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Panasonic Proposal

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0% found this document useful (0 votes)
34 views25 pages

Panasonic Proposal

Uploaded by

bharathsidram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PROPOSAL

FOR ASSOCIATION

X
Rendezvous 2025 | BRCA, IIT Delhi
SEPTEMBER’25
HIGHLIGHTS
Highlights

1,00,000+ 2,00,000+
WEBSITE ALUMNI
5,00,000+ SESSIONS NETWORK
UNIQUE 160,000+ 65,000+
USERS FOOTFALL PARTICIPANTS
REACHED
20,000+ IIT 200+
CROWD ARTISTS
FLAGSHIP ARTIST LINE-UP
DELIVERABLES TO Panasonic X

1. Official Electronics Partner


2. Co-Title Sponsor: Kaleidoscope, Rendezvous
3. Co-Title Sponsor: Guest Talk
4. Associate Sponsor: Influencers Summit
5. Title Sponsor: Comedy Carnival
6. Area Sponsor: Lecture Hall Complex
7. Exclusive Stall at WindTunnel
8. Offline Branding: Logo Integration on Standees and Posters
9. Online Branding
10. Promotion by campus ambassadors from 1200+ colleges
11. Media promotions
association as

OFFICIAL Electronics
PARTNER
Rendezvous 2025
Deliverables as official Electronics partner
1. Panasonic will be promoted as the Official Electronics
Partner of Rendezvous’25 in all collaterals worth 1.5cr

2. Logo integration of Panasonic on all Rendezvous’25


collaterals as Official Electronics partner

3. Regular anchor mentions during pronite and fashion events

4. 2 Instagram stories and 2 Instagram Posts promoting


Panasonic as Official Electronics Partner
association as

Co-title sponsor
kaleidoscope
Rendezvous 2025
Co-title Sponsor - ProNite
• 2 drop-downs and 2 banners on stage
• 15 min time for Main TVC and 5 min time for TVCs on all 4
days.
• 2-30 minutes time for Side TVC.
• Regular anchor Mentions with script mutually discussed.
• 15 minutes stage time (for launch or any other kind of
promotion).
• Digital branding screens.
• 4 Standees on stage.
Co-Title Sponsor : ProNite - Glimpses
KALEIDOSCOPE
LIVE STREAMING ACROSS
ALL MEDIA CHANNELS PAST COLLABORATORS
Facebook, Instagram and Youtube

BIGGEST COLLEGE CONCERT


Exclusively Publicized in all
mediachannels

PERFORMANCE
PROGRESSION
Electronics–Pan-Nation Fashion
Show National Finale–Western
Group Dance Blitzkrieg EDM Night–
Nucleya, DJ Chetas, Hoobastank,
Drowning Pool in the past

PRODUCT PROMOTION TO
22,000+CROWD
At a single venue, both onsite and
virtual
ASSOCIATION As

Co-Title SPONSOR
guest talk
RENDEZVOUS 2025
Co-title sponsor: Guest talk
• Panasonic will be promoted as Co-Title
Sponsor of the Guest Talk, which will be
hosted in the iconic Dogra Hall. Panasonic's
logo will be post-fixed on all collaterals in the
venue.
• Held in Dogra Hall with an audience of over
2,000, this event has previously featured
distinguished personalities such as Bill Gates,
Nitin Gadakari, Ashneer Grover.
• We can have dignitaries from Panasonic,
especially the founders, Nikhil and Nithin
Kamath as the Guest Speakers.
• As the Co-Title Sponsor, Panasonic will enjoy
exclusive anchor mentions and
comprehensive branding opportunities at
the event location.
association as

Associate Sponsor
Influencers summit
Rendezvous 2025
X
INFLUENCERS SUMMIT
• Influencers Summit is one of the
flagship event which witnesses top
Influencers' participation.
• It will be conducted in the
iconic Dogra Hall which will
witness a footfall of 2k+ and has
been the venue to host
personalities like Bill Gates,
Ashneer Grover, Aman Gupta.
• As influencer marketing is the new
trend, it will be the best opportunity
for promotion.
• Branding and special mentions
by the host will be provided.
association as

title sponsor
Comedy Carnival
Rendezvous 2025
X
title sponsor: Comedy Carnival
• Panasonic will be promoted as Title Sponsor
of the Comedy Carnival, which will be hosted
in the iconic Dogra Hall. Panasonic's logo will
be post-fixed on all collaterals in the venue.
• Held in Dogra Hall with an audience of over
2,000, this event has previously featured
distinguished comedians such as Samay Raina,
Akash Gupta, Yash Singh, Madhur Virli.
• As the Title Sponsor, Panasonic will enjoy
exclusive anchor mentions and
comprehensive branding opportunities at
the event location.
• Branding will be done through standees,
anchor mentions, banners and posters.
association as

Area sponsor
Lecture hall complex
Rendezvous 2025
AREA SPONSOR: LECTURE HALL COMPLEX
• Name and logo of Panasonic will be
pre- fixed to LHC in every collateral
such as direction for guests, standees
and banners.
• This will be one of the prime location as
majority of events are held in LHC.
• LHC witnesses a total footfall of over
15,000 each day during the fest,
• Extensive branding will be done
through banners, posters and
standees.
• Arc gate of Panasonic will be put at
the entrance of LHC.
EXCLUSIVe stall
windtunnel
Rendezvous 2025
EXCLUSIVE STAll at windtunnel X

• A stall (10ftx10ft) will be provided to


Panasonic, and can be used as a try-out
booth to display their products and new
launches.
• WindTunnel, having a huge footfall of
30-40k each day throughout the 4-day
fest, will be the hotspot location to place
this stall and branding will be given to
the company near the stall.
• Interactive displays can be done by the
company to engage the crowd at their
stall.
X
Online Branding
• 1 IITD Mailer
• 2 Instagram Posts
• 2 Instagram Stories
• Promotion via 1200+ CAP (Campus Ambassadors all over the
Nation)
• Website Integrations: The Company Logo will be displayed
on the RDV website with a link to the Panasonic’s website.
Content on rdv handles

• Instagram posts, reels and stories

• IITD mailer access with 20k+ student


network

• Content customized as per sponsor

• Clickable logo on website


Campus ambassador program
• We have campus ambassadors from
1200+ institutes of India

• Customized content of the sponsor can


be floated in these institutes X
• Campus ambassadors are incentivized
to increase sponsor’s followers, likes on
social media

• They can also help in sampling and


distribution of Panasonic products
PREVIOUS SPONSORS
Rendezvous 2025
Marketing Team
rendezvous.iitdelhi
THANK YOU!
Presentation is to give an insight into
bharath@rdv-iitd.org
how we sought to engage student
zMontserrat
community with the activities and the
opportunities rendezvous.iitd

Kunal Agrawal Sarthak Kacchawa


CTM-Marketing CTM-Marketing
76058 82154 94131 46208

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