Who are we?

Kao Sport Center has one of the most comprehensive offers in equipment,
footwear, clothing, and sports items. The company's warehouses cover
more than 30,000 products in its offer for the most practiced sports of
Ecuadorians, such as: soccer, basketball, volleyball, baseball, hockey,
tenis, squash, ping pong, bádminton, camping, natación, pesas, fitness,
aerobics, roller skating, and skateboarding. The wide range of products
sports aim to satisfy customers from a target group among
men and women of various ages: teenagers, young adults and
adults. Some lines and sports brands are distributed
exclusively by the company, among which Lotto, brand can be highlighted
Italian specialized in footwear and clothing for football and tennis; also Spalding,
the official brand of NBA balls; as well as the renowned Swiss Army knife
Victorinox Swiss Army; likewise prestigious and high-end brands
market positioning in the Ecuadorian market such as Aurik, Mikasa, JK
Exer, Stiga, and many more.
The company keeps a close eye on market trends and the
the needs of their clients, which is why warehouses have evolved
to offer products suitable for consumers of all levels of play,
from the casual and weekend athlete to the athlete
semiprofessional and professional. The rigorous quality standard applied to the
products make the difference in a highly competitive market in
Prices for customers to choose Kao Sport Center products.
This important concept that maintains the prestige and credibility of the
the company is one of the pillars and missions that have kept Kao Sport
Center as a market leader.

HISTORY
In 1979, during the period known as the 'oil boom', a new opportunity opened up.
In Quito, a small store in the commercial sector of Colon with the sign
from Kao Imports. This modest store of less than 200m2 is attended by
for a handful of staff was the precursor of Kao Sport Center.
Initially, all kinds of imported products were marketed.
including toys and household items. Around 1989 the
the business made a strategic decision to embark in the field
sports. This specialization was partly motivated by the great reception
what made Primaxi bicycles one of the first sales successes and
company positioning. Ultimately, the importance of sports
as a fundamental part of human development and health established the
new vision and image of the company, consequently it was given a new
name, modern and that also reminds of the beginnings of the company: Kao
Sport Center.
Nowadays, Kao Sport Center has expanded in sports lines and brands,
covering the most practiced sports in Ecuador, from sports
in teams such as football, basketball, baseball, and hockey, even
individual sports, such as tennis, squash, table tennis, swimming, and
other sports like skateboarding, billiards, and camping.

Kao Sport Center maintains its modest first warehouse located on Diego
from Almagro and Luis Cordero (Quito) which has become the local of the roots of
the company, special for that emotional meaning. Of these 200m2 have
followed stores in the cities of Quito, Guayaquil, Cuenca, Manta and
Machala; the largest of 800m2 in Guayaquil, and one of 1300m2 in
full commercial heart of the Ecuadorian capital, being this the most
broad that has already become a model for sports warehouses in
the country. Likewise, the Kao Sport Center family has grown from a handful of
people to cover and be a source of employment.

ACHIEVEMENTS
The greatest achievement of Kao Sport Center is having gained the trust of the
clients, who have allowed for the continuous growth and improvement of the
company. The consolidation of the company as a high-end establishment
reliability and prestige are based on a track record of more than 27 years of
constant development, of being attuned to the needs and trends of
market, and of seriousness and professionalism, both with clients as well as with
suppliers.
One of the company's first major achievements was being a pioneer in
strengthen and popularize the Primaxi bicycle brand within cycling,
making this a very popular sports discipline. Primaxi is
converted thanks to its great product quality, designs, and innovation into a
icon of quality and perfection. Its introduction into the field by Kao Sport
Center achieved great acceptance in record time, so that
quickly took leadership in the market in this area, being until today
a company icon.
More than 10 years ago, several brands that now enjoy recognition
important in the market such as Lotto, Victorinox, and Spalding, were not
recognized and much less popular back then. The work in
positioning these and some brands from almost scratch are achievements and sources of pride of
the company. The construction of recognition and credibility of a brand
in the market is a task that requires countless effort and
investment, human, as well as economic. The product must be the right one
for the market, affordable prices, effective advertising
communicated, the expertly handled image, and all these factors
worked with patience, persistence, and vision. Kao Sport Center has
carried out for more than 12 years for the mentioned brands and has acquired
an invaluable knowledge and extensive experience that has allowed him to manage
and represent several other prestigious global brands such as MagLite,
Stiga, Body Sculpture and JK Exer.
One of the main achievements is the first flagship store of Kao.
Sports Center in the commercial heart of Quito, a mega-store
independent with a modern and avant-garde concept. The warehouse,
inaugurated in February 2007, it is located in one of the largest
intersections of the city, has more than 1,300 m2 of surface that
houses more than 30,000 products. This sports warehouse is considered
as the largest in the market.

BRAND
Kao Sport Center is a brand committed to maintaining a high
Quality standard in its sports lines, and also a fair relationship
reasonable between product and price. These values have allowed to introduce,
grow and maintain numerous brands over the years and the
commitment continues to be one of the most reliable brands in the
Ecuadorian market.
The truth is that when a customer enters Kao Sport Center, they know that they
will carry a quality product, and if manufacturing defects occur, the goal
is to find solutions for the client. This service philosophy is practiced
at all levels in the company, since customer satisfaction is the
best way to ensure their return and long-term trust.
The brand promotion begins with its slogan 'The athlete that exists'
in you.” The ideology behind this expression is based on the belief that every person,
regardless of your age, job, or current lifestyle, at some
moment practiced exercises and was a practitioner of the sport. Therefore, each one
Of us is an athlete and the important thing is to develop, a lot or a little.
depending on each individual, that aspect for a healthier life.
Kao Sport Center believes in the athlete within each person, and believes that
sport is not just for the Olympic athlete or professional soccer player, but
what it is and should be accessible to everyone as it is the foundation of a style of
healthy and happier life.
The company's promotion extends from advertising campaigns in
various media outlets to support and sponsor selected ones
events, sports institutions and individual athletes. The concept
Behind the promotion is always to communicate a message to the consumer.
positive and the accessibility of sports for all people who
desire. Therefore, the company is concerned with advertising and providing support to
media, institutions or individuals that convey this philosophy of "life"
truthfulness in advertising and communication is another essential pillar
from the company's promotion. The Marketing department and the
creatives are required to provide information about products or promotions of
clearly and precisely because the company understands the importance of
inform and advise the client, gaining their trust step by step
drives the growth of the company.