Horror Movie Goodness Factors
Horror Movie Goodness Factors
The concept of a "good" horror movie is a complex and highly subjective one, rooted in a
fundamental dichotomy between audience reception and critical acclaim. A comprehensive
analysis of the genre must first acknowledge this divide, as it reveals differing value systems
applied to the same artistic product. While horror cinema is deeply polarising, the data
indicates that its fans are exceptionally passionate. A YouGov poll found that horror is the
most divisive film genre in America, with an almost equal split between those who love or like
it (49%) and those who dislike or hate it (45%).1 This is further highlighted by the fact that
more than twice as many people (23%) report hating horror as hate any of the other nine
genres surveyed, such as Westerns or romance, which are each hated by only 9% of
Americans.1 Conversely, those who do enjoy horror are more likely to express that they "love"
it than fans of any other genre.1
This disparity in opinion can be attributed to the core criteria by which these two groups
measure a film's quality. For a significant portion of the audience, the primary objective of a
horror film is to elicit a direct, visceral, and even physiological response. A poll on audience
emotional reactions reveals that fans overwhelmingly report feeling "filled with suspense"
(56%), "thrilled" (44%), and experiencing an "adrenaline rush" (31%).1 These reactions are
often immediate and reflexive, triggered by cinematic techniques such as jump scares and
loud noises. Commenters on public forums observe that laughter and fear are often
categorised as reflexes, and critics tend to "ignore the skill required in creating these
reactions".2 For these viewers, a film is "good" if it successfully scares them or gives them a
thrilling experience, regardless of its deeper narrative or artistic merits.
Conversely, professional critics and genre purists often apply a more intellectual and artistic
set of criteria. The prevailing sentiment among critics is that a majority of horror films are
"stinkers" with a high failure rate because they lack the fundamental elements of good
filmmaking.2 They argue that a truly "good" horror film must transcend its genre-specific
thrills by demonstrating quality in a broader sense, with memorable stories, compelling
characters, sharp dialogue, strong acting, and masterful direction and cinematography.2 They
critique films that rely solely on "gore and maybe some creepy atmosphere and suspense," as
such films have little else to offer.2 This difference in evaluation criteria explains the high
failure rate for horror: a film can be effective at producing a fleeting jump scare but
simultaneously fail to be "good" by non-horror standards if the underlying craft is poor.2 The
consequence is a disconnect where audiences enjoy a film that critics find lacking, creating a
perpetual debate about the genre's artistic merit.
At its most fundamental level, a superior horror film is built not merely on a sequence of
scares but on a compelling narrative and a well-defined thematic core. These are the
foundational elements that drive the "engine of horror" and create a lasting sense of dread.4
The narrative must begin with an effective "hook" that instils discomfort from the outset and
sparks the audience's curiosity, prepping them for a haunting without revealing the full extent
of the threat.5
Among the essential building blocks, atmosphere is arguably the most crucial. The setting is a
character in itself, whether it is a dilapidated house, an isolated cabin, a dark wood, or an
abandoned asylum.4 These environments are inherently unsettling and contribute to a sense
of unease, heightening the anticipation of impending danger.4 The research notes that
secluded and remote locations are the most fear-inducing settings, as isolation amplifies
terror for both the characters and the audience.7 For instance, in
The Conjuring, the oppressive atmosphere is central to the film's terror, with its old
architecture, dim lighting, and muted colour palette enhancing the eerie presence.4
Suspense is the very mechanism of horror, defined as the anticipation of something bad that
is about to happen.4 This is not the sudden jolt of a scare but the slow, torturous delay of the
inevitable, which keeps viewers on the edge of their seats.4 The concept of the fear of the
unknown is deeply intertwined with suspense. This element exploits a primal human instinct to
be wary of what we cannot understand or predict.4 As multiple sources attest, what is unseen
or lurking in the shadows is often more terrifying than what is shown because our
imaginations run wild with the possibilities.9
The Blair Witch Project masterfully leverages this by never actually showing the witch, instead
relying on the power of suggestion and the characters' reactions to unseen horrors.4
A good horror film also amplifies the vulnerability of its characters. They are often isolated,
physically or psychologically removed from the safety of society, which makes the audience
more invested in their fate.4 This isolation can be seen in the trope of teenagers making out in
cars in remote areas or a young family moving to a secluded house in the woods, both of
which are common settings that heighten a sense of dread and make the characters more
susceptible to the threats they face.11 The final core element is the distortion of the familiar—
taking everyday elements and twisting them into sources of fear, a technique that turns the
mundane into the grotesque or uncanny, such as with a clown in
IT.4 Beyond these narrative tools, a superior horror film often delves into deeper themes,
exploring concepts of death, grief, loss, the supernatural, and existential dread, creating a
horrifying tapestry of both real and fantastical threats.4
Suspiria, to create a surreal, dreamlike, and unsettling atmosphere that can disorient the
viewer.13 The use of cool colours, such as blues and greens, can be associated with
depression, isolation, and supernatural coldness.13
Furthermore, the choice of camera angles and framing is integral to manipulating the viewer's
perception. The tilted, or Dutch, angle is a classic technique that distorts the audience's
sense of balance, making a scene feel off-kilter and wrong even before the threat appears.13
This angle is often used to convey a character's distorted worldview or mental instability,
such as in
The Shining.15 Low-angle shots, which position the camera low to the ground and shoot
upward, are used to make antagonists appear powerful and menacing, instilling a sense of
vulnerability and helplessness in the audience.14 Point-of-view (POV) shots are also a
powerful tool, placing the audience directly in the perspective of a victim or, more chillingly,
the killer, as in the opening of
Halloween (1978), which forces the viewer to experience a murder firsthand.13 Finally, tight
framing and close-ups can create a sense of claustrophobia, trapping the audience with the
subject and intensifying the emotional impact of a scene.15
Just as visual techniques craft the seen world of horror, sound design builds its unseen
architecture, creating dread and suspense that is just as powerful as the imagery on screen.
The effective use of sound—and perhaps more importantly, the absence of it—is crucial to
eliciting a physiological response.6 Many horror filmmakers expertly utilise what is known as
"negative space," or silence between sounds, to build tension.15 This deliberate quiet forces
the audience to wait, amplifying anticipation and making the eventual noise—a door creak, a
footstep, or a piercing scream—all the more jarring and impactful.8
Specific sound effects and Foley work are also essential tools in the sound designer's arsenal.
Diegetic sounds, which originate from the film's world, include everything from the heavy
breathing of a character in hiding to the monstrous vocalizations of a creature, such as the
hisses of the Alien.19 The footsteps of a killer or creature are a classic element of tension, with
sound designers manipulating volume, reverb, and delay to increase their sonic complexity
and terror.19 Ghost sound effects are often heavily processed to give them an otherworldly
vibe, and gruesome flesh-wound sounds like stabbing or slashing are designed to elicit a
visceral reaction.19
The musical score is a non-diegetic element that can set the entire mood and tone of a film.6
Unsettling chords, eerie sound effects, and the screech of violins are expertly used to keep
audiences on edge.6 Studies have shown that music with a negative tone can influence
viewers to interpret visuals as more threatening or unsettling.22 Musical swells, stings, and hits
are timed to surprise the audience and cue a big reveal, working in tandem with the visuals to
double the impact of a jump scare.23
The power of sound design and cinematography is not found in their individual application,
but in their synergistic relationship. One cannot exist without the other in a truly effective
horror film. For example, the visual technique of low-key lighting creates the shadows and
visual concealment that the fear of the unknown requires.13 Simultaneously, the auditory
technique of negative space builds the suspense for the sound of a reveal.19 A cheap jump
scare is often a one-shot affair, a quick cut combined with a loud noise.24 However, a truly
terrifying moment is achieved when the visual dread—for instance, a figure lurking in a
blurred background—is complemented by an unnatural, processed sound that gives the
image a visceral and unnerving quality.22 The two sensory tools must be meticulously
balanced and complement each other for maximum emotional impact.13
Editing is critical to creating tension and shock, and a masterful horror film controls the flow
and rhythm of its narrative like a conductor guiding an orchestra.13 A film must vary its pace
throughout the story, building to a crescendo.5 Editors use the manipulation of time as a
weapon to control audience emotion.5 A quick succession of fast-paced, short clips can
disorient the audience and create a frantic sense of urgency, especially during high-action
scenes.13
Conversely, an extended, uncut shot can be used to build excruciating suspense.23 When a
shot is held on-screen for longer than expected, the audience begins to feel discomfort and
anticipates a change.23 The greater this discomfort, the bigger the anticipation, which an
editor can use for a powerful reveal.23 This technique is challenging, as the editor must hold
the audience's attention without losing it.6
A master of the genre also uses information as a weapon.5 Dramatic irony, where the
audience is aware of a threat that the characters are not, is a guaranteed way to build
suspense.25 This shifts the viewer's focus from "what will happen?" to "when and how will it
happen?".25 This technique, as seen in Hitchcock's
Psycho, keeps the audience on edge and invested in the outcome.22 The timing and control of
this information flow are paramount, as giving away too much too early weakens the intrigue,
while waiting too long may cause the audience to lose interest entirely.5 The use of time
constraints, such as a "ticking clock" element, can further tighten the tension, forcing the
characters—and by proxy, the audience—into a heightened state of anxiety as they race
against a deadline.5
A superior horror film is defined not just by its ability to scare, but by its capacity to evoke a
nuanced spectrum of psychological states. A comprehensive framework for understanding
this can be found in the distinctions between dread, terror, and horror.20
Dread is the fear in anticipation, the slow-burning, sustained psychological unease that
precedes a threat.20 This is the feeling of knowing something bad is coming but not knowing
when or how, as with the unseen threat in
Terror is the fear in the moment, the visceral, in-the-moment response to a direct threat.20
This is the heart-pounding sensation of a chase sequence or the physiological jolt triggered
by a jump scare.9
Horror is the fear in the aftermath, the lingering dread of what has been done.20 This is the
emotional and bodily impact that remains after the initial threat has passed, often associated
with body horror or the psychological trauma of a past event.20
The distinction between psychological horror and jump scare-driven films is a core debate
within the genre.20 Jump scares are a cheap, reflexive way to elicit a momentary shock, often
relying heavily on sound design over narrative investment.20 The fear they produce is
temporary, lasting only a few minutes.20 Psychological horror, on the other hand, aims to
create lasting discomfort and dread by exploiting universal psychological and emotional
vulnerabilities.17 It focuses on internal conflicts, using unreliable narrators or characters who
doubt their own sanity to make the audience question their own grasp of reality.17 This form
of fear is designed to linger long after the credits roll.24
While many find jump scares to be a lazy tactic, it is a fallacy to assume that psychological
horror and jump scares are mutually exclusive. An effective horror film can use both in
tandem.20 The anticipation of a jump scare can be a critical element of the terror itself, and a
well-placed jump scare can amplify the effect of a psychological horror film if the audience is
already on edge.20 The most successful films often masterfully blend a foundation of
psychological dread with a few well-timed, impactful jump scares, creating a powerful
synergy that leaves a lasting impression. This blending of techniques explains why
psychological horror is a popular subgenre among a wide audience, with 55% of Americans
polled saying they love or like it, tied with comedic horror for the most popular subgenre.1
A fundamental reason many horror films fail is a lack of character development, which
renders the terror meaningless.3 Without audience investment in the characters, the on-
screen events become mere "torture porn," where the viewer is simply observing people
being harmed without caring about their fate.3 A truly "good" horror film requires the
audience to feel empathy for its characters, making their internal struggles as central to the
horror as the external threat.3
The more relatable and vulnerable a character, the more intensely the audience feels their
fear and anxiety.4 This is particularly true in psychological horror, where mental conflicts and
the blurring of reality are central to the plot.17 A character's depth and realistic imperfections
make their dilemmas more tangible, intensifying every bone-chilling twist.5 A compelling
narrative allows the audience to live vicariously through the characters in their horrible
situations.9 This identification is a core part of the horror experience; studies have shown that
watching a character get hurt or threatened motivates the same brain regions as when a
person experiences danger themselves.26 When a film's characters are poorly written or act
illogically, the audience's identification is broken, and the fear loses its grip.
The horror genre has consistently served as a reflection of societal fears and anxieties, with
its themes and monsters often acting as metaphors for the collective dread of a specific
era.26 A historical overview of horror cinema reveals a direct correlation between the genre's
evolution and the historical events that shaped humanity's psychological landscape.
In the early 20th century, the genre drew heavily from classic literature. Films like
Frankenstein and Dracula adapted tales of the gothic and macabre, with Frankenstein's
monster embodying the anxieties of the post-WWI era and the fear of "playing god and
tampering with the unknown".27 By the 1950s, the genre shifted to reflect the existential
dread of the Atomic Age. The threat of nuclear annihilation influenced films featuring
monstrous, mutated creatures like
Godzilla and alien invasions like Invasion of the Body Snatchers, the latter of which also
served as a metaphor for the paranoia of the McCarthy-era Red Scare and the fear of
internal threats.27
The 1960s and 70s, a period of immense social and political upheaval, saw horror move its
focus from external monsters to the human psyche.27 Alfred Hitchcock's
Psycho moved the source of terror into the minds of flawed individuals.27 Films of the 1970s,
scarred by the Vietnam War and political scandals, embraced a brutal realism in films like
The Texas Chain Saw Massacre, which confronted audiences with unflinching, domestic
violence.27 Films like
The Exorcist explored the breakdown of traditional family and religious values, bringing the
threat into the sanctity of the home.27 The 1980s slasher era, with its focus on moralistic tales
of "promiscuous teens" being punished, reflected the conservative ideals of the time.27
The post-9/11 era ushered in a new wave of horror that capitalised on widespread anxieties
around home invasion, domestic terrorism, and surveillance.27 This period saw the rise of the
"found footage" subgenre in films like
Paranormal Activity, which played on the theme of unseen threats in domestic spaces.3
Modern "elevated horror" continues this trend by using terror to explore deep-seated
anxieties about racism (
Get Out), familial trauma (Hereditary), and societal manipulation, blending psychological chills
with cinematic realism.27 The COVID-19 pandemic also influenced modern horror, with films
like
Host capturing the collective anxiety of lockdowns and the fragility of human connection.27
While the horror genre shares a common goal of evoking fear, different subgenres employ
distinct narrative and cinematic approaches to achieve this. A comparative study of
psychological, slasher, and supernatural horror reveals their unique methodologies for
terrifying an audience.
Psychological horror, considered the most popular subgenre among Americans, focuses on
mental and emotional states rather than explicit violence.1 The narrative often involves an
unstable or unreliable narrator, and the terror stems from internal conflict, forcing the
audience to question the character's—and their own—perception of reality.17 The cinematic
approach relies on subtle manipulation, such as the strategic use of shadows to hide
information and the absence of sound to build tension.17 The goal is to create a sustained,
lasting sense of dread that lingers long after the credits roll.24
Slasher horror, one of the most well-known subgenres, follows a more formulaic narrative.31 It
typically features a human-like killer stalking and murdering a group of people, often
teenagers.31 The primary focus of these films is on the "bloody and unique" kills and the
suspenseful chase sequences.31 The villain's identity is often tied to a past traumatic event,
and the narrative is structured around the stalking and murder of victims.32 This genre is also
known for popularising the "Final Girl" trope.31
Supernatural horror involves a "breach of physical law" caused by a paranormal entity such
as a ghost, demon, or monster.4 The narratives often explore themes related to religion, the
afterlife, or demonic possession.33 The cinematic approach relies on specific sound design,
such as dissonance and atonal clusters, to signify the presence of the paranormal, as seen in
the score for films like
The Haunting.33 The terror often comes from an unseen or inexplicable threat.33
The following table provides a side-by-side comparison to clarify the distinct methods of
these three subgenres.
A primary reason many horror films fail to be considered "good" is their reliance on a stale
collection of predictable and overused clichés that undermine tension and pull the audience
out of the narrative.11 These tropes are often criticised for making characters appear illogical
or foolish, which breaks the crucial bond of empathy with the viewer.
The failure of these clichés is their inability to maintain the audience's suspension of
disbelief.35 The research indicates that illogical character actions—such as a person not
quickly getting up after a fall, or a group disregarding the safety of numbers—makes the plot
feel contrived.34 When a film fails to ground its narrative in a world where its characters act
with a semblance of logic, the audience ceases to identify with them and instead becomes
critical of the lazy storytelling.3 A truly good horror film must build its terror on a foundation of
believable character behaviour, even if the surrounding events are supernatural.
Beyond the use of clichés, many films fail due to more fundamental creative shortcomings.
One of the most common is the problem of "flat characters." A large number of horror films
focus so heavily on setting up the monster or the situation that they neglect to develop their
protagonists.3 This is a mistake, as an audience needs to care about the characters to truly
feel the horror.3 Without this emotional investment, the film devolves into what has been
described as "torture porn," where the audience is simply observing harm without being
emotionally impacted by it.3
Another key failure is a lack of sustained tone. The best horror films, such as those directed
by Kubrick, Friedkin, or Polanski, maintain a constant feeling of dread, unease, or suspense
even in scenes where nothing explicitly scary happens.3 Many modern films, however, rely on
a series of disconnected, aggressive jump scares at the expense of an overall tone.3 This
results in a film that only works in short, jarring bursts and fails to leave a lasting
psychological impression.20 The unknown is often the scariest thing, and a film that
prematurely reveals its monster or relies on cheap scares loses the power of suggestion.10
The industry's business model for horror also contributes to its high failure rate. Horror films
are often made on low budgets and can generate significant profits, which encourages
"copycat" films and an endless stream of sequels.3 A successful gimmick, such as found
footage, will immediately spawn a wave of unoriginal imitators that attempt to cash in on the
trend without offering any new or compelling narrative elements.3 Sequels often follow the
same predictable scares and gimmicks, leading to a diminishing quality over time.3 The
genre's occasional moments of greatness, such as
Scream (1996) or The Babadook (2014), are often a result of filmmakers who intentionally
subvert or reject these lazy practices.36
A truly "good" horror film is a masterful and complex synergy of art and engineering. It is not
defined by a single scare but by a successful blend of intellectual themes, compelling
narratives, and masterfully applied technical execution that creates a deeply resonant and
unforgettable experience for the viewer.
The foundation of excellence lies in the narrative, where a film builds a tangible atmosphere
and creates sustained suspense through the manipulation of core principles like the fear of
the unknown, vulnerability, and the distortion of the familiar. This narrative scaffolding is then
brought to life by a filmmaker's toolbox of cinematic techniques. Cinematography and sound
design must work in tandem, with visuals creating a language of unease through shadows,
color, and framing, while sound builds an unseen architecture of dread through silence and
specific auditory cues. The most profound terror is achieved when these elements are in
perfect harmony, with each sensory input amplifying the other.
Furthermore, the genre's enduring power is rooted in its ability to serve as a cultural mirror.
From the atomic anxieties of the 1950s to the social and political turmoil of the 1970s and the
technological paranoia of the modern era, horror has always provided a metaphorical space
to confront our deepest societal fears. A truly "good" horror film transcends its primary
function of providing a jolt and instead reveals something profound about ourselves and the
world we inhabit. Its ultimate goal is to provide a safe and cathartic space to confront our
most primal anxieties and, in doing so, leave a lasting, chilling impression.
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