Kautz Conference on Business and Economics

Transforming Global Challenges into Opportunities:

Entrepreneurship and economic development in an uncertain
and technology-driven business environment
Session schedule

10 October 2024.

Thursday 13:30-17:30 pm

Corporate Communication Chair: Márta KONCZOS SZOMBATHELYI

and Culture Co-chair: Ágnes BORGULYA
Room: MC-2 Secretary: Kinga NEMES
Márta KONCZOS SZOMBATHELYI,
Daiva ŽOSTAUTIENE Selection of Digital Marketing Communication Tools Considering the
Dalia SUSNIENE, Stages of Customer Behavior
Justina Dubraite MANAIKAITE
Some thoughts on the Applicability of Emotional and Cultural
Judit HIDASI
Intelligence (EQ and CQ) in Intercultural Studies
Klára FALK BÁNÓ, Investigating the Cultural Intelligence Level of Two Small Informatics
Katalin KOLLATH Companies and How it Affects their International Communication
Zsuzsanna PÁLFFY, Cultural Influence on Sustainability Discourse: A Comparative Analysis
Lívia ABLONCZY-MIHÁLYKA of CEO Letters in the Cosmetics and Fashion Industry
Hajnalka HATOS, Modelling the Knowledge Flow among Vocational Training and Its
Márta KONCZOS SZOMBATHELYI Partners
Gáborné NAGY, New Way of Measuring the Competitiveness of Higher Education
István ANDRÁS, Institutions and Their (Inter)actions and Effects on Regions. Empirical
Márta KONCZOS SZOMBATHELYI Evidence from Hungary
Melinda KRANKOVITS,
Márta KONCZOS SZOMBATHELYI, Family Entrepreneurship and Sustainability: Empirical Analysis from
Judit CSÁK FILEP, Hungary
Áron SZENNAY
Kinga NEMES, Exploring Internal Factors of Capacity Expansion Decision-Making in
Márta KONCZOS SZOMBATHELYI, Hungarian Family Businesses in Food Industry: Introducing a Novel
Péter KOVÁCS Model
Dóra LAKOSY,
Chatbot as a Corporate Communication Tool
Júlia SZŐKE
Krisztina GULYÁS, Immigrant Workforce Tendencies and Their Entrepreneurship:
Márta KONCZOS SZOMBATHELYI Comparison Between Austria, Italy and Hungary
Navigating the Unknown: The Role of Internal Communication in
Kamilla STRAUSZ, Szabolcs RÁMHÁP Mitigating Uncertainty within Startups – Systematic Literature Review
Article
Marketing Responses and Chair: Veronika KELLER
Social Media Co-chair: Soňa CHOVANOVÁ SUPEKOVÁ
Room: MC-122 Secretary: Sewar ALKHATIB
Veronika KELLER,
Health-Related Apps: Hungarian version of Lifestyle Application Usability
Erzsébet PRINTZ-MARKÓ,
Questionnaire (LAUQ)
Ida ERCSEY
Ferenc BAKÓ,
Young Adults' Feelings and Knowledge on Climate Anxiety
András SZEBERÉNYI
Nataliia PARKHOMENKO,
Svitlana MISHYNA, Brand Development Strategy of Agrarian Products
Aleksandr MISHYN
Consumer Motivation to Buy and Use a Battery Electric Car - Systematic
Bence VERECKEI-POÓR
Literature Review
Ankit Jayesh KATRODIA, Factors Influencing Haircare Purchases among Female Consumers in the
Ogone ASITILE North-West Province
Györgyi DANÓ,
Challenges and Opportunities of AI in Market Research: Virtual
Stefan KOVÁCS,
Interviewers
Vivien SURMAN
Tamás VINKÓCZI, Factors Influencing the Satisfaction with Banking Services: A Case Study
Anikó NÉMETH in Hungary
Sewar ALKHATIB,
Effectiveness of Green Digital Marketing on Purchasing Intentions of
Veronika KELLER,
Mobile Phone Users
Petra KECSKÉS
Kelly JOSEPH,
László JÓZSA, How Do Cultural Dimensions Shape Consumer Preferences in Seychelles?
Annamária SASNÉ GRÓSZ
How It Supposed to be? Estimation of the Economic Impact of EU Trade
Peter VAKHAL
Sanctions on Russian Economy
Digital Supply Network Chair: Edit SÜLE
and Sustainability Co-Chair: Filip BUGARČIĆ
Room: MC-227 Secretary: Adrián HORVÁTH
Csilla BARTUCZ,
Edit SÜLE, Cognitive Biased Decision on Courier Express Parcel Market Cooperation
Adrián HORVÁTH
Filip BUGARČIĆ,
Why Does Digitalization of Logistics Operations not Improve a Firm's
Petra Adelajda ZANINOVIĆ,
Competitiveness? Case of Serbian Exporting Companies
Marijana BUGARČIĆ
István TÖRCSVÁRY Integrity Potential in the Supply Chain – the Role of Compliance
Erzsébet BUGLYÓ-NYAKAS, A Scientific History of a Global Problem: A Bibliometric Analysis of Food
Tímea GÁL Waste Over the Past 10 Years
Petra BENEDEK Integration of New Technologies in Quality Management Systems
Svitlana ACHKASOVA, Assessment the Levels of Risk Indicators in China with Their Asymmetric
Chao WU Distribution
Mathew BOOTA,
Abderahman REJEB, Drone Technologies: Barriers and Drivers. A Systematic Literature Review
Edit SÜLE
Edit SÜLE, Technology and Data-based operations in Supply Chain Management: An
Valeen NDIRANGU Ethical Approach
László BUICS,
Navigating Complexity: Strategy Awareness and Digitalization in Central
Gergely ULECHA,
and Eastern European Supply Chains
Zoltán SZEGEDI
Sándor REMSEI,
Golam SAKALINE, Business Process Overhaul in Dairy Supply Chains: An integrated Approach
Md. Mahraj UDDIN, of Advanced Forecasting and Vehicle Routing Techniques
László BUICS
The Impact of AI and Other Digital Technologies on the Financial Sector in
Amanda WOLF
Central and Eastern European Countries
Human Resource Chair: Krisztina DAJNOKI
Management Co-chair: Gábor SZABÓ-SZENTGRÓTI
Room: MC-1 Secretary: Szonja JENEI
Zsuzsanna MÁNDY,
Well-Being of Talented Students – An Empirical Study at the University of
Krisztina DAJNOKI,
Debrecen
Roland FILEP
Marianna SÜVEGES, Focus on Onboarding Process: Examining Mentoring and Training
Attila KURUCZ Programmes from the Perspective of HR and Employees
Masum MIAH, Effects of Green HRM Practices on Employee Green Behavior: The Role of
Virág WALTER, Environmental Knowledge Management and Green Self-efficacy for
Gábor SZABÓ-SZENTGRÓTI Greening Education Institutions in Bangladesh
Judit TÖRÖK-KMOSKÓ, Aligning HRM Practices with Generation Y Motivational Factors in SMEs: A
Krisztina DAJNOKI PRISMA Systematic Review
Lejla PELYÁK,
Aspects of Well-being at Work: The Role of Satisfaction and Work-life
Ágnes KOTSIS,
Balance
Krisztina DAJNOKI
The Impact of Artificial Intelligence on Labour Market – Evidence from
József BOROS
Hungary
Adrián HORVÁTH,
Irma POTHÁCZKY RÁCZ, Corporate Aspects of Human Resource Management and Artificial
Judit BILINOVICS-SIPOS, Intelligence
Patrícia HORVÁTH
Esther AMOFA-ADADE, Health Labor Force Exodus: A Systematic Review of Drivers Influencing
Judit Petra KOLTAI Nurses' Migration Intentions from Source Countries
Péter KARÁCSONY, Satisfied Employees, Successful Companies: Examining of Employee
Vivien VALKÓ, Ľuboš CHMELA Satisfaction and Motivation in Southern Slovakia
Szilvia MÓDOS-SZALAI, Enhancing Employee Retention in Small Businesses Through an innovative
Szonja JENEI Methodology
Pál BANDA, Assessing the Impact of Technology-Driven Business Environments on
Katalin CZAKÓ Employees’ Mental Health in Higher Education - A Methodological Review
Ágnes KISS,
Investigating the Importance of Time Spent at the Workplace and
Anikó BENYÁK,
Workplace Loyalty in the Manager-Subordinate Relationship
Attila KURUCZ
Judit RÁCSKAY,
Organizational culture trends in light of turbulent times
Ferenc BOGNÁR
 Chair: Botond Géza KÁLMÁN
Leadership
Co-chair: Tamás VINKÓCZI
Room: MC-123
Secretary: Éva HEIMNÉ RÁCZ
Brigitta SZABÓ-BÁLINT,
Norbert SIPOS, Leadership Ambitions from the Perspective of Age and Gender
Gabriella KURÁTH
Orsolya HEBENY-FUCHS,
Zsolt KŐMÜVES, Digital Leadership: The 21st Century Leadership Style
Marianna FEHÉRNÉ KISS
Yuliia FEDOROVA,
Tatiana MOSKALETS,
Fundamental Prerequisites for Developing a Leader's Emotional
Anna PILKOVÁ,
Intelligence
Juraj MIKUŠ,
Viktoriia PROKHOROVA
Máté FARKAS-KIS,
Math is the Access Ticket to the Managerial Level
Sándor REMSEI
An Empirical Analysis of the Competences of Management Consultants in
Ágnes TOKÁR-SZADAI
Northeast Hungary between 2001-2021
Károly VIZDÁK,
Navigator – Your Life. Your Way.
Katalin ÁSVÁNYI
Inflection Point: Where People Change their Direction to 'Human' and
Máté FARKAS-KIS
'Real' Interests?
Krisztina KÁDÁR Governance of CCU/S by Relationship Management Aspects
Arvi KUURA, Sustainability-Oriented Entrepreneurial Behavior: Navigating with
Kristo TÕNISSOO Improvisation
Attila Lajos MAKAI,
Team Efficacy and Communication Satisfaction as a Driver of Commitment
Richard BAVLSIK,
Among University Entrepreneurship Programme Participants
Tibor DŐRY
Tamás VINKÓCZI,
Ewelina IDZIAK,
Tech Titans: Generation Z's Role in the FinTech Evolution
Borbála TAMÁS,
Attila KURUCZ
Adrienn VEISZ,
Norbert KOVÁCS, Literature Review on Ethical Leadership in Sports Management
Zsolt SZAKÁY
Beáta KÁDÁR,
Judit BILINOVICS-SIPOS, System Model Application in Sustainable Municipality Development
Regina Zsuzsánna REICHER
Béla VENESZ, Key Characteristics and Role of Lead Users in Medical Device Innovations:
Tibor DŐRY An Exploratory Study
Asma MECHTA,
Zsuzsanna SZELES, A Critical Review of Accounting Disclosure Measurement
Ágnes SIKLÓSI
 Chair: Zoltán RAFFA
Tourism and Hospitality I.
Co-chair: Erzsébet PRINTZ-MARKÓ
Room: MC-228
Secretary: Anna PÁTKAINÉ BENDE
Accessible Tourism in Hungary – The Present Situation and Development
Zoltán RAFFAY
Possibilities
How Does Tourism Compare to Foreign Direct Investment and
Stephen PRATT
Remittances in Stimulating the Economy? A CGE Analysis of Fiji
Visitor Management and Visitor Satisfaction Among Generation Z Through
Csenge Jázmin JAMNITZKY
the Example of the Valley of Arts Festival
Krisztina KELLER, Examination of Best Practices in Family-friendly Business Event
Kitti BOROS Management in Hungarian Hotels
Zsuzsanna IVANCSÓNÉ
Comparison of Angling Tourism in Vas and Győr-Moson-Sopron County
HORVÁTH
Éva HAPP,
The Role of Territorial Identity in the Sustainability of Tourism
Nikoletta NEMES
Demand Conditions of Physical Experience-based Tourism in an Urban-
Ferenc DARABOS
centered Wetland
The Social, Economic, and Cultural Effects of a Countryside Marathon. A
Edit BÉRCES
Case Study
Csaba KŐMÍVES, Events Based on Gastronomic Traditions in West Hungary, in Győr-Moson-
Adél VEHRER Sopron County
Csaba KŐMÍVES, Tasting Traditions: The Impact of Demographics on Gastronomic
Marcell KUPI Knowledge in Győr-Moson-Sopron