Edurev: Case Studies - (Chapter - 1) Nature and Signi Cance of Management, BST Class 12
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Functions: The main task of Dheeraj is to carry out the plans formulated by the top
managers. For this he need to:
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Ans. Yes, the Prodcution Manager is effective because he has completed the task and
achieved the goal of producing 10000 shirts. He is efficient also as he has achieved the
target at a lower cost.
1. Coordination: because production, marketing and finance departmental efforts are not
coordinated for achieving organizational objectives harmoniously. As a result, the
company’s profits and market share are declining.
2. Importance of Coordination
Growth in size:
Functional differentiation:
Specialization:
Q. 4. Aman, Ahmad and Ally are partners in a firm engaged in the distribution
of dairy products in Maharashtra state. Aman is a holder of Senior Secondary
School Certificate from Central Board of Secondary Education with Business
Studies as one of his elective subjects. Ahmad had done his post graduation in
History and Ally in dairy farming. One day there was a serious discussion
between Ahmad and Ally regarding the nature of management. Ahmad argued
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that management was a profession whereas Ally argued against it saying that
the legal and medical professions are the only professions because they fulfill
all the conditions of profession.
Aman on the basis of his knowledge of business studies explained the nature of
management as a profession to Ahmad and Ally.
Explain, how Aman would have satisfied both Ahmad and Ally. (6 marks)
Ans. Aman would have satisfied both Ahmad and Ally by giving the following explanation:
Q. 6. B Ltd. wants to modify its existing product, CD players in the market due
to decreasing sales. What decisions/steps should each level of management
take to give effort to this decisions? (6 marks)
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Ans. The company wants to modify its existing product, CD players in the market because
of today’s dynamic business environment. For this, each level of management must divide
its task.
1. They must plan the technique of modification/modernization of the product. They may
plan to manufacture DVD players or Blue raw players, etc. to modernize the product.
2. They must organize and assemble necessary resources and coordinate the efforts of all
the departments towards modernization.
Functions of middle management:
1. They must implement the plans laid down by top management in their respective
departments or divisions.
2. They must interpret the plan and policies to their subordinates.
Functions of operational/supervisory management:
1. They must assign the tasks to workforce and supervise that the task is carried on in the
right direction.
2. They must maintain the quality of work and r educe the wastage by improving the
motivation and loyalty of workers.
Q. 7. Sonali is the manager of a large company manufacturing garments for
kids. She plans her winter collection in the month of August itself. Then, she
ensures that there is adequate workforce. She continuously monitors whether
production is proceeding according to plans. She asks the marketing
department to prepare their promotional and advertising campaigns also.
1. Identify and explain the concept of management explained in the above para.
2. What characteristic feature does the above para highlight? State. (5
marks)
Ans.
1. Coordination
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It is the force that binds all the functions of management.It is the common thread that runs
through all activities such as purchase, production, sales, finance, etc. to ensure continuity
in the working of the organization.
1. Coordination is a continuous process. It begins at the planning stage and continues till
controlling.
Q. 8. H. Tech Ltd. is a company producing IT services. The company’s profits
are enough for the survival and growth. The management of the company
believes that a satisfied employee creates a satisfied customer, who in turn
creates profits that lead to satisfied shareholders. So, it pays competitive
salaries and perks to its all employees. All the employees are happy working in
the organization because of personal growth and development.
Is the management of H. Tech Ltd. fulfilling its objectives? Justify your answer
by giving reasons. (6 marks)
Ans. Yes, the management of H. Tech Ltd. is fulfilling all the objectives – organizational
objectives, social objectives and personal objectives.
1. Organizational objectives
2. Social objectives
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3. Personal objectives
Q. 9. Govinda Ltd. is a highly reputed company. Different functions are
performed by different individuals in this company, who are bound together in
a hierarchy of relationships. Every individual in the hierarchy is responsible
for successful completion of a particular task. Mr. Gauranga is responsible for
the welfare and survival of the organization. He formulates overall
organizational goals and strategies for their achievement. MR. Nityanand
ensures that quality of output is maintained, wastage of materials is minimized
and safety standards are maintained. Mr. Sanatan assigns necessary duties
and responsibilities to the personnel and motivates them to achieve desired
objectives
At what levels of management are MR. Gauranga, Mr. Nityanand and Mr.
Sanatan working in Govinda Ltd.? justify your answer. (3 marks)
Ans.
He assigns necessary duties and responsibilities to the personnel and motivates them to
achieve desired iobjectives.
Q. 10. The management of Vrinda Ltd. strongly believes that the members of an
organization should work towards fulfilling the common organizational goals.
This requires team work and integration of efforts of all individuals,
departments and specialists. This is because all the individuals and
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1. Coordination
2. Features of coordination:
Coordination integrates group efforts by unifying diverse interest.
Coordination ensures unity of action by acting as a binding force between departments.
Coordination is a continuous process as it begins at planning stage and continues till
controlling.
Q. 11. Sanjana is the branch manager of ABC Handicrafts Pvt. The company’s
objective is to promote the sales of Indian handloom and handicraft products.
Its sells fabrics, furnishings, ready-mades and household items are made out of
traditional Indian fabrics. Sanjana decides quantities, variety, colour and
texture of all the above items and then allocates resources for their purchase
form different suppliers. She appoints a team of designers and crafts people in
the company, who developed some prints for bed covers in bright colour on
silk. Although they looked very impressive, they were more expensive than
they had planned to sell. Average customer could not afford to buy it. Praising
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their effort, Sanjaja suggested that they should keep the silk bed covers for
special occasions like Diwali and Christmas and offer the cotton bed covers on
a regular basis to keep costs under control.
Ans.
1. Planning: ‘Sanjana decides quantities, variety, colour and texture of all the above items…’
2. Organizing:’…allocates resources for their purchase form different suppliers.’
3. Staffing: ‘She appoints a team of designers and crafts people in the company…’
4. Directing: ‘Praising their effort, Sanjana suggested that they should keep the silk bed
covers for special occasions like Diwali and christman…’
5. Controlling: ‘…offer the cotton bed covers on a regular basis to keep costs under control.’
‘…they were more expensive than they had planned to sell.’
Q. 12. XYZ Power Ltd. set up a factory for manufacturing solar lanterns in a
remote village as there was no reliable supply of electricity in rural areas. The
revenue earned by the company was sufficient to cover the costs and the risks.
The demand of lanterns was increasing day by day, so the company decided to
increase production to generate higher sales. For this they decided to employ
people from the nearby villages as very few job opportunities were available in
that area. The company also decided to open schools and crèches for the
children of its employees.
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The company decided to employ people from the nearby villages as very few job
opportunities were available in that area.It also decided to open schools and crèches for the
children of its employees.’
1. Values:
Providing employment opportunities in rural areas
Concern for the environment
Socially responsible behaviour
Community development by opening schools and crèches for children (any two)
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1. Achieving the group goals by giving a common direction to the individual effort of her
subordinates in achieving the target sale of 2000 laptops in a month.
2. Increasing efficiency of employees by rewarding them.
She performs all the functions of management.
She plans the target sale of 2000 laptops per months’ – Planning
She allocates necessary resources to carry out the plan’ – Organizing
She works with them, guiding and motivating them to achieve the target sales’ – Directing
At the end of the month, after comparison of actual sales with the target sales she found
than actual sales exceeded the target sales’ - Controlling
1. Values:
Sense of achievement
Loyalty
Belongingness (any two)
Ans. Yes, Sooraj is effective in his work as he has been able to meet his monthly sales target
of selling 1200 units of the food packets.
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Ans. Yes, Sujata is efficient in her work as she has been able to get 1000 units of denim
jackets made @ Rs. 2000 per jacket.
Q. 16. Anju and Manju are good friends. Considering the cast that the activities
involved in managing an enterprise are common to all organizations, after
completing their masters in business management, both of them take up a job
at managerial level in different organizations as per their individual areas of
interest. Anju tales up a marketing job in a retail company and strives to
increase sales where as Manju joins an NGO and works diligently to realize its
objective related to providing employment to specially abled persons. Both of
them have to perform a series of continuous, composite, but separate
functions. On some days, Anju may spend more time in planning a future
display layout and on another day, she may spend time in sorting out an
employee’s problem. Both Anju and Manju make conscious efforts to build a
feeling of team spirit and coordination among diverse individuals with
different needs who work under them. The effect of their management is
noticeable in their respective departments as the targets are met according to
plans, employees are happy and satisfied, and there is orderliness in its
functioning rather than chaos.
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Ans. The various features of management highlighted in the above paragraph are stated
below:
1. Organizational objectives:
Survival:
Growth:
Profit:
2. Personal objectives:
3. Social objectives:
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4. The two value that Real Alliance Ltd. wants to communicate to the society are:
5. Social welfare
6. Respect for their employees
Q. 18. Esha works as the cost and risk management head of a company in power
sector. As a result of her excellent managerial competence, the company is
able to reduce costs and increase productivity. The company belongs to
infrastructure sector, where is regular amendments are made in the
government regulations and policies. She holds regular meetings to ensure
that people in her department are not only aware of the related changes but are
also able to adapt to these changes effectively. This helps the company to
maintain its competitive edge. She motivates and leads her team in such a
manner that individual members are able to achieve personal goals while
contributing to the overall organizational objective. In the process of fulfilling
her duties for the growth of the organization, she helps in providing
competitive services, adopting new technology, creating more employment
opportunities etc. for the greater good of the people at large.
Ans. The various reasons mentioned in the above paragraph that have made management
so important are stated below:
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“The company belongs to infrastructure sector, wherein regular amendments are made in
the government regulations and policies.She holds regular meetings to ensure that people
in her department are not only aware of the related changes but are also able to adapt to
these changes effectively.This helps the company to maintain its competitive edge.”
Identify and explain the nature of management highlighted in the above case.
Art is the skillful and personal application of existing knowledge to achieve desired results.
The evaluation of management as an art is given below:
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department as a whole. Every day the workers approach him at the least
minute to procure different kinds of threads, laces, mirrors, buttons etc. if it is
not available in the store then he has to place an order with the purchase
officer. As a result, a lot of time of the workers is wasted. So, in order to
integrate the various production activities, henceforth, Kartik ensures that the
store keeper is informed well three days in advance about the requisite
materials. Consequently, the store keeper is able to keep the materials ready
for the workers every morning in accordance with their requirements.
1. Identify and explain the quality of management that Kartik has introduced in
the working of the production department as a corrective measure to control
the output of the workers.
2. State briefly and two points highlighting the importance of quality of
management identified in part (a).
Ans.
1. Coordination is the quality of management that Kartik has introduced in the working of
the production department as a corrective measure to control the output of the workers.
Coordination is the process which helps to integrate the efforts of different individuals with
diverse needs to secure a unity of action in the pursuit of common goals.
1. The two points highlighting the importance of coordination are stated below:
Growth in the size:
Functional differentiation:
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Ans. Geetika is working at the top level of management in the private sector bank. The
three other functions that she has to perform at this level are outlined below:
The four functions that she will have to perform at this level are stated below:
1. She had to ensure that her department has the necessary staff.
2. She has to assign duties and responsibilities to the people in her department.
3. She has to motivate the people in her department to achieve the desired objectives.
4. She has to co-operate with the other departments for ensuring smooth functioning of the
organization.
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Q. 26. Mohan has retired from the post of a foreman in a factory. At what level
of management is he working?
Q. 27. ‘Sonu Nigam’ the famous playback singer always spends time for practice
and adds his creativity in his singing.
Like Sonu Nigam, Mr. Rajiv, manager of Headlines Ltd. uses his creativity and
practice management principles under different situations to manage the
business. The employees are happy and satisfied as he every day reward
employees for their punctuality and efficiency.
3. Values:
4. Motivating employees for discipline and punctuality.
5. Good and responsible behavior by rewarding employees.
Q. 28. Bhuvan Ltd., a garment manufacturing Company set the target
production of 100 garments per month at the estimated cost of Rs. 200 per
garment. Mohan, a worker worked double shift and manufactured around 150
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garments but at the estimated cost of Rs. 230 per garment. On the other hand,
Ravi another worker focus on cost and handled resources very carefully so the
manufactured 90 garments but at the estimated cost of Rs. 190 per garment.
Third worker maintained the balance and achieved target of 100 garment at the
estimated cost of Rs. 200 per garment.
1. Identify the quality possessed by Ravi, Mohan and what they are lacking.
2. What quality is possessed by third worker?
3. Which worker is preferred by management?
Ans.
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2. No, the decision to hire adhoc workers and spending extra is not correct, this will reduce
the efficiency of enterprise.
3. The concept referred in this case is “Balance between effectiveness and efficiency.”
Q. 34. In an organization sales department wants to increase the sale by 20% so
sales department planned to offer extra discounts to customers. Finance
department raised objection on it as they sat it will result in loss of revenue and
company may face liquidity problem.
1. “Functional differentiation”
2. Other two importance:
1. Size (b) Specialization.
Q. 35. Mr. Rajiv and Arun are responsible for welfare of the whole
organization. Their job is very complex they have to develop long term
objectives, policies and review the work of different heads at different level.
Mr. John and Mr. Singh are responsible for the working of department they are
heading, they formulate short term departmental objectives in accordance with
organizational objectives.
Mr. Philip, Mrs. Archana, Mrs. Kamlesh and Mrs. Kavita are in direct contact
with the workforce consisting of various employees and workers. They are
responsible for quality of work and providing good working conditions to
workers.
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Q. 36. The manager of Alpha Ltd. is very efficient and effective and makes sure
all the employees and workers in his team perform the task on time with
minimum cost. His main focus is on cost cutting so he never listens to the
demand of workers for increasing wages. He even gives no opportunity to
worker for promotion. As a result workers started becoming frustrated and
disheartened all the time.
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1. Coordination.
2. Give features of coordination.
3. Value of Harmony between employees and management.
Q. 38. Mega Ltd. manufactured water-heaters. In the first year of its
operations, the revenue earned by the company was just sufficient to meet its
cost. To increase the revenue, the company analysed the reasons behind the
less revenues. After analysis, the company decided:
This will not only help in covering the risks but also help in meting other
objectives.
2. The two values that the company wanted to communicate to the society are:
3. Rural development
4. Environment sustainability
Q. 39. Ritu is the manager of the northern division of a large corporate house.
At what level does she work in the organization? What are he basic functions?
Ans. Ritue / grandfather / Deepak’s father / Deeraj / Rajat, all of them are working at the
middle level of management.
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Q. 40. Mr. Nitin Singhania’s father has a good business of iron and steel. He
wants to go to the USA for his MBA but his father thinks that he should join the
business. On the basis of emerging trends, do you think that Mr. Singhania
should send his son to the USA? Give any three reasons in support of your
answer.
Ans. Yes, according to me, Mr. Singhania should send his son to USA for his MBA because
management is being recognized as a profession to a great extent because of the following
reasons:
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1. Identify the concept being referred to in the following line, “He created an
internal environment which is conducive to an effective and efficient
performance of his team of ten relationship management executives.”
2. Identify and describe the various functions of the concept as identified in
part (a) of the question by quoting liens from the paragraph.
Ans.
1. The concept of management is being referred to in the following line, “He has created an
internal environment which is conducive to an effective and efficient performance of his
team of ten relationship management executives.”
2. The various functions of the management concept mentioned in the above paragraph are
listed below:
Planning:
Organizing:
Staffing:
Directing:
Controlling:
Q. 42. Ajay and Sanjay are childhood friends. Sanjay had lost his right hand in
an accident in childhood. They meet after a long time in a restaurant. On
being asked, Sanjay tells Ajay that he feels very discounted in managing his
family business after the death of his father as it doesn’t match with his areas
of interest. Ajay knows that Sanjay possess extraordinary skills in
management although he hasn’t acquired any professional degree in
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1. Yes, Sanjay can be deployed at the post of Assistant Manager in Sales and Marketing
Division although he hasn’t acquired any professional degree in management as
management is not considered to be a full-fledged profession because of the following
reasons:
Restricted entry:
Professional association:
2. The two values that are reflected in this act of Ajay are:
3. Compassion
4. Responsibility.
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