Joseph Hernandez Email: abc@gmail.

com

SA SALES & MARKETING EXECUTIVELES & MARKETING EXECUTIVE Phone: 9810232323

Expertise in global business development with hands-on experience in

cultural and economic affairs in American and European countries

PROFILE SUMMARY

 Currently working as Vice President – Sales with Tata Industries Ltd.; leading teams for businesses worth US$ 100
million in revenues per annum; driving sales, marketing and growth strategies for all India
 Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed
customer centric market/sell plans and programs, which increased the sales and margin growth by 60%
 Awarded "Top Sales Leader of the Year" in 2014 with INR 80 Crores net team sales achievement, closed the year
at 30% to annual quota
 Successfully managed P&L responsibility for 15 years and cultivated excellent relationships with new prospects &
existing customers
 Grew revenue and profitability by double-digits in 2013; launched start up business that grew from US$ 0 to US$ 5
million in just 6 months
 Formulated plans, translated product & business strategies into executable channel plans and drove implementation
in western region with a team of 18-20 members
 Formulated plans, translated product & business strategies into executable channel plans and drove implementation
in western region with a team of 18-20 members

CAREER TIMELINE

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2000 – 2010 2000 – 2010 2000 – 2010 2000 – 2010

CORE COMPETENCY

 Sales & Business Development  Strategic Market Positioning

 Distribution/Channel Management  Territory Growth Management
 Market & Competitive Analysis  Sales Training & Leadership

WORK EXPERIENCE

Vice President – Sales Tata Industries Ltd., Mumbai 2010 till date

Full P&L and operational responsibility of the group. Overseeing 800 employees and 10 direct reports spanning across 5
locations in India, 3 in Singapore and 1 in China. Heading top-line and bottom-line revenues for all SBUs.

Significant Accomplishments:
 Formulated and executed go-to-market strategies that leveraged tremendous opportunities of growth in
revenue from US$ 15 million to US$ 30 million for electrical products in ASEAN regions
 Created an exceptional business plan, organization and sales and marketing infrastructure for western and
eastern region which maximized team effectiveness and allowed quick rollout of programs and products growing
international sales from INR 20 Crores to INR 70 Crores in a short span of 4 months
 Established sales distribution channels in over 3 countries, contributing 80% of the company’s sales revenue
 An integral part of the National Leadership Core Management Team Payroll
 Formulated and executed go-to-market strategies that leveraged tremendous opportunities of growth in
revenue from US$ 15 million to US$ 30 million for electrical products in ASEAN regions
  Created an exceptional business plan, organization and sales and marketing infrastructure for western and
eastern region which maximized team effectiveness and allowed quick rollout of programs and products growing
international sales from INR 20 Crores to INR 70 Crores in a short span of 4 months
 Created an exceptional business plan, organization and sales and marketing infrastructure for western and
eastern region which maximized team effectiveness
 An integral part of the National Leadership Core Management Team Payroll

Director Sales & Marketing Samsung, Chennai 2000 – 2010

Developed, reviewed and reported on the business development division’s strategy, ensured the strategic objectives were
well understood and executed by the team. Impacted organization profitability through effective strategic and tactical
management decisions and new business development.

Significant Accomplishments:
 Launched new technology generating business resulting in INR 20 Crores increase in revenues
 Surpassed year-on-year sales quota from 15% to 30%, closed at an INR 50 Crores overall net sales from Jul’02 to
Sep’02
 Developed strategy and roadmap for organization’s International expansion
 Conceptualized and developed new business strategies which led to an increase in business worth INR 70 Crores

EDUCATION

 MBA (Sales & Marketing Management) from IIM, Ahmedabad in 1997

 MBA (Sales & Marketing Management) from IIM, Ahmedabad in 1997
 MBA (Sales & Marketing Management) from IIM, Ahmedabad in 1997

PERSONAL DETAILS

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