NAME: Mariane G.
Rodas
Block and Course: 3BSAIS-1
Local Company’s Competitive Priorities: Jollibee Foods Corporation (JFC)
Introduction
Competitive priorities are the things a company focuses on to stand out and win against rivals.
Typical priorities include cost, quality, delivery (speed), flexibility, and sometimes service. When managers
pick which ones to focus on, they shape how operations are run and what customers see as valuable.
Company Overview
Jollibee Foods Corporation started in 1978 with Tony Tan Caktiong and grew from a small ice
cream parlor into the biggest fast-food chain in the Philippines. Its flagship brand, Jollibee, is famous for
Chickenjoy and has become one of the world’s fastest-growing fast-food chains, with over 1,668 stores in
17 countries as of 2024. It is known for its Chickenjoy, Jolly Spaghetti, and Filipino-style meals that stand
out even in other countries.
Jollibee Foods Corporation’s Competitive Priorities
● Quality & Unique Taste
Jollibee’s success rests on its signature dishes like Chickenjoy, Jolly Spaghetti, and Peach Mango
Pie, items that balance Filipino flavors with universal appeal. Chickenjoy, in particular, has been
voted the best fried chicken in places like the U.S., Hong Kong, and Singapore.
● Value Pricing / Affordable Prices
Jolllibee offers affordable yet satisfying meals through bundle deals and generous portions. Their
pricing strategy provides good value for money, helping them stay competitive both locally and
internationally.
● Menu Innovation & Localization
Jollibee constantly adapts its offerings to local tastes, such as its zero-beef burger in Singapore or
creative seasonal menu items. This keeps the brand relevant and exciting across diverse markets.
● Fast Expansion
Jollibee’s goal is to be one of the top five restaurant companies in the world. That’s why they keep
opening stores internationally and even buy other food companies, like Compose Coffee in South
Korea
● Strong Franchise and Operations System
NAME: Mariane G. Rodas
Block and Course: 3BSAIS-1
Jollibee's franchise network is supported by robust training programs, supply chain integration, and
operational consistency, ensuring the brand experience remains the same across all locations.
● Customer Connection
Jollibee is also strong in connecting emotionally with customers through ads like “Kwentong
Jollibee.” This branding makes them more than just a fast-food chain, it feels like part of Filipino
culture
References
https://en.wikipedia.org/wiki/Jollibee
https://www.googlesir.com/competitive-priorities-in-operations-management
https://www.growthnavigate.com/swot-analysis-of-jollibee
https://en.wikipedia.org/wiki/Kwentong_Jollibee
https://www.reuters.com/markets/deals/jollibee-foods-take-control-skoreas-compose-coffee-340-mln-deal-2
024-07-02/
