1

ENTREPRENEURSHIP DEVELOPMENT REPORT ON

Everley Green Sustainable Packaging

Submitted in partial fulfillment of the requirements for the award of the Degree of
Bachelor of Business Administration- Finance & International Business of
CHRIST (Deemed to be University)

By

Adwait Pratap Singh

(2323707)

Ishaan Tiwari

(2323733)

Arsh Sagar

(2323716)

Under the guidance of

Dr. Joji Chandra

School of Business Studies and Social Sciences CHRIST (Deemed to be

University) Bangalore 2025
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DECLARATION

Adwait Pratap Singh, Arsh Sagar and Ishaan Tiwari, hereby declare that the
entrepreneurship development report, titled “Everley Green Sustainable
Packaging” submitted to CHRIST (Deemed to be University), in partial fulfillment
of the requirements for the award of the Degree of Bachelor of Business
Administration-Finance & International Business is a record of original and
independent research work done by us in the year 2025 under the supervision and
guidance of Dr. Joji Chandran, School of Business Studies and Social Sciences and
it has not formed the basis for the award of any Degree/ Diploma/ Associate ship/
Fellowship or other similar title of recognition to any candidate of any University.

Date: Adwait Pratap Singh

Arsh Sagar

Ishaan Tiwari
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CERTIFICATE

This is to certify that the entrepreneurship development report, titled “Everley

Green Sustainable Packaging” submitted to CHRIST (Deemed to be University), in
partial fulfillment of the requirements for the award of the Degree of Bachelor of
Business Administration-Finance & International Business, is a record of original
research work done by Adwait Pratap Singh, Arsh Sagar and Ishaan Tiwari, in the
year 2025 of their study in the School of Business and Management , Bengaluru,
under my supervision and guidance and the report has not formed the basis for the
award of any Degree/ Diploma/ Associate ship/ Fellowship or other similar title of
recognition to any candidate of any University.

Date: Dr. Joji Chandran

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ACKNOWLEDGEMENT

We would like to express our profound gratitude to all those who have been
instrumental in the preparation of this Entrepreneurship Development Report. We
wish to place on records, our deep gratitude to our project guide, Dr. Joji Chandran,
A, for guiding us through this project with valuable and timely advice.

We would like to thank Dr. (Fr). Benny Thomas, Campus director and Prof. Joby
Thomas, Dean, School of Business and Management for their encouragements.

Last but not least, we would like to thank our parents and friends for their constant
help and support.

Adwait Pratap Singh

Arsh Sagar

Ishaan Tiwari
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TABLE OF CONTENTS

Content Page No.

Introduction 6

Executive Summary 10

Partnership Deed 13

Market Survey 16

Marketing Strategy 20

Human Resource Plan 24

Production & Operations 35

Financial Plan 39

Executive Plan 43
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Conclusion 47

Bibliography 49

Annexures 50
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Chapter: 1

Introduction

The alarming growth of plastic waste and its damaging effects on the environment
have seen businesses venture into alternatives to sustainable
packaging. As consumer knowledge widens and regulatory policies prioritize the conservatio
n of the environment, the use of environmentally friendly packaging
has become a notable trend in the industry. This report explores a business venture dedicated
to the manufacturing and distribution of sustainable packaging options tailored to e-
commerce businesses and retailers. The project not only aligns with the Sustainable
Development Goals (SDGs) but also promotes
the use of recyclable and biodegradable packaging materials, such as cardboard
boxes, compost bags, and sustainable wrapping materials.

Sustainable packaging offers several advantages, including less dependence on non-

renewable resources, lowered carbon footprints, and increased brand value for businesses.
As consumers increasingly ask for eco-friendly goods, organizations that engage in
sustainable packaging programs are likely to benefit from
increased customer affinity, compliance with rules, and better long-term financial returns.
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The Importance of Sustainable Packaging

Sustainable packaging plays a crucial role in reducing the dependence on non-renewable

resources and minimizing the environmental impact of packaging waste. Some of the key
advantages of sustainable packaging include:

1. Reduction of Non-Renewable Resource Dependency

Traditional packaging materials, especially plastics, are derived from

petroleum-based sources, which contribute to fossil fuel depletion. Sustainable
packaging relies on renewable resources such as recycled paper, plant-based
plastics, and biodegradable materials, reducing the strain on natural resources.

2. Lowered Carbon Footprint

The production of eco-friendly packaging generates fewer carbon emissions

compared to conventional plastic packaging. By using materials that require
less energy and water in the manufacturing process, businesses can
significantly cut down on their carbon footprint.

3. Enhanced Brand Value and Customer Loyalty

Consumers are becoming increasingly conscious of their environmental

impact and prefer to support brands that prioritize sustainability. Companies
that adopt sustainable packaging not only comply with regulations but also
enhance their brand reputation, fostering customer loyalty and trust.

4. Regulatory Compliance and Market Competitiveness

Governments and regulatory bodies worldwide are imposing stricter

guidelines on packaging waste and plastic usage. Businesses that proactively
adopt sustainable packaging practices can ensure compliance with
environmental laws and stay ahead in the competitive market.

5. Economic and Long-Term Financial Benefits

While the initial investment in sustainable packaging may be higher,

businesses can experience long-term financial benefits through reduced waste
disposal costs, potential tax incentives, and increased customer retention.
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Additionally, sustainable materials often lead to cost savings through efficient

supply chain management and waste reduction.

Sustainable Packaging Solutions for E-Commerce and Retailers

To cater to the needs of e-commerce businesses and retailers, this venture will focus on
manufacturing and distributing a diverse range of sustainable packaging solutions, including:

1. Cardboard Boxes and Recyclable Cartons

Made from recycled paper and cardboard, these packaging solutions are
sturdy, biodegradable, and easily recyclable. They provide an excellent
alternative to plastic-based shipping materials.

2. Compostable Bags and Mailers

Crafted from plant-based materials such as cornstarch and polylactic acid

(PLA), compostable bags decompose naturally without leaving harmful
residues, making them an ideal solution for packaging lightweight goods.

3. Sustainable Wrapping Materials

Eco-friendly wrapping materials such as recycled paper, corrugated wraps, and

biodegradable bubble wrap offer protective packaging without contributing to
plastic waste.

4. Reusable Packaging Options

Encouraging the use of reusable packaging, such as cloth bags and returnable
shipping boxes, can significantly reduce waste and promote a circular
economy.

Alignment with the Sustainable Development Goals (SDGs)

This business venture aligns with several SDGs, contributing to a sustainable and responsible
future:

SDG 12: Responsible Consumption and Production – By promoting sustainable

packaging practices, the business encourages responsible resource usage and waste
reduction.

SDG 13: Climate Action – Reducing carbon emissions from packaging production
supports global efforts to mitigate climate change.
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SDG 14: Life Below Water – By reducing plastic waste, the business helps protect
marine ecosystems from pollution and degradation.

SDG 15: Life on Land – Encouraging the use of biodegradable and compostable
materials helps prevent soil contamination and supports biodiversity conservation.

Chapter: 2

Executive Summary

The growing concerns about environmental sustainability

have led firms to seek the implementation of green packaging alternatives. This report
explores a business venture committed to the manufacture and sale of sustainable
packaging solutions designed for e-commerce businesses and retail stores. The initiative
aligns with global sustainability goals by promoting biodegradable and recyclable materials,
such as cardboard boxes, compostable bags, and eco-friendly wrapping solutions.

The primary purpose of this endeavor is to reduce the environmental impact by minimizing
plastic waste, promoting the use of renewable resources, and encouraging firms to adopt eco-
friendly packaging options. The global sustainable packaging market
is expected to see significant growth, projected to reach $470 billion by
2027, thus highlighting the increased need for eco-friendly options.

The business is going to offer a range of products, including biodegradable cartons,

compostable bags, recyclable packaging items, and water-based ink solutions. There will
be a thoughtful marketing strategy where emphasis is placed on associations with leading e-
commerce websites, digital awareness programs, sustainability certification, and consumer
education programs.

The operations and production strategy will place emphasis on sustainable manufacturing,
renewable energy consumption, and quality control measures that ensure compliance with
sustainable standards. Cost projections see initial investment estimated at $5
million, supported by projected first-year revenue of $15
million, with 12% per annum growth in successive years.

Challenges such as high production costs, consumer adaptation, and regulatory compliance
will be addressed through strategic partnerships, awareness campaigns, and technology-
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led optimizations. The report finally concludes that investment in sustainable

packaging holds significant benefits in the form of regulatory compliance, enhanced
brand value, and continued business profitability. Recommendations
include sustained investments in research and development, expanding partnerships,
leveraging artificial intelligence-based packaging innovations, and aligning with
policymakers to advance sustainability programs across the sector.

Business Concept

The business will focus on developing high-quality, sustainable packaging products that cater
to the diverse needs of e-commerce businesses, retail stores, and corporate enterprises. The
product portfolio will include:

Recyclable and biodegradable cardboard boxes – Ideal for shipping and storage
purposes.

Compostable mailers and bags – Made from plant-based materials that break down
naturally.

Sustainable wrapping materials – Including paper-based alternatives to plastic

bubble wrap.

Custom branding and eco-labeling options – Providing businesses with

personalized and environmentally responsible packaging solutions.

By integrating sustainability with functionality, the venture will offer businesses a seamless
transition to eco-friendly packaging while maintaining durability, aesthetic appeal, and cost
efficiency.

Market Opportunity

With the sustainable packaging market projected to reach $470 billion by 2027, businesses
adopting green alternatives stand to gain significant competitive advantages. The primary
market drivers include:

Regulatory Policies – Governments worldwide are imposing stricter guidelines on

single-use plastics, pushing businesses to adopt sustainable alternatives.

Consumer Preferences – Studies indicate that over 75% of consumers prefer

purchasing from brands that use eco-friendly packaging.
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Corporate Sustainability Initiatives – Leading global companies are committing to

sustainability, increasing the demand for green packaging solutions.

This venture is strategically positioned to capitalize on these trends by offering innovative,

high-quality, and compliant sustainable packaging solutions.

Competitive Advantage

The business aims to differentiate itself in the growing sustainable packaging industry
through:

Use of advanced biodegradable and recyclable materials – Ensuring products meet

global sustainability standards.

Cost-effective production strategies – Optimizing manufacturing processes to make

sustainable packaging affordable.

Customization and branding solutions – Allowing businesses to personalize their

packaging while maintaining eco-friendliness.

Strategic partnerships – Collaborating with e-commerce platforms, retail brands,

and logistics providers to expand market reach.

Certifications and compliance – Obtaining certifications such as ISO 14001, FSC,

and BPI to build credibility and customer trust.

By leveraging these competitive advantages, the business will establish itself as a leader in
the sustainable packaging sector, appealing to environmentally conscious businesses and
consumers alike.

Financial Projections

The business model is designed for strong revenue growth and long-term profitability. Key
financial projections include:

Initial investment requirement – $5 million, allocated towards production setup,

raw materials, marketing, and operational costs.

Projected first-year revenue – $15 million, with anticipated growth driven by

increasing demand.

Expected annual growth rate – 12%, reflecting market expansion and higher
adoption rates.
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Break-even point – Expected within the first year, ensuring rapid financial
sustainability.

Return on Investment (ROI) – A steady increase in profit margins as operational

efficiency improves.

By combining sustainable innovation with a well-structured financial strategy, the business

aims to achieve profitability while contributing to environmental conservation.

Challenges and Mitigation Strategies

Despite the lucrative market potential, challenges such as high production costs, market
adaptation barriers, and regulatory compliance must be addressed. Key challenges and
corresponding strategies include:

High production costs – Implementing automation and AI-driven manufacturing

processes to optimize costs.

Consumer adaptation – Conducting awareness campaigns and providing incentives

for businesses transitioning to sustainable packaging.

Regulatory compliance – Ensuring adherence to international sustainability

standards to avoid legal and operational hurdles.

Market competition – Differentiating through superior product quality, branding

options, and strategic B2B partnerships.

By proactively addressing these challenges, the venture will maintain operational efficiency
and sustain its market position.

Chapter: 3

Partnership Deed

Company Name: Everley Green

This deed of partnership is made on 15th January 2025 between:

1. Adwait Pratap Singh, Son of Mr Jitendra Pratap Singh, residing at HMT Layout,
Bangalore,560073, here in after referred to as FIRST PARTNER.

2. Ishaan Tiwari, Son of Mr Kunal Tiwari, residing at HMT Layout, Bangalore, 560073,
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here in after referred to as SECOND PARTNER.

3. Arsh Sagar, Son of Mr Anil Sagar, residing at HMT Layout, Bangalore, 560073, here in
after referred to as THIRD PARTNER.

Whereas, the parties hereto have agreed to commence business in partnership, and it is
expedient to have a written instrument of partnership. Now this partnership deed witnesses as
follows:

1. BUSINESS ACTIVITY - The parties hereto have mutually agreed to carry on the business
of manufacturing and supplying eco-friendly packaging solutions for e-commerce businesses
and retailers. This venture aligns with the principles of sustainable development goals
(SDGs) by promoting environmentally responsible packaging materials, such as
biodegradable boxes, bags, and wraps. The business aims to reduce carbon footprints,
encourage green consumption, and offer sustainable alternatives to conventional packaging.

2. PLACE OF BUSINESS - The principal place of the partnership business will be situated at
HMT Layout, Bangalore, 560073.

3. DURATION OF PARTNERSHIP - The duration of the partnership will be at will.

4. CAPITAL OF THE FIRM - Initially, the capital of the firm shall be Rs. 10,00,000 (Rupees
Ten Lakhs only), contributed equally by all partners.

5. PROFIT SHARING RATIO - The profit or loss of the firm shall be shared equally among
all the partners and transferred to each partner’s current account.

6. MANAGEMENT- The FIRST PARTNER of the firm shall be the Managing Partner and
will oversee all day-to-day transactions and legal activities in the name of the firm. The
remaining partners shall cooperate to support these activities.

7. OPERATION OF BANK ACCOUNTS - The firm shall open a current account in the name
of the partnership firm at any bank, and such account shall be operated jointly by the FIRST
PARTNER and SECOND PARTNER, as declared from time to time to the bank.

8. BORROWING - The written consent of all partners will be required for the partnership to
avail of credit facilities from any financial institution.

9. ACCOUNTS - The firm shall maintain, in the ordinary course of business, true and correct
accounts of all its transactions and also of its assets and liabilities in the property books of
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account, which shall ordinarily be kept at the firm’s place of business. The accounting year
shall be the financial year from 1st April onwards, and the balance sheet shall be properly
audited and signed by all partners. Every partner shall have access to the books and the right
to verify their correctness.

10. RETIREMENT- If any partner desires to retire from the firm, they shall give at least one
calendar month's notice of their intention. The remaining partners shall pay the retiring
partner or their legal representatives the purchase value of their share in the firm's assets.

11. DEATH OF PARTNER -In the event of the death of any partner, one of the legal
representatives of the deceased partner shall become a partner of the firm. If the legal
representatives decline to join the firm, they shall be paid the value of the deceased partner's
share, calculated as on the date of death.

12. ARBITRATION- In case of any disputes between the partners, the matter shall be referred
to an arbitrator chosen by mutual agreement. The decision of the arbitrator shall be final and
binding on all partners. Such arbitration proceedings shall be governed by the Indian
Arbitration Act.

In witness whereof, this deed of partnership is signed, sealed, and delivered this 15th day of
January 2025 at Bangalore, Karnataka.

FIRST PARTNER SECOND PARTNER

Adwait Pratap Singh Ishaan Tiwari

HMT Layout, Bangalore, 560073 HMT Layout, Bangalore, 560073

THIRD PARTNER

Arsh Sagar

HMT Layout, Bangalore, 560073

WITNESS ONE

Riju

Bangalore
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Chapter: 4

Market Survey

The demand for eco-friendly packaging solutions has been steadily increasing due to
heightened environmental awareness, stricter government regulations, and growing consumer
preferences for sustainable products. Key findings from market research include: The global
sustainable packaging market is experiencing robust growth, with projections indicating an
increase from $265 billion in 2021 to $470 billion by 2027, at a CAGR of 7.5%. This surge is
fueled by rising consumer awareness, stricter government regulations, and industry-wide
shifts toward eco-friendly alternatives. Companies across multiple sectors are recognizing the
importance of sustainable packaging, not only as an ethical responsibility but also as a means
to enhance brand reputation and gain a competitive edge.

A major driving force behind this growth is consumer behavior trends. Studies indicate that
75% of consumers prefer to purchase from brands that use sustainable packaging, signaling a
clear shift in buyer priorities. Additionally, 60% of businesses are actively considering a
transition to eco-friendly packaging to align with market demand and boost their reputation.
As environmental concerns take center stage, governments worldwide are implementing
regulatory frameworks and plastic bans, compelling businesses to invest in recyclable and
biodegradable materials. Industries such as e-commerce, food & beverage, and retail are at
the forefront of this transformation, rapidly adopting green packaging solutions to comply
with regulations and meet consumer expectations.

Feasibility of the Project

The feasibility of an eco-friendly packaging business depends on multiple aspects, including

economic, technical, and market factors.

From an economic viability standpoint, the business requires an initial investment of $5

million, with projected revenue reaching $15 million in the first year. Given the industry’s
expansion, the business is expected to grow at an annual rate of 12%, making it a lucrative
opportunity. Despite higher initial costs, the long-term benefits of recyclability and
sustainability contribute to cost savings over time.

The technical feasibility of the project is strong, as biodegradable raw materials are readily
available, and existing green manufacturing processes can be efficiently adapted to produce
eco-friendly packaging. Technological advancements are also making sustainable materials
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more durable, cost-effective, and scalable, enabling businesses to meet high market demand
without compromising on quality.

Regarding market feasibility, there is an increasing demand for sustainable packaging across
industries, with companies actively seeking alternatives to traditional plastic. The potential
for collaborations with e-commerce giants, retail chains, and food delivery services further
strengthens the business case. As sustainability becomes a priority in corporate social
responsibility (CSR) initiatives, businesses adopting eco-friendly packaging can gain
favorable brand perception and customer loyalty.

SWOT Analysis

A SWOT analysis provides a comprehensive understanding of the business’s strengths,

weaknesses, opportunities, and threats.

Strengths

Strong market demand driven by consumer preference for sustainable products.

Regulatory compliance enhances business credibility and avoids legal challenges.

Lower long-term costs due to the recyclability and biodegradability of materials, reducing
waste disposal expenses.

Weaknesses

Higher initial production costs compared to conventional plastic packaging.

Dependence on suppliers for raw material availability, which can affect production timelines.

Opportunities

Expansion into global markets where sustainability concerns are rising.

Innovation in biodegradable and compostable materials, leading to better and more cost-
effective solutions.

Potential government incentives and tax benefits for businesses investing in green
technology.

Threats

Intense competition from established packaging companies, some of which may offer hybrid
solutions that are not entirely sustainable but more affordable.
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Fluctuations in raw material costs, which could impact profitability.

Consumer resistance due to higher prices of eco-friendly alternatives compared to traditional

packaging.

Present and Future Scenario of the Sector

The present scenario of the sustainable packaging industry is marked by increasing regulatory
measures aimed at reducing plastic waste. Governments across various countries have
implemented bans on single-use plastics, pushing companies to shift toward eco-friendly
alternatives. Many large corporations are integrating sustainability into their supply chain
strategies, making eco-friendly packaging a key part of their operations. Furthermore,
significant investments in research and development (R&D) are leading to the creation of
innovative materials that enhance sustainability without compromising functionality.

Looking toward the future scenario, the industry is expected to witness the development of
new biodegradable polymers and eco-friendly materials that offer better durability and cost
efficiency. There will be a significant shift toward a circular economy, emphasizing reusable,
compostable, and fully recyclable packaging solutions. As sustainability continues to
influence consumer decisions, there is also an increased willingness among customers to pay
a premium for eco-friendly products, making sustainable packaging a profitable business in
the long run.

Competitors in the Market

The eco-friendly packaging industry is becoming increasingly competitive, with several

global and regional players emerging.

International competitors include Amcor, Tetra Pak, Sealed Air, and Smurfit Kappa, all of
which have well-established distribution networks and R&D facilities.

Indian market players such as UFlex Ltd, Moldtek Packaging, and Tipa Corporation are
making significant strides in the sustainable packaging space.

Startups are also entering the market, offering innovative compostable and plant-based
packaging solutions, disrupting the industry with new-age materials that cater to evolving
consumer preferences.

Challenges Facing the Business

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While the market for sustainable packaging is growing, there are several challenges that
businesses must overcome to establish a competitive advantage.

Cost Constraints – The cost of biodegradable materials is still higher compared to

conventional plastics, making eco-friendly packaging more expensive for businesses and
consumers.

Consumer Education – Many consumers are still unaware of the long-term environmental
benefits of sustainable packaging, leading to resistance in paying higher prices.

Supply Chain Limitations – Sourcing biodegradable materials in bulk is a challenge, as the

supply chain for sustainable raw materials is still developing.

Market Competition – Traditional packaging companies may offer low-cost alternatives that
are not fully sustainable but appeal to cost-conscious businesses.

Worst-Case Scenario and Contingency Plans

To mitigate risks, worst-case scenarios and contingency plans have been outlined:

Market Resistance – If consumers are reluctant to switch to sustainable packaging due to

higher costs, the business can introduce subsidies and discounts for early adopters,
encouraging a transition.

High Production Costs – To tackle rising production expenses, the company can secure bulk
raw materials at lower prices through long-term supplier partnerships and government
incentives.

Regulatory Uncertainty – Since government regulations can vary, the company can
diversify into international markets where sustainability policies are more stable, ensuring
continuous demand.
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Chapter: 5

Marketing Strategy

1. Who Are We Helping? (Target Market)

We are on a mission to help businesses go green by providing eco-friendly packaging that

does not harm the planet. Our ideal customers include:

E-commerce brands – Amazon sellers, Shopify stores, and direct-to-consumer (D2C) brands
in fashion, cosmetics, and organic food.
Retailers & Supermarkets – Grocery chains, boutique stores, and eco-conscious retailers who
want plastic-free packaging.
Sustainable businesses – Brands that focus on organic, handmade, or environmentally
friendly products.
Corporate companies & event planners – Offices looking for sustainable packaging for their
stationery or event organizers who need green alternatives.
Government & NGOs – Organizations working on plastic bags and sustainable packaging
initiatives.

These businesses are looking for affordable, high-quality, and customizable sustainable
packaging and that is exactly what we provide.
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2. How We Market Our Business (4P’s & 7P’s of Marketing)

The 4P’s of Our Packaging Business

Product: We offer biodegradable boxes, compostable bags, and recyclable wraps, all made
from sustainable materials.
Price: Competitive and bulk-order friendly, ensuring businesses get affordable sustainability.
Place: Available through direct partnerships, online platforms, and wholesalers.
Promotion: Digital marketing, eco-certifications, and partnerships with green influencers.

Going Beyond: The 7P’s

People: A dedicated team of sustainability champions.

Process: Smooth logistics, fast deliveries, and seamless custom orders.
Physical Evidence: Certifications, case studies, and sustainable branding.

3. Our Brand Message (Ad Copy & Slogan)

“Protect the Planet, One Package at a Time!”

Tired of plastic waste? Switch to 100 per cent biodegradable, cost-effective, and durable eco-
packaging.

Custom branding is available. Let your customers know you care.

4. What’s the Competitive Landscape? (Michael Porter’s Five Forces)

Force How It Affects Us Our Strategy

New More businesses are entering the Stay ahead with affordable pricing and
Entrants sustainable packaging space. superior quality.
Supplier Limited suppliers for high-quality Build strong supplier partnerships to
Power biodegradable materials. ensure a steady supply.
Buyer Offer customized solutions, bulk
Customers have many packaging options.
Power discounts, and great service.
Substitute Position our brand as the better, greener
Some businesses still use plastic.
s alternative.
Industry Stand out with branding, customization,
Competition is tough.
Rivalry and affordability.
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Our strategy is to focus on quality, cost-effectiveness, and branding options to make

sustainability an easy choice for businesses.

5. What Are We Selling? (Product Line)

Product Why It’s Great Who Needs It?

Sturdy, plastic-free, and made from E-commerce brands, shipping
Biodegradable Boxes
recycled kraft paper. companies.
Cornstarch-based, decomposes in 90 Grocery stores, food
Compostable Bags
days. packaging brands.
A perfect alternative to plastic bubble Electronics and fashion
Recyclable Wraps
wrap. brands.
Custom Eco-Friendly Custom branding for businesses wanting Sustainable businesses,
Packaging a green image. corporate clients.

Every product is eco-friendly, customizable, and cost-effective.

6. Why Should Businesses Choose Us? (Unique Selling Proposition – USP)

We make sustainability affordable.

100 percent biodegradable, compostable, and recyclable materials.

Cost-effective solutions for businesses.
Custom branding options for a personal touch.
Certified sustainable materials for compliance and trust.

We help businesses achieve sustainability goals without increasing costs.

7. How Do We Position Ourselves?

We want to be known as:

“The trusted partner for businesses looking for cost-effective, high-quality eco-packaging
solutions.”

What This Means:

E-commerce and retail brands see us as their go-to for sustainable packaging.
Companies with ESG goals rely on us for compliance-friendly packaging.
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Startups and small businesses trust us for affordability and quality.

Brand Perception: We are a premium yet affordable eco-packaging provider that makes
sustainable choices easy for businesses.

Chapter: 6

Human Resource Plan

1. Organizational Structure

Our business is built on a strong foundation of teamwork and sustainability. Here’s how our
company is structured:

Leadership Team (Partners & Management)

At the top, we have the three founding partners who oversee the overall direction of the
company. The Managing Partner takes care of daily operations and key decision-making.

Key Departments & Teams

1. Operations & Production – Handles manufacturing and quality control.

2. Sales & Marketing – Brings in clients and promotes our brand.
3. Finance & Accounts – Manages budgets, payroll, and expenses.
4. Human Resources (HR) – Looks after hiring, training, and employee well-being.
5. Customer Service – Assists clients and ensures smooth order fulfilment.
6. Logistics & Warehouse – Manages storage and timely delivery of products.

Each department has its own manager and team members working together to ensure smooth
operations.

2. Team Size & Workforce Breakdown

We are starting with a team of 35 employees, divided as follows:

Number of
Department Roles
Employees
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Operations & Machine operators, quality control, packaging

15
Production staff
Sales & Marketing 6 Sales executives, digital marketing specialists
Finance & Accounts 4 Accountants, payroll staff
Human Resources 2 HR manager, assistant
Customer Service 3 Support representatives
Logistics & Warehouse 5 Warehouse workers, delivery staff
Total Employees 35 Across all departments

As the company grows, we plan to expand each department based on demand.

3. Training & Development

At Everley Green, we believe that our employees are our greatest asset. Investing in their
growth not only enhances their skills but also strengthens our company’s foundation. Our
comprehensive training and development programs are designed to foster professional and
personal growth, ensuring that every team member aligns with our sustainability-driven
mission.

A. New Employee Onboarding

A structured onboarding program ensures that new employees feel welcomed and integrated
into our work culture from day one. This program includes:

Company Orientation: Introduction to Everley Green’s mission, vision, and values.

Policies & Procedures: Understanding company policies, ethical guidelines, and
compliance requirements.
Work Culture & Expectations: Insights into workplace dynamics, team
collaboration, and performance expectations.
Sustainability Induction: A deep dive into eco-friendly packaging solutions,
emphasizing our commitment to sustainability.

B. Technical Training

Our production team plays a crucial role in ensuring high-quality sustainable packaging. We
provide specialized hands-on training to equip them with the latest techniques and industry
knowledge. This includes:
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Machinery Training: Safe and efficient operation of packaging machinery,

troubleshooting techniques, and maintenance procedures.
Sustainable Packaging Techniques: Training on biodegradable, compostable, and
recyclable materials to align with our eco-friendly commitment.
Quality Control & Safety Standards: Implementing best practices in quality
assurance, workplace safety, and product compliance.

C. Sales & Marketing Training

To effectively promote Everley Green’s products and maintain strong customer relationships,
our sales and marketing team undergoes targeted training, including:

Customer Handling & Relationship Management: Techniques for understanding

customer needs, addressing concerns, and building long-term relationships.
Negotiation Skills: Effective communication strategies to close deals, negotiate
pricing, and foster partnerships.
Brand Awareness & Promotion: Training on how to effectively communicate our
sustainability mission, product benefits, and competitive advantages.
Digital Marketing Strategies: Leveraging social media, SEO, and online platforms
to increase brand visibility and drive sales.

D. Continuous Learning & Development

We are committed to lifelong learning and regularly offer skill enhancement programs for
employees at all levels. Our continuous learning initiatives include:

Monthly Workshops: Sessions on emerging sustainability trends, industry

innovations, and eco-conscious business strategies.
Leadership Development Programs: Training for managers on effective leadership,
decision-making, and team motivation.
Cross-Departmental Training: Encouraging employees to learn skills beyond their
roles, fostering a multi-skilled workforce.
Employee Feedback & Growth Plans: Personalized development plans based on
employee feedback, performance evaluations, and career aspirations.
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At Everley Green, we strive to create an environment where learning never stops. By

continuously upskilling our employees, we ensure they remain motivated, engaged, and
aligned with our company’s vision of driving sustainability forward.

4. Management & Leadership Roles

Each department has a leader responsible for decision-making and team coordination.

Role Responsibilities
Managing Partner Oversees business strategy, finance, and overall operations.
Ensures smooth production, inventory management, and supply
Operations Manager
chain efficiency.
Sales & Marketing Leads sales initiatives, digital marketing efforts, and client
Manager relationships.
Finance & Accounts
Manages budgets, payroll, and financial planning.
Manager
Takes care of recruitment, employee engagement, and company
HR Manager
policies.

5. Qualifications for Key Positions

Position Preferred Qualification

Managing Partner MBA in Business/Finance or equivalent experience

Operations Manager Bachelors in Supply Chain Management or Engineering
Sales & Marketing Manager MBA or Bachelor's in Marketing/Business
Finance & Accounts Manager CA, CMA, or MBA in Finance
HR Manager MBA in HR or equivalent certification
Technical diploma or high school education with
Production Staff
experience
Sales Executives Bachelors in Marketing, Business, or related field
Customer Service
Bachelor's degree with strong communication skills
Representatives
 28

6. Salary Structure & Employee Benefits

Position Salary (Per Month) Additional Benefits

Managing Partner Profit-sharing Health insurance, travel allowance
Provident fund, performance
Operations Manager ₹80,000
incentives
Sales & Marketing Manager ₹75,000 Commission-based bonuses
Finance & Accounts Manager ₹85,000 Annual bonus, retirement benefits
HR Manager ₹70,000 Employee wellness programs
Overtime pays, free meals during
Production Staff ₹25,000
shifts
₹40,000 + Travel and communication
Sales Executives
commission allowance
Customer Service
₹30,000 Flexible work hours
Representatives

Additional Perks for Employees:

• Annual performance bonuses.

• Health insurance for all full-time employees.
• Paid training programs and career development opportunities.

7. Work Schedule & Conditions

At Everley Green, we prioritize a structured and well-balanced work schedule to ensure

employee well-being, productivity, and a healthy work-life balance. Our work environment is
designed to be safe, clean, and aligned with our sustainability values.

A. Work Hours

Our standard work schedule is Monday to Saturday, from 9:00 AM to 6:00 PM.
Employees are expected to maintain punctuality and adhere to their designated work
hours.
 29

B. Breaks & Rest Periods

To maintain productivity and employee well-being, we provide:

Lunch Break: 1-hour lunch break from 1:00 PM to 2:00 PM.

Tea Breaks: Two 15-minute tea breaks—one in the morning and one in the afternoon.

C. Overtime Compensation

Any work beyond regular hours is considered overtime and is paid at 1.5 times the
regular hourly wage.
Overtime work must be approved by the respective department head or supervisor.
Employees are encouraged to maintain a balance between work and rest to avoid
burnout.

D. Work Environment

We are committed to providing a safe, clean, and eco-friendly workplace. Our work
environment includes:

Proper Waste Management: Segregation and disposal of waste following

sustainable practices.
Eco-Friendly Initiatives: Encouraging the use of biodegradable products and energy-
efficient processes.
Safety Measures: Compliance with workplace safety regulations, including fire
drills, first aid training, and health checks.
Employee Comfort: Well-ventilated workspaces, ergonomic seating, and access to
clean drinking water.

8. Employee Policies

Our employee policies are designed to foster discipline, accountability, and a positive
workplace culture while ensuring employees' rights and well-being are protected.
 30

A. Punctuality & Attendance Policy

Employees are required to report to work on time every day.

More than three late arrivals in a month will result in a formal warning.
Continuous tardiness may lead to further disciplinary actions, including salary
deductions or probation.

B. Leave Policy

To support employees' personal needs and well-being, we offer various types of leave:

1. Casual Leave:
a. 10 days per year for personal matters or unforeseen emergencies.
b. Approval required in advance except in emergencies.
2. Sick Leave:
a. 12 days per year to allow employees time to recover from illness.
b. Medical certificate required for leaves exceeding two consecutive days.
3. Paid Leave (Annual Leave):
a. 18 days per year, which can be availed for vacations, personal commitments,
or relaxation.
b. Unused leave can be carried forward to the next year, subject to management
approval.
4. Public Holidays:
a. Employees are entitled to public holidays as per government regulations.
b. A holiday calendar is shared at the beginning of each year.

C. Maternity & Paternity Benefits

To support working parents, Everley Green offers:

1. Maternity Leave:
a. 26 weeks (6.5 months) of fully paid leave for new mothers.
b. Additional unpaid leave can be granted upon request.
c. Work-from-home or part-time options may be available after maternity leave.
2. Paternity Leave:
a. 2 weeks of paid leave for new fathers to support their families.
 31

3. Flexible Work Options:

a. New parents returning to work can request flexible work hours or remote work
for a specified period.
b. Support programs, including childcare assistance, are available to ease the
transition.

9. Hiring Process & Recruitment Sources

At Everley Green, we focus on hiring talented individuals who share our passion for
sustainability, innovation, and excellence. Our recruitment process is transparent, merit-
based, and inclusive, ensuring that we attract and retain the best talent.

A. Hiring Process

Our recruitment process follows these steps:

1. Job Posting & Sourcing Candidates:

a. We publish job openings on various platforms, ensuring visibility to a wide
range of applicants.
2. Application Screening:
a. HR reviews resume to shortlist candidates based on qualifications, experience,
and alignment with our company values.
3. Initial Interview (HR Round):
a. Shortlisted candidates undergo an HR interview to assess their personality,
career goals, and cultural fit.
4. Technical Interview:
a. Depending on the role, candidates appear for a technical assessment or
domain-specific interview.
5. Final Interview with Department Heads:
a. Senior management evaluates candidates for role suitability, leadership
potential, and long-term commitment.
6. Offer Letter & Onboarding:
a. Selected candidates receive a formal offer letter and undergo an onboarding
program.
 32

B. Recruitment Sources

We use multiple sources to find the right talent:

1. Job Portals:
a. Posting job vacancies on LinkedIn, Naukri, and Indeed to reach experienced
professionals and fresh graduates.
2. Campus Recruitment:
a. Partnering with leading colleges and universities to hire fresh graduates
through placement drives.
b. Internships and training programs for students to gain real-world experience.
3. Employee Referrals:
a. Employees are encouraged to refer potential candidates and receive incentives
for successful hires.
4. Government Employment Programs:
a. Collaborating with local job schemes to support employment opportunities for
underprivileged communities.
5. Social Media Hiring:
a. Posting job openings on Instagram, Facebook, and LinkedIn to attract
candidates from diverse backgrounds.

C. Equal Opportunity Employer

• Everley Green is committed to diversity and inclusion in hiring.

• We ensure a bias-free selection process, welcoming candidates from all backgrounds,
genders, and communities.
• Our recruitment policies comply with legal and ethical hiring standards.

By maintaining a structured, transparent, and sustainable hiring process, we ensure that

Everley Green attracts and retains passionate, skilled, and committed employees who
contribute to our vision of an eco-friendly future.

10. Retirement Policy

Retirement age is 60 years for all employees.

 33

Employees who complete 15 years of service receive post-retirement healthcare benefits.

Those with extensive experience may be offered consultant roles after retirement.

11. Employee Loan Policy

Employees who have completed at least three years of service are eligible for a loan.
Loan limit: Up to three months' salary.
Repayment: Interest-free, deducted from salary over 12-24 months.
Loan approval is based on performance and manager recommendation.

Chapter: 7

Production & Operations

1. Factory Layout and Floor Plan

Our manufacturing facility is designed to be efficient, sustainable, and worker-friendly. We

have organized the space to ensure smooth workflow, from raw material storage to final
product dispatch.

Key Areas in the Facility:

1. Raw Material Storage: This section holds biodegradable paper, cornstarch-based materials,
and recycled packaging stock.
2. Production Area: Equipped with cutting, molding, printing, and finishing machines to create
high-quality packaging.
3. Quality Control (QC) Section: Every batch undergoes strict quality checks to ensure
durability and sustainability.
4. Warehouse & Packaging Area: Finished products are packed and stored, ready for shipment.
5. Office & Administration: Our sales, marketing, and finance teams work here.
6. Employee Facilities: Includes a cafeteria, restrooms, and locker rooms to ensure a
comfortable work environment.

The layout helps us minimize waste, improve efficiency, and maintain a clean, eco-friendly
workspace.
 34

2. Machinery Used

To produce top-quality sustainable packaging, we use modern, energy-efficient machines that

reduce waste and emissions.

Machine Name Purpose

Biodegradable Sheet Extruder Converts raw materials into eco-friendly packaging
sheets.
Die Cutting Machine Shapes packaging into boxes, bags, and pouches.
Printing Machine Adds branding and labels using biodegradable inks.
Heat Sealing Machine Seals compostable bags for durability.
Lamination Machine Adds a biodegradable coating to enhance strength.
Shredding & Recycling Unit Processes defective products into reusable material.

We prioritize low-energy and low-emission machinery to align with our sustainability goals.

3. Number of Production Lines

Our facility has two production lines, each designed for a specific type of packaging:

• Line 1: Produces biodegradable boxes and wraps.

• Line 2: Produces compostable bags and pouches.

Having separate production lines ensures faster processing times and allows us to meet high
demand efficiently.

4. Quality Policy

We believe that sustainability and quality should go hand in hand. Our quality assurance team
follows international standards to maintain consistency.

Certifications & Standards We Follow:

ISO 14001 (Environmental Management System): Ensures our production process has
minimal environmental impact.
FSC (Forest Stewardship Council): Guarantees that our paper materials come from
responsibly managed forests.
 35

BPI (Biodegradable Products Institute) Certification: Confirms that our packaging

materials fully decompose in the environment.
Composability Certification: Ensures that our packaging breaks down within 90 days in
composting conditions.

How We Maintain Quality:

Raw Material Inspection: Every batch is checked for durability and sustainability.
Production Process Checks: Machines are calibrated to ensure consistency.
Final Product Testing: Packaging is tested for strength, print quality, and biodegradability.
Customer Feedback Integration: We constantly improve our products based on client
feedback.

Our goal is to provide packaging that is not only eco-friendly but also reliable, durable, and
cost-effective.

5. Maintenance Policy

To keep our machines running smoothly and avoid unexpected breakdowns, we follow a
preventive maintenance policy.

Routine Maintenance Plan:

Machine Type Maintenance Checks Performed

Frequency
Sheet Extruder Monthly Lubrication, roller alignment, temperature
calibration.
Die Cutting Machine Bi-weekly Blade sharpness, alignment, material feed
check.
Printing Machine Weekly Ink nozzle cleaning, pressure calibration.
Heat Sealing Bi-weekly Seal strength testing, safety inspection.
Machine
Lamination Machine Monthly Roller tension check, adhesive quality control.
Shredding & Weekly Blade sharpness, motor function, waste
Recycling Unit processing efficiency.
 36

We keep a detailed maintenance log to track repairs and ensure that all machines operate at
peak efficiency.

6. Why We Chose This Location (Location Analysis)

Our manufacturing unit is located in HMT Layout, Bangalore, Karnataka. We carefully

selected this location to maximize efficiency and reduce costs.

Why Bangalore?

1. Close to Raw Material Suppliers: This reduces transportation costs and ensures a steady
supply of sustainable materials.
2. Well-Connected Infrastructure: The area has good road, rail, and airport connectivity, making
shipping easier.
3. Access to Skilled Workers: Bangalore has a large talent pool with experience in
manufacturing and sales.
4. Growing Demand for Eco-Friendly Products: Businesses in the city are actively switching to
sustainable packaging.
5. Industrial Zoning & Business-Friendly Policies: The area supports manufacturing industries
with necessary infrastructure and incentives.

Challenges & How We Overcome Them

Challenge Our Solution

Higher Operating Using energy-efficient machines to reduce electricity bills.
Costs
Waste Management In-house recycling unit to minimize waste.
Strong Competition Offering custom branding and cost-effective bulk pricing to stand
out.

Being in Bangalore positions us perfectly to expand and serve eco-conscious businesses

across India and beyond.
 37

Final Summary

Category Details
Floor Plan Organized into sections for raw materials, production, quality control,
and storage.
Machinery Used Includes biodegradable sheet extruders, die-cutting machines, printing
units, and recycling systems.
Production Two lines – one for boxes and wraps, one for bags and pouches.
Lines
Quality Certified by ISO 14001, FSC, BPI, and compostability regulations.
Standards
Maintenance Preventive maintenance schedule with regular machine inspections.
Approach
Location Bangalore, selected for supplier access, logistics, and skilled workforce.

Chapter: 8

Financial Plan

This financial plan provides a comprehensive analysis of the initial investment, funding
sources, profitability projections, and financial sustainability of the business over the next
three years. The business aims to balance cost efficiency with long-term growth while
ensuring profitability and financial stability.

1. Initial Investment & Start-Up Costs

Setting up an eco-friendly packaging business requires significant investment in

infrastructure, machinery, raw materials, labor, and operational expenses. The total estimated
initial investment is ₹80,00,000, which covers key components such as leasing a production
facility, purchasing machinery, stocking initial raw materials, setting up office space,
obtaining necessary licenses and certifications, and covering employee salaries for the first
six months. Additionally, a portion of the investment is allocated to branding and marketing
efforts to establish a strong presence in the market.
 38

The major cost components include:

Land & Building: The production facility will be leased, ensuring adequate space for
manufacturing, storage, and office operations. The estimated annual lease is ₹10,00,000.
Machinery & Equipment: This includes biodegradable sheet extruders, die-cutting machines,
printing units, heat-sealing machines, lamination units, and recycling systems. The total cost
is estimated at ₹35,00,000.
Raw Materials: The initial stock of biodegradable paper, cornstarch-based materials, and
other eco-friendly components will cost ₹8,00,000.
Furniture & Office Setup: Basic office infrastructure, including desks, chairs, computers, and
networking, will cost approximately ₹3,00,000.
Licenses & Certifications: To operate legally and meet environmental standards, certifications
such as ISO 14001 and FSC compliance will cost around ₹2,00,000.
Employee Salaries & Wages: The business will employ production workers, sales executives,
customer service representatives, and office staff. The total salary expense for the first six
months is ₹12,00,000.
Marketing & Branding: Digital marketing, B2B networking, and sustainable product
promotions require an initial budget of ₹5,00,000.
Miscellaneous & Contingency Funds: Additional unforeseen costs are estimated at ₹5,00,000.

2. Sources of Funds

The business will be financed through a combination of partner contributions, bank loans,
and government incentives for green businesses. A structured funding strategy is necessary to
ensure smooth operations and financial flexibility.

Partner's Capital Contribution: The three partners will contribute ₹30,00,000, ensuring that
ownership and decision-making control remain within the company.
Bank Loan: A term loan and working capital loan of ₹40,00,000 will be secured from a
financial institution to cover machinery and operational costs.
Government Grants & Subsidies: As the business aligns with sustainability goals, a
government grant of ₹10,00,000 will be obtained to support eco-friendly manufacturing
initiatives.

This structured mix of financing ensures minimal financial strain while leveraging external
funding to scale operations efficiently.
 39

3. Depreciation

Since machinery constitutes a significant portion of the investment, depreciation must be

accounted for using the Straight-Line Method (SLM) over an estimated lifespan of 10 years
for machinery and office equipment. The annual depreciation expense for machinery,
furniture, and office setup is projected at ₹3,80,000 per year.

Depreciation is critical for financial planning as it allows the business to allocate funds for
future asset replacements while maintaining profitability.

4. Projected Profit & Loss Statement (3 Years)

The business is expected to generate steady revenue growth, reaching profitability within the
first year. The projected revenue, expenses, and profit calculations are outlined below:

Particulars Year 1 Year 2 Year 3

(₹) (₹) (₹)
Revenue (Sales) 1,20,00 1,80,00 2,50,00,0
,000 ,000 00
Cost of Goods Sold (Raw Materials + Production Costs) (60,00, (90,00, (1,20,00,
000) 000) 000)
 40

Gross Profit 60,00,0 90,00,0 1,30,00,0

00 00 00
Operating Expenses (Salaries, Rent, Marketing, Admin (30,00, (40,00, (50,00,0
Costs, etc.) 000) 000) 00)
Depreciation (3,80,0 (3,80,0 (3,80,00
00) 00) 0)
Net Profit Before Tax 26,20,0 46,20,0 76,20,00
00 00 0
Tax (25%) (6,55,0 (11,55, (19,05,0
00) 000) 00)
Net Profit After Tax 19,65,0 34,65,0 57,15,00
00 00 0

The profitability improves significantly from Year 2 onward due to economies of scale,
reduced production costs, and increased brand recognition.

5. Break-Even Analysis

The break-even point is the stage at which the business covers all fixed costs and starts
generating profit. Based on fixed costs of ₹30,00,000 annually and a contribution margin of
₹15 per unit, the company needs to sell at least 2,00,000 units to break even, translating to
₹1,20,00,000 in revenue, which is expected to be achieved within the first year.

6. Payback Period & IRR Analysis

The payback period refers to the time required to recover the initial investment. With
cumulative profits of ₹1,11,45,000 by the end of Year 3, the business is expected to recover
its initial investment within 2.5 years. The Internal Rate of Return (IRR) is estimated at 32%,
indicating strong financial viability and investment attractiveness.

Initial Investment Cumulative Profits by Year 3 Payback Period Estimated IRR

(₹) (₹) (Years) (%)
80,00,000 1,11,45,000 2.5 32%
 41

7. Cash Flow Statement

The business is projected to maintain positive cash flow from the first year, ensuring financial
stability. The inflows from sales will consistently exceed operational outflows, creating a
surplus that can be reinvested in future expansion.

Year Cash Inflow (₹) Cash Outflow (₹) Net Cash Flow (₹)
Year 1 1,20,00,000 (1,00,00,000) 20,00,000
Year 2 1,80,00,000 (1,50,00,000) 30,00,000
Year 3 2,50,00,000 (2,00,00,000) 50,00,000

8. Risk Analysis

Potential risks include raw material price fluctuations, increased competition, regulatory
changes, machine downtime, and cash flow constraints. These risks will be mitigated by
securing long-term contracts with suppliers, differentiating products through customization,
maintaining compliance with sustainability laws, implementing preventive maintenance
schedules, and ensuring a strong cash reserve.

Chapter: 9

Executive Plan

Launching and growing an eco-friendly packaging business requires a well-planned and

structured approach. This strategy outlines the step-by-step process to establish operations,
attract customers, and expand while staying true to sustainability goals. The focus will be on
setting up a strong production base, building brand awareness, securing customers, and
ensuring long-term financial stability.

1. Setting Up the Business and Infrastructure

The first step is securing a suitable location for the production facility. The site needs to be in
an industrial area with good access to suppliers, transportation networks, and a skilled
workforce. It must also comply with environmental and industrial regulations. Once the
 42

location is finalized, the next step is leasing the facility, setting up office spaces, and
obtaining necessary permits and registrations such as the business license, GST number, and
factory permits. The company will also work on securing certifications like ISO 14001 for
environmental management, FSC for sustainable sourcing, and BPI for biodegradable
packaging compliance.

With the facility in place, attention will turn to setting up the production unit. This includes
purchasing and installing essential machinery like biodegradable sheet extruders, die-cutting
machines, printing units, and heat-sealing machines. Trial production runs will be conducted
to ensure smooth operations, and a proper waste management system will be implemented to
minimize material wastage. Alongside production, office spaces for finance, sales, and
customer service teams will be established, and an Enterprise Resource Planning (ERP)
system will be introduced to track inventory, production, and sales efficiently. A team will be
hired to handle administration, operations, and customer support to ensure seamless business
operations.

2. Product Development and Quality Control

To produce high-quality eco-friendly packaging, sourcing the right raw materials is critical.
The company will establish long-term partnerships with suppliers of biodegradable paper,
compostable polymers, and other sustainable materials. This ensures not only a steady supply
but also cost stability. A strong quality control system will be put in place to maintain high
product standards. This includes regular material strength tests, print quality checks, and
compostability verification. Any defective products will be recycled within the facility,
reinforcing the company’s commitment to a zero-waste production model.

Production efficiency will be optimized by implementing Lean Manufacturing techniques to

minimize waste and improve overall productivity. Employees will undergo training sessions
on machine operations and quality assurance. Additionally, to make the products ready for
both local and international markets, all packaging will comply with global packaging
regulations and environmental guidelines.

3. Branding, Marketing & Customer Acquisition

Building a strong brand identity is key to making a mark in the industry. The business will be
positioned as a premium yet affordable eco-friendly packaging provider, emphasizing
 43

sustainability, product customization, and affordability. A compelling brand story will be

developed to highlight how the company is making a positive environmental impact by
reducing plastic waste.

Marketing efforts will focus heavily on digital channels, industry networking, and direct
customer engagement. A professional website will be developed with an integrated e-
commerce platform for bulk orders, making it easy for businesses to place orders. Digital
marketing strategies such as search engine optimization (SEO), Google Ads, and social media
campaigns will be used to attract potential clients. Platforms like LinkedIn, Instagram, and
YouTube will be leveraged to create educational content about the benefits of sustainable
packaging.

A dedicated sales team will be responsible for forming business partnerships with e-
commerce brands, retail chains, and corporate clients. To encourage bulk orders, the company
will offer special incentives such as volume discounts and subscription-based packaging
solutions. Collaborations with environmental NGOs, sustainability influencers, and trade
organizations will also be explored to expand brand outreach. Participation in trade fairs and
packaging expos will provide additional exposure and opportunities to connect with potential
clients.

Pricing will be carefully structured to remain competitive while ensuring profitability. Cost-
effective bulk purchasing incentives will be introduced to attract larger clients. The company
will also offer custom branding options, allowing businesses to personalize their packaging
with eco-friendly designs. Additionally, a Green Loyalty Program will reward customers who
consistently choose sustainable packaging, strengthening long-term relationships.

4. Sales and Distribution Strategy

A structured sales pipeline will be developed to ensure consistent revenue and smooth order
fulfillment. The sales team will use Customer Relationship Management (CRM) software to
track customer interactions, follow up on orders, and manage client relationships effectively.

Efficient logistics and distribution are crucial to ensuring timely deliveries. To optimize
distribution, the company will establish regional warehouses in key locations, making it
easier to fulfill bulk orders quickly. Logistics partners will be carefully chosen based on their
sustainability practices to ensure eco-friendly transportation. The company will also
 44

implement a just-in-time inventory management system to avoid excess stock storage while
maintaining steady product availability.

Customer service will play a crucial role in maintaining a strong brand reputation. A
dedicated support team will be set up to handle customer inquiries, order customizations, and
post-sale services. Regular feedback will be collected from customers to improve products
and services over time.

5. Financial Planning & Growth Strategy

Maintaining financial stability while scaling the business requires careful planning. Regular
financial audits and budget forecasting will help track expenses and ensure that the business
remains profitable. The company will also explore cost-saving measures such as energy-
efficient production techniques and tax benefits available for sustainable businesses.

Revenue will come from multiple streams, including bulk packaging sales, subscription-
based packaging plans for e-commerce companies, and premium custom packaging solutions
for high-end brands. As the business grows, export opportunities will also be explored to tap
into international markets.

To support expansion, production capacity will be increased by the second year. By the third
year, automation in packaging production will be introduced to improve efficiency and
reduce labor costs. Investments in research and development will help create new eco-
friendly packaging materials and innovative designs to stay ahead of the competition.

6. Risk Management & Contingency Planning

Every business faces challenges, and having a risk management plan in place ensures stability
during uncertain times. One of the biggest risks in this industry is raw material price
fluctuations. To mitigate this, the company will work with multiple suppliers and maintain a
strategic reserve of essential raw materials.

Market competition will also be a challenge, as more companies move toward sustainable
packaging. To stay ahead, the business will differentiate itself through high-quality products,
innovative designs, and excellent customer service. Continuous education about the long-
term benefits of eco-friendly packaging will also help in gaining customer loyalty.
 45

Regulatory changes can impact packaging businesses, especially with evolving

environmental laws. The company will stay updated on government policies and ensure full
compliance with all regulations. Obtaining additional sustainability certifications will further
strengthen the business’s credibility.

Economic slowdowns or demand fluctuations can affect sales, but flexible pricing strategies
and alternative revenue streams, such as sustainability consulting services, will help maintain
a steady income. A strong cash reserve will be maintained to handle short-term financial
fluctuations.

7. Performance Tracking & Continuous Improvement

To ensure long-term success, key performance indicators (KPIs) will be monitored regularly.
Sales growth, conversion rates, and customer retention will be analyzed to measure market
performance. Production efficiency and waste reduction will also be tracked to optimize
manufacturing processes.

Customer satisfaction will remain a top priority. Periodic surveys will be conducted to gather
feedback and understand client needs. Packaging designs and product offerings will be
updated based on market trends and consumer preferences. Additionally, an annual
sustainability report will be published to highlight the company’s progress in reducing carbon
footprint and promoting eco-friendly practices.

Chapter: 10

Conclusion

This project has provided a detailed and structured approach to launching and growing an
eco-friendly packaging business. The idea is built on the principles of sustainability,
innovation, and meeting the rising demand for environmentally responsible packaging
solutions. Through a step-by-step analysis, we have explored how the business will operate,
scale, and establish itself as a trusted brand in the sustainable packaging industry.

Summary of the Work Done

The project began by understanding the need for eco-friendly packaging in today’s market.
With increasing global awareness about plastic pollution and stricter government regulations,
 46

businesses are looking for sustainable alternatives. The target market was identified, focusing
on e-commerce brands, retailers, and corporate clients who want to reduce their
environmental footprint. A comprehensive marketing strategy was developed, outlining the
product offerings, pricing structure, promotional techniques, and distribution channels.

An in-depth industry analysis using Michael Porter’s Five Forces Model helped assess the
level of competition, bargaining power of suppliers and customers, and potential challenges.
The findings confirmed that there is a strong market opportunity for a business that offers
high-quality, customizable, and affordable sustainable packaging.

On the operational side, we developed a detailed business setup plan, including the factory
layout, production process, and quality control measures. The necessary certifications such as
ISO 14001 and FSC compliance were identified to enhance the credibility of the business and
appeal to environmentally conscious buyers. A maintenance policy was also put in place to
ensure the smooth functioning of equipment and to prevent production delays.

The financial section provided a complete breakdown of the investment required, sources of
funding, and expected revenues. With an initial investment of ₹80,00,000, sourced through
partner contributions, bank loans, and government grants, the business is financially well-
structured. The profit and loss statement, cash flow projections, and balance sheet showed
strong revenue growth and profitability. The break-even point is expected to be reached in the
first year, and with a payback period of just 2.5 years and an Internal Rate of Return (IRR) of
32%, the business is financially viable and promising.

The implementation strategy outlined how the business will be launched and expanded. From
setting up the production unit to marketing, sales, logistics, and customer service, every
aspect was planned in a way that ensures smooth execution and scalability. The strategy
includes building an online presence, forming strong B2B partnerships, and using digital
marketing to attract customers. The risk assessment section addressed potential challenges
such as raw material price fluctuations, increasing competition, and regulatory changes while
providing solutions to mitigate them. Performance tracking mechanisms were also put in
place to ensure continuous improvement and adaptability to market trends.

Conclusions Drawn from the Analysis

Based on the logical analysis presented throughout the project, it is evident that the eco-
friendly packaging business has strong growth potential and financial sustainability. The
 47

demand for sustainable packaging is increasing due to global environmental concerns, stricter
regulations, and changing consumer preferences. By providing biodegradable, compostable,
and recyclable packaging options, the business aligns with both environmental goals and
market needs.

The financial projections indicate that the company will achieve profitability in its first year,
with increasing revenue and net profit growth in subsequent years. The break-even point will
be reached within the first year, and the payback period of 2.5 years ensures a quick return on
investment. The structured marketing and sales strategy, supported by digital outreach and
corporate partnerships, will help secure a steady customer base.

The implementation strategy ensures a smooth business launch, efficient operations, and
scalability. By leveraging technology, automation, and sustainable practices, the company
will establish itself as a leader in the eco-friendly packaging industry. The risk management
strategies in place will help mitigate potential threats, ensuring long-term stability and
resilience.

Chapter: 11

Bibliography

Main page. (2025). Retrieved from https://www.wikipedia.org/

Sustainability. (2025b). Retrieved from https://en.wikipedia.org/wiki/Sustainability

consultant, A. P. startup. (2023). What is packaging? - definition, types, & functions.

Retrieved from https://www.feedough.com/packaging-definition-types-functions/

Matthew MasonMG Mason has a BA in Archaeology and MA in Landscape Archaeology.

(n.d.). Matthew Mason. Retrieved from https://www.environmentalscience.org/sustainability

Marketing. (2025b). Retrieved from https://en.wikipedia.org/wiki/Marketing

 48

Chapter: 12
Annexures

Promotional Posters:

Business Card:
 49

Training Guide:

Brochure:
50