YOSEFA KWA
PERSONAL DATA
Birth: 16th September 1977,
Status: married
Religion: Catholic
Address: Perum Kota Wisata,Pesona Paris Blok C9/18, Nagrak – Gunung Putri, Bogor 16967
Telephone: Mobile +62811-974370 / +62878-8897-5574
Mail Address: yosefakwa@gmail.com
PROFILE
Pleasant personality, good analytical & fast learner
Strong leadership, result oriented, hardworking, highly motivated, ability to work under pressure, innovative,
flexible, resourceful, well presented, well organized, honest, good communication skill & correspondence
skills.
Business minded & established good network.
CAREER OBJECTIVE
To find a challenging position to meet my competencies, capabilities, skills, education and experiences.
EDUCATIONAL BACKGROUND
1995 – 2000 Trisakti University major in Architecture Engineering
1993 – 1995 Budhaya I St. Agustinus High School Major in Physics
PROFESIONAL EXPERIENCES
Apr 2019 – Now : PT. Ace Hardware Indonesia, Tbk
Job Assignments: Senior Buyer for
Home Decorations Department & Health Department
Job description:
Reporting to Head of Department
Responsibilities
sourcing, developing and introducing product ranges that suit to the stores and customer base
identifying and meeting suitable suppliers/manufacturers
visiting trade show fairs to look for new products
negotiating prices, quantities and delivery time-scales
producing reports and forecasts
Planning budgets, profit and sales
Monitoring and controlling achievement of sales target and inventory/stock every month
Working closely with visual-display staff and operational store to decide how goods should be dis -
played to increase max. sales
Responsible for the promotion of department's products and review vendor list
1
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Analyze every aspect of best seller, monitoring slow sellers and taking action to reduce prices or set
promotions as necessary
liaising with other employees about sales performances
Gathering information on customers reactions to products, price and service to customer
Responsible for promotion of department's
Develop & maintain good supplier relationship
Maintaining awareness of competitor’s performance
managing stock levels
July 2016 – Apr 2019 : PT. Dharaya Anugrah Sejahtera
Job assignment: Retail Manager for
Brand : “AGABANG Gallery”
Product : Baby, Toddler & maternity products from South Korea
Job description:
Reporting to Director
Responsibilities
day-to-day supervision of retail outlets, including sales, staff, stocks and warehouse management.
recruiting, training, supervising and appraising staff
supervise warehouse activities on logistic and the stocks
managing budgets
dealing with customer queries and complaints
overseeing pricing, visual merchandise& stock control
maxi profitability and setting/meeting sales targets, including motivating staff to do so
preparing promotional materials and displays
Build and maintain relationships with key personnel of licensees, principals, Suppliers, etc
August 2012 – November 2014 : PT. Mitra Adiperkasa, tbk
Job assignment:
1. Brand Manager for
Brand : “PrettyFIT & BeetleBug”
Product : Fashion Shoes (Men & Women) & Handbags
2. Business Development Analyze for fashion footwear division
Brand : Linea, Camper, Doc.Marten, Staccato, Nine West, Steve Madden,
PrettyFit & BeetleBug
Job description:
Reporting to Director of fashion footwear division
Responsibilities
day-to-day supervision of retail outlets, including sales, staff & stocks.
carrying out market research in order to keep up to date with customer trends, as well as
trying to predict future trends
2
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developing strategies and managing marketing campaigns across print, broadcast and online
platforms to ensure that products and services meet customers’ expectations and to build
the credibility of brands
supervising advertising, product design and other forms of marketing to maintain consistency
in branding
meeting with clients and working with colleagues across multiple departments (such as
marketing team, business development team & new store’s project team )
managing budgets and a merchandising & operation team
business meeting with principal on the business development & product selections.
January 2012 – July 2012 : PT. Mitra Adiperkasa, tbk
Job assignment: Assistant Brand Manager for
Concept Store “Linea” consist of multi brands inside
Product : Shoes (Men & Women), Accessories (Belts & Handbags)
Job description:
Assist General Manager to set strategy & merchandise direction
Responsibilities
Planning budgets, profit and sales
Monitoring and controlling achievement of sales target and inventory/stock every month
Working closely with visual-display staff and operational store to decide how goods should be
displayed to increase max. sales
Responsible for the promotion of department's products and review vendor list
Analyze every aspect of best seller, monitoring slow sellers and taking action to reduce prices or
set promotions as necessary
Gathering information on customers reactions to products, price and service to customer
Responsible for promotion of department's
Develop & maintain good supplier relationship
25 Oct 2010 – December 2011 : PT. Mitra Adiperkasa, tbk
Job assignment: Senior Regional Buyer for 3 countries
(Indonesia, Malaysia & Singapore) acting as a product manager for
New Concept Store “Payless” consist of 48 brands inside
Product : Shoes (Men & Kids), Socks (Women, Men & Kids), Shoes Care, Accessories
(Jewelry, Hair accessories, Belt, &Sunglasses)
Job description:
Assist General Manager to set strategy &merchandise direction
Overseas business trip for principals meeting on sales target, product selections& business developments
Ensure that pricing, promotional strategies, and marketing support the financial objectives of the
merchandise group
Works with the planning organization to develop assortment plans that support overall strategy of in-stock
positioning for key merchandise categories and classifications, items and vendors.
Understand competitors strengths, weaknesses and strategy.
Facilitate and promote timely communication and cooperation between stores, merchandising functions, and
resources to accomplish sales, margin, and service objectives.
to obtain merchandise exclusives, product launches, best deliveries, and the desired sales, turn-over and
margin plans
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Maintain good relationship & communication skills with third parties
Work closely with warehouse to ensure availability of stock & delivery on time.
12 Oct 2009 – 20 Oct 2010 : PT. Transmarco
Job assignment: Head of Merchandiser for
Brand Noche of
Product Ladies Fashion shoes
Job description:
Assist General Manager on Product Development, merchandising plan & execute product promotions
Overseas buying trip for sourcing merchandise & suppliers
Prepare & analyze inventory, cost & price including the allocation of new merchandises
manage stocks (stocks controlling) & coding of merchandise
Maintain good relationship & communication skills with third parties
Work closely with warehouse to ensure availability of stock & delivery on time.
15Apr 2004 – 23 Aug 2009: PT. Mitra Adiperkasa, tbk
Job assignment: Product Coordinator for
Brand Converse, Lotto, Spalding & Airwalk of
Product Footwear, Apparel & Accessories
Job description:
Assist Brand Manager on Product Development, merchandising plan & execute product promotions
Prepare & analyze inventory, cost & price including the allocation of new merchandises
manage stocks (stocks controlling)& coding of merchandise
Maintain good relationship & communication skills with third parties
Work closely with warehouse to ensure availability of stock & delivery on time.
Jul 2001 – Apr 2004 PT.Lara Thalia Abadi
Job assignment: Assistant Merchandising Manager
For brand Everbest & Tracce of
Product Lifestyle Shoes for adult & teenager
Job description:
Assist Merchandising Manager on Product Development, merchandising plan & execute product promotions
Overseas buying trip for sourcing merchandise & suppliers
Prepare & analyze inventory, cost & price including the allocation of new merchandises
manage stocks (stocks controlling) & coding of merchandise
Maintain good relationship & communication skills with third parties
Work closely with warehouse to ensure availability of stock & delivery on time.
Oct 2000 – Dec 2000 PT. Melandas Casamobilli
Job assignment: Sales Designer for a minimalist modern furniture
Jul 2000 – Sept 2000 PT. Duta Abadi Prima
Job assignment: Freelance Stand Guide for
brand Florence spring bed
TRACK RECORD OF SUCCESS
2013, PrettyFIT & BeetleBug achieved growth 30% from last year for apple to apple stores.
Dec 2012, PrettyFIT& BeetleBug achieved highest growth 58% from last year for apple to apple stores.
January 2010, NOCHE brand become Top 5 best Brand in Metro Department store, Centro Department Store
& Debenhams Department Store
March 2004, The best employee of the year at Pt. Lara Thalia Abadi
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SKILLS
Proficient with program SAP, Navision, Retail Pro, Dbase & under Windows program such as MS-
Word, Excel, Power Point, etc
Proficient with internet, Mail-Outlook, Lotus Note
Able to speak English
Able to speak little Mandarin
Strong leadership abilities
Good communication & social skills
Strong analytical skills
Ability to multi tasking
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