MBA- 3rd Semester
TEACHING PLAN: 2025-26
STRATEGIC MANAGEMENT
Code: BMB301 Credits: 3 Teaching Hours: 40
Teaching Plan
Instructor: Prof. (Dr) D S Yadav,
Raja Balwant Singh Management Technical Campus, Agra
COURSE OBJECTIVES:
1. To have a clear understanding of the key concepts and principles of strategic management
2. To have skills and understanding of tools and techniques for analyzing a company
strategically
3. To provide a basic understanding of the nature and dynamics of the strategy formulation and
implementation processes.
4. To encourage students to think critically and strategically.
5. The ability to identify strategic issues and design appropriate courses of action.
UNIT I (06 Sessions)
Session Topic
1 Introduction: meaning, nature, scope
2 Importance of strategy; Model of strategic management
3 Strategic Decision-Making Process.
4 Corporate Governance: Composition of the board, Role and Responsibilities of the board
of directors
5 Trends in corporate governance
6 Corporate Social Responsibility. Case Studies and Latest Updates.
UNIT II (07 Sessions)
Session Topic
7 Environmental Scanning: Understanding the Macro Environment: PESTEL Analysis
8 Industrial Organization (IO) & the Structure Conduct Performance (SCP) approach
9 Porter’s Five Forces Model, Understanding the Micro Environment
10 Resource Based View (RBV) Analysis
11 VRIO Framework
12 Using resources to gain Competitive advantage & its sustainability
13 Value Chain Analysis. Case Studies and Latest Updates
14 Assignment Presentation and Case Studies and Latest Updates
UNIT III (07 Sessions)
Session Topic
15 Strategy Formulation: Situational Analysis using SWOT approach Business Strategies
16 Competitive Strategy: - Cost Leadership, Differentiation & Focus
17 Cooperative Strategy: - Collusion & Strategic Alliances Corporate Strategies
18 Directional Strategy: Growth strategies, Stability Strategies & Retrenchment Strategies
19 Corporate Parenting Functional Strategies: Marketing
20 Financial, R&D, Operations
21 Purchasing, Logistics, HRM & IT
22 The sourcing decision: Outsourcing & offshoring
UNIT IV (03 Sessions)
Session Topic
23 Strategy Choice and Analysis: Scenario Analysis Process
24 Tools & Techniques of strategic Analysis: BCG Matrix
25 Ansoff Grid, GE Nine Cell Planning Grid, McKinsey’s 7’S framework
26 Case Studies and Latest Updates. Strategy implementation: Developing Programs
27 Budget and Procedures, Stages of Corporate Development
28 Organizational Life cycle, Organizational Structures: Matrix
29 Network & Modular/Cellular; Reengineering and Strategy implementation
30 Leadership and corporate culture, Case Studies and Latest Updates
UNIT V (10 Sessions)
Session Topic
31 Strategy Evaluation & Control: Evaluation & Control process.
32 Measuring performance: types of controls
33 activity based costing, enterprise risk management
34 primary measures of corporate performance
35 balance scorecard approach to measure key Performance,
36 responsibility Centers , Assignment Presentation
37 Benchmarking, Problems in measuring Performance
38 Guidelines for proper control. Strategic Audit of a Corporation.
39 Case Studies and Latest Updates
40 Case Studies and Latest Updates
Suggested Readings
1. Wheelen, L. Thomas and Hunger, David J.; Concepts in Strategic Management and Business
Policy, Pearson Education,
2. Stewart Clegg, Chris Carter, Martin Kornberger & Jochen Schweitzer : Strategy - Theory and
Practice.(SAGE Publishing India)
3. Kazmi, Azhar; Business Policy and Strategic Management; McGraw-Hill Education. David,
Fred; Strategic Management: Concepts and Cases; PHI Learning.
4. Thomson, Arthur A. and Strickland, A. J.; Strategic Management: Concept and Cases;
McGraw Hill Education,
5. Jauch, L.F., and Glueck, W.F.; Business Policy and Strategic Management; McGraw-Hill
Education
