Investments, the publicly listed holding company of
the Sy family, the Philippines' richest. But in 2013, the Sy family decided to consolidate its property assets under SM
Prime. The consolidation process saw the Sy-controlled condominium builder SM Development, leisure property firm
Highlands Prime and privately held SM Land being folded into SM Prime.
The restructuring made SM Prime the Philippines' biggest real estate company and one of the largest in the region in
terms of market capitalization.

With its enlarged scale, SM Prime in early 2014 launched a five-year plan that calls for spending 400 billion pesos to
almost double its real estate projects and sales by 2019. The plan includes expanding the company's shopping
centers in the Philippines, from 48 at the end of 2013, to 74. This is on top of operations in China, where the
company has five malls.

SM Prime is managed by Hans Sy, a son of Henry Sy, SM Group founder and the Philippines' richest man.

SM Prime Holdings, Inc. develops, conducts, operates and maintains modern commercial shopping
centers. It operates through the following segments: Malls, Residential, Commercial, and Hotels and
Convention Centers. The Mall segment develops, conducts, operates and maintains the business of
modern commercial shopping centers and all businesses related thereto such as the conduct,
operation and maintenance of shopping center spaces for rent, amusement centers, or cinema
theaters within the compound of the shopping centers. The Residential and Commercial segments are
involved in the development and transformation of major residential, commercial, entertainment and
tourism districts through sustained capital investments in buildings and infrastructure. The Hotels and
Convention Centers segment engages in and carry on the business of hotel and convention centers
and operates and maintains any and all services and facilities incident thereto. The company was
founded on January 6, 1994 and is headquartered in Pasay, Philippines.

Here is a brief history of SM Prime Holdings Inc.:

SM Prime Holdings traces its roots back to 1958 when its founder, Henry Sy Sr., opened a small shoe
store called Shoemart in Manila. This humble beginning marked the start of what would become the
SM Group of Companies.

In 1972, Sy opened the first SM Department Store in Cubao, Quezon City. This eventually evolved into
SM City North EDSA in 1985, which was the country's firstSupaMall.

Seeing the potential in real estate, the SM Prime Holdings corporation was established in 1994 as the
property development arm of the SM Group.

SM Prime's major milestones include:

- 1994 - Incorporated as a property company

- 2006 - Launched its residential arm, SM Residences
- 2007 - Expanded into office buildings with SM Office Buildings
- 2009 - Ventured into hospitality with the Conrad Manila
- 2012 - Opened its largest mall SM Mall of Asia in Pasay City

Over the years, SM Prime grew rapidly, building many of the largest malls in the Philippines. It
diversified into residential condominiums, offices, hotels and convention centers.

Today, SM Prime is one of the biggest integrated property developers in Southeast Asia. It operates
over 70 malls in the Philippines and has a strong presence across its residential, office and hospitality
segments.

The company is led by Henry Sy Jr.'s son, Hans Sy, as the Chairman. It remains committed to its roots
in mall development while expanding into other real estate verticals.

In 1958, Henry Sy Sr. started his first company, ShoeMart (SM), a small shoe store in Carriedo, Manila,
Philippines. He initially focused on buying large supplies of shoes from the United States. His business
expanded as he transformed his shoe store into a department store. At this point, Sy set up his second
company, SM Department Store Inc., and began selling stocks to department stores. In 1978, he began
buying supermarkets at the northern end of EDSA in Quezon City. During the 90s when he opened SM
Megamall, his companies were listed in the Philippine Stock Exchange, SM Prime Holdings Inc. By 2005, the
SM Investments Corporation was inaugurated. In April 2017, SMIC appointed Jose Sio as CEO.

VISION
SM Prime envisions to be a leader in a world-class mall development committed to delivering the daily needs
of millions by offering a total mall experience and creating a richer better quality of life.

MISSION
SM Prime commits to the following mission:
-To constantly provide customers with a fresh and world-class mall experience through innovative and state-
of-the-art facilities and services;
-To undertake wide-ranging corporate social responsibility initiatives that provide greater service for
customers with special needs and ensure environmental sustainability through various programs on energy,
water, and air conservation;
-To be an employer of choice, offering comprehensive opportunities for career growth and enhancement;
-To deliver sustainable long-term growth and increasing shareholder value; and
-To uphold its role as catalyst for economic development.

Owners

SM Prime Holdings Inc. is a publicly listed company on the Philippine Stock Exchange, however, it is
majority-owned and controlled by the Sy family, the founders of the SM Group conglomerate. The Sy
family's holding firms like Sybase Equity Investments Corp. and Multi-Realty Development
Corporation collectively own around 49% of SM Prime's outstanding shares. The family members
themselves, including Chairman Hans Sy, Teresita Sy-Coson, and Elizabeth Sy, also directly own
significant stakes. Additionally, SM Investments Corporation (SMIC), the flagship company of the SM
Group which is itself majority-owned by the Sy family, holds around 26% of SM Prime's shares. While
approximately 25% of the shares are publicly traded and owned by institutional and retail investors,
the founding Sy family maintains a firm controlling interest of over 75% in SM Prime through their
holding companies' stakes and their ownership of SMIC. A small percentage of shares is also owned by
SM Prime's directors and principals outside of the Sy family members. Ultimately, the company
remains firmly under the ownership and control of the Sy family, who have preserved their majority
shareholding in SM Prime over the decades since its establishment.

It all started with Henry Sy Sr., a visionary entrepreneur with humble beginnings. Back in the 1950s,
he opened a small shoe store in Manila, Philippines. Henry's dedication, hard work, and keen business
sense propelled his shoe business to success, laying the foundation for what would become an
empire. With a relentless drive to innovate and expand, Henry Sy Sr. ventured into retail, banking, and
eventually real estate. His knack for identifying opportunities led him to realize the immense potential
of the burgeoning property market in the Philippines. As he built his real estate empire, Henry Sy Sr.
remained deeply committed to his core values of hard work, integrity, and dedication to excellence.
These principles not only guided his business decisions but also shaped the culture of the company he
founded. In 1994, SM Prime Holdings was established, marking a significant milestone in Henry Sy
Sr.'s journey. The company rapidly grew, developing iconic malls, residential properties, hotels, and
office buildings across the Philippines and beyond. Henry Sy Sr.'s legacy lives on through his children,
particularly his son, Hans Sy, who now leads the company as its chairman. Together with his siblings
and a dedicated team, they continue to uphold their father's vision while adapting to the ever-
changing landscape of the real estate industry. Despite its immense success, SM Prime Holdings
remains rooted in its commitment to serving the community. The company actively engages in
philanthropic initiatives, supporting education, healthcare, and environmental conservation efforts. In
essence, SM Prime Holdings is not just a business; it's a testament to the power of perseverance,
innovation, and family values. From a small shoe store to a regional powerhouse, the journey of SM
Prime Holdings embodies the spirit of entrepreneurship and the enduring legacy of Henry Sy Sr.

Core Business
SM Prime Holdings Inc.'s core businesses revolve around integrated property development, leasing,
and management across multiple real estate verticals.
Mall Operation and Development : The company's flagship business is mall operations and
development, where it is the largest mall operator in the Philippines with over 70 malls nationwide
under the SM Supermalls brand. This includes developing, owning, and managing regional super-
malls, lifestyle centers, and community malls.

Another major core business for SM Prime is Residential Development through brands like SM
Residences, where it develops and sells vertical villages, luxury high-rise condominiums, and leisure
homes.
The company is also a key player in Office Buildings and Commercial Properties primarily under SM
Office Buildings, as well as in the hospitality segment with Hotels and Convention Centers like the
SMX Convention Centers and Conrad Hotels. By having a diverse yet integrated portfolio spanning
malls, residences, offices and hospitality properties, SM Prime has solidified its position as a premier
property giant in the Philippines and a major force in Southeast Asian real estate.

So in essence, while SM Prime has diversified into various segments, its core business revolves around
integrated property development, leasing, and management focused on malls, residences, offices,
and hospitality/conventions. Real estate is the heart of its operations.

Subordinate Companies

SM Prime Holdings Inc. has several wholly-owned and majority-owned subsidiary companies that
operate under its various business segments. Here are some of the major subordinate companies of
SM Prime:

1) Mall Operations:
- SM Retail Inc.
- SM Stores, Inc.
- Premier Central, Inc.
- SM Shopping Center Management Corporation

2) Residential Development:
- SM Development Corporation (SMDC)
- Costa del Nuestra Sra, Inc.
- Highland Prime Inc.

3) Commercial Properties/Offices:
- SM Land, Inc.
- Mall Offices, Inc.
- Metro Rapid Transit Services, Inc.

4) Hotels and Convention Centers:

- SM Hotels and Conventions Corporation
- Radiant Visuals Manila, Inc.
- Hotel Specialists Pampanga, Inc.

5) Other Subsidiaries:
- First Asia Realty Development Corp.
- Summerhills Home Development Corp.
- SM Keppel Land, Inc. (Joint Venture)
- SM Prime Holdings Property, Inc.

The main residential, mall, office, and hotel operations fall under SM Development Corp, SM
Retail/SM Stores, Mall Offices Inc., and SM Hotels & Conventions Corp. respectively.

SM Prime also has several regional subsidiaries and associate companies for its projects and
developments in other parts of the Philippines and abroad.
INTO THE STOCK MARKET

SM Prime Holdings Inc. (SMPH) is a publicly traded corporation on the Philippine Stock Exchange (PSE)
with a market valuation of around ₱970 billion in April 2023. As a component of the PSEi, the
benchmark index that monitors the performance of the 30 largest corporations listed on the market,
SMPH benefits from strong liquidity and foreign ownership interest, with international institutional
investors and funds owning 25–30% of its public float. The corporation has routinely paid cash
dividends to its owners, usually twice a year.

SMPH is one of the Philippines' leading property developers, with a strong presence in the real estate
industry. It is typically regarded as a blue-chip stock and has historically been a reliable investment
option.However, the precise situation of SMPH in the stock market might change depending on a
variety of factors, such as market circumstances, economic trends, corporate performance, and
investor attitude. To gain an accurate view of SMPH's current stock market position, evaluate recent
financial data, news, and analysis from reputable sources. Key aspects to consider are revenue and
profit growth, expanding market share, management changes, and any external factors affecting the
real estate sector or the Philippine economy as a whole.

SMPH has four business segments malls, residential, commercial, and hotels and convention centers.
On April 23, 2024, the stock price was ₱30.60. In terms of stock performance, SMPH's one-month
return was 0.00%, while the stock has returned 5.67% over the last three months.