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"Wimbledon: An Comprehensively Look at the Legendary Tennis
Championship, Its Iconic Moments, and Enduring Cultural
Influence"
Table of content
1. Introduction ……………………………………………………………….2
1.1 An Overview & the Significance of Wimbledon ……………………….2
2. PESTLE Analysis on Wimbledon …………………………………………3
2.1 Political Impact
2.2 Economic Impact
2.3 Social Impact
2.4 Technological Impact
2.5 Legal Impact
3. Suggestions for Reducing Adverse Effects and Enhancing Adverse Effects..10
References………………………………………………………………………11
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"Wimbledon: An Comprehensively Look at the Legendary Tennis
Championship, Its Iconic Moments, and Enduring Cultural
Influence"
1. Introduction
1.1 An Overview of the Significance of Wimbledon
The UK is home to a vibrant and diverse culture, with people from many different
backgrounds living in harmony. This is a nation of many different cultures, languages,
religions, and traditions, and this diversity is something to be celebrated. The UK
plays host to a range of festivals and events that are a vibrant celebration of this
unique cultural tapestry. These festivals and events provide a great way to explore
and celebrate the UK’s diverse culture. Attending and participating in cultural
festivals is a great way to learn more about different cultures and traditions. These
festivals often provide an opportunity to learn about different customs, beliefs, and
traditions, as well as experience new music, art, and cuisine (“Celebrating Diversity:
A Guide To UK Cultural Festivals - Public Hub,” 2023).
The history of Wimbledon, maybe the most important tennis event in the world, is
deeply ingrained in the development of the game of tennis. Wimbledon serves as a
reminder of how tennis has changed over the years from its modest origins as an
indoor ball game enjoyed by monarchs and monks in the Middle Ages to the
sophisticated and well-known sport it is today. Tennis was modified on grass courts
by an Englishman in the late 1800s, giving rise to the modern game known as "lawn
tennis." Originally known as "sphairistike," this version immediately became well-
liked by the upper classes, ushering in a new era of sports entertainment.
Wimbledon's influence on the United Kingdom goes beyond athletics (Zax, 2013). It
now forms an essential element of British culture and draws thousands of aficionados
and watchers annually. The tournament's historical significance and continuous
legacy of sportsmanship and excellence contribute to a feeling of pride and identity in
the country. Wimbledon has significantly improved the local economies of the regions
around it. The global appeal of the event draws visitors from all over the world,
boosting regional economy, hospitality sector, and tourism-related companies.
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Wimbledon has also contributed significantly to the UK's global reputation-building
efforts by positioning it as a top sports tourism destination. (Zax, 2013). Wimbledon
in the United Kingdom is one of the country’s biggest sporting events and is
synonymous with the UK summertime. Duly, Wimbledon attracts attendances that
often exceed the half million mark, which not only add to the atmosphere of the
competition, but also creates a number of jobs, with staff numbers at Wimbledon
reaching into the thousands. The largest group of employees is overwhelmingly the
catering staff, who totaled 2,800 in 2022 and served over 33 thousand glasses of
Pimm’s that year, which was more than any other food or drinks product sold at
Wimbledon. Digitally, Wimbledon attracts a substantial broadcast audience, with
viewership in the UK on the BBC’s online platforms nearing 55 million in 2023. The
competition also has a large international viewership, with the average TV audience
of Wimbledon in the United States reaching nearly 700 thousand in 2023 (The
Wimbledon Championships, 2024).
Wimbledon has cultivated a sense of friendship and community among tennis
aficionados and spectators through its longstanding traditions. Although it has
changed throughout time, the tournament's dedication to diversity and inclusivity
mirrors larger cultural values and goals in the UK. The Wimbledon Foundation, the
charitable arm of The All England Lawn Tennis Club (AELTC) and The
Championships, Wimbledon, has granted enhanced support to local charities in
response to the coronavirus (COVID-19) crisis. Following on from the cancellation of
The Championships 2020, the AELTC is developing a series of measures to play its
part in addressing the crisis, with the Wimbledon Foundation’s local pledges among
the first to be announced.
All things considered, Wimbledon's cultural significance, influence on the UK, and
other advantages capture its enduring history as the height of athletic performance and
cultural heritage.
2. PESTLE Analysis on Wimbledon
2.1 Political Impact: Political factors refer to the impact of government policies
and regulations on businesses. These factors can include tax policies, trade
regulations, political stability, and international relations. Political factors can
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significantly impact businesses, and it is important to consider them when conducting
PESTLE Analysis (Pereira, 2023).
A.Positive Impact: In order to incentive investments in Wimbledon-related sports
infrastructure and facilities, the UK government may provide tax credits for venue
upgrades, upkeep, and sustainability programs. This can draw in outside funding
sources and sponsors to help the event succeed while fostering economic expansion in
the sports sector. Likewise, Tax rebates for venue renovations encourage investments,
helps local, regional companies in generating employment.
B. Negative Effect: For organizers and sponsors, complicated tax laws, reporting
obligations, and compliance expenses can be time- and resource-consuming.
Resources that should be used for core event preparation and operations could be
diverted by this administrative load. Funding or support for the event may be
disrupted by political turmoil or regulatory changes, which could harm the prospects
for the local economy. Complicated tax regulations and compliance procedures may
take time and money away from essential event planning, which will hurt small
businesses in the area.
2.2 Economic Impact: The economic factors look at the external forces that can
impact the economy your organization operates in. Examples include rising inflation
rates, changes and shifts in consumer spending, changes in the supply chain, demand
curves, and the health of the global economy (Pestle Analysis guide, 2022) .
A. Positive Impact: By generating large sums of money from sponsorship, ticket
sales, retail sales, and tourists, the event strengthens the local economy. Employment
creation throughout the event time in a number of industries, including retail, hotel,
and transportation. At local level benefits include increased employment opportunities
and local economies being boosted by the event's increased retail, hospitality, and
transportation services. Meanwhile Sports facility investments showcase the region's
advantages and draw in more capital and economic expansion. The nation's economic
status will br raised by contributions to the national economy from sponsorships,
tourism, and income production.
B. Negative Effect: The high expenses of organizing the event, such as facility
upkeep and security, may put a pressure on available resources in the community. The
event's high costs, which include facility maintenance, may put a pressure on the
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area's infrastructure and resources. Travel by locals and visitors is impacted by the
strain on local transit systems and hotel availability during busy event periods.It might
be difficult to balance national resources for crowd control, public safety, and event
management during major events.
2.3 Social Impact : Social and cultural aspects that influence consumer behavior,
preferences, and market trends. These factors are crucial in shaping the demand for
products and services and determining how businesses interact with customers and
communities (The Strategy Story - Simplifying Business Strategies,2024).
A. Positive Impact: Wimbledon's appeal is universal, drawing spectators and
supporters from a wide range of cultural backgrounds. People from all around the
world unite during the tournament to honor greatness, competitive spirit, and
sportsmanship. Volunteer programs encourage a sense of pride and involvement
among the community's residents. At regional level Benefits include increased
awareness and profile for the area, which fosters inclusivity and diversity. Likewise at
national level Pride and identity in the country are bolstered by the event's
international appeal and beneficial social impact.
B. Negative Effects: Due to strong demand and limited supply, obtaining tickets for
Wimbledon can be difficult. This might frustrate fans who might feel left out of the
opportunity to attend the event in person. Pricing schemes and ticketing regulations
may have an impact on how customers feel and perceive products. Locals may
experience annoyance from traffic jams, noise pollution, and strained public services
during the event. Local ecosystems and biodiversity are impacted by disruptions to
daily life brought on by rising human activity and waste generation. Organizing such
events has difficulties with resource allocation, border controls, and public safety.
2.4 Technological Impact Refer to the external forces that affect a company's
operations and performance, arising from advancements in technology and its
application in various industries. These factors can include changes in consumer
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behavior, market trends, regulatory policies, and competitive landscapes, all driven by
technological innovations (Anderson, 2024)
A.Positive Impact: Technological innovations that offer immersive and interactive
methods to interact with Wimbledon matches, like virtual reality (VR), augmented
reality (AR), and high-definition video streaming, improve the fan experience.
Viewers can take part in virtual tours of the arena, watch live matches, and get real-
time data, making for a more dynamic and interesting viewing experience. Using
digital channels, technological developments enhance the fan experience and support
nearby companies. The tech sector in the region is more innovative and competitive
because of partnerships with tech companies. The country's standing as a leader in
sports technology is strengthened by Wimbledon's technological presence.
B. Negative Impacts: Due to its reliance on technology for data administration,
ticketing, broadcasting, and ticketing, Wimbledon is susceptible to disruptions from
hackers, network outages, and technical issues. The operations of the event, the
spectator experience, and its reputation as a whole may all be impacted by such
disruptions. Concerns of data privacy, security lapses, and regulatory compliance are
brought up by the gathering and use of player and fan data for analytics, marketing,
and customized experiences. Wimbledon needs to manage changing data protection
regulations, cyberattack risks, and moral dilemmas in order to preserve private data
and keep stakeholders' confidence. Because of the event's reliance on technology,
cyber dangers and technical problems could cause interruptions. Stakeholder
confidence is impacted by worries about data privacy, security breaches, and
regulatory compliance. Technical difficulties may affect the event's general
reputation, operations, and spectator experiences.
2.5 Legal Impact : Business is considered as a legal entity, and to maintain that
entity; businesses have to follow some laws that are imposed by a state and its
government. Laws are made to protect a nation and its people from unfairness and
anarchy.The legal factors consist of organizational law, employment law, consumers
law, advertisement law, product and service standard law,banking law, Anti-trust law
and intellectual properties law (Papia, 2023).
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A.Positive Impacts: Wimbledon's compliance with regulatory obligations, such as
employment, consumer protection, and organizational legislation, strengthens its
standing as a respectable athletic event. Following the law guarantees that sponsors,
workers, participants, and customers are treated fairly, which promotes goodwill and
trust. A favorable business climate and economic expansion are facilitated by
adherence to employment and organizational laws. Preserving legal norms and
intellectual property rights enhances the nation's standing internationally in terms of
laws and regulations.
B.Negative Effect: Legal disputes pertaining to online content, social media
interactions, and data privacy might occur in today's linked and digital world. In order
to preserve its reputation and win over customers, Wimbledon needs to manage the
legal risks related to digital marketing, data security, and online interaction. Business
operations may be impacted by legal issues or regulatory complications pertaining to
digital marketing and data privacy. The activities, sponsorships, and reputation of the
event may be impacted by legal complexity and disputes.
2.6 Environmental Impacts: Environmental components, also referred to as
geographical factors, include all factors affecting nature and ecology (Gupta, 2023).
A.Positive Impact: The Wimbledon platform can be used to spread the word about
climate action, sustainable living, and environmental challenges. Fans, participants,
and stakeholders are engaged in environmental stewardship through educational
campaigns, green initiatives, and partnerships with environmental organizations.
Environmental activities help local ecosystems and raise awareness of sustainability
on a local level. Wimbledon's support of climate action advances efforts at the federal
level to become more sustainable.
B. Negative Effects: Big events like Wimbledon have an adverse effect on the local
and global ecology by increasing carbon emissions from transport, energy use, and
waste production. The event's schedule or logistics may be impacted by extreme
weather conditions or climate-related interruptions, necessitating backup plans and
resources. Emissions and garbage generation associated with events may have an
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influence on the local ecology and necessitate mitigating actions. At national level,
ruing major events, there is an increase in trash production and carbon emissions,
which exacerbates environmental problems.
3.Suggestions for Reducing Adverse Effects and Enhancing Adverse Effects..
In order to mitigate any adverse impacts and optimize the benefits of the Wimbledon
tennis competition, organizers have the option to employ a range of strategies and
tactics in several domains. The following suggestions are provided:
1. Sustainable Practices: A sustainable firm refers to the practice of conducting
operations and making decisions through what is known as the three “pillars” of
sustainability: environmental, social, and governance (ESG). It involves achieving a
balance between short-term profitability goals and long-term negative impacts on the
world outside the business while at the same time ensuring positive organizational
performance and growth (Forbes, 2024).
I. During the event, minimize, reuse, and recycle materials by putting in place
extensive waste management systems. Integrating more eco-friendly material
during the event.
II. Urge guests to utilize environmentally friendly packaging and goods.
III. Utilize renewable energy sources, like solar panels, and energy-efficient
technologies in venue operations to reduce carbon emissions and your
environmental impact.
IV. Encourage environmentally friendly modes of transportation like public
transportation, bike lanes, and carpooling incentives to cut down on air pollution
and traffic jams.
V. Work together with regulatory agencies and environmental organizations to put
conservation measures into place, save natural ecosystems, and encourage
biodiversity projects in and near event sites.
VI. Encourage water-saving techniques to cut down on water use and protect nearby.
2. Community participation: Refers to the active involvement of individuals within
their communities and broader society. It encompasses various forms of engagement,
such as volunteering, attending community events, joining clubs or organisations, and
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interacting with neighbors and fellow citizens. Essentially, it involves individuals
contributing their time, skills, and resources to enhance the well-being and cohesion
of their community (“The Importance of Social and Community Participation | Scope
Au,” n.d.).
I. To build strong bonds and solve issues that affect the community, work with local
communities through outreach initiatives, volunteer opportunities, and alliances
with neighborhood organizations.
II. Promote small vendors, craftspeople, and food suppliers during the event to help
local companies by creating a lively and welcoming marketplace.
III. Plan cultural and educational activities in conjunction with the tournament to
honor diversity, encourage good sportsmanship, and involve locals of all ages.
3. Economic Development and Legacy Planning: Building surplus assets and
infrastructure that will be only used for the limited duration of the event which is
fraction of its potential asset life, potentially resulting in it being left underutilized
after the event (Taha and Allan, 2022).
I. Create a legacy plan outlining the event's long-term advantages and legacies, such
as legacy monies for neighborhood initiatives, sports development initiatives, and
infrastructure bequests for upcoming generations.
II. This can be controlled by forming a governance body to ensure appropriate
coordination between different authorities to ensure that the plan for hosting a
mega event is embedded in and integrated with the plan for the hosting city’s
growth and with the objective of ultimately deliver a lasting legacy that
efficiently capitalizes on the potential asset life of all of the event’s buildings
and infrastructure post-event.
4. Social Responsibility and Ethics: Ethical considerations should be an integral part
of decision-making processes and be integrated into the overall event planning and
execution (The ethics of event management: A guide for students,2023).
I. Upholding integrity and public faith in the event requires adherence to ethical
rules and codes of conduct in sports governance, such as anti-corruption
measures, anti-doping policies, and fair play principles. By embracing ethical
principles in event management, organizers can foster trust, uphold their social
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responsibility, and contribute to positive social, environmental, and economic
outcomes (The ethics of event management: A guide for students,2023).
Encourage social responsibility endeavors, including collaborations with
charitable organizations, fund raising drives, and education campaigns for social
issues, in order to take advantage of the event's platform for good deeds and
community involvement.
In summary, the Wimbledon tennis championship is a symbol of the United
Kingdom's rich cultural legacy and world-class athletics. Wimbledon, with its roots in
centuries of invention and tradition, is a platform for honoring diversity, advancing
sustainability, and encouraging community involvement in addition to showcasing the
best in athletic performance. Through the adoption of sustainable methods,
stakeholder engagement, infrastructure investment, and ethical standards, organizers
may mitigate adverse effects and optimize the positive legacy of this legendary event.
Wimbledon, which embodies the principles of sportsmanship, equality, and
excellence, continues to inspire generations and positively impact the cultural fabric
and international prestige of the UK via constant innovation and collaboration.
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