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Processed Food Survey

The document outlines a survey aimed at gathering consumer insights on popular processed food products, including Maggi Noodles, Heinz Ketchup, Frooti, Kissan Jam, and Wibbs Bread. It includes questions about purchasing habits, brand awareness, influencing factors, likelihood of future purchases, and overall satisfaction. The responses will be anonymous and will help understand consumer preferences and areas for improvement.

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Mohammed Asim
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10 views1 page

Processed Food Survey

The document outlines a survey aimed at gathering consumer insights on popular processed food products, including Maggi Noodles, Heinz Ketchup, Frooti, Kissan Jam, and Wibbs Bread. It includes questions about purchasing habits, brand awareness, influencing factors, likelihood of future purchases, and overall satisfaction. The responses will be anonymous and will help understand consumer preferences and areas for improvement.

Uploaded by

Mohammed Asim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Consumer Insights on Processed Food Products

We’re collecting feedback to understand your habits, preferences, and opinions about some
popular processed food items. Your responses will remain anonymous.

Q1. How regularly do you purchase the following products? (Multiple choice grid)
Rows: Maggi Noodles, Heinz Ketchup, Frooti, Kissan Jam, Wibbs Bread
Columns: Frequently, Occasionally

Q2. Where did you first come to know about these products? (Multiple choice grid)
Rows: Maggi Noodles, Heinz Ketchup, Frooti, Wibbs Bread, Kissan Jam
Columns: Through family, Through friends, Advertisement, Other

Q3. What factors influence your decision to buy these products? (Checkbox grid)
Rows: Maggi Noodles, Kissan Jam, Frooti, Heinz Ketchup, Wibbs Bread
Columns: Price, Quality, Quantity, Packaging

Q4. Why do you prefer these specific brands over others? (Checkbox grid)
Rows: Maggi Noodles, Kissan Jam, Wibbs Bread, Frooti, Heinz Ketchup
Columns: Brand popularity, Promotions/discounts, Recommendations from others, Price

Q5. Do special offers or promotional schemes encourage you to purchase these products?
(Multiple choice grid)
Rows: Frooti, Maggi Noodles, Kissan Jam, Wibbs Bread, Heinz Ketchup
Columns: Yes, No

Q6. How likely are you to buy these products in the future? (Linear scale: 1–5)
Rows: Maggi Noodles, Heinz Ketchup, Frooti, Wibbs Bread, Kissan Jam
1 = Very unlikely, 5 = Very likely

Q7. How likely are you to recommend these products to someone you know? (Linear scale:
1–5)
Rows: Maggi Noodles, Heinz Ketchup, Frooti, Wibbs Bread, Kissan Jam
1 = Very unlikely, 5 = Very likely

Q8. Which areas do you think these products could improve in? (Multiple choice grid)
Rows: Maggi Noodles, Heinz Ketchup, Wibbs Bread, Frooti, Kissan Jam
Columns: Packaging, Quality, Quantity, Promotions, Other

Q9. How do you view the pricing of these products? (Multiple choice grid)
Rows: Maggi Noodles, Kissan Jam, Frooti, Wibbs Bread, Heinz Ketchup
Columns: Expensive, Reasonably priced

Q10. Overall, how satisfied are you with these products? (Linear scale: 1–5)
1 = Not satisfied at all, 5 = Completely satisfied

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