Sultan Selamoooo Coffee
Sultan Selamoooo Coffee
1. EXECUTIVE SUMMARY
Project Initiator: Mr. Sultan Selamo Coffee Plantation Project.The purpose of the newly
initiated project will require 1000 hectares of land for the purpose of coffee development just as
coffee project farming.
Project cost: The total estimated cost of the coffee and spices expansion project is
53,930,520.00 birr. From the total project cost 25% of the project cost (13,482,630.00 birr) shall
be covered by the owner's equity and the rest 75% (40,447,890.00) birr shall be secured from
Ethiopia Development Bank loan.
Land Requirement: The planned development project requires 1000 hectares of land for its
project. The land will be secured from Bench Sheko Zone , Guraferda Woreda, Kometa Seferera
kebele. The land shall be used for the development of coffee for the purpose of export.
Work opportunities: The planned project shall provide work opportunities for 51 permanent
and for 350 temporary workers – a total of 500 employees.
2. INTRODUCTION
Ethiopia is the third largest country in Africa with a total area of about 113 million hectares and
with a total population of about 100 million, of the total land mass, about 85% of the population
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lives in rural areas while the remaining 15% dwell in urban centers. The labor force, between 15-
65 years of age, represents about 50% of the total population. About 50% of the land area is
regarded to be potentially suitable for agricultural production. However, only less than 15% this
potential area has been cultivated. Of the cultivated area, more than 95% is under smallholder
farming and the rest is under commercial farms. Thus, there is a reason to believe that Ethiopia is
endowed with vast and potential of agricultural development.
Agriculture dominates the Ethiopian economy accounting for about 50% of GDP, 85% of the
employment and about 90% of the export reaming. Of the agricultural GDP crop production
accounts for about 60% and livestock accounts for about 30%. The most common crops
produced in Ethiopia are Wheat, Barley, Maize, Teff, Sorghum, Pulses, Oil crops, Fruits,
vegetables and coffee. As to crop production, despite its contribution and the countries natural
endowment productivity of the sector is by far below potential. This is because lack of the
employment modern agricultural implements, in addition to this, importance of private sector
that can recognize a coordinated roll of all factors of production (labor, capital, entrepreneur
ability etc) was not given a room to take part in the development process during the past regimes.
To overcome the problem related to produce good quality coffee bean and sesame grain that
satisfy the customer’s interest, efforts should be made towards developing the agricultural sector.
This needs a shift from traditional and backward method of production to a new and scientific
method of production system that requires a coordinated roll of all factors of production. In this
process, it is the private sectors should be pushed and encouraged by the government through
adopting a favorable economic policy that allows the sector to play active role in the
development process without capital ceiling. In recognition of the important of the agricultural
sector and understanding the major reasons behind the low state of the development of the
country, the Ethiopian government has emerged with free market economic strategy and the
adoption of an economic policy, which acknowledges the role, and importance of the private
sectors investment. This economic policy is promulgated with various initiatives for those who
want to invest their resources and knowledge in any profitable sector. Initiated by this favorable
conditions, the promoter of this project Mr. Sultan Selamo coffee plantation and production in
Bench Sheko Zone , Guraferda Woreda, Kometa Seferera kebele. This business plan tries to
explain the necessary information like description of the area, project technical consideration,
total investment capital, source of fund and other basic economic points relevant to the project.
Detail information on each point is given in the subsequent pages.
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3. OBJECTIVES
3.1 GENERAL OBJECTIVE
Mr. Sultan Selamo coffee plantation project has identified several objectives for the business:
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4.1. Vision
The Project’s vision is ‘to be the quality coffee producer farm preference in Ethiopia.
4.2. Mission
Mr. Sultan Selamo coffee plantation development mission to become the leading provider of
Arabica coffee to the world market. This will be accomplished by providing quality product at
fair prices while exceeding customer's expectations.
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It is expected that DMD Import and Export coffee project farming site so far considered neither
as a forest area nor as farmers farm land. The altitude of this particular project shall range
between 1150 – 1200 meters above sea level, the temperature of the project area to fall between
18oc to 28oc and the rainfall to be adequate for coffee plantation, the project area to have fertile,
friable, loamy soil with more than 1.5m depth, The topsoil to be predominantly dark brownish in
color with a slightly sour ph.
world’s coffee, however, is produced in Latin America. Ethiopia is among the top 10 Coffee
producing country and Africa's top producer. Average world coffee production in year 1977 to
1986 was 5.05 million tons, In years 1987 to 1996 it increased to an average of 5.76 million tons
and in years 2000/01 to 2011/12 it increased to 7.875 million tons.
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Aggregate world demand is the summation of - coffee consumption by producing countries & by
importing countries in the world. As it is shown in the table above, there is a huge gap b/n world
demand and world supply for coffee. Except in the years 2000 & 2003, the negative sign
indicated in the other 8 years would show the demand deficit in those respective years. This
would imply that the increase in annual production is driven by annual increase in effective
demand by importing countries. Considering the demand for Ethiopian Coffee, the increase in
demand by those 8 major buyers of Ethiopian coffee, which totally absorb about 52% of
Ethiopian coffee, has been increasing by a higher rate than the increase in production by the
former. While annual production growth, on average, in Ethiopia is 5.16%, the demand for
Ethiopian major buyers has increased up to 20%, in the past 10 years. According to the data
provided by ICO (International Coffee Organization), annual import for USA has increased by
20%, German by 15%, France, Italy, and Japan by 6%, and Canada by 3%. Considering trade
statistics of the past five years, one can see that more than 41% of the world export goes only to
three importing countries in the world: USA 20%, German 14.5%, and Japan 6.5%. Moreover,
recent studies in the area reveal that Ethiopian coffee has never suffered from lack of buyer in
the world market. What is supplied to the world market is fully absorbed by importing countries
provided there is no quality problem. Thus, provided the right quality offered and prices are
attractive, there are plenty of opportunities for getting more demand in the world market (in both
established and new markets). The emergence of new coffee consumers is another factor
affecting the world demand for coffee. Recent information from ICO report depicts that China
has decided to significantly shift from tea consumption towards coffee. There are also other
Asian countries following the same trend. This is the resultant effect of aggressive promotion
made by ICO since few years in the past.
The increase in coffee consumption by producing countries is another factor affecting demand
for coffee, for aggregate demand is compared against aggregate supply by world producers. India
(the second largest in population in the world) has declared to double coffee consumption in the
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coming 5-10 years, ICO report June, 2010. Ethiopia, through its consumption about 44% of the
total annual production, is categorized among the largest coffee drinking countries in the world
– 3rd in Africa and 15th in the world as far as coffee producing countries are concerned. This
could be regarded as an opportunity with regard to absorbing such a significant proportion of its
production; serves as a shock absorber particularly in case world demand for coffee fails
because of unknown reasons.
Currently, there are more than 50 importers of Ethiopian coffee in the world. Out of the these
importing countries, only 8 are known to be major buyers, namely; U.S.A., Italy, France,
Belgium, Germany, Saudi Arabia, Japan, and Sudan. On average, these countries import about
52% of total Ethiopian coffee exports. As it is the case elsewhere, the major importers of
Ethiopian coffee has increased their annual import from 1% up to 20% over those years ranging
from 2002-2009.
Since 2005 coffee prices have been increasing and reached the highest in a decade. As
consumers in India and China develop a taste for the drink and the demand in East Europe,
Russia and Brazil increased, prices are likely to keep rising. Moreover, something new is
happening in developed markets. Europeans, Americans and Japanese are switching to higher-
quality coffee. Discerning consumers now demand authenticity: they want stories about where
their coffee beans come from. Therefore, the best coffees will increasingly be differentiated, like
fine wines and spirits, and sold at previously unthinkable prices. Currently, the world is moving
from instant-coffee powder to luxury beans. Gourmets and specialist roasters have pushed up
expectations. Governments, activists and “ethical” coffee suppliers have worked to get higher
prices. All this is good news for coffee farmers in Ethiopia. Altitude, climate, soil and genetic
diversity give the country an inherent advantage in quality as compared to lower-grade Latin
American coffee. About 90 percent of Ethiopian coffee production is premium or organic coffee.
An agreement signed last year between Starbucks, the world's biggest coffee chain, and the
Ethiopian government has been touted as a big step forward. As a result, commercial coffee
farms would gain a lot from these opportunities. Sales of organic, fair trade, rain forest alliance,
forest, and other brand sales of natural and washed of Ethiopia is increasing.
The fact that a Specialty Coffee Association of America (SCAA); signing an agreement with the
Ethiopia Commodity Exchange (ECX), in June 2010 is an added opportunity for specialty coffee
producers in Ethiopia.
In addition to the major importers of Ethiopian coffee, through its other marketing company in
Australia (BEK Coffee International), the owner has established a new market segment in
Australia and South East Asia market with emphasis on Bench Sheko Coffee.
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The entire crop is harvested at one time. This can either be done by machine or by hand. In either
case, all of the cherries are stripped off of the branch at one time.
Merely the ripe cherries are harvested and they are picked individual by hand. Pickers rotate
among the trees every 8-10 days, choosing only the cherries which are at the peak of ripeness.
Because this kind of harvest is labor intensive, and thus more costly, it is used primarily to
harvest the finer Arabica beans.
In Most coffee-growing countries, there is one major harvest a year; though in countries like
Colombia, where there are two flowerings a year, there is main and secondary crop. A good
picker averages approximately 100 to 200 pounds of coffee cherry a day, which will produce 20
to 40 pounds of coffee beans. At the end of a day of picking, each worker’s harvest is carefully
weighed and each picker is paid on the merit of his or her work. The day’s harvest is then
combined and transported to the dispensation stand.
The age-old technique of dispensation coffee and is still used in many countries where water
resources are limited. The freshly picked cherries are simply spread out on huge surface to dry in
the sun. In order to prevent the cherries from spoiling, they are raked and turned throughout the
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day, then covered at night, or if it rains, to prevent them from getting wet. Depending on the
weather, this process might continue for several weeks for each batch of coffee. When the
moisture content of the cherries drops to 11 percent, the dried cherries are moved to warehouses
In wet procedure dispensation, the Hull is detached from the coffee cherry after harvesting and
the bean is dried with only the parchment skin left on. There are several actual steps involved.
Firs the freshly harvested cherries are passed through a pulping machine where the skin and pulp
is separated from the bean. The pulp is washed away with water. Usually to be dried and used as
mulch. The beans are separated by weight as they are conveyed through water channels, the
lighter beans floating to the top, while the heavier, ripe beans sink to the bottom. Next they are
passed through a series of rotating drums which separate them by size. After separation, the
beans are transported to large, water-filled fermentation tanks, depending on a combination of
factors such as the condition of the beans. The climate and the altitude they will remain in these
tanks for anywhere from 12 to 48 hours. The purpose of this process is to remove the slick layer
of mucilage (called the parenchyma) that is still attached to the parchment; while resting in the
tanks, naturally occurring enzymes will cause this layer to dissolve. When fermentation is
complete the beans will feel rough, rather than slick, to the touch. At that precise moment, the
beans are rinsed by being sent through additional water channels. They are then ready for drying.
6.12 Drying the beans
If the beans have been processed by the wet method, the pulped and fermented beans must now
be dried to approximately 11 percent moisture to properly prepare them for storage. These beans,
still encased inside the parchment envelope (the endocarp), can be sun dried by spreading them
on drying tables or floors, where they are turned regularly. Or they can be machine dried in large
tumblers, once dried these beans, referred to as parchment coffee, and are warehoused in sisal or
jute bags until they are readied for sell abroad.
6.12.1 Milling the beans
Previous to it is exported parchment coffee is processed in the following manner; Machines are
used to remove the parchment layer from wet processed coffee.
6.12.2 Hulling
Equipments are used to remove the parchment layer (endocarp) from wet processed coffee.
Hulling dry processed coffee refers to removing the entire dried husk the exocarp, Mesocarp &
endocarp of the dried cherries.
6.12.3 Polishing
An optional process in which any silver that remains on the beans after hulling is removed in a
polishing machine.
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While polished beans are considered superior to unpolished one, in reality there is little
difference between the two.
6.12.4 GRADING & SORTING
Previous to being exported, the coffee beans will be even more precisely sorted by size and
weight. They will also be closely evaluated for color flaws or other imperfections.
Typically, the bean size is represented on a scale of 10 to 20. The number represents the size of
round holes diameter in terms of 1/64’s 0f an inch. A number 10 bean would be the approximate
size of a hole in a diameter of 10/64 of an inch and a number 15 bean, 15/64 of an inch. Beans
are sized by being passed throng passed through a series of different size a series of different
sized screens. They are also sorted pneumatically by using an air jet to separate heavy from light
beans. Next defective beans are removed. Though this process can be accomplished by
sophisticated machines, in many countries, it is done by hand while the beans move along an
electronic conveyor belt. Beans of unsatisfactory size, color, or that are otherwise unacceptable,
are detached.
This strength includes over-fermented beans, those with insect damage or that are unshelled. In
many countries, this process is done both by machine and hand, insuring that only the finest
quality coffee beans are exported.
6.12.Tasting the coffee
By each stage of its production, coffee is repeatedly tested for quality and taste. This process is
referred to as cupping and usually takes place in a room specifically designed to facilitate the
process. First, the taster usually called the cupper carefully evaluates the beans for their overall
visual quality. The beans are then roasted in a small laboratory roaster, immediately ground and
infused in boiling water, the temperature of which is carefully controlled. The cupper “noses” the
brew to experience its aroma an integral step in the evaluation of the coffee’s quality, After
letting the coffee rest for several minutes, the cupper “breaks the crust” by pushing aside the
grounds at the top of the cup. Again the coffee is nosed before the tasting begins. To taste the
coffee, the cupper “slurps” a spoonful with a quick inhalation. The objective is to spray the
coffee evenly over the cupper’s taste buds, and then “weigh” it before spitting it out. Samples
from a variety of batches and different beans are tasted daily. Coffee is not only analyzed this
way for their inherent characteristics and flaws, but also for the purpose of blending different
beans or determining the proper roast. An expert cupper can taste hundreds of samples of coffee
a day and still taste the subtle differences connecting them.
6.13 EXPORTING THE BEANS
Milled beans, currently referred to as green coffee, are ready to be loaded onto shipped for
transport to the importing country. Green coffee is shipped in either jute or sisal bags which are
loaded into shipping containers, or it is bulk shipped inside plastic-lined containers. About seven
million tons of green coffee is produced world each year.
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As shown on table:1 above it is expected that Mr. Sultan Selamo coffee project farming is going
to undertake is coffee and spices farming for the purpose of supplying the product to foreign
markets. The expected annual yield to be collected from the farm is shown on table 7 below.
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Table2 Annual production capacities for Mr. Sultan Selamo coffee project farming.
As shown on Table : 1 above, at full scale development, it is assumed that for Mr. Sultan
Selamo coffee project farming collects 11,000 quintals of coffee per year at full operation. The
expected annual revenue from the sales of coffee is shown on table 3 below.
Table: 3 Annual production capacity for Mr. Sultan Selamo coffee project farming
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The main activities to be accomplished and the tentative schedules for implementing the
activities is shown below
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Organizational Chart
General Manager
Technical assistant
Supportive staff
Forman
Daily laborer
Capital expenditure is equivalent to the total financial requirements of the project. In other
words, they are initial investment outlays required to enter operational stage. These capital
expenditures are constituted of fixed investment costs and initial working capital.
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Fixed investment costs are expenditures on the required fixed assets. The major components of
fixed costs are constituted of expenditures on machinery and equipment. The rest will go to
construction of civil works and the acquisition of office facilities. According to estimates made
by this project70.69% fixed cost will be birr 38,126,500.00
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C Vehicles
1 Pick-up (D4D) Pcs 2 3,500,000 7,000,000
2 Track Pcs 1 2,500,000 2,500,000
Motor Cycle Pcs 2 150,000 300,000
Sub Total - - - 9,800,000.00
D Office Equipments
Chairs No. 32 500 16,000.00
Tables No. 32 1000 32,000.00
Computer No. 4 10,500 42,000.00
Printer No. 2 10,000 20,000.00
Shelf No. 6 5,000 30,000.00
Safe box No. 8 4000 32,000.00
Sub Total 172,000.00
Total 38,126,500.00
8.3 Working Capital
Working capital is part of annual operating costs and is required to make the project operational.
Except for some operational costs whose yearly expenses were taken as they are, some limited
Monthly expenses were taken to forecast the working capital requirement of the project.
Working capital include all project expenses other than fixed investment. They are expenditures
to be spent on annual operating items. As it will be seen letters in this document, working costs
in the year of the project life are estimated to be 15,804,020.00birr 29.31 % of the total capital.
In estimating operating costs, it has been tried to depend on current market information and on
the experiences of similar projects.
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ation Schedule
No Description Original Rate Depreciation
value
(Br.) % Per year
1 Machinery and equipments 9,250,000 10 925,000.00
2 Construction and Civil 18,904,500 5 945,225.00
works
3 Vehicles 9,800,000 10 980,000.00
4 Office furniture’s 172,000 10 17,200.00
Total 2,867,425.00
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9. FINANCIAL EVALUATION
The planned investment cost needed to run the project will be secured from equity and from bank
loan. Of the total 53,930,520.00 birr required to run the project, 25% or 13,482,630.00 birr will
be contributed by the promoter and the rest 75% or 40,447,890.00 birr from bank loan.
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As mentioned above 75% of the investment cost or birr 40,447,890.00 birr will be secured from
loan granting banks. Depending on the time duration and the rate of interest, the project may
consider for securing the loan it requires for its development activities. The Ethiopia
development bank of Ethiopia and the various private banks in the country would be considered
as options for securing the loan.
Number of Payments: 60
Based on the projected income statement, the project will generate profit beginning from first
year of operation. Annual government tax will also grow during the life of the project. The detail
analysis is tabulated below
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The way coffee is grown and processed has profound environmental importance both locally and
internationally. This section focuses on four themes intimately related and which the project will put
measures in place: biodiversity and conservation of forest ecosystems; agro-chemical use; water pollution
from coffee processing; and soil quality. Each of these factories is critical to the environment and the
quality of coffee.
Bench Sheko´s forests are critical in protecting the atmospheric dynamics, water quality, and wildlife
species, as well as economically as reservoirs of germplasm which has multiple applications for food,
medicine, and industrial products. To preserve the Biodiversity & Conservation of forest ecosystems, the
project will employ a method of Traditional shade coffee systems.
Traditional, shade coffee production has been shown to be highly beneficial to biodiversity conservation
in tropical forest ecosystems. In South west Ethiopia, traditional coffee covers very significant areas with
closed canopy, fauna and flora species unique to the zone.
Traditional coffee is often integral to agro-forestry systems in which tree species are cultivated together
with the coffee and other agricultural commodities. Where geographic and market conditions are
favorable, economic returns can be achieved through sustained-yield timber production in association
with coffee. Agro-forestry systems, including those involving coffee, have potential to enhance the
economic and ecological stability of the area.
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