BHMH2115 FOOD SERVICE
OPERATIONS
Week 1: Kinds and
Characteristics of
Restaurants
(Chapter 2: P.27-47,
52-55) Courtesy of Sysco
1
OBJECTIVES
After
reading and studying this chapter,
you should be able to:
List and describe the various kinds and
characteristics of restaurants
Compare and contrast chain, franchised,
and independent restaurant operations
Describe the advantages and
disadvantages of chef-owned restaurants
Define centralized home delivery
restaurants 2
CHAIN OR INDEPENDENT
Chain restaurants : Several restaurants
belonging to a person or company.
Advantages include:
Recognition in the marketplace
Greater advertising clout
Sophisticated systems development
Discounted purchasing
3
Chain or Independent
Independent restaurant: A restaurant
that is independent and not belonging
to a chain or franchise.
Advantages include:
o Relatively easy to open
o Restaurateur can “do their own thing”
o Plenty of room in certain locations
o Buy out by larger companies
o Acquire financing for expansion 4
FRANCHISED RESTAURANTS
Involves fewer risks:
Restaurant format has been tested in the
marketplace
Less likely to go belly-up
Franchisors will need to know if you:
Share values, mission, ways of doing business
Have been successful
Possess motivation to succeed
Have enough money to purchase and operate
Have the ability to spend time on franchise
Training from the bottom up and all areas of the
operation 5
FRANCHISED RESTAURANTS (CONT’D.)
Franchisors:
Help with site selection and review any
proposed sites.
Assist with design and building preparation
Help with preparation for opening
Train managers and staff
Plan and implement pre-opening
marketing strategies
Conduct unit visits and provide on-going
operating advice 6
FRANCHISING INVOLVES
Building design
Menu and marketing plans
Marketing tested/proven concepts
Training provided
Marketing and management support
Franchising fees, royalty fees, advertising
royalty and requirements of personal net
worth
7
SEGMENTS OF RESTAURANT
Chain or independent and
franchise restaurants
Quick-service (QSR), sandwich
Fast/quick casual
Family
Casual
Fine dining
8
Other
SANDWICH SHOPS
Characteristics:
Simple to open and operate
Little or no cooking required
Hot and cold sandwiches, soups, and
beverages
Limitedkitchen equipment needed
Local Examples: Subway
9
QUICK-SERVICE RESTAURANTS
Many QSRs precook or partially cook food so
that it can be finished off quickly.
The challenge for the quick-service operator is to
have the staff and product ready to serve the
maximum number of customers in the least
amount of time.
Characteristics:
Food is paid for before service
Limited menus
Guests order at counter over which are color
photographs of menu items and prices.
Guests may serve themselves drinks and
seasonings from a nearby counter, then pick up
their own food on trays.
Local Example: McDonald’s, KFC 10
POP-UP RESTAURANTS
Appear only for a few days, with up front
price
Challenges include ordering the right amount
of food, getting proper health department
permits, finding competent staff, and even
finding a location.
Concept started in London and quickly
spread around the world
People keep track via social media like
Twitter or Facebook 11
FOOD TRUCKS
Next step up from
sidewalk food carts
Elevation of the form-
quality, variety, and
sheer numbers
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FAST CASUAL RESTAURANTS
Use of high-quality ingredients
Fresh made-to-order menu items
Healthy options
Limited or self-serving formats
Upscale décor
Carry-out meals
Inclusion of bakery-cafés (A café that is also
a bakery serving a variety of freshly baked
goods.)
Local examples: Délifrance, Hong Kong style
13
Tea Cafe
Family Restaurants
A family-style restaurant either run by a
family or appealing to families as guests.
Located within easy reach of suburbs
Informal with simple menu
Service designed to appeal to families
Some offer wine and beer, most offer no
alcoholic beverages
Local examples: Pizza Hut, The Spaghetti
House 14
CASUAL RESTAURANTS
An informal restaurant.
Fits societal trend of a relaxed lifestyle
Signature food items
Creative bar menus or enhanced wine
service
Comfortable, homey décor
Local Examples: Outback Steakhouse,
Greyhound Cafe
15
FINE-DINING RESTAURANTS
A restaurant that is finely decorated and has
outstanding food and service.
Food, drink, and service are expensive and
usually enjoyed leisurely.
Very low table turnover :Can be less than one
an evening
Customers: special occasions and business
Restaurants are small
Usually less than 100 seats
Proprietor- or partner-owned
Local Examples: Gaddi’s - The Peninsula,
Restaurant Petrus – Island Shangri-la Hong
Kong 16
HOTEL RESTAURANTS
Luxury hotels have restaurants with well
trained, experienced chefs
Hotel restaurants have elegant décor
Many hotels have a three meal style
restaurant with 24 hour room service
Many hotels outsource restaurant operations
17
STEAKHOUSES
A restaurant specializing in steaks.
Limited menu caters to a well-identified
market (i.e. steak eaters)
Service ranges from walk-up to high-end
High food costs (as high as 50%)
Low labor costs (as low as 12%)
Majority of customers are men
Local example: Outback Steakhouse
18
SEAFOOD RESTAURANTS
Many are independently operated
Red Lobster is the largest chain
682 restaurants
Red Lobster, the largest seafood chain restaurant,
gains about $2.8 billion worth of annual sales.
Farm-bred fish
Changing the cost and kinds available
19
ETHNIC RESTAURANTS -
ITALIAN RESTAURANTS
Can be franchise or independent
restaurant
Foods were based on home cooking,
including pasta (e.g. spaghetti, macaroni,
ravioli) & pizza
Chain operators are spreading the pasta
concept (e.g., Pizza Express)
20
ETHNIC RESTAURANTS -
ASIAN RESTAURANTS
Cooking revolves around the wok
Small pieces of food are cut into uniform,
bite-size pieces and quickly cooked.
China is divided into culinary districts:
Szechuan, Hunan, and Cantonese and
northern style centered on Beijing
21
THEME RESTAURANTS
A restaurant having a particular theme.
Built around emphasizing fun and fantasy
sports, travel, an era in time (the good old
days), the Hollywood of yesterday, celebrities.
Comparatively short life cycle
Do well outside major tourist attractions
Locals tire of hype when food is poor
Most profits come from sale of high-priced
merchandise.
Costs are high : Capital costs and operations
Local examples: Hello Kitty Chinese Cuisine, 22
Charlie Brown Cafe
COFFEE SHOPS
Originallycreated based on Italian bars
Modified to include wider variety of
beverages
Meet the tastes of consumers
Chain or independent - kiosk, café,
restaurant
Requirements:
Good name and location, permits, coffee and
espresso machine, limited kitchen equipment,
tables, chairs, and some decorations 23
Local examples: Starbucks, Pacific Coffee
CENTRALIZED HOME DELIVERY
RESTAURANT
Reduce costs of order-taking, food
preparation, and accounting
Marketing costs may not decrease
Home delivery centers verify and process
credit card information
Computers used to perform accounting
Can be done at any location connected
to the Internet, locally or internationally
Local examples: Pizza Hut, McDonald’s 24
CHECK OUT
Various kinds and characteristics of restaurants
Franchised, and independent restaurant
operations
Describe chef-owned restaurants
Define centralized home delivery restaurants
25
