Times Media Strategy
for Digital Marketing
Programmatic for Travel Community
Type: Performance
Client: Travel Community Apps
Product: Online travel planning community
Goal: Increase in number of customers
Period: 1 year
Budget: 25,00,000/-
Advertising Campaign Launch
Proposal Ad Campaign
Launch
01 Times Data Analysts identify the target
audience, form the customer audience
segments, prepare a media strategy
Times Adopts set up, launch
and run an
programmatic ad
campaign
04
Analytics
Setting Real-time
02 The client shares access to his
Analytics account. AdOps set up
Google Analytics goals. If necessary,
Optimization
Campaign optimization using
human resources and AI
05
the NT pixel is placing on the client’s technology – Bid Factors
site
Creatives
Production Post-campaign
03 NT's Designers create/adapt the ad
creatives. Then the ad creatives are
approved by the client
Reporting
Measuring campaign performance, next
ad campaign planning
06
// 3
Core Audience
Users who take care of themselves and their health, attend gyms, have active lifestyle,
usually visit sites with Online medicine, health style content, often use social media
Gender Age Interests
Men Women
25-35
36-45
46-55
40% 60% Income Sport
// 4
Targetings & Audience Segments
Target Audience Advertising Strategy
Segment A Segment С
Account-based strategy: personalized
Gender Gender Age creatives for each segments
Segment B Optimization: automatic optimization of
programmatic strategy
Age Interests
Gender
Interests Age
Devices Devices
Interests
Demographic: male (40%), female (60%), 20-55 years old
Interests: Social media, news, beauty and health, business, medicine, sport, finance, career, home, diets, family and friends, entertainment and leisure
Devices: PC, mobile, tablets
Sites: health sites, news and popular resources
GEO: India
// 5
Audience Segments
Segment 1 Segment 2
Young women and men, from 18 to 55 years old, who Women aged from 18 to 55 who have high income,
take care of themselves and their health, attend have active lifestyle, spend a tremendous amount of
gyms, have active lifestyle, usually visit sites with income on expensive goods and services, often visit
health style content spa, restaurants, caffe, travel a lot
Segment 3
Women and men, from 25 to 40 years old, have
family and children in the age from 5 to 15, prefer
spend time together and visit some amusement
parks, theme parks, pizzeries, cinemas and more.
// 6
Publishers
indiatimes.com olx.in economictimes.indiatimes.com
financialexpress.com
fashion101.in careerbuilder.co.in
hinduonnet.com news18.com
techcloud.in niftem.ac.in indiaexpress.com
goodreturns.in coirboard.nic.in globalpropertyguide.com
realestateindia.com
punjabkesari.in morth.nic.in
hindustantimes.com
divyabhaskar.co.in indiatoday.in youtube.com
campaignindia.in aajtak.intoday.in yahoo.com flightstats.com
timesofindia.indiatimes.com
fashionlady.in vogue.in
ixigo.com
whatshelikes.in finance.bih.nic.in bawarchi.com
sportscafe.in goodreturns.in economictimes.indiatimes.com
financialexpress.com
explosivefashion.in satyagrah.scroll.in
hinduonnet.com
womensweb.in ichowk.in news18.com
iimc.ac.in romerocaballero.es
pib.nic.in chennaionline.com
Programmatic: paying for the right audience instead of ad space
// 7
Programmatic Data-Driven Creative
Programmatic Strategy
AD AD AD
Use data-driven creatives to personalize your
creative’s look and feel for different customer
segments. For example, you can show one
creative message to people in London, and a
different creative message to people in Tokyo
Mike Eva Tom
24 y.o. 33 y.o. 42 y.o.
Programmatic buying coupled with data-driven creative can deliver
more effective digital advertising campaigns
// 8
Advertising campaign Media plan
Estimated Indicators
Campaign Duration Budget Total
Avg. post (all Platforms) Number of ads
1th month 60 100 210,000/-
2th month 60 110 120,000/-
3th month 60 120 120,000/-
4th month 60 140 140,000/-
5th month 60 160 110,000/-
6th month 60 180 110,000/-
1 year
7th month 60 200 110,000/- 15,00,000.00
8th month 60 250 110,000/-
9th month 60 300 110,000/-
10th month 60 350 110,000/-
11th month 60 400 110,000/-
12th month 60 500 110,000/-
// 9
Types of Reports: Standard Report
CTR, %
Audience Segments
Analytics system:
Any
38+
possible indicators
Time for preparing the report:
2-3 days
Universal report. This type of report consists of statistic tables which show the main advertising
campaign results. It could be actual and planned KPI and user behavior metrics.
// 10
Times Media Platform
Times Media that aggregates the world's best online
Post-campaign advertising solutions and enables marketers and agencies to
analytics & insights
engage consumers across display, video, mobile, social
mediums, etc.
Media planning &
20
research
countries
8
Creative
production
years of experience
in programmatic
Data activation & forming advertising
customer segments
Campaign launch and optimization
using human resources and AI 3000+
technology – Bid Factors satisfied clients from various
industries across
// 11
Our Team
AdOperation Specialist Data Analyst
management and campaign media planning, creating a media
optimization strategy, insights & reports
Full-service: Strategic Concentration
of Expertise
Account Manager Technical Designer
communication with client, assigning creatives development & adaptation,
tasks to team members, control of an A/B testing
advertising campaign
Each our client and partner has its own project team
// 12
App Placements:
Native Mobile In-App
Building Travel Community World
// 13
We are looking forward to
working with you!
