Rivera, Kurtczar Noel Viajar
BSBA-Marketing Management
FRANCHISING, FR-BV1
Importance of Franchising Synthesis essay
The three articles I discovered by (Lewis S. M., 2024), (Bullinger M.,
2024), and (Waite R., 2025) together highlight the significance of
franchising, stressing its advantages for both franchisors and franchisees.
They emphasize that franchising merges the reliability of an established
business model with potential for expansion, profit, and enduring
achievement.
Franchising is recognized as a strategic option for entrepreneurs
seeking to initiate or grow a business with reduced risk and increased
likelihood of success, according to (Lewis S. M., 2024). Also it enables a
franchisee to function under the recognized identity, offerings, and
systems of a prominent brand, benefiting from brand awareness and a
pre-existing customer base. This arrangement is advantageous for both
sides, as the franchisor increases its distribution with little capital
expenditure, while the franchisee receives an established business
structure base on (Lewis S. M., 2024).
Also based on (Lewis S. M., 2024) these are some benefits of franchising:
1. Efficient Use Of Capital
- since franchisees invest their own resources.
2. Aligned Incentives
- as both franchisor and franchisee share common goals.
3. Accelerated Growth
- allowing rapid market expansion.
4. Risk Mitigation
- achieved by distributing operational responsibilities.
A major advantage of franchising is the assured backing from the
franchisor, encompassing initial training, continuous operational help, and
a tested business framework that reduces startup risks, based on
(Bullinger M., 2024) study. This assistance enables franchisees to
concentrate on expansion and profitability while following established
standards. Franchising provides a comprehensive business framework
branding, dedicated customers, and a support network that eases the
entrepreneurial path and boosts chances for sustained success as stated
by (Waite R., 2025). And it explore six key advantages of franchising and
proven it be perfect opportunity for business to consider. Because it,
proven business model with lower risk, strong brand recognition and
customer loyalty, comprehensive training and support, access to group
buying power, marketing and advertising support, scability and growth
opportunities, reduce costs through established vendor relationships,
easier access to financing, franchising offers numerous advantages make
the business entrepreneurial journey smoother and more profitable
according to (Waite R., 2025).
Collectively, these viewpoints demonstrate that the significance of
franchising stems from its capacity to combine the autonomy of business
ownership with the reliability of a recognized brand, producing a mutually
beneficial situation for both the franchisor and the franchisee.
References:
Bullinger, M. (2024). 9 top benefits of franchising.
https://www.nationalfranchiseassociation.com/blog/benefits-of-
franchising/?utm_source=chatgpt.com
Lewis, S. M. (2024, September 6). Why franchising is a smart business
strategy.
Forbes.https://www.forbes.com/councils/forbesbusinesscouncil/2024
/09/06/why-franchising-is-a-smart-business-strategy
Waite, R. (2025, July. The benefits of franchising: Why it’s worth
considering. RobinWaite.https://www.robinwaite.com/blog/the-
benefits-of-franchising-why-its-worth-considering
