INTRODUCTION

This internship report presents the work experience and knowledge gained during the
internship period at A.G.V Farms Company, which focuses on both sales and production
activities in the agriculture and farm products industry. The report outlines the structure of
the company, its key functions, and the role I played during the internship from 25th May
2026 to 10th June 2026. It aims to provide a comprehensive overview of the production
processes, sales strategies, and real-time exposure to farm management practices.

OBJECTIVES OF THE STUDY

1. To understand the production workflow in a farm-based company

You aimed to learn how farm products are grown and processed — starting from land
preparation to harvesting and handling after harvest.

2. To gain insights into the sales and distribution process

You wanted to see how farm products are sold — including how orders are taken, pricing is
set, and products are delivered to customers or markets.

3. To observe real-time agricultural operations and management

This means you observed the daily work in farming — like irrigation, use of machines, pest
control, and how farm staff manage the production.

4. To apply academic knowledge to real-world scenarios

You used what you studied in your BBA course — like business principles, marketing.

ORGANIZATION PROFILE OF A.G.V FARMS COMPANY

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A.G.V Farms Company is an agriculture-based business that focuses on the cultivation,
harvesting, and distribution of farm products. The company is known for using organic
farming methods and modern equipment to grow high-quality crops.

It plays a key role in supplying fresh produce to local and regional markets, following eco-
friendly practices to protect soil and the environment. The company maintains a structured
supply chain, which includes production, quality checking, and timely delivery.

A.G.V Farms is also committed to sustainability, meaning they focus on growing crops in a
way that supports long-term health of the land, farmers, and consumers.

PRODUCTION PROCESS

The production process at A.G.V Farms Company involves all the steps required to grow,
care for, and harvest crops efficiently and sustainably.

1. Land Preparation

The soil is cleaned, leveled, and made ready for sowing seeds.

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2. Sowing

High-quality seeds are planted in rows using manual or mechanized methods.

3. Irrigation

Water is supplied regularly through drip or sprinkler systems.

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4. Fertilization

Natural or approved fertilizers are used to support healthy crop growth

5. Pest Control

Safe methods are used to protect crops from insects and diseases.

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6. Harvesting

When crops are fully grown, they are collected at the right time.

7. Post-Harvest Handling

The harvested produce is cleaned, sorted, and packed for market.

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SALES PROCESS

The sales process at A.G.V Farms Company involves all the steps taken to market and sell
farm products to customers efficiently.

1. Market Analysis

Market Analysis is the first and most important step in the sales process. At A.G.V Farms
Company, it involves studying the current market trends, customer demand, pricing
levels, and competition to plan how and where to sell their farm products effectively.

Key activities include:

• Identifying target markets – wholesale markets, retailers, or direct consumers

• Analyzing consumer needs – such as demand for organic or fresh produce
• Studying competitor prices – to offer competitive rates
• Forecasting demand – based on season, crop yield, and regional preferences

2. Customer Engagement

Customer Engagement refers to how A.G.V Farms Company interacts and builds
relationships with its customers — including wholesalers, retailers, and direct buyers.
This step is crucial for building trust, understanding customer needs, and encouraging repeat
business.

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Key activities include:

• Communicating product availability and pricing

• Responding to customer inquiries and concerns
• Providing product samples or farm visits when needed

3. Logistics & Delivery

Logistics & Delivery refers to the planning, packing, and transportation of farm products
from A.G.V Farms to the customer’s location. It ensures that fresh produce is delivered on
time, safely, and in good condition.

Key activities include:

• Packaging: Fresh produce is cleaned, sorted, and packed securely to avoid spoilage.
• Route planning: Delivery routes are optimized for speed and cost-efficiency.
• Transport: Vehicles with proper ventilation or cooling systems are used.
• Tracking: Orders are tracked to ensure they reach customers on schedule.

4. Logistics & Delivery

Logistics & Delivery is the stage where the packed farm products are transported from
the company to the customer or market. At A.G.V Farms Company, this step is crucial to
ensure that fresh produce reaches buyers quickly, safely, and without damage.

Key points:

• Proper Packaging: Fruits or vegetables are cleaned, sorted, and packed in cartons or
crates to avoid spoilage or bruising.
• Efficient Transport: Vehicles (often with cooling or shade) are used to preserve
freshness during transit.
• Route Planning: Delivery schedules are planned to reduce time, cost, and delays.

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5. Customer Feedback

Customer Feedback is the process of collecting opinions, reviews, and suggestions from
buyers after they receive products. At A.G.V Farms Company, this step helps the sales team
understand what customers liked or disliked about the product quality, packaging, pricing,
and delivery.

Key activities include:

• Calling or messaging customers after delivery

• Asking about product freshness and satisfaction
• Noting any complaints or improvement suggestions
• Using the feedback to improve service and resolve issues

LEARNING OUTCOMES

1. Practical Agriculture Experience

During your internship, you had the opportunity to observe and participate in day-to-day
farming operations, which gave you hands-on exposure to how agriculture works in real
life. This experience helped you understand the practical side of crop production beyond
textbook learning.

Key experiences included:

• Assisting in land preparation and learning how soil is made ready for cultivation
• Observing sowing techniques, including seed spacing and planting tools
• Learning about irrigation methods like drip and sprinkler systems
• Understanding the use of organic fertilizers and pest control practices

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 • Watching the harvesting and post-harvest handling process to maintain product
quality

2. Farm-to-Market Cycle Knowledge

The farm-to-market cycle refers to the entire journey of agricultural products—from

being grown on the farm to being sold in the market or delivered to customers. During
your internship, you learned how A.G.V Farms manages this complete cycle smoothly
and efficiently.

Key stages you observed:

1. Crop Production – From soil preparation and sowing to irrigation and harvesting.
2. Post-Harvest Handling – Cleaning, sorting, and packaging the produce for sale.
3. Storage & Inventory – Organizing harvested goods before distribution.
4. Sales Planning – Identifying buyers, setting prices, and receiving orders.
5. Logistics & Delivery – Transporting the products to wholesale markets or
customers.

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3. Quality Control and Documentation

Quality control and documentation are important parts of running a successful

agricultural business. During your internship at A.G.V Farms, you observed how the
company ensures that its products meet quality standards and how every stage is
properly recorded for tracking and accountability.

What you learned:

1. Quality Control
a. Checking the size, freshness, and cleanliness of harvested products
b. Making sure packaging is safe and secure
c. Ensuring that only the best-quality produce is sent for delivery
d. Following hygiene practices to maintain food safety
2. Documentation
a. Recording daily production details like quantity harvested, batch
numbers, and delivery schedules
b. Maintaining sales records, inventory logs, and feedback reports
c. Keeping records for compliance with FSSAI norms and audits
d. Using forms or basic software for organized data entry

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4. Soft Skills Improvement

During your internship, you didn’t just gain technical knowledge—you also improved
your soft skills, which are essential for working effectively in any professional
environment. These include communication, teamwork, time management, and
problem-solving abilities.

Key soft skills you developed:

1. Communication Skills
a. Interacting with supervisors, coworkers, and customers improved your
speaking and listening skills.
b. You learned how to ask questions, give updates, and respond
professionally in real-time work settings.
2. Teamwork
a. You worked closely with farm staff, sales teams, and logistics workers.
b. This helped you understand the value of cooperation and how to
contribute to group success.
3. Time Management
a. You observed how tasks are scheduled and prioritized in farming and
sales.
b. You learned to complete tasks on time, even in a fast-paced
environment.
4. Problem-Solving
a. When minor challenges occurred—like delivery delays or customer
issues—you saw how quick thinking and calm decision-making helped.
b. This taught you to analyze situations and respond smartly.
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CONCLUTIONS

The internship at A.G.V Farms Company was a valuable learning experience that provided
me with a deeper understanding of both the sales and production processes in the
agricultural sector. I had the opportunity to observe and participate in real-time farming
operations, quality control activities, and sales procedures, which helped me connect my
academic knowledge with real-world business practices.

Through this internship, I improved my technical knowledge, enhanced my communication

and teamwork skills, and learned the importance of planning, time management, and
customer satisfaction. It also gave me insights into how farm businesses adapt to changing
market demands while maintaining quality and sustainability.

Overall, this internship has strengthened my foundation for a future career in business and
has motivated me to further explore opportunities in the agriculture and food industry.

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REFERENCES

1. A.G.V Farms Company – Internal Documents & Training Materials

Used to understand the company’s production, sales, and quality practices during the
internship.
2. Personal Observations and Practical Learning
Based on daily activities, interactions, and firsthand experience during the internship
from 25.05.2026 to 10.06.2026.
3. Lectures and Academic Notes – Don Bosco College (BBA Course)
Provided the theoretical background related to production, marketing, and supply
chain processes.
4. FSSAI Guidelines and Official Website
Referred for understanding hygiene, packaging, and food safety regulations.
https://www.fssai.gov.in
5. Books and Journals on Agricultural Business Management
a. Ranganna, S. (2000). Handbook of Analysis and Quality Control for Fruit and
Vegetable Products.
b. Goyal, R. K. et al. (2007). Process Technology for Fruit-Based Beverages.
Indian Food Industry Journal.

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CERTIFICATE

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THANKS YOU

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