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GUSOMA Abana

The document outlines a business proposal for a Library and Book Café in Musanze, Rwanda, aimed at providing a unique reading environment complemented by food and beverage services. It includes details on the target market, operational requirements, SWOT analysis, business model, and financial projections, emphasizing the importance of creating a cozy atmosphere for students and locals. The business is structured as a partnership and aims to launch within eight months, raising necessary startup funds while promoting reading culture in the community.
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0% found this document useful (0 votes)
7 views24 pages

GUSOMA Abana

The document outlines a business proposal for a Library and Book Café in Musanze, Rwanda, aimed at providing a unique reading environment complemented by food and beverage services. It includes details on the target market, operational requirements, SWOT analysis, business model, and financial projections, emphasizing the importance of creating a cozy atmosphere for students and locals. The business is structured as a partnership and aims to launch within eight months, raising necessary startup funds while promoting reading culture in the community.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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GROUP MEMBERS:

READERS
1. MAHIRWE Alain Paradis

REG NO:

2. ISHIMWE DUFATANYE ALDO CEDRIC

REG NO:2216450

3. TUYIZERE EMMANUEL

REG NO:22/17493

ARCHITECTURE DEPARTMENT

LEVEL IV

ASSIGNMENT 3
THE READING HOBBYIST WORK

1.Library and book café


2. Reading and Literacy coaching
3. Online cooking classes
4. Architectural book branding and
marketing
5. Exterior and exterior
finishing services
6. Concrete and masonry service
7. Real Estate Development
8. Renovation and remodeling Home
service
9. Landscaping design services
10.House trade based service
1. Library and book café

Library and book café concepts in services

it focus on provision the reading


opportunities that accompanied with
the freshment food or drinks like tea,
coffee , water or fast food…… here
customer is served in elegant
welcoming where there a seat with
desk and either should command
some freshment

Example: Library services are mostly


available for all the day time any
season especially serve the many
people during break – time or
vacancy.

Target Market:
➢ Free worker and peoples
who are in vacancy
➢ Students
➢ book shopping persons
➢ Researcher and educator
like teachers
Library and book
café operation
survyings

Before you operate café , you


must to consider the people
attitude toward using book.

it 1. make a survey by knowing


the amount of people who
have literacy skills, Profession al
occupations , amount of artist
and writers.

Find a vibrant area where people


can meet together but is silent
Library and book café operation
start up requirements

k of writers and
1. Hire the wor
artist books like novels,
newspapers and scientific
books , social science book

2. Create coffee and teas shop


through collaboration with the
bakery industry
2. Architectural book branding and marketing

The conception understandings


The architectural book branding and
Marketing focus on the ways of writings and bindings books that
Makes the intentions to the readers and creating channels that support
the reader to access them remotely , locally to the clients and
online

FOR EXAMPLE
 Mini – library
 Papetery – book shop

TARGET market

Educator and researcher


Writers and Artist
3. Exterior and exterior finishing services

Concepts
The exterior and interior finishing
services focus the well look and order of
the material in space , furnishing , painting and
Decorating space that fits and harmony with
Space look and users needs
For examples
Furniture sizing and arrangement in space that
allow free movement of people

Target clients
Home owners
Hospitality service providers : hotels
Checklist for library and café as best business idea

Availability of:

Business ideas

Raw material

Competitors
Equipment
Personnel

Adjusted
Demand
Scoringsystem:5-extremelyhigh;4-high;3-average;2-fair;1-poor;0-absent.

Tools/

total
Total
(+) (+) (+) (+) = (-) =
2

1. LBRARY AND BOOK CAFE 5 3 4 4 16 14

2. Architectural book branding and 13 3 10


5 3
marketing 3 4

3. Exterior and exterior finishing services 3 4 3


14 2 12
3
SWOT analysis

Project idea:1 Library and book café

Strengths Weaknesses
(positive factors to be capitalised) (negative factors to be eliminated)

 The law capital at beginning.


 THE labour who are skilled in
library management.
 The unpopularservice we delivery .
 the interesting book content provision.

 the excellent coffee service delivery .  the rise of mistreatment of clients.

 the silent space


 labours don, know foreign languages.

Opportunities (to make use of them) Threats (to avoid/consider them)

 The launch of new offices, new hotels and  The change of hobbies of clients during the break – time or vacancy.
resorts ..
 the launch of heavy entertainment centre as neighbour
 The rise literature and artistic
educational institutions and reading
competitions funders
Business Model Canvas: Library & book
café
Business Description: Reading and relaxing freshment food and drink service to our clients
Customer
Key Partners Value Relationships
Key Activities Customer Segments
Proposition

Curating book collections. Loyalty programs and


Local
o
o
o
o A curated rewards.
bookstores and o Preparing and serving food collection of o Personalized Students seeking a
and beverages. books, catering
o

publishers. to diverse
recommendations.
study space.
o Organizing events and Friendly and knowledgeable
interests. o
o Coffee roasters workshops. staff. o Locals looking for a
A cosy and
and suppliers. o Marketing and promotion.
o

inviting o Community events and book quiet place to relax.


atmosphere for clubs.
Bakeries and o Maintaining a clean and o Bookworms
o
reading, Online engagement and interested in
.
o

food vendors. welcoming environment


working, or feedback
socializing. discovering new
Community Channels authors.
o
o High-quality
organizations coffee, tea, and o Social media marketing o Coffee lovers who
light meals.
and schools. Key Resources (Instagram, Facebook).
appreciate a good
o Events like
book clubs,
o Local partnerships (schools, brew.
o Authors and o Books and reading materials.
author talks, or community centres).
speakers. o Café equipment and supplies. workshops. o Remote workers
o Website and online ordering.
o Furniture and décor. needing a change of
o Flyers and posters in the scenery.
Skilled staff (baristas, librarians, event
o
neighbourhood.
coordinators).
o Word-of-mouth referrals.

Cost Structure Revenue Streams

Rent or mortgage.
o
o Coffee and beverage sales.
o Inventory (books, food, beverages).
o Food and pastry sales.
o Salaries and wages.
o Utilities and maintenance. o Book sales (new and used).
o Marketing and advertising. o Membership fees for exclusive access or discounts.
o Event hosting and ticket sales.
Cost Structure Cost for operation Revenue Streams Revenue from Library
Of library and cafeé And cafe

o Rent or mortgage. o Coffee and beverage sales. o 800000 Rwf /


.200 000 Rwf / months
months , 200
Inventory (books, o Food and pastry sales.
o
o 1000 000 Rwf / year people, 1
food, beverages). o Book sales (new and used). 150 books person pays
o 150000 Rwf / month
2000 Rwf
o Salaries and wages. o Membership fees for exclusive access or
minimun.
o 150 000 Rwf / month
discounts.
o Utilities and o 50 000Rwf / month. o 400 000 Rwf./
Event hosting and ticket sales (100 ticket /
maintenance.
o
month
months
Marketing and o 30000 Rwf per
o
o 20 000 Rwf (1) =
advertising book.
400000 Rwf(20)
o 100000 Rwf /
o Shelves ( 20). o 400 000 Rwf (1) =
member.
4000 000 Rwf (10)
o Computer ( 10) o 4000 Rwf /
ticket = 400
000 Rwf (100)

Total = 5 950 000 Rwf


Total = 6 200 000 Rwf

Net profit = 6 200 000


Rwf – 5 950 000 Rwf =
250 000Rwf / months at
First year
Business description of Library and book caféé

Business briefs

Library and book café is one of the business that is uniquely the reading facilities service
that accompanied with the freshment soft food and drinks that is beyond library or restaurant
but it minimal for tolerating to the noise. So it some silence space ,it will operate in
Musanze ; Rwanda as it is target to serve the improved reading area that have freshment
food and
Drinks service to the clients, students are in vacancy; office workers are break- time …

Business ownership

This business is structured as a privately partnership entity by:

JOHN KARERA is founder of library and book café as an entrepreneur has 7 years of
experience in library operation and 5 years of experience
In canteen management

David Muyaya is a financial and marketing managers have experienced in


project management
Business description of Library and book café

The origins of business ideas

The idea was prompted due to the growing demand for reading areas
facility while the reading area does not exist,. The concept emerged after
launching the district office and tourist hosting apartment near the it.

The problem be solving and its solution

The lack of reading area in area whiile people are in break- time in MUSANZE as an
Optional occupations during vacancy or break-time

The solution

Deliver high quality service , and make it affordable t o all clients according
to their capability to get our service , create an ambient space for client

1.5. Customers that will be served are ?

 Students seeking a study space.


 Locals looking for a quiet place to relax.
Business description of Library and book café

o Students seeking a study space.


o Locals looking for a quiet place to relax.
o Bookworms interested in discovering new authors.
o Coffee lovers who appreciate a good brew.
o Remote workers needing a change of scenery.

What Products or Services that Business offer ?


Coffee and beverage service.
o

o Food and pastry sservice.


o Book readings and internet service
o Event hosting service .
1.7. Innovation the Business

• Book catering service accompanied with freshment food or drinks at


home.

 Booking the space through online system


Business description of Library and book café

The ultimate Goals:

Launch operations within 8 months. Raise RWF 15 950 000 Rwf to cover
startup costs.

Management Structure and Areas of Concentration

CEO ( TUYIZERE Emmanuel): Oversees overall operations and strategy


and Marketing Manager and Develops promotional campaigns.

Operations Manager (DUFATANYE Cedric): Handles logistics and event


execution.

Finance Manager as MAHIRWE PARADIS Manages budgets and


accounts and Customer Relations Manager Ensures
excellent customer service
PROMOTERS

NAMES NUMBER OF SHARES AMOUNT (Rwf)

35% 4000 000


1. MUHIRE Valence

12% 600 000


2. KAGABO Paul

40% 5000 000


3.MUHIZI Aloys
ADVISORS
NAMES CAREER ADDRESS

1.Karangwa Eugene FINANCE Muhoza, Musanze

.
2 UWINEZA ALICE LAWYER GISHUSHU,KIGALI

.
3 Akimana jean ENTREPRENEUR Muhoza, Musanze

.
4 Muhizi Boniface A MENTOR Gakoro, Musanze
Business Location Library and book caféé

.business will be located in Musanze, Rwanda, leveraging its ambient urban


population and growing demand for reading venues.
. Startup Summary

. Itemized Startup

ITEM QUANTITY PRICE PER TOTAL PRICE


UNIT
LAND AND BUILDINGS 1 20M 20M

TABLES 20 15000 300 000


CHAIRS 20 7000 140 000
COMPUTERS 10 400,000 4,000,000
BOOK SHELVES 5 20000 100 000
Electric cookstove 1 200 000
Flask 4 10000 40 000

TOTAL 24,580,000
Business description of Library and book café

The ultimate Goals:

Launch operations within 8 months. Raise RWF 15 950 000 Rwf to


cover startup costs.

Management Structure and Areas of Concentration

CEO ( TUYIZERE Emmanuel): Oversees overall operations and strategy


and Marketing Manager and Develops promotional campaigns.

Operations Manager (DUFATANYE Cedric): Handles logistics and event


execution.

Finance Manager as MAHIRWE PARADIS Manages budgets


and accounts and Customer Relations Manager Ensures
excellent customer service
LIST OF COMPETITORS

NAMES OF ITEMS QUANTITY PRICE LOCATION


COMPETITOR PER UNIT ADDRESS
( Rwf)
INES LIBRARY Hosting reading 150 Free for Ines Musanze
service students
AGATI deliver 100 Free service Musanze
LIBRARY reading and for children,
caféé service 2000/ person
CREMA 200 Minimum Musanze
coffee shop Caféé service 3000/ 1 cup
of coffee
Sales strategies of Library and book café

Setting price that is reliable to the clients through making


discount for order of refreshments, ensuring the safest of
service we deliver

Marketing and Communication Strategy Promote through:

 Social media campaigns.


 Partnerships with influencers.
 Radio and TV advertisements.
 Community engagement events.

Conclusion : Library and book cafeé business aims to create to provide


ambient reading space and promote reading culture in Musanze
through provision a memorable experiences while fostering community
connections.
Sales strategies of Library and book café

Competitors’ Advantages Established market presence. Strong brand


recognition. Broader network of suppliers and partners.

Benefits of Our Products/Services to Clients Unique ambient reading


space at Aordable price. Self education Community-driven and
inclusive atmosphere.

Marketing/Sales

Marketing Strategy Position the business as a premium yet adorable


Library and book caféé.

the uniqueness of adorable Library and book caféé service in ambient


ennironment Sales Strategy Utilize online booking platforms, partnerships
with local organizations, and direct sales at events
ORGANIZATINAL STRUCTURE OF LIBRARY AND BOOK CAFÉ

owner /Founder - oversees the entire


business, sets goals and manages
finances
1.Executive& General MANAGER- manages daily
operation, coordinate between library
management and café sections and ensures smooth
team functioning

OPERATION MANAGER -handle Chef: prepares


logistics, inventory, supplier relation , food items
and staff coordination

2.Café MANAGER:
.Head Librarian : manages supervise café
book collection, curates operation,
content and supervise staff menu planning,
2.Library 3.Café and inventory
Departmen Department
t Assistant librarian : assist
visitors, maintain Servers: prepare
coffee, serve food
catalog system and and interact with
handle book lending / customer
return
events coordinator: plans book reading, author signing
, workshops and community events-
4. customer
experience& marketing and sales manager: promotes the
events library café through digital marketing, social
media, and partnerships

Housekeeping& janitor staff : ensures cleanliness


and upkeep of the space
5. Support
&
Maintenanc
Security staff : ensures the safety of book, café
assets and customers

Accountant : manages budgets, payroll and financial

6. Finance
&
administrqtio Human Resources manager: handles
recruitment, training, and employee
welfare

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